PVR Cinemas has announced that it has closed a deal with the International Cricket Council (ICC) for live screening the ICC Men’s T20 World Cup 2021, in India. The partnership involves live screening of all India games along with the Semi-Finals and Final. PVR will screen these matches across 75+ Cinemas in 35+ cities in India.
The association is extremely special in current times when the multiplex industry is still in the revival mode. Cinemas in India are operating under restricted capacity and operating hours with only Telangana, Rajasthan and Karnataka allowing permissions to operate at 100% capacity. Audiences are gradually resuming their movie going experience at cinemas with new movies being released and screening of T20 matches on the large screen will further help in bringing back audiences to cinemas.
Commenting on the iconic relationship with ICC, Mr. Gautam Dutta, CEO, PVR Ltd said, “We are extremely happy to know about the association with ICC. The Big Screen offers a unique opportunity to maximize the coverage of the ICC Men’s T20 World Cup. Cricket and Movies complement each other as in India they are considered as two religions that unite the country. Movie watching and cricket watching is a shared entertainment experience and when it magnified on the Big Screen leads to an adrenaline rush from fans quite similar to a stadium”.
The 35+ cities include Tier-1 ones like New Delhi, Mumbai, Pune, Ahmedabad. Besides there is an interesting mix of Tier-2 cities which will give access to the huge cricket fan base located in these geographies. PVR has a loyalty base of 1.2 million as part of its PVR Privilege program which will help leverage the footfalls of movie lovers who are also cricket fans at its cinemas.
boAt Collaborates with “Brown Munde’ Sensation AP Dhillon
boAt, a consumer audio brand- an amalgamation of music, fashion, and action sports, will now be seen associating with AP Dhillon who is known for his liveliness and ‘Insane’ taste of music. This digital-first brand understands the need for good music and especially the love for Punjabi music amongst millennials. Punjabi-Canadian and global music sensation, AP Dhillon is known for his electrifying music across varied genres including R&B, hip-hop, pop and rap and hit numbers like “Arrogant”, “Saada Pyaar”, “Toxic”, “Free Smoke”.
On the association, Aman Gupta, Co-founder and CMO, boAt, said, “We are delighted to start our collaboration with AP Dhillon, who truly is one of the coolest Punjabi singers today. AP’s ‘Insane’ sense of music synchronizes very well with boAt and we are thrilled to have him on board.”
Expressing his merriment on the same, AP Dhillon commented, “I am humbled and excited to be associated with India’s leading audio brand boAt as I return to India to perform live for my fans for the first time.
DishTV to Deliver Highly Optimized Image Quality in Collaboration with Mogi IO
DishTV has joined hands with Mogi IO to deliver to its customers highly optimized image quality that enables faster website download speeds. The cooperation between the two entertainment solution providers will help with superior user engagement and better economics of scale.
Vikrant Khanna, Co-Founder & CEO, Mogi IO, said, “It is a very prestigious tie-up for us when one of the leading media brands, DishTV joins hands for our solution. This proves the scalability of our solutions and demonstrates to the market our technology strength.”
“Today, with the pandemic, content consumption has increased, which is essential to users. This increase in consumption is due to millennial and Gen Z consumers who prefer to be entertained or learn new things from online videos. Globally, the trend is similar with video consumption booming & video constitutes 80% of the internet traffic. While video traffic is surging, the global Content Distribution Network (CDN) infrastructure, on which content streaming happens, is falling short of the demand. This leads to network congestion, buffering & CDN outages at times. Thus, considering the industry’s need, Mogi built its Patented Streaming Engine that uses a Multi-CDN technology to ensure a buffer-free experience that leads to the fastest content delivery, with no buffering. It also creates automatic redundancies in case of CDN failures so that the viewer experience remains seamless & top-notch,” he added.
On the collaboration, Mr. Sukhpreet Singh, Corporate Head- Marketing, DishTV & WATCHO, Dish TV India Ltd, said, “Following the pandemic, we witnessed an upsurge in visitors to our website. Dish TV is a mass brand and has customers spread across all town classes and uses various devices. Network speeds also vary across the country. Keeping this in mind, we decided to get Mogi IO’s help to make our website more accessible and optimized for this set of customers, by implementing their image optimization services. We are hopeful this will help us improve our customers’ digital experiences, which is something that DishTV as a brand is always striving for.”
The cooperation between DishTV and Mogi Solutions will optimize the images by 80 percent implying an 80 percent reduction in bandwidth usage and data transfer cost. This results in reducing the bounce rate and increasing the footfall of the website. Faster downloads will ensure customer satisfaction and improved monetization.
Additionally, Vikrant said, “Faster website download speeds would result in enhanced SEO ranking on Google algorithms. Organic ranking is good for organic footfalls, thus making a great economical breakthrough.”
Rizzle Users Can Now Access Aatma Music’s Entire Music Catalog
Aatma Music, a subsidiary of Qureshi Productions Pvt Ltd Mumbai, is one of the fastest-growing music labels that provides a platform for budding talents like singers, music composers, and songwriters.
Aatma recently announced their new groovy song, “Block Na Kariya Kar,” featuring star cast Bhavin Bhanushali and Sameeksha Sud. The song was written, sung, and composed by Bhanu Pandit and Anita Bhatt. Creators can now participate in the contest #blocknakariyakar, exclusively on Rizzle, and create their own Filmis and Rimix videos to this head-bobbing number. The hashtag has received an extremely positive response and garnered a ton of attention from the creators and users of the application.
Ayyub Qureshi, Director of Aatma Music, commented on the collaboration, “We at Aatma are thrilled to enter into this collaboration with Rizzle. Rizzle is the right platform for us to reach out to new talents across the globe and feature our music. Being all about music, we appreciate the effort Rizzle takes to incorporate music into its application in new and innovative ways. We are looking forward to seeing how users creatively integrate our exhaustive catalog of songs into their short videos.”
Tabbasum Qureshi, Director, Aatma Music, states, “The partnership between Rizzle and Aatma is one based on the mutual goal of developing creative talent. Rizzle is the leading short videos application with an eye for innovation. Similarly, at Aatma Music, our focus is to churn out fresh tunes and entertain our audiences. Both Rizzle and Aatma Music are committed to nurturing the next generation of artists.”
Sana Afreen, CCO & Staff Program Manager at Rizzle, mentions, “We are pleased to partner with Aatma Music. At Rizzle, we aim to provide a platform for any budding creator and propel them into stardom. And Aatma Music also shares a commitment to promoting fresh talent. We are excited to have their entire music catalog available on Rizzle for creators to create Titans, Filmis, Rimix, and creative videos.”
Sridevi Gottipati, Principal Program Manager at Rizzle, mentions, “Rizzle started with the vision of building a world-class short video platform that is interactive, positive, and creator-first. Being creator-first, we provide our users with differentiated features to shoot their shot at stardom. Music being imperative in the short video space, we welcome Aatma Music into our ever-growing family and look forward to creating magic together.”
Being the go-to platform for content creators all over the country, Rizzle is democratizing content creation and making it a one-stop shop for aspiring creators, musicians, and budding talents. Download the Rizzle app and get started on your creative journey!
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