India’s own short video platform has announced exclusive auditions across India to hunt for new talent. RDX Play, a platform dedicated to catering to young talent & helping them to turn their dreams into reality. The shortlisted candidates will get an opportunity of working with the makers of MS Dhoni – The Untold Story in the upcoming movies. This quintessential opportunity will provide a massive stage to those who have a knack for the art of acting & will help them to showcase their talent on a global stage.
The audition via RDX Play app will be open for 15 days, post which the videos that have been uploaded will be reviewed by the jury consisting of eminent personalities from the Indian film industry. People between the age group of 18 -55 years can apply for auditions and the winners will be announced on RDX Play’s social media platforms. There are no limitations to the number of videos that an individual can upload. The candidates can appear for audition of multiple characters Details of the characters can be accessed on the audition page in RDX play app. Post selection the shortlisted candidates will join the production team in the Middle East. The official shoot for the movies will commence in the month of November 2021.
The unique talent that’ll be identified through this one-of-a-kind opportunity will be showcased & featured in movies produced byMr. Arun Pandey, the producer of MS Dhoni – The Untold Story & will be directed by Mr. Thomas George and Mr. Bosky Cherin. These movies will be launched at a popular OTT platform.
Mr. Arun Pandey, Chairman Inspired Media & Co Founder RDX Play said “RDX was established with a vision of developing a platform where young and upcoming talent can turn their dreams into reality. India is a powerhouse of talent but many talented people do not get the right platform or opportunities to showcase the same. RDX Play is one of the India’s leading platforms that will help you get noticed and open up channels of possibilities after which the sky is the limit”.
Mr. Thomas George, Director/Writer said “With this hunt we wish to tap into the enormous acting talent pool that exists in our country. We wish to pick out the selective few whose talent stands right apart from the rest of the world & provide them with an opportunity to showcase their talent”
Mr Bosky Cherin, Director/Writer said “We are a nation of almost 1.5 billion people & there is so much of talent that is yet to be discovered. This platform has the potential to be the single most effective means to dig out that talent & put it right in front of the world”
Hailing from humble beginnings, Mr. Pandey has always been a firm believer of the fact that the true talent of India lies in the narrow streets of Indian towns & villages. Even though over the years, he has made an enormous name for himself in the World of entertainment and sports & athlete management owing to his sharp focus and business acumen, he still has an emotional connect towards the talent that exists in the small towns of India & it’s perhaps this bond of his that motivates him to come forward with such vivacious initiatives & campaigns.
Since its launch in August 2021,RDX Playhas been able to gainquite a lot of traction & has lacs of subscribers. The application can easily be downloaded from Play Store and through social media platforms such as Facebook, Instagram and Twitter. The application runs on AWS servers, hence ensuring utmost safety & security of user data.
boAt Collaborates with “Brown Munde’ Sensation AP Dhillon
boAt, a consumer audio brand- an amalgamation of music, fashion, and action sports, will now be seen associating with AP Dhillon who is known for his liveliness and ‘Insane’ taste of music. This digital-first brand understands the need for good music and especially the love for Punjabi music amongst millennials. Punjabi-Canadian and global music sensation, AP Dhillon is known for his electrifying music across varied genres including R&B, hip-hop, pop and rap and hit numbers like “Arrogant”, “Saada Pyaar”, “Toxic”, “Free Smoke”.
On the association, Aman Gupta, Co-founder and CMO, boAt, said, “We are delighted to start our collaboration with AP Dhillon, who truly is one of the coolest Punjabi singers today. AP’s ‘Insane’ sense of music synchronizes very well with boAt and we are thrilled to have him on board.”
Expressing his merriment on the same, AP Dhillon commented, “I am humbled and excited to be associated with India’s leading audio brand boAt as I return to India to perform live for my fans for the first time.
DishTV to Deliver Highly Optimized Image Quality in Collaboration with Mogi IO
DishTV has joined hands with Mogi IO to deliver to its customers highly optimized image quality that enables faster website download speeds. The cooperation between the two entertainment solution providers will help with superior user engagement and better economics of scale.
Vikrant Khanna, Co-Founder & CEO, Mogi IO, said, “It is a very prestigious tie-up for us when one of the leading media brands, DishTV joins hands for our solution. This proves the scalability of our solutions and demonstrates to the market our technology strength.”
“Today, with the pandemic, content consumption has increased, which is essential to users. This increase in consumption is due to millennial and Gen Z consumers who prefer to be entertained or learn new things from online videos. Globally, the trend is similar with video consumption booming & video constitutes 80% of the internet traffic. While video traffic is surging, the global Content Distribution Network (CDN) infrastructure, on which content streaming happens, is falling short of the demand. This leads to network congestion, buffering & CDN outages at times. Thus, considering the industry’s need, Mogi built its Patented Streaming Engine that uses a Multi-CDN technology to ensure a buffer-free experience that leads to the fastest content delivery, with no buffering. It also creates automatic redundancies in case of CDN failures so that the viewer experience remains seamless & top-notch,” he added.
On the collaboration, Mr. Sukhpreet Singh, Corporate Head- Marketing, DishTV & WATCHO, Dish TV India Ltd, said, “Following the pandemic, we witnessed an upsurge in visitors to our website. Dish TV is a mass brand and has customers spread across all town classes and uses various devices. Network speeds also vary across the country. Keeping this in mind, we decided to get Mogi IO’s help to make our website more accessible and optimized for this set of customers, by implementing their image optimization services. We are hopeful this will help us improve our customers’ digital experiences, which is something that DishTV as a brand is always striving for.”
The cooperation between DishTV and Mogi Solutions will optimize the images by 80 percent implying an 80 percent reduction in bandwidth usage and data transfer cost. This results in reducing the bounce rate and increasing the footfall of the website. Faster downloads will ensure customer satisfaction and improved monetization.
Additionally, Vikrant said, “Faster website download speeds would result in enhanced SEO ranking on Google algorithms. Organic ranking is good for organic footfalls, thus making a great economical breakthrough.”
Rizzle Users Can Now Access Aatma Music’s Entire Music Catalog
Aatma Music, a subsidiary of Qureshi Productions Pvt Ltd Mumbai, is one of the fastest-growing music labels that provides a platform for budding talents like singers, music composers, and songwriters.
Aatma recently announced their new groovy song, “Block Na Kariya Kar,” featuring star cast Bhavin Bhanushali and Sameeksha Sud. The song was written, sung, and composed by Bhanu Pandit and Anita Bhatt. Creators can now participate in the contest #blocknakariyakar, exclusively on Rizzle, and create their own Filmis and Rimix videos to this head-bobbing number. The hashtag has received an extremely positive response and garnered a ton of attention from the creators and users of the application.
Ayyub Qureshi, Director of Aatma Music, commented on the collaboration, “We at Aatma are thrilled to enter into this collaboration with Rizzle. Rizzle is the right platform for us to reach out to new talents across the globe and feature our music. Being all about music, we appreciate the effort Rizzle takes to incorporate music into its application in new and innovative ways. We are looking forward to seeing how users creatively integrate our exhaustive catalog of songs into their short videos.”
Tabbasum Qureshi, Director, Aatma Music, states, “The partnership between Rizzle and Aatma is one based on the mutual goal of developing creative talent. Rizzle is the leading short videos application with an eye for innovation. Similarly, at Aatma Music, our focus is to churn out fresh tunes and entertain our audiences. Both Rizzle and Aatma Music are committed to nurturing the next generation of artists.”
Sana Afreen, CCO & Staff Program Manager at Rizzle, mentions, “We are pleased to partner with Aatma Music. At Rizzle, we aim to provide a platform for any budding creator and propel them into stardom. And Aatma Music also shares a commitment to promoting fresh talent. We are excited to have their entire music catalog available on Rizzle for creators to create Titans, Filmis, Rimix, and creative videos.”
Sridevi Gottipati, Principal Program Manager at Rizzle, mentions, “Rizzle started with the vision of building a world-class short video platform that is interactive, positive, and creator-first. Being creator-first, we provide our users with differentiated features to shoot their shot at stardom. Music being imperative in the short video space, we welcome Aatma Music into our ever-growing family and look forward to creating magic together.”
Being the go-to platform for content creators all over the country, Rizzle is democratizing content creation and making it a one-stop shop for aspiring creators, musicians, and budding talents. Download the Rizzle app and get started on your creative journey!
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