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Chingari Collaborates with MN Melody Label for Their New Song

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Chingari has partnered with MN Melody label, a Punjab-based music label, for their new song, Mithi Mithi. Starring Gurnam Bhullar & Mannat Noor, it will get promoted through the contest #MithiMithi. This song will be a big hit amongst music lovers.

The listeners will be looking forward to Mannat Noor, a prominent singer who is well known for her very popular song Laung Laachi. This song made her a household name. She contributed her voice to other tracks of the movie Laung Laachi as well. She has also sung many Punjabi songs such as Make up and Reshmi Chunni.

Chingari has been making inroads in the regional music market with partnerships with labels & artists and holding various events & contests. This collaboration with MN Melody label is the latest effort to provide musical flavour for their users. There have been previous successful partnerships with the music labels from Punjab.

“We are happy to announce our collaboration with Chingari to promote our upcoming projects. At MN Melody, we have created a music space where artists feel free and supported to express their unique creative visions. Our USP is the authenticity of the music we produce and the stories that appeal to all ages,” Rajwant Kaur, Director and Founder of MN Melody.

MN Melody, an upcoming record label, is in the business of providing music for the heart & soul. They have already brought out three melodic ballads by Mannat Noor, a leading Punjabi singer. The label is now keen to focus & bring out more prime, magical & musical renditions for the listeners.

Speaking about this venture, Mr. Sumit Ghosh, Co-founder & CEO, Chingari App, reveals, “Music is the biggest connecting point in India. And Chingari has always looked out for musical partnerships that work in business and quality. Our rising numbers of users are choosy in this regard. We are sure that this alliance with MN Melody and the song will be well-liked. The contest is our way to boost the popularity of everyone involved in this collaboration.”

For Mr. Deepak Salvi, Co-founder & COO, Chingari App, this unique collaboration is a huge success. “Chingari has never shied away from coming up with projects that are attention-grabbing and make a qualitative mark. After hearing the song, we felt this partnership with MN Melody is a natural progression. The #MithiMithi contest will keep our users happy. It is a matter of time before our users will be asking for more from the label.”

Chingari, a popular Indian short video sharing app, has recently topped the charts as the most downloaded app. It has had 107+M downloads. It allows users to download & upload videos, chat with friends, interact with new friends, share content, browse through feeds & more. A popular platform in India & abroad, superstar Salman Khan is its Global Brand Ambassador. It has successfully partnered with music labels & brands and offers regular promotional activity & content.

Chingari’s partnership with MN Melody label for the song Mithi Mithi and #MithiMithi contest is looked forward to by the platform’s users and Punjabi music fans alike. 

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Top Five Ways to Make Your Home Ready for IPL Screening

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Indians are big on two things: culture and cricket and an IPL season is no less than a festival in our country. With the current season in full swing and covid restrictions relaxed all over the country, all our post-work hours are reserved to watch matches with friends and family. Here is a curated list of things you would need to play the perfect host for an IPL screening at your place. Get ready to spend the evening cheering on your favourite team with food, drinks, music and games, all at the tap of a button and avail exciting deals and exceptional offers on all your orders.

  • Snacks and beverages are a must at any match screening! Order from a wide selection of snacks, beverages, and desserts from ‘Dunzo Daily’ and enjoy the match without being disturbed. After all, it is always better to binge on snacks than biting your nails! When it comes to IPL, there is always room for more people and Dunzo will take care of all your edibles in 19 minutes. 
  • Amp up the setting by getting quirky party essentials like masks, party poppers, whistles, balloons with your team’s color etc. from an array of e-commerce apps or the local party shops’ websites (like Amazon). With all of these apps at your service, you don’t have to fret over finding these funky items and they will definitely add to the vibe of the party.
  • Don’t forget that the right music can always make or break your party. Keep your playlist ready for the fours, sixes and wickets. Cheer your favourite players on till the very end and beyond. After all, the party shouldn’t end with the match. You have to celebrate your team’s victories too. Gear up to groove all night and curate the ultimate party playlist on any of the audio streaming services available on your app store. 
  • What is a screening without fries, pizzas or biryanis? Spice up your evening with the lip-smacking food and treat your guests with delectable dishes from the restaurants of their choice. Get unlimited food options on various food delivery platforms serving round-the-clock and place your orders within seconds.
  • Elevate the entertainment quotient with intriguing board games to add a pinch of excitement and thrill to your party. Pictionary, Monopoly, and Catan are a few games that will add a fun element to the gathering.  Order these games from any of the innovative gift websites or e-commerce platforms (like Amazon).

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Enjoy IPL Matches by Getting All Updates from Alexa

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When the entire nation is down with cricket fever, how could Alexa be left behind! You can lean on your buddy Alexa for the latest match updates. From match schedules to information about the participating teams and player stats, Alexa has answers to all of these questions and more.  Now that the IPL matches are happening in full swing, here are a few things that you can ask Alexa.

Participating teams:

With the shuffle in the players and addition of new teams, it really becomes difficult to keep track of who is playing for which team this season. Well, worry not, Alexa’s got you. Just say, “Alexa, what teams are playing tomorrow?” or ask “Alexa, who is the captain of RCB?” and you will have this information delivered to you within seconds.

Match schedule:

Keeping a track of your favorite team’s match schedule just got easier. A simple “Alexa, चेन्नई का मैच कब है” or “Alexa, Mumbai Indians match schedule” will ensure that you never miss watching your favorite team in action.

Team and player stats:

It is always nice to have the stats of your favorite team and players handy to help you understand and predict the game better. Just ask, “Alexa, what is KKR’s rank?”, “Alexa, CSK का highest total क्या है?”, “Alexa, विराट कोहली ने कितने रन बनाए?” and your questions will be answered.

Live Match details:

To get live updates of the match, just ask “Alexa, who won the toss?”, “Alexa, what is the score?” or “Alexa, क्रिकेट स्कोर बताओ.” If you are looking for the score of a specific team, then try “Alexa, what is Mumbai’s score?” or “Alexa, दिल्ली Capitals का score क्या है?”

Post-match details:

Once the match is complete you can ask your Alexa Built-in device for information about the man of the match and the leading run scorer and wicket taker. Just say “Alexa, who was the man of the match?” or “Alexa, सबसे ज़्यादा wicket किस player ने लिए?” to know more.

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Fantasy Akhada’s New IPL Campaign Launched

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As the IPL fever begins to envelop the nation, Fantasy Akhada has rolled out a 360-degree campaign #KhelTumharaAkhadaHumara. The campaign starring the voice of cricket, Harsha Bhogle, and celebrated Indian actor Ali Fazal, opened to a tremendous response since its launch in both the Indian and global markets.

Amid the enthusiasm in the lead up to the 15th edition of the tournament, Fantasy Akhada’s campaign has taken an intriguingly different approach to create a unique voice among a host of Fantasy Cricket platforms. Social media was abuzz with the launch of the campaign teaser via an Instagram live on the 24th of March. After keeping the audience hooked, the brand unfurled a short video on digital on the 25th of March and subsequently launched the TV ad on the opening day of the IPL (26th of March) that has ignited curiosity among viewers.

Shot by Pranav Harihar Sharma, conceptualized by Pippip Media and executed in tandem with Wirality Media, the first film of the campaign showcases the Apharan of legendary cricket presenter Harsha Bhogle by an enraged cricket fanatic, played by Ali Fazal, in anattempt toconquer the field of fantasy sports. As per a joint report published by Deloitte & FIFS in February 2022, 50% of the users in the Fantasy Sports industry come from Tier-2 and Tier 3 cities. In one of the first in the industry, the campaign beautifully integrates both the rural and the urban Indian population. 

Sumit Kumar Jha, Founder, Fantasy Akhada, said, “The rollout of the country’s most awaited cricket tournament has undoubtedly set the stage for massive participation in fantasy sports contests. Our campaign is poised to inspire cricket fans to experience the first-hand thrill of forming their own teams. The launch of the #KhelTumharaAkhadaHumarateaser is already driving conversations and has been a big hit in the Indian and global markets. It is keeping the enthusiasm alive and will increase participation during the IPL season. We are confident that this will also encourage more first-time users to participate in fantasy sports.”

“Looking at the 150% growth in CEA during the 14th IPL season, we are eyeing for a 100% growth in our user base this season.” he added.

In addition to Fantasy Cricket, the fantasy sports platform also offers multiple gameplay options for Fantasy Football and Fantasy Kabaddi. The user-friendly platform deploys best-in-class tools to provide users with a top-notch sports experience. Fantasy Akhada has consistently recorded a growth in the number of sports enthusiasts on their platform, reaching 20 lakh users.

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