Radio City partnered with Chingari to promote the exceeding demand of digital content for a niche user base. This collaboration between the renowned social media app and popular broadcast media house has been formulated with the purpose of providing wholesome entertainment to the people amidst the pandemic and expanding the brand presence for both the media hubs. The two renowned brands consist of talented content creators with different content ideas and an amalgamation of these will only work wonders for the audiences, as they now have a different outlook, as both the platforms will have an influx of new energy and ideas.
This collaboration will take the two leading media moguls’ collective love of entertainment forward, thereby providing a wholesome package of endless fun and learning for the audience. Additionally, on World Music Day, Chingari also organized a music concert, with Radio City as the event’s Radio Partner. The objective of the event was to help those affected by Covid-19. Hence, 100% of the profit made from the concert went in support of the country’s fight against COVID-19.
Speaking on the expansion plans with Radio City, Sumit Ghosh, Co-founder & CEO, Chingari said, “Radio City is a brand that resonates authenticity, creativity and entertainment in the true sense which stands in line with our brand principles. Therefore, the collaboration is completely focused towards creating an environment of robust entertainment that will remain in the hearts of the audience for a long time. Chingari has always focused on becoming the voice of the independent content creators and this collaboration will be another way of meeting our objective of promoting talent by expanding Chingari’s user base through the broadcasting platform. Vice versa it will attract the audience on our platform to interact with the amazing radio shows on Radio City.”
Adding his thoughts on this collaboration, Ashit Kukian, CEO, Radio City said, “For us at Radio City, our main aim is to connect with the masses with music and entertaining content. It was a wonderful experience to partner with Chingari, to promote the exceeding demand of digital content. Radio City has always been at the forefront to bring about a positive change in the minds of listeners, society and nation at large, and this association with Chingari is in line with our brand philosophy of Rag Rag Mein Daude City.”
Furthering the conversation about the collaboration, Deepak Salvi, Co-founder & COO, Chingari said, “Having Radio City join hands with us in a partnership is a privilege. The two brands have forever focused on helping the audience in one or the other way. This collaboration will help us do even more for all the independent artists. While the audience will get unlimited entertainment to relieve them of their stress during the current times, at the same time they will also get extended exposure and a chance to interact with new faces.”
In line of entertainment & creativity, Chingari has always been in tune with the pulse of Bharat, with its association and partnership with brands such as Celebyte, TrueFan and Unlu Classes. This brings in a fresh new wave of celeb quotient such as Kareena Kapoor, Manoj Bajpai and Johnny Lever. The brand’s popularity has been growing ever since. Further, strong alliances with music labels such as Merchant Records, Indie Music, Gringo Entertainments and MorningStars, brings in versatile flavours of artists across walks of life. Having Radio City as an equal partner in the event, is giant step towards creating history that will help our nation. Additionally, it will foster the growth of creators on the platform.
Hubhopper Studio Brings ‘Power of Podcast’
Hubhopper Studio are delighted to announce Power of Podcasts. A new project supporting NGOs, activists, educators, mental health experts, content creators and entrepreneurs to share their vision with the world through podcasts. Developed in the run up to International Podcast Day on the 30th September the project is currently open to submissions for anyone who’d like to feature their podcasts.
Podcasts have one of the most engaged audiences of all content platforms. With over 57.6 M+ podcast listeners in India alone, they represent one of the best ways to get our message out there and spread positive change.
The Power of Podcasts hopes to harness the strength of podcasts to amplify positive and meaningful conversations. Organizations are invited to take part by encouraging their community or members to create new podcasts and Hubhopper will support them with tutorial videos and self-help decks. Once 10 members from a community have submitted a podcast they will be on-boarded as Hubbhopper Co-Curators.
Hubhopper Co-Curator’s content will be highlighted across a range of promotional material as well individual members being invited to a virtual summit to celebrate their work and discuss ways to further their messages. All the nominated podcasts will be highlighted on the Power of Podcasts playlistreleased on International Podcast Day
As India’s largest podcasting platform Hubhopper Studio has given a voice to thousands of creators across India including changemakers such as Women in Labour which asked why Indian women are dropping out of the workforce faster than ever; or What’s A Man? Which addressed important issues around gender inequality in India. Through the Power of Podcasts Hubhopper hopes to continue supporting and promoting meaningful and impactful content.
Alongside The Power of Podcast, Hubhopper are launching a series of events and activations to celebrate International Podcast Day including The Podcast Awards 2021, an open competition to find the best podcastsers in India.
Talking about the initiative, Gautam Raj Anand, Founder & CEO, Hubhopper says “We are delighted to be launching this initiative, Podcasts are such an engaging medium and it is important for us to support the country using this medium for positive change. Alongside this we are continuing to support young podcasters thought partnerships with educational institutions such as UPES School of Modern Media, Dehradun”
Now Sync Philips Hue with Spotify to Make Your Lights React to Music
Signify announces that Philips Hue has created the first deep integration of lighting and music, providing consumers around the globe with an immersive light and music experience like no other. Thanks to Philips Hue + Spotify, the Philips Hue system is enriched with a new algorithm that analyzes the metadata of each song in real time to make the lights flash, dim, brighten, and color change right along with the beat, mood, genre and tempo of any music on Spotify.
Advanced light scripts for every song
Philips Hue and Spotify have teamed up to go far beyond what other integrations can do and enabled the experience through the Philips Hue app itself. With Philips Hue + Spotify, the Hue app analyzes the metadata for each Spotify song in real time, resulting in a light script that on top of incorporating the beat of the song, now also reflects its mood, genre, tempo, segments, loudness, pitch and more.
Whether you’re relaxing on the couch for a cozy night in, having friends over for a get-together, or doing your chores along to a custom playlist, you’ll experience music like never before.
Thanks to the new Sync tab in the Philips Hue app, the experience can even be easily personalized. Users can start and stop sync, change the brightness and intensity of the lights, or choose a palette to change the colors of the lights.
“As a world leader in smart lighting, we are constantly looking for new ways to keep offering our Philips Hue users the most advanced smart lighting experience. Entertainment, of which audio is an important ingredient, is a key focus for Philips Hue. By innovating with Spotify as a leading industry partner, we are proud to offer our users an immersive integration of music and light in a way never done before,” said Jasper Vervoort, Business Leader Philips Hue at Signify.
How Philips Hue + Spotify works
The Philips Hue and Spotify integration is free to use with the Philips Hue App – you only need a Hue Bridge and color-capable Philips Hue lights to enjoy the experience, such as White and color ambiance smart bulbs, a Hue Go, or the new ambiance gradient lightstrip. As the integration is embedded in the Philips Hue app, it does not require a microphone to react to the music. This ensures that the lights can react to the music without any interfering background noise and provides you full flexibility in using your phone for other purposes at the same time.
The integration works with any Spotify-compatible audio device, such as a speaker, smartphone, or computer. To experience this immersive light and sound integration at home, link your Philips Hue and Spotify accounts in the Philips Hue app, and then play a song from any device that’s logged in to your Spotify account.
“At Spotify, we’re always working to create the best listening experience for every moment, via any device, throughout your day,” said Sten Garmark, VP of Consumer Experience at Spotify. “We’re looking forward to introducing our innovative integration with Philips Hue, where smart lighting will add another dimension to enhancing your next listening session.”
The Philips Hue + Spotify integration will start rolling out globally as an early access program to Philips Hue App 4 users from September 1, 2021 onwards. Once the feature is available for your account, which can take up to 7 days, you will notice a What’s New update with the Spotify card. Enable Early access and follow the instructions to be one of the firsts to try out the new experience. After October 2021, the feature will be a permanent part of the Hue App 4.
Now Create More Engaging Videos on Chingari with Popular Songs
TPZ Records, a music label vertical by Talentpromoterz, has partnered with Chingari to promote its original songs on the short-video sharing platform. It will allow Chingari users to create exclusive musical engagements. TPZ Records will reach a larger audience through the popular short videos format.
Chingari is aggressive in exploring the growing short-video sharing market, esp. in smaller cities & towns. This tie-up will allow their users to legally access the Indian music catalogue for creating exciting short videos. TPZ Records is confident that this alliance will help them in reaching out to the masses in an engaging fashion.
“TPZ Records has now collaborated with Chingari. It would be a great collaboration for promoting our songs through the short videos format. Also, we love to entertain & motivate the audience through our music. And the set-up of the short videos would be the best way and also to reach out to a much larger audience,” reveals Pinkeesh Devedaa, Owner & Head of Digital Marketing, TPZ Records.
“The Indian short-video market has seen a steep new users spike in the last few months. Chingari has managed to get its fair share of users too. Our objective is to ensure new users keep rising in numbers, along with maintaining our user base. This partnership with TPZ Records will be the deal-breaker for both of us in reaching out to the masses and keep them engaged,” reveals Mr Sumit Ghosh, Co-founder & CEO, Chingari App.
Mr. Deepak Salvi, Co-founder & COO, Chingari App, adds, “Chingari is keen on exploring the engagement factor legally and entertainingly. Amidst increasing competition, such tie-ups will be engaging and offer options that are safe for us & our users. TPZ Records, in the last few years, has created song music videos in various Indian languages with mass appeal. And Chingari is a short-videos sharing platform meant for the masses. We had to come together.”
Chingari is one of India’s leading short-videos sharing platforms that offers users the option of downloading & uploading videos, chatting with friends, interacting with new people, sharing content, browsing through the feed. It has gained popularity since its launch and has dedicated users even beyond India.
Talentpromoterz, the parent company of Delhi-based TPZ Records, is an established name in the advertising, TV & film industry for the last eight years. This new venture, a state-of-the-art recording studio, has been created to identify & launch emerging talents, singers, musicians, composers, music bands & voice-over artists, along with giving those opportunities on the global music platform. The music label company is heavily into releasing music worldwide, Bollywood & Punjabi Music, Indi Pop and music publishing company. Their seven YouTube channels include TPZ Records, TPZ Beatz, TPZ Haryanvi, TPZ Bhakti, TPZ Gurbani and TPZ Gujarati. The collaboration between Chingari and TPZ Records will guarantee their respective markets will be thoroughly engaged and entertained.
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