Fantasy Akhada’s New IPL Campaign Launched￼
As the IPL fever begins to envelop the nation, Fantasy Akhada has rolled out a 360-degree campaign #KhelTumharaAkhadaHumara. The campaign starring the voice of cricket, Harsha Bhogle, and celebrated Indian actor Ali Fazal, opened to a tremendous response since its launch in both the Indian and global markets.
Amid the enthusiasm in the lead up to the 15th edition of the tournament, Fantasy Akhada’s campaign has taken an intriguingly different approach to create a unique voice among a host of Fantasy Cricket platforms. Social media was abuzz with the launch of the campaign teaser via an Instagram live on the 24th of March. After keeping the audience hooked, the brand unfurled a short video on digital on the 25th of March and subsequently launched the TV ad on the opening day of the IPL (26th of March) that has ignited curiosity among viewers.
Shot by Pranav Harihar Sharma, conceptualized by Pippip Media and executed in tandem with Wirality Media, the first film of the campaign showcases the Apharan of legendary cricket presenter Harsha Bhogle by an enraged cricket fanatic, played by Ali Fazal, in anattempt toconquer the field of fantasy sports. As per a joint report published by Deloitte & FIFS in February 2022, 50% of the users in the Fantasy Sports industry come from Tier-2 and Tier 3 cities. In one of the first in the industry, the campaign beautifully integrates both the rural and the urban Indian population.
Sumit Kumar Jha, Founder, Fantasy Akhada, said, “The rollout of the country’s most awaited cricket tournament has undoubtedly set the stage for massive participation in fantasy sports contests. Our campaign is poised to inspire cricket fans to experience the first-hand thrill of forming their own teams. The launch of the #KhelTumharaAkhadaHumarateaser is already driving conversations and has been a big hit in the Indian and global markets. It is keeping the enthusiasm alive and will increase participation during the IPL season. We are confident that this will also encourage more first-time users to participate in fantasy sports.”
“Looking at the 150% growth in CEA during the 14th IPL season, we are eyeing for a 100% growth in our user base this season.” he added.
In addition to Fantasy Cricket, the fantasy sports platform also offers multiple gameplay options for Fantasy Football and Fantasy Kabaddi. The user-friendly platform deploys best-in-class tools to provide users with a top-notch sports experience. Fantasy Akhada has consistently recorded a growth in the number of sports enthusiasts on their platform, reaching 20 lakh users.
TVFPlay Joins Hand with Eloelo to Promote TVF Pitchers Season 2
TVFPlay has partnered with Eloelo, a creator-led social gaming and live streaming platform, to market their latest show, TVF Pitchers. Eloelo is the exclusive live-streaming promoter for Season 2 of TVF Pitchers featuring a star cast comprising Naveen Kasturia, Riddhi Dogra, Arunabh Kumar, and Saurabh Mandal.
Jolting fans with renewed excitement, the second season of TVF Pitchers premiered after seven years on 23 December 2022 and was widely promoted by influencers on the Eloelo platform. The new series focuses on the hidden dynamics within new-age startups, the people behind them, and the myriad challenges they face.
“Considering the cult status TVF Pitchers has gained among fans since 2015, we knew that Season 2 had to be bigger and better. Through this partnership with Eloelo, we have broadened the reach for the show. The response on Eloelo has been amazing and has added entirely new segments of audiences to the fanbase of TVF Pitchers,” said, Yogesh Saini, TVF Marketing Head.
TVF has also chosen Eloelo to market their new show Sixer, a story about a ragtag group of cricketers and amateurs who come together to try and win the local cricket tournament while overcoming personal odds.
Eloelo empowers micro-influencers and creators to spearhead new forms of entertainment for Bharat. Since its inception in September 2020, the platform has introduced many new entertainment formats such as live-hosted indigenous games, live interactive events hosted by celebs and influencers, and live video shows hosted by Top Rjs in the country. Eloelo’s live-streaming platform crossed 12 million users in 2022, making it the most-popular Live Adda in India with 77% of users from non-metro cities. The platform currently hosts more than 24,00,000+ live streams monthly.
“We are thrilled to partner with India’s most loved streaming platform, TVF Play. TVF Pitchers Season 2 live streams have already garnered 100K+ views and show no signs of ebbing! We look forward to a similar response for TVF Sixer on our platform as TVF’s content offerings are quite in sync with the likings of our audience across India” said Saurabh Pandey, Founder and CEO, Eloelo.
Chingari Collaborates with SwaLay
Chingari powered by GARI recently collaborated with SwaLay Digital, the first all-in-one music distribution solution. As one of the leading music providers in India, SwaLay’s content as well as music will now be available on Chingari. Through this partnership with Chingari, SwaLay aspires to promote and deliver its Indie artists and music content on a platform that reaches 166M+ users across India.
Chingari, powered by GARI, is one of the leading short-video applications, collaborating with SwaLay to support the ongoing Indie Revolution in India. The Indie Revolution was deemed necessary at the time and was ignited by SwaLay India. With the primary goal of promoting widespread, talented, and undiscovered Indie music and artists across the country. This move is intended to assist thousands of emerging Indie artists and creators in using the Chingari app to reach millions of content consumers in India.
“We are thrilled to support the cause of giving a platform to upcoming Indie Artists and revolutionise the Indie Music content ecosystem through this collaboration with SwaLay Digital,” said Sumit Ghosh, Co-founder & CEO of Chingari.
“This collaboration between the two leading music and content providers is going to be incredibly useful for the Indie creators across India,” says Divyansh Dhasmana, the Managing Director of, SwaLay Digital.
Music lovers around the world can listen to a content creator’s music online with SwaLay, India’s all-in-one music distribution solution. As a result of its partnership with industry-leading platforms such as Spotify, Apple iTunes, Amazon, and now Chingari amongst others, any artist can upload their music to these platforms and gain maximum exposure. As India’s first distribution solution, SwaLay (or SwaLay digital) is a member of both PPL and IPRS. SwaLay has also helped 1000+ artists and delivered 10000000+ music plays in just a 3 months fraction in India.
Powered by TalantonCore, SwaLay is India’s first all-in-one digital content solution. It was founded in September 2019 and has been operational since January 2022, partnering with some of the world’s largest entertainment and music companies. Its primary objective is to provide independent artists with essential industry exposure to succeed globally. Its partnership with Chingari app is just another one of its stepping stones to success.
Now Get Amazon Prime Video Mobile Edition at Rs. 599 Per Year
Prime Video has launched Prime Video Mobile Edition at ₹599 per year. This single-user, mobile-only video annual plan offers everyone access to high-quality entertainment exclusively on their mobile devices, and will now be available to all customers in India. Users can sign-up for this plan via the Prime Video app (on Android) or website.
Created especially for a mobile-first country like India, Prime Video Mobile Edition is a major step towards making premium entertainment across languages as ubiquitous as smartphones in the country. With this move, Prime Video is expanding the accessibility of Prime Video Mobile Edition, which launched last year as a telco-partnered product in collaboration with Bharti Airtel (“Airtel”).
Prime Video Mobile Edition provides Standard Definition (SD) quality streaming to customers, giving them a chance to explore and watch Prime Video’s rich catalogue of Indian and international movies, Amazon Originals, LIVE cricket including the keenly-awaited upcoming India v/s New Zealand Men’s cricket series in November 2022, and much more, on their mobile devices, all for ₹599 per year. Customers can continue to enjoy all Prime Video features such as X-ray powered by IMDb, and downloads for offline viewing with Prime Video Mobile Edition.
Talking about the launch, Gaurav Gandhi, vice president, Prime Video India said, “Over the last 6 years we have seen a huge growth for Prime Video in India. With viewers from 99% of the country’s pin codes, the service has become the preferred destination for premium content. Guided by our mission of making high quality entertainment even more accessible across the country, we are excited to launch Prime Video Mobile Edition’s annual plan. This worldwide-first innovation saw an incredible response from Indian consumers when we launched via a telecom association last year, and building on that success we are extending its access, with it now being made available directly for subscription through Prime Video’s app and website.”
Commenting on the launch, Kelly Day, vice president, International, Prime Video said, “India is one of our fastest growing and most engaged locales worldwide. Our success in the country can be attributed to innovations that are focused on creating an exceptional entertainment experience for customers. In fact, India is turning into an innovation hub for Prime Video. An initiative like Prime Video Mobile Edition, that had its genesis in India, is now being rolled out across multiple countries in Latin America and South East Asia. We are confident that the new Prime Video Mobile Edition annual plan will further help accelerate the growth of our India business and give an even larger customer base access to the high-quality content on the service. With this launch we look forward to entertaining every Indian with our popular on-demand entertainment content and live sports.”
Customers can go to the Prime Video App (on Android) or PrimeVideo.com to buy an annual subscription to Prime Video Mobile Edition. They can then enjoy Prime Video’s full catalogue of exclusive content on a mobile device of their choice.
Customers who want to enjoy the complete Prime Video experience including multi-user access, streaming across devices including Smart TV and the ability to enjoy content in HD/UHD in addition to having access to all Prime benefits including free fast delivery on Amazon.in, ad-free music with Prime Music, Prime Reading and other Prime benefits, can continue to sign-up or upgrade any time to Prime plans for ₹1499 annually.