Flipkart and Pocket FM announced their collaboration to enable audiobooks at scale. The collaboration would help Flipkart enter the audiobooks category with exclusive and licensed audiobooks through Pocket FM, making it accessible to its customer base of over 400 million. This further offers an opportunity for Pocket FM to widen its audience outreach and bring forward global and Indian bestsellers and authors at an affordable price.
India is presently ranked third in the world, with an estimated 25 million audiobook listeners. The opportunity for audiobooks, stimulated by the ability of audio storytelling and availability in Indian languages, is expected to double in the next couple of years. With its official launch of the audiobook platform in March this year, Pocket FM has already garnered the highest traction in India, selling over 120,000 audiobooks every month.
Commenting on Flipkart’s partnership with Pocket FM, Kanchan Mishra, Business Head- FMCG, Home and General Merchandise, Flipkart said, “Audiobooks have gained great prominence during the pandemic and this collaboration with Pocket FM falls in line with our aim to catering to consumers’ evolving needs. This will help authors publish their work on our platform with the aid of audiobooks and give them the opportunity to reach out to our customer base. Flipkart will assist the author in receiving the appropriate exposure; it is more than just a platform for distribution. We believe this collaboration will hold immense strategic importance for the audiobook market in India as we continue to address our users’ appetite for regional content.”
Ashu Behl, SVP – Content, Pocket FM said, “We have witnessed an exponential growth curve for audiobook consumption since we officially launched the segment in March this year. In about a quarter, we lead the audiobook category on the back of a thoughtfully crafted catalogue of books in native languages. Given the strong penetration of Flipkart in the country across diverse consumption categories, this partnership will only strengthen our efforts and help our publishers and authors community reach a wider audience, generating significant revenue from audiobooks.”
With this collaboration, Pocket FM will bring its audiobook library to Flipkart book stores that include bestsellers like Rich Dad Poor Dad by Robert Kiyosaki, The Art of Public Speaking by Dale Carnegie, Do Epic Shit by Ankur Warikoo, The Rudest Book Ever by Shwetabh Gangwar and many more.
The majority of these bestseller audiobooks are exclusive to Pocket FM. The audiobooks can be accessible on Flipkart, available in Hindi and will soon be replicated in other Indian languages.
How the Pocket FM audiobooks can be accessed on Flipkart:
Step 1: Visit the audiobook section on Flipkart
Step 2: Buy the desired audiobooks
Step 3: Check your registered email for the unique code
Step 4: Use the code to listen to the audiobooks on Pocket FM
Chingari Encourages Users to Create Videos Celebrating India’s 75th Independence Day
Chingari is encouraging its users to make videos dedicated to #HarGharTiranga campaign under the Azadi ka Amrit Mahotsav program launched by the Ministry of Culture. Chingari app is urging its users to make videos promoting the HarGharTiranga initiative amplifying the celebration of India’s 75th Independence Anniversary. These videos will be made and promoted under the app’s ongoing campaign #FreedomToEarn.
India is entering its 75th year of independence, and the government is commemorating ‘Azadi Ka Amritmahotsav’ to mark the country’s glorious journey since 1947. The Ministry of Culture recently released a soul-rendering anthem – a melodious tribute to the Tricolor and initiated the HarGharTiranga campaign.
The initiative encourages people to bring the ‘Tiranga’ home and hoist it in celebration of India’s 75th year of independence. To amplify this further Chingari App is urging its users to make short videos of them celebrating this Independence Day by hoisting our Tiranga at their homes and glorifying our national pride.
In honor of our 75th Independence anniversary, Chingari is also motivating its users to create and upload videos that set their talent free under the #FreedomToEarn campaign. The app has made every effort to boost the creator’s economy and give them a platform to showcase their talents.
“We are delighted to have this opportunity to promote HarGharTiranaga, a wonderful initiative by the government to unite the citizens of India and celebrate our National Flag (Tiranga) on the glorious occasion of our 75th Independence Anniversary,” said Sumit Ghosh, Co-founder and CEO, Chingari. “We are encouraging our 160 million+ users to create videos for the HarGharTiranga initiative, as well as to showcase their talents on our platform, which stands for Indians, made by Indians. We look forward to a great response from our users on this campaign and contribute as much as we can in amplifying this national celebration”
MyGov will feature the best HarGharTiranga videos created and uploaded on Chingari App on their social platforms in order to recognise and appreciate the creators’ creativity.
RummyCulture Collaborates with Vijay Devarakonda Upcoming Movie ‘Liger’
RummyCulture has associated with Vijay Devarakonda’s upcoming Hindi debut ‘Liger’ to strengthen the culture of champions. With this association, the brand launched the ‘Liger Tournament’ on the RummyCulture app which will be live till August 14, 2022. The initiative looks at strengthening the brand’s philosophy that all of us can be champions with the right skills, tactics, judgement, and willpower. It also aims at reiterating
RummyCulture’s emphasis on safety, security, and technology, thereby bringing the game to a newer generation of players.
An upcoming Indian sports action film, Liger is centred on an MMA fighter who fights against all odds to become a champion. With this association, RummyCulture ties into the film’s never-say-die spirit and restates the importance of utilising one’s strategic skills, mental acumen, and concentration in the game of rummy, resulting in a competitive sportsman spirit.
As part of the Liger tournament, a few winners will get a chance to meet the star cast of Liger which includes Ananya Pandey and Vijay Devarakonda. The association will also see a co-branded film which will be launched on Television, Facebook, YouTube, and other digital mediums.
Amit Kushwaha, Head of Brand Strategy, Gameskraft, said, “Our association with Liger seeks to strengthen our brand ethos of resilience and acumen. RummyCulture fosters skill-based gaming and encourages every player to have the true spirit of a gamer. We have always believed that anybody can be a champion with the right focus, preparation, and mindset. Liger’s message resonates with our values, and we are very happy to partner with the movie and celebrate our rummy stars.”
Speaking on the occasion, Apoorva Mehta, CEO of Dharma Productions said, “Our film Liger revolves around a sportsman and his courage to chart his own success story after overcoming various challenges. The spirit of true sportsmanship resonates with the game and brand RummyCulture at large. This association depicts a synergy of champions which is profoundly displayed by the character in the film.”
Vishu Reddy, CEO and Executive Producer of Puri Connects shared his perspective, “The film Liger brings together an amalgamation of thoughts associated with the process of becoming champions, which is shown through an MMA fighter. This determination of being the front-runners ought to be there in every player, and that is how we closely relate to RummyCulture for the game rummy.”
Produced jointly by Dharma Productions and Puri Connects, Liger is helmed by Puri Jagannadh and will be released in five languages—Hindi, Telugu, Tamil, Kannada, and Malayalam. The film is scheduled for theatrical release on August 25.
Check Out These Exciting Audiobooks to Celebrate Friendship Day
Emily Dickinson (renowned poet) rightly quotes “My friends are my estate.” Friendships are priceless assets of one’s life and possessing them is a great blessing. The magical bond of love, trust, affection and care is worth cherishing every moment. This Friendship Day (August 07), celebrate this bond with these heart warming audiobooks and podcasts available on Audible.
Rusty Jab Bhag Gaya by Ruskin Bond
The Hindi translation of Ruskin Bond’s Rusty Runs Away vividly depicts the world of Rusty and his friends as he enters his adolescence. The story follows the adolescent life’s excitement and adventure that leads the young protagonist through a series of intriguing incidents, which includes running away with his friends. Now that he is dealing with life all alone, will his friends stick together or part ways with him? Enjoy the exciting journey of a teenager’s quest for identity and destiny.
You Only Live Once by Stuti Changle
Join Alara, a broken but rising YouTube star, Aarav, a struggling but hopeful stand-up comedian, and Ricky, the zany but zen owner of a beach shack, in their journey of searching for love and discovering oneself to find answers about your own life.
Together Is a Beautiful Place by Bailey T. Hurley
The older we get, the less time we have to spend with our friends, and organic friendship becomes nearly impossible for a variety of reasons. Are you missing out on good company despite your best efforts? Then this is for you. The audiobook, Together Is a Beautiful Place provides sustainable, deep, and valuable habits for developing and maintaining healthy friendship bonds.
Devotion by Adam Makos
This is a young adult adaptation of the national bestseller that details the true story of two Navy pilots from divergent racial and economic backgrounds and their deep friendship bond that forms as they face extraordinary situations during the Korean war. When one had to choose between his friend who is shot down and attempting a one-man rescue mission, it materializes into a heartwarming, inspirational story of all time.
The Power Of Friendship by The Power of Friendship
This podcast is all about getting out of your comfort zone, making friends, and becoming a better person. So do listen to it and get some easy yet effective tricks!
Trending3 days ago
POCO Becomes No.1 Brand in Flipkart’s Independence Day Sale Event
Trending3 days ago
Infinix’s Latest Smart 6 HD Smartphone Goes on Sale on Flipkart, Check Price
Trending5 days ago
Perfect Gifting Guide from Noise to Make This Raksha Bandhan Special
Infotainment5 days ago
RummyCulture Collaborates with Vijay Devarakonda Upcoming Movie ‘Liger’
Smartphone3 days ago
OnePlus 10T 5G 16GB Variant to Go on Sale on August 16th￼
Gadgets5 days ago
Lapcare’s New and Innovative Lapcase Supreme PC Cabinet Series Launched in India
Gaming3 days ago
Indian DOTA 2 Team Clinched Bronze Medal at Commonwealth Esports Championship
Trending3 days ago
Enjoy Up to 40% Off on Smartphones During Amazon Smartphone Upgrade Days