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Chingari Ties up with Major Pandals to Elevate Festive Fervour



Celebrating the auspicious festival of Ganesh Chaturthi, Chingari is giving users the chance to go mandal hopping and seek the blessings of Bappa right on the app itself. Chingari users will not have to step out for Ganpati darshan as the Lord will himself be coming to bless them.

The grandeur of Ganesh Chaturthi celebrations in India is unparalleled. Due to the pandemic, the celebrations are subdued and there are restrictions on travel. However, Chingari is giving users a chance to experience all the action right from the comfort of their homes. The app has tied up with leading mandals across Mumbai and is enabling people to witness the homecoming of Bappa and seek his blessings on the Chingari app.

Mr Sumit Ghosh, Co-founder & CEO, Chingari App, says, “At Chingari, it has always been our endeavour to help our users get a more meaningful experience. On the occasion of Ganesh Chaturthi, we have tied up with leading mandals so that people can experience the festive fervour from their homes. As a result of this tie-up, all our users will be able to marvel at the decorations of various pandals, watch aartis & bhajans, and even experience the electrifying energy that is associated with this festival without stepping out”.

Ganesh Chaturthi is a celebration of positive vibes and good deeds. It also marks the very end of evil and the beginning of all things good. To help people get into the festive mood, Chingari has also kicked off the #ChingariBappa contest. The campaign is now live and under this people have to share their videos and messages regarding the festival. All users who qualify stand a chance to win Chingari Coins. In addition to this, there are also attractive prizes for the winner of the contest.

Mr Deepak Salvi, Co-founder & COO, Chingari App, states, “The festive season has arrived and Chingari is joining in the festivities with its various initiatives. It has always been our endeavour to enable our content creators to work to the best of their potential. Through this campaign too we are looking forward to people creating entertaining and valuable content around Bappa. We are hopeful that this will help spread the message of positivity around and get more people to connect and bond.”

The users of the app will be able to watch all the videos of top mandals and even experience how Ganeshotsav is being celebrated across the country.

Chingari has a long history of catering to the informative, leisure and creative demands of the Indian market and has been providing views with a lot of entertaining and value-added content. It has forged tie-ups with leading brands and has been empowering its content creators with next-gen tools and strives to be the most valuable platform for artists.

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RDX Play Begins Auditions for New Talent for Upcoming Movies



India’s own short video platform has announced exclusive auditions across India to hunt for new talent. RDX Play, a platform dedicated to catering to young talent & helping them to turn their dreams into reality. The shortlisted candidates will get an opportunity of working with the makers of MS Dhoni – The Untold Story in the upcoming movies. This quintessential opportunity will provide a massive stage to those who have a knack for the art of acting & will help them to showcase their talent on a global stage.

The audition via RDX Play app will be open for 15 days, post which the videos that have been uploaded will be reviewed by the jury consisting of eminent personalities from the Indian film industry. People between the age group of 18 -55 years can apply for auditions and the winners will be announced on RDX Play’s social media platforms. There are no limitations to the number of videos that an individual can upload. The candidates can appear for audition of multiple characters Details of the characters can be accessed on the audition page in RDX play app. Post selection the shortlisted candidates will join the production team in the Middle East. The official shoot for the movies will commence in the month of November 2021.

The unique talent that’ll be identified through this one-of-a-kind opportunity will be showcased & featured in movies produced byMr. Arun Pandey, the producer of MS Dhoni – The Untold Story & will be directed by Mr. Thomas George and Mr. Bosky Cherin. These movies will be launched at a popular OTT platform.

Mr. Arun Pandey, Chairman Inspired Media & Co Founder RDX Play said “RDX was established with a vision of developing a platform where young and upcoming talent can turn their dreams into reality. India is a powerhouse of talent but many talented people do not get the right platform or opportunities to showcase the same. RDX Play is one of the India’s leading platforms that will help you get noticed and open up channels of possibilities after which the sky is the limit”. 

Mr. Thomas George, Director/Writer said “With this hunt we wish to tap into the enormous acting talent pool that exists in our country. We wish to pick out the selective few whose talent stands right apart from the rest of the world & provide them with an opportunity to showcase their talent”

Mr Bosky Cherin, Director/Writer said “We are a nation of almost 1.5 billion people & there is so much of talent that is yet to be discovered. This platform has the potential to be the single most effective means to dig out that talent & put it right in front of the world”

Hailing from humble beginnings, Mr. Pandey has always been a firm believer of the fact that the true talent of India lies in the narrow streets of Indian towns & villages. Even though over the years, he has made an enormous name for himself in the World of entertainment and sports & athlete management owing to his sharp focus and business acumen, he still has an emotional connect towards the talent that exists in the small towns of India & it’s perhaps this bond of his that motivates him to come forward with such vivacious initiatives & campaigns.

Since its launch in August 2021,RDX Playhas been able to gainquite a lot of traction & has lacs of subscribers. The application can easily be downloaded from Play Store and through social media platforms such as Facebook, Instagram and Twitter. The application runs on AWS servers, hence ensuring utmost safety & security of user data.

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PVR Cinemas to Live Screen ICC Men’s T20 World Cup 2021



PVR Cinemas has announced that it has closed a deal with the International Cricket Council (ICC) for live screening the ICC Men’s T20 World Cup 2021, in India. The partnership involves live screening of all India games along with the Semi-Finals and Final. PVR will screen these matches across 75+ Cinemas in 35+ cities in India.

The association is extremely special in current times when the multiplex industry is still in the revival mode. Cinemas in India are operating under restricted capacity and operating hours with only Telangana, Rajasthan and Karnataka allowing permissions to operate at 100% capacity. Audiences are gradually resuming their movie going experience at cinemas with new movies being released and screening of T20 matches on the large screen will further help in bringing back audiences to cinemas.

Commenting on the iconic relationship with ICC, Mr. Gautam Dutta, CEO, PVR Ltd said, “We are extremely happy to know about the association with ICC. The Big Screen offers a unique opportunity to maximize the coverage of the ICC Men’s T20 World Cup. Cricket and Movies complement each other as in India they are considered as two religions that unite the country. Movie watching and cricket watching is a shared entertainment experience and when it magnified on the Big Screen leads to an adrenaline rush from fans quite similar to a stadium”.

The 35+ cities include Tier-1 ones like New Delhi, Mumbai, Pune, Ahmedabad. Besides there is an interesting mix of Tier-2 cities which will give access to the huge cricket fan base located in these geographies. PVR has a loyalty base of 1.2 million as part of its PVR Privilege program which will help leverage the footfalls of movie lovers who are also cricket fans at its cinemas.

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Chingari to Release 20 New Songs in Next Six Months for its Users



Chingari announced its association with Benchmark Entertainment. As a part of this association, users of Chingari will be able to get access to the new music videos that will be launched by Benchmark Entertainment.

Benchmark Entertainment has released thirteen blockbuster videos featuring popular names such as Karan Kundra, Shraddha Arya, Suyyash Rai, Gajendra Verma and Ieshaan Sehgal. Their latest track is titled Insaaf and was released in conjunction with Chingari on October 8. Insaaf features popular TV actor Parth Samthaan along with Samreen Kaur. The track is already gaining in the popularity charts on the Chingari app.

As a part of the deal, Chingari along with Benchmark Entertainment will be releasing 20 new songs over the next six months. Chingari users will be able to watch the full videos of these songs on Chingari Multiplex / Superhit Songs platform. These songs will remain on Chingari App for a period of three years.

Mr. Sumit Ghosh, Co-founder & CEO, Chingari App, said, “Chingari has catapulted to become one of the most successful short video apps in India as it continues to innovate and expand its offering to suit the needs of its users. We have a strong media library and are constantly working at strengthening it with exclusive, entertaining content. Our association with Benchmark Entertainment is a step in this direction”.

Mr. Sandil Dang, Founder, Benchmark Entertainment, “We are happy to associate with Chingari, which is one of the fastest-growing Indian short video platforms. This partnership will help us both to explore new opportunities & areas to foster the growth. We believe that it is an ideal platform to promote our music videos and the users of Chingari will appreciate this content”.

Chingari is one of the most popular short video apps in India. The content creators on the app are spoilt for choice and the company continues to add premium, engaging content to facilitate its users to keep making interesting content every day. To promote the recently launched song Insaaf, Chingari has also organised a contest for its users. As a part of this contest, content creators and influencers are being encouraged to make videos using the song Insaaf and the best videos in this segment stand a chance to win 20 lakh Chingari coins.

Mr Deepak Salvi, Co-founder & COO, Chingari App, “At Chingari, we are always looking at new and innovative ways to connect with the customers and add stickiness to the platform. We are happy to partner with Benchmark Entertainment and hope that our users will find these tracks a good addition to our music library”.

Mr Mukesh Mishra, COO, Benchmark Entertainment, We are incredibly excited to partner with Chingari, Our focus is to bring together a community of people who want to do more with music and redefine ways in which content is consumed. Hope our tracks will find its way into the hearts of our viewers. Chingari has a strong media library and it continues to add new partners to strengthen it even further. Its user base too has been multiplying ever since its launch. India’s superstar Salman Khan is Chingari’s Global Brand Ambassador. 

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