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Gaana App Makes Discovery of New Music Easier with New AutoQueue Feature

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Gaana has unveiled yet another unique product feature to offer a superior and seamless music listening experience to its users. Research showed that consumers looked forward to a listening experience that’s effortless and fast. Also, music and genre preferences changed for the same person depending on daily mood or a particular occasion.

Busy at work? Partying but running out of songs? on a long drive? AutoQueue has you covered! The newly introduced feature enables consumers to hit up a song and indulge in effortless streaming while Gaana plays similar songs on its own, just like a mind reader!This dramatically reduces manual searching time & solves for “listener’s block” (where one struggles to think of the next song to play). Autoqueue also makes discovery of new music easier, as listeners get served apt songs they might not know of on their own.

Gaana-AutoQueue is powered by a unique machine learning algorithm that factors probability of songs being heard together (past behavior) as well as similarity of music, tempo/bpm etc to predict possible songs a user would like to hear after they have manually played one song. The algorithm analyzes thousands of signals and data points to come up with personalized song suggestions as we have seen many struggling to think of the next song to play!Our listeners are consuming +30% more music than usual via Autoqueue – & that tells us it’s working.

Gaana has released a brand film to communicate the ease & joy of music listening with AutoQueue. The lighthearted commercial shows 2 girls going for a short drive that turns to a never ending long drive, as Gaana AutoQueue keeps playing surprisingly apt songs that they love. Click here to view the TVC. 

Speaking on the launch, Sandeep Lodha, CEO – Gaana said, “In the last year and a half, audio streaming has played a major role in people’s lives and consumption is on the up. Gaana has always  known to understand the pulse of the Indian listener and with AutoQueue we are now going one step further to hyper-personalize each user’s app experience making it effortless to listen to great music. The feature is born of Gaana’s user research & tech capabilities and gives personalized endless background track to the lives our users live in the foreground. I invite everyone to experience the joy of AutoQueue”

Music lovers also stand a chance to win 50,000 worth of Amazon vouchers on Gaana’s Instagram daily. Follow the page and stay tuned to know more on how to participate in the #GaanaAutoQueue contest.

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Top Five Ways to Make Your Home Ready for IPL Screening

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Indians are big on two things: culture and cricket and an IPL season is no less than a festival in our country. With the current season in full swing and covid restrictions relaxed all over the country, all our post-work hours are reserved to watch matches with friends and family. Here is a curated list of things you would need to play the perfect host for an IPL screening at your place. Get ready to spend the evening cheering on your favourite team with food, drinks, music and games, all at the tap of a button and avail exciting deals and exceptional offers on all your orders.

  • Snacks and beverages are a must at any match screening! Order from a wide selection of snacks, beverages, and desserts from ‘Dunzo Daily’ and enjoy the match without being disturbed. After all, it is always better to binge on snacks than biting your nails! When it comes to IPL, there is always room for more people and Dunzo will take care of all your edibles in 19 minutes. 
  • Amp up the setting by getting quirky party essentials like masks, party poppers, whistles, balloons with your team’s color etc. from an array of e-commerce apps or the local party shops’ websites (like Amazon). With all of these apps at your service, you don’t have to fret over finding these funky items and they will definitely add to the vibe of the party.
  • Don’t forget that the right music can always make or break your party. Keep your playlist ready for the fours, sixes and wickets. Cheer your favourite players on till the very end and beyond. After all, the party shouldn’t end with the match. You have to celebrate your team’s victories too. Gear up to groove all night and curate the ultimate party playlist on any of the audio streaming services available on your app store. 
  • What is a screening without fries, pizzas or biryanis? Spice up your evening with the lip-smacking food and treat your guests with delectable dishes from the restaurants of their choice. Get unlimited food options on various food delivery platforms serving round-the-clock and place your orders within seconds.
  • Elevate the entertainment quotient with intriguing board games to add a pinch of excitement and thrill to your party. Pictionary, Monopoly, and Catan are a few games that will add a fun element to the gathering.  Order these games from any of the innovative gift websites or e-commerce platforms (like Amazon).

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Enjoy IPL Matches by Getting All Updates from Alexa

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When the entire nation is down with cricket fever, how could Alexa be left behind! You can lean on your buddy Alexa for the latest match updates. From match schedules to information about the participating teams and player stats, Alexa has answers to all of these questions and more.  Now that the IPL matches are happening in full swing, here are a few things that you can ask Alexa.

Participating teams:

With the shuffle in the players and addition of new teams, it really becomes difficult to keep track of who is playing for which team this season. Well, worry not, Alexa’s got you. Just say, “Alexa, what teams are playing tomorrow?” or ask “Alexa, who is the captain of RCB?” and you will have this information delivered to you within seconds.

Match schedule:

Keeping a track of your favorite team’s match schedule just got easier. A simple “Alexa, चेन्नई का मैच कब है” or “Alexa, Mumbai Indians match schedule” will ensure that you never miss watching your favorite team in action.

Team and player stats:

It is always nice to have the stats of your favorite team and players handy to help you understand and predict the game better. Just ask, “Alexa, what is KKR’s rank?”, “Alexa, CSK का highest total क्या है?”, “Alexa, विराट कोहली ने कितने रन बनाए?” and your questions will be answered.

Live Match details:

To get live updates of the match, just ask “Alexa, who won the toss?”, “Alexa, what is the score?” or “Alexa, क्रिकेट स्कोर बताओ.” If you are looking for the score of a specific team, then try “Alexa, what is Mumbai’s score?” or “Alexa, दिल्ली Capitals का score क्या है?”

Post-match details:

Once the match is complete you can ask your Alexa Built-in device for information about the man of the match and the leading run scorer and wicket taker. Just say “Alexa, who was the man of the match?” or “Alexa, सबसे ज़्यादा wicket किस player ने लिए?” to know more.

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Fantasy Akhada’s New IPL Campaign Launched

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As the IPL fever begins to envelop the nation, Fantasy Akhada has rolled out a 360-degree campaign #KhelTumharaAkhadaHumara. The campaign starring the voice of cricket, Harsha Bhogle, and celebrated Indian actor Ali Fazal, opened to a tremendous response since its launch in both the Indian and global markets.

Amid the enthusiasm in the lead up to the 15th edition of the tournament, Fantasy Akhada’s campaign has taken an intriguingly different approach to create a unique voice among a host of Fantasy Cricket platforms. Social media was abuzz with the launch of the campaign teaser via an Instagram live on the 24th of March. After keeping the audience hooked, the brand unfurled a short video on digital on the 25th of March and subsequently launched the TV ad on the opening day of the IPL (26th of March) that has ignited curiosity among viewers.

Shot by Pranav Harihar Sharma, conceptualized by Pippip Media and executed in tandem with Wirality Media, the first film of the campaign showcases the Apharan of legendary cricket presenter Harsha Bhogle by an enraged cricket fanatic, played by Ali Fazal, in anattempt toconquer the field of fantasy sports. As per a joint report published by Deloitte & FIFS in February 2022, 50% of the users in the Fantasy Sports industry come from Tier-2 and Tier 3 cities. In one of the first in the industry, the campaign beautifully integrates both the rural and the urban Indian population. 

Sumit Kumar Jha, Founder, Fantasy Akhada, said, “The rollout of the country’s most awaited cricket tournament has undoubtedly set the stage for massive participation in fantasy sports contests. Our campaign is poised to inspire cricket fans to experience the first-hand thrill of forming their own teams. The launch of the #KhelTumharaAkhadaHumarateaser is already driving conversations and has been a big hit in the Indian and global markets. It is keeping the enthusiasm alive and will increase participation during the IPL season. We are confident that this will also encourage more first-time users to participate in fantasy sports.”

“Looking at the 150% growth in CEA during the 14th IPL season, we are eyeing for a 100% growth in our user base this season.” he added.

In addition to Fantasy Cricket, the fantasy sports platform also offers multiple gameplay options for Fantasy Football and Fantasy Kabaddi. The user-friendly platform deploys best-in-class tools to provide users with a top-notch sports experience. Fantasy Akhada has consistently recorded a growth in the number of sports enthusiasts on their platform, reaching 20 lakh users.

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