As the IPL fever begins to envelop the nation, Fantasy Akhada has rolled out a 360-degree campaign #KhelTumharaAkhadaHumara. The campaign starring the voice of cricket, Harsha Bhogle, and celebrated Indian actor Ali Fazal, opened to a tremendous response since its launch in both the Indian and global markets.
Amid the enthusiasm in the lead up to the 15th edition of the tournament, Fantasy Akhada’s campaign has taken an intriguingly different approach to create a unique voice among a host of Fantasy Cricket platforms. Social media was abuzz with the launch of the campaign teaser via an Instagram live on the 24th of March. After keeping the audience hooked, the brand unfurled a short video on digital on the 25th of March and subsequently launched the TV ad on the opening day of the IPL (26th of March) that has ignited curiosity among viewers.
Shot by Pranav Harihar Sharma, conceptualized by Pippip Media and executed in tandem with Wirality Media, the first film of the campaign showcases the Apharan of legendary cricket presenter Harsha Bhogle by an enraged cricket fanatic, played by Ali Fazal, in anattempt toconquer the field of fantasy sports. As per a joint report published by Deloitte & FIFS in February 2022, 50% of the users in the Fantasy Sports industry come from Tier-2 and Tier 3 cities. In one of the first in the industry, the campaign beautifully integrates both the rural and the urban Indian population.
Sumit Kumar Jha, Founder, Fantasy Akhada, said, “The rollout of the country’s most awaited cricket tournament has undoubtedly set the stage for massive participation in fantasy sports contests. Our campaign is poised to inspire cricket fans to experience the first-hand thrill of forming their own teams. The launch of the #KhelTumharaAkhadaHumarateaser is already driving conversations and has been a big hit in the Indian and global markets. It is keeping the enthusiasm alive and will increase participation during the IPL season. We are confident that this will also encourage more first-time users to participate in fantasy sports.”
“Looking at the 150% growth in CEA during the 14th IPL season, we are eyeing for a 100% growth in our user base this season.” he added.
In addition to Fantasy Cricket, the fantasy sports platform also offers multiple gameplay options for Fantasy Football and Fantasy Kabaddi. The user-friendly platform deploys best-in-class tools to provide users with a top-notch sports experience. Fantasy Akhada has consistently recorded a growth in the number of sports enthusiasts on their platform, reaching 20 lakh users.
Enjoy IPL Matches by Getting All Updates from Alexa
When the entire nation is down with cricket fever, how could Alexa be left behind! You can lean on your buddy Alexa for the latest match updates. From match schedules to information about the participating teams and player stats, Alexa has answers to all of these questions and more. Now that the IPL matches are happening in full swing, here are a few things that you can ask Alexa.
With the shuffle in the players and addition of new teams, it really becomes difficult to keep track of who is playing for which team this season. Well, worry not, Alexa’s got you. Just say, “Alexa, what teams are playing tomorrow?” or ask “Alexa, who is the captain of RCB?” and you will have this information delivered to you within seconds.
Keeping a track of your favorite team’s match schedule just got easier. A simple “Alexa, चेन्नई का मैच कब है” or “Alexa, Mumbai Indians match schedule” will ensure that you never miss watching your favorite team in action.
Team and player stats:
It is always nice to have the stats of your favorite team and players handy to help you understand and predict the game better. Just ask, “Alexa, what is KKR’s rank?”, “Alexa, CSK का highest total क्या है?”, “Alexa, विराट कोहली ने कितने रन बनाए?” and your questions will be answered.
Live Match details:
To get live updates of the match, just ask “Alexa, who won the toss?”, “Alexa, what is the score?” or “Alexa, क्रिकेट स्कोर बताओ.” If you are looking for the score of a specific team, then try “Alexa, what is Mumbai’s score?” or “Alexa, दिल्ली Capitals का score क्या है?”
Once the match is complete you can ask your Alexa Built-in device for information about the man of the match and the leading run scorer and wicket taker. Just say “Alexa, who was the man of the match?” or “Alexa, सबसे ज़्यादा wicket किस player ने लिए?” to know more.
TCL Collaborates with IPL’s Sunrisers Hyderabad
Indian Cricket fever is a widely recognized phenomenon that skyrockets during every grand tournament. And while millions of fans worldwide buy tickets to watch Cricket LIVE, at least double the fans stay glued to their TV sets to watch these games in high resolution. In this context, TCL, a global top-two television brand and leading consumer electronics company has reiterated its commitment to officially sponsor Sunrisers Hyderabad (SRH) for the third time in a row. As a part of the contract, the TCL brand logo will appear on Upper Non leading arm right of the player jersey.
TCL is a fast-growing consumer electronics brand and has clocked revenue of nearly USD 30 billion in the first three quarters of the year 2021. In 2022 the brand would continue to work towards its vision of enhancing R&D capabilities in terms of display technologies, smart manufacturing and artificial intelligence. It looks forward to launching new products and expanding the TCL product lineup. As a part of its expansion strategy and to further strengthen the global business the brand has announced that its biggest overseas panel factory located in Tirupati, Andhra Pradesh would soon commence the production of LED TV panels in May this year.
The global TV giant aims to provide a high-octane, life-like cricket watching experience so that consumers don’t miss even a single on-field emotion or ball flick. With the continued partnership with SRH, TCL has strengthened its bond with consumers and the Cricket community and established its progressive stance in the sports ecosystem. Hyderabad serves as a huge market for TCL and this association of TCL and SRH would further help them establish the brand and strengthen its roots in the city.
Vijay Kumar Mikkilineni, Head of Marketing, TCL, India said, “The SRH squad had consistently exhibited exceptional resilience, perseverance, hard work and commitment to give their best. This year, SRH is betting on young and dynamic players like Bhuvneshwar Kumar and Nicholas Pooran, who can fulfil their quest for another IPL title. The team is filled with young blood as well as quite experienced players that effectively resonate with Indian Cricket fans. Our association with SRH allows us to follow our passion for Cricket and provide state-of-the-art TVs to consumers so that they don’t miss out on a single on-field moment. Hyderabad happens to be a big market for us and we are sure the SRH team will play brilliantly and augment our popularity not only among the sports fans but also amongst the people of the city in general.”
Commenting on the partnership, Mr. K. Shanmugam, CEO, Sunrisers Hyderabad, said “We are thrilled to associate with a global brand like TCL for the third year. We are sure that this relationship will be beneficial for the brand as well as the SRH team and we aim to make our partnership more powerful. TCL as a brand focus on going beyond boundaries to deliver satisfaction to the customers with their range of products. We also share the same values as a team and through this strong partnership with TCL.”
It is pertinent to note that to make the TV-viewing experience more realistic and engaging, TCL is continuously innovating machinery to fortify its product portfolio. TCL recently participated in the annual consumer electronics show (CES) and showcased products like the thinnest 8K MiniLED TV prototype along with other QLED TVs, mobile devices and smart home appliances. TCL has taken TVviewing, especially fast-paced sports or action movie-watching experiences, to another level. TCL TVs are bringing groundbreaking innovation to enhance the TV-viewing experience of the consumers.
Sony Music and Sony Pictures Announced ‘Sony Entertainment Talent Ventures India’
Sony Music Entertainment and Sony Pictures Entertainment announced the creation of ‘Sony Entertainment Talent Ventures India’ (SETVI), a new entertainment company focused on creating ventures for media talent in India.
In the first official cross-corporation joint venture for Sony Group in India, SETVI combines the expertise and global reach of both companies, leveraging the vast pool of commercial talent and star-power in India to build investment opportunities, partnerships, metaverse solutions and more for talent. India is on track to become the third largest consumer market by 2030 and sustains one of the largest local-language content creation ecosystems in the world.
Sony Group has immense depth and reach across diverse sectors. Sony Music Entertainment is India’s leading record company, with a significant presence spanning Bollywood, Tamil OST, and multiple genres including national and regional pop. Sony Pictures Entertainment includes Sony Pictures Networks, a broadcast division with over 700 million viewers from 170 million households in 8,000 cities across India; Sony Pictures International Productions, a film production studio; and Sony LIV, a growing digital streaming and OTT business.
Talent represented by SETVI will also benefit from potential partnerships and global opportunities across the wider Sony Group, such as Sony PlayStation and Sony Electronics.
“SETVI will leverage our expertise, deep local relationships and global reach to give talent the potential to scale, become household brands and fully realize their creative and commercial potential,” added Shridhar Subramaniam, President of Corporate Strategy and Market Development in Asia and Middle East, Sony Music Entertainment. “The digital revolution and India’s unique start-up culture bring huge opportunities and SETVI’s role will be to partner with talent to build and serve their fans in exciting new ways.”
“Sony Group’s ecosystem in India offers far-reaching and unique opportunities for talent to build their brands in an authentic way,” said Sanford Panitch, President, Sony Pictures Motion Picture Group.
Shridhar Subramaniam, Sanford Panitch, and N.P. Singh (Managing Director and Chief Executive Officer, Sony Pictures Networks India) comprise SETVI’s board of directors, and Vijay Singh will lead the new company as CEO.
Vijay Singh appointed CEO of SETVI
Singh joins having been CEO at Fox Star Studios for over a decade from 2010 to 2020. Prior to this, Singh was Managing Director of Developing Markets at the Tetley Group in London, and also brings music industry experience to the role, having previously led Sony Music Entertainment India as Managing Director from 1996 to 2002.
“Our ambition is to work as advisors to talent to build their wealth and legacy and unlock the best monetization opportunities for them in India and the world.” said Vijay Singh. “It’s exciting to be spearheading this new venture and I look forward to working with talent to fulfil their ambitions in the coming years.
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