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Noise Becomes Title Sponsor of Amazon miniTV’s New Comedy Show



Noise announced that it has partnered with Amazon miniTV, as the title sponsor of India’s first courtroom comedy show, ‘Case To Banta Hai’, to be aired on Amazon miniTV which premieres today. The partnership will see the creative use of brand integration at various touch points throughout the show.

Gaurav Khatri, Co-Founder, Noise said, “I am delighted to announce our partnership with Amazon miniTV, as the title sponsor of India’s first courtroom comedy show, which will bring the right mix of talent, creativity, and engagement. At Noise, we are always on the lookout for avenues that are innovative and inspirational at the same time, and our association with the Noise Case Toh Banta Hai show is a step further in this direction. We are all excited to present the show to our audience.”

The partnership is a step toward strengthening the national footprint of the brand. As a progressive brand with consumer centricity at its core pillar, the partnership with Case Toh Banta Hai will enable Noise to inspire a larger set of audiences to follow their instincts (Inner Noise). 

The show is a progressive combination of various formats including light-hearted roast, talk show, and sketches, and will make the right appeal to the youths of India. It will involve a series of questions that are sure to leave the audience in splits and after the case, the Noise Faisle Ki Ghadi will be announced.

Produced by Banijay Asia, Case Toh Banta Hai is India’s first court of comedy, which will see Riteish – Junta ka lawyer, level the most bizarre and hilarious allegations against some of the biggest personalities of Bollywood, who will be defended by their lawyer Varun.

The fate of these guest celebrities will be decided by a judge played by Kusha, whose final word will prevail. Adding a new dimension will be witnesses who will be seen in various avatars. This coupled with Riteish’s signature style as an entertainer and his prowess in the craft of comedy will thoroughly enthrall audiences at large.

The ‘accused’ will be acclaimed Indian celebrities such as. Varun Dhawan, Kareena Kapoor Khan, Karan Johar, Sara Ali Khan, Anil Kapoor, Rohit Shetty and Badshah.


Chingari Encourages Users to Create Videos Celebrating India’s 75th Independence Day



Chingari is encouraging its users to make videos dedicated to #HarGharTiranga campaign under the Azadi ka Amrit Mahotsav program launched by the Ministry of Culture. Chingari app is urging its users to make videos promoting the HarGharTiranga initiative amplifying the celebration of India’s 75th Independence Anniversary. These videos will be made and promoted under the app’s ongoing campaign #FreedomToEarn.

India is entering its 75th year of independence, and the government is commemorating ‘Azadi Ka Amritmahotsav’ to mark the country’s glorious journey since 1947. The Ministry of Culture recently released a soul-rendering anthem – a melodious tribute to the Tricolor and initiated the HarGharTiranga campaign.

The initiative encourages people to bring the ‘Tiranga’ home and hoist it in celebration of India’s 75th year of independence. To amplify this further Chingari App is urging its users to make short videos of them celebrating this Independence Day by hoisting our Tiranga at their homes and glorifying our national pride.

In honor of our 75th Independence anniversary, Chingari is also motivating its users to create and upload videos that set their talent free under the #FreedomToEarn campaign. The app has made every effort to boost the creator’s economy and give them a platform to showcase their talents.

“We are delighted to have this opportunity to promote HarGharTiranaga, a wonderful initiative by the government to unite the citizens of India and celebrate our National Flag (Tiranga) on the glorious occasion of our 75th Independence Anniversary,” said Sumit Ghosh, Co-founder and CEO, Chingari. “We are encouraging our 160 million+ users to create videos for the HarGharTiranga initiative, as well as to showcase their talents on our platform, which stands for Indians, made by Indians. We look forward to a great response from our users on this campaign and contribute as much as we can in amplifying this national celebration”

MyGov will feature the best HarGharTiranga videos created and uploaded on Chingari App on their social platforms in order to recognise and appreciate the creators’ creativity.

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RummyCulture Collaborates with Vijay Devarakonda Upcoming Movie ‘Liger’



RummyCulture has associated with Vijay Devarakonda’s upcoming Hindi debut ‘Liger’ to strengthen the culture of champions. With this association, the brand launched the ‘Liger Tournament’ on the RummyCulture app which will be live till August 14, 2022. The initiative looks at strengthening the brand’s philosophy that all of us can be champions with the right skills, tactics, judgement, and willpower. It also aims at reiterating

RummyCulture’s emphasis on safety, security, and technology, thereby bringing the game to a newer generation of players.

An upcoming Indian sports action film, Liger is centred on an MMA fighter who fights against all odds to become a champion. With this association, RummyCulture ties into the film’s never-say-die spirit and restates the importance of utilising one’s strategic skills, mental acumen, and concentration in the game of rummy, resulting in a competitive sportsman spirit.

As part of the Liger tournament, a few winners will get a chance to meet the star cast of Liger which includes Ananya Pandey and Vijay Devarakonda. The association will also see a co-branded film which will be launched on Television, Facebook, YouTube, and other digital mediums.

Amit Kushwaha, Head of Brand Strategy, Gameskraft, said, “Our association with Liger seeks to strengthen our brand ethos of resilience and acumen. RummyCulture fosters skill-based gaming and encourages every player to have the true spirit of a gamer. We have always believed that anybody can be a champion with the right focus, preparation, and mindset. Liger’s message resonates with our values, and we are very happy to partner with the movie and celebrate our rummy stars.”

Speaking on the occasion, Apoorva Mehta, CEO of Dharma Productions said, “Our film Liger revolves around a sportsman and his courage to chart his own success story after overcoming various challenges. The spirit of true sportsmanship resonates with the game and brand RummyCulture at large. This association depicts a synergy of champions which is profoundly displayed by the character in the film.”

Vishu Reddy, CEO and Executive Producer of Puri Connects shared his perspective, “The film Liger brings together an amalgamation of thoughts associated with the process of becoming champions, which is shown through an MMA fighter. This determination of being the front-runners ought to be there in every player, and that is how we closely relate to RummyCulture for the game rummy.”

Produced jointly by Dharma Productions and Puri Connects, Liger is helmed by Puri Jagannadh and will be released in five languages—Hindi, Telugu, Tamil, Kannada, and Malayalam. The film is scheduled for theatrical release on August 25.

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Check Out These Exciting Audiobooks to Celebrate Friendship Day



Emily Dickinson (renowned poet) rightly quotes “My friends are my estate.” Friendships are priceless assets of one’s life and possessing them is a great blessing. The magical bond of love, trust, affection and care is worth cherishing every moment. This Friendship Day (August 07), celebrate this bond with these heart warming audiobooks and podcasts available on Audible.

Rusty Jab Bhag Gaya by Ruskin Bond

The Hindi translation of Ruskin Bond’s Rusty Runs Away vividly depicts the world of Rusty and his friends as he enters his adolescence. The story follows the adolescent life’s excitement and adventure that leads the young protagonist through a series of intriguing incidents, which includes running away with his friends. Now that he is dealing with life all alone, will his friends stick together or part ways with him? Enjoy the exciting journey of a teenager’s quest for identity and destiny.

You Only Live Once by Stuti Changle

Join Alara, a broken but rising YouTube star, Aarav, a struggling but hopeful stand-up comedian, and Ricky, the zany but zen owner of a beach shack, in their journey of searching for love and discovering oneself to find answers about your own life.

Together Is a Beautiful Place by Bailey T. Hurley

The older we get, the less time we have to spend with our friends, and organic friendship becomes nearly impossible for a variety of reasons. Are you missing out on good company despite your best efforts? Then this is for you. The audiobook, Together Is a Beautiful Place provides sustainable, deep, and valuable habits for developing and maintaining healthy friendship bonds.

Devotion by Adam Makos

This is a young adult adaptation of the national bestseller that details the true story of two Navy pilots from divergent racial and economic backgrounds and their deep friendship bond that forms as they face extraordinary situations during the Korean war. When one had to choose between his friend who is shot down and attempting a one-man rescue mission, it materializes into a heartwarming, inspirational story of all time.

The Power Of Friendship by The Power of Friendship

This podcast is all about getting out of your comfort zone, making friends, and becoming a better person. So do listen to it and get some easy yet effective tricks!

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