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Zynga Migration to AWS is a Study to Inspire Others  

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“Having the freedom to explore and experiment—we can do so much more today running on AWS as we execute against our mission to connect the world through games. Using AWS allows Zynga to focus on developing great games, investing in product innovation, and improving player experiences.”- Dorion Carroll, Chief Information Officer

About Zynga

Zynga is one of the world’s most successful mobile game companies, with a collection of hit games—including Words With Friends, Zynga Poker, and FarmVille—that to date have been installed by more than one billion players worldwide. In 2011 the company made a strategic decision to move from AWS to its own private cloud infrastructure. Four years later it returned certain workloads to AWS, taking advantage of the continuous technology innovation that characterizes the AWS cloud so Zynga employees can focus on what they do best: delivering great games.

Early on, Zynga’s games experienced massive growth on the web. FarmVille, which launched in 2009, went from zero to 10 million daily users in a few weeks and exceeded 80 million monthly users just months after its launch. The immense popularity of FarmVille and the anticipated demand for upcoming games created what Zynga Chief Information Officer Dorion Carroll calls “an insatiable demand” for Amazon Elastic Compute Cloud (Amazon EC2) instances.

“In the summer of 2009, it would not have been possible for us to acquire enough hardware for our meteoric growth, let alone provision it or even fit it into our data center footprint. We were running over 10,000 instances and wanted more. By working with AWS at that time, we could accumulate a lot more hardware than if we had purchased, racked, and stacked it on our own. It was a huge value to us.”

Zynga soon determined that its game architecture, which was targeted to desktops and channels like Facebook, the predominant social gaming platform at the time, should run on an internally designed cloud architecture. Zynga added data centers on both the West Coast and East Coast and launched “zCloud” in 2011.

Technology Moved On—and Mobile Moved In

Zynga ran zCloud for several years but, as Carroll notes, the realities of legacy equipment began setting in just as mobile platforms began emerging as a huge new market for the game industry.

“We were maintaining equipment over a typical three-year lifecycle. In our East Coast data center, which had the oldest equipment, we were replacing between 80 and 100 hard drives a month,” he says. “The move to mobile gaming had begun, suggesting a very different way of doing things. Our data center infrastructure was originally built for massive Facebook games that gradually declined as players shifted to mobile. Mobile clients allowed for a richer and smarter experience and we realized that we didn’t need nearly as much equipment infrastructure to serve the emerging mobile game market.”

Back to Amazon Web Services

Zynga learned a lot and became proficient at running its data center infrastructure, but the pace of technology innovation and the new and different demands of mobile gaming brought the company full circle.

“AWS is innovating on technology at a pace that we simply cannot keep up with, while the flexibility and the learnings we achieved from operating our own cloud allowed us to find a path back to AWS,” says Carroll. “It made a lot of sense for us to reengage.”

Zynga’s first big AWS migration project was its analytics platform, which is critical for a player-centric, data-driven company. With assistance from AWS, Zynga conducted proofs of concept (PoCs) to test the analytics platform infrastructure against modern Amazon EC2 instance classes. The result was an analytics management solution that initially reduced a 230-node zCloud cluster to a 115-node cluster running in AWS. Additional PoC work increased efficiency and performance even further by enabling the solution to run on 70-node clusters.

“If we had chosen to go our own route for the migration, I would have picked hardware I was familiar with, including platter drives instead of SSDs,” Carroll says. “By the time we completed the migration of certain services to AWS, our architecture for these services would already have been obsolete. In addition to that, AWS released two new generations of hardware in that same year. So we would have been three generations behind and just starting a three-year capital depreciation on our equipment. Instead, by migrating to AWS we shrunk the footprint for those workloads thanks to hardware advances that AWS made that we didn’t have to.”

Benefitting from AWS

Zynga’s move back to AWS began slowly, allowing it to transition at a pace that would support a successful migration without interrupting the player experience or business operations. By using AWS, Zynga could carefully plan, test, and develop PoCs without needing to commit to long-term fixed IT assets. This resulted in reduced costs and lower risk as it adapted to technology demands in real time, instead of relying on forecast models.

Zynga has tapped into a broad range of AWS services to manage processes for IT and the larger business. The company is using Amazon Virtual Private Cloud (Amazon VPC) for individual game team operations, which provides access control as well as billing and management functions for better insight into who is using the AWS pay-as-you-go services. Carroll points to a couple of games as examples of the broad benefits gained by using AWS. For example, it re-implemented the Words With Friends Community Matchmaking feature, reducing the number of database servers by 97 percent, from 100 to 3, on AWS. It also updated that game to Amazon Linux AMI, which helped reduce the number of application server instances by 33 percent.

“With Zynga Poker, we moved a MySQL farm, which required dedicated in-house resources to manage, over to Amazon DynamoDB, which is a fully managed service. It’s resulted in dramatically reduced operational overhead,” he says, adding that AWS Support provided additional assistance with AWS Infrastructure Event Management. “And separately, we’ve gotten a massive performance boost on a Zynga Poker database cluster, with queries that used to take 30 seconds now taking one second. That’s just by taking advantage of the architecture’s modern instance classes–and more importantly, leveraging the continual innovation and investments that AWS makes in systems and the constant discounts it provides.”

Spurring Efficiency and Innovation

The varied AWS technologies are helping Zynga discover entirely new ways to run certain IT systems, resulting in greater efficiencies and innovation than the company could accomplish in the past. For example, it replaced certain outdated and proprietary systems with Amazon DynamoDB and Amazon ElastiCache. Carroll says that the key benefit of using AWS is how it enables quick, easy, and cost-effective experimentation.

“Having the freedom to explore and experiment—we can do so much more running on AWS as we execute against our mission to connect the world through games,” he says. “Using AWS allows Zynga to focus on developing great games, investing in product innovation, and improving player experiences.”

Rajeev has witnessed the growth of technology across all verticals since he started his career in journalism. With a vast experience of almost 11 years in the technology market in India, he has worked closely with the industry leaders and has been part of this revolution in IT & communication market in India. He started his career as an entrepreneur in 2009 in the technology world. Currently, he is Director of News Dot Media Pvt. Ltd., Chief Editor for Digital Terminal (Magazine & Online) & Telecomtoday.in  

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COROS Wearables Appointed OSS Infocom as Its Authorized Distributor for India

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OSS Infocom partnered with COROS Wearables. OSS has been appointed as the exclusive importer and authorized distributor of COROS GPS watches and accessories nationwide. With this partnership, OSS Infocom will represent the brand in India. Recently, COROS watches have received a number of awards including Gear of the Year from Runner’s World 2020.   

A”​s someone who is personally passionate about both climbing and trail running and who aspires to train for big mountain expeditions, I could not be more excited to bring COROS sports watches to those in India who share my love for the outdoors. COROS watches are the longest lasting, most powerful and incredible GPS watches ever built and will make adventures more efficient and enjoyable for all explorers​.” said ​Lewis Wu, CEO of COROS Wearables​.

The COROS GPS watch line-up includes the COROS PACE 2 – the lightest GPS watch ever made,

2019 Runner’s World Gear of the Year award winner COROS APEX, and the flagship COROS VERTIX GPS Adventure watch all of which include wrist based optical Heart Rate sensors. COROS Wearables is the first brand of GPS watches to include native and complete integration with Stryd running power meters.       

The COROS App and training platform extension includes full daily / weekly / monthly training

plans, including verified training programs and workouts from elite athletes and coaches which can be downloaded from coros.com and synced to your COROS GPS watch.             

COROS boasts an incredible group of professional athletes including World Marathon Record Holder Eliud Kipchoge. In addition to the individual sponsorship of Kipchoge, COROS is also the official GPS Watch partner of the NN Running team which includes some of the top track and road runners in the world.

“We are extremely happy and delighted to bring COROS premium GPS sports watches to the adventure and sports enthusiasts of India. With this exclusive partnership, COROS is now able to provide its line-up of award winning GPS watches to users throughout India. With the addition of COROS smart watches, OSS Infocom will reinforce its commitment to helping its active customers accurately monitor t​heir running, cycling, track and swimming workouts as well as many more outdoor ​adventure sports​” ​said ​Mr. Amit Sinsinwal, Director of OSS Infocom

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Celebrate This Valentine’s Day with ‘Valentine’s Day Store’ on Amazon

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As the season of love of sets in, express your love and care with thoughtful gifting options from Amazon.in’s ‘Valentine’s Day Store’. The specially curated store brings a wide selection of products ranging from fresh flowers, gifting essentials, electronics, home décor, kitchen appliances, fashion and beauty essentials, large appliances, smartphones, accessories, Amazon Devices and much more. 

Whether shopping for  traditional gift options like fresh flowers, cards and chocolates or planning to setup the perfect date night at home, the ‘Valentine’s Day Store’  on Amazon.in is designed to address all your unique gifting needs to make your celebrations extra special. Customers can choose products from a host of leading brands such as Bombay Shaving Company, Cadbury, Floralbay, Xiaomi, Fossil, Raymond, Vero Moda, Lavie, Max Fashion, RIVER, HP, OnePlus, Samsung, Kama Ayurveda, Forest Essentials, Maybelline, Lakme, Plum Goodness, Revlon, Lenovo, Sony, TCL, LG, Amazfit, Fujifilm, boAt, JBL, eCraft, Home Centre, Yonex and more.

As Valentine’s Day celebrations may be different this year, there are still many great options to surprise your loved ones this season from the comfort of your home, especially with Prime’s fast delivery options. 18 to 24 year old customers can get 50% off on their Prime membership through choice of two plans this Valentine’s Day. Customers can avail this offer by signing up for Prime and verify their age to instantly receive 50% cashback.

Look your best this Valentine’s Day and celebrate ‘Super Valentines’ by shopping from a range of gift boxes featuring personal care products for men & women from Bombay Shaving Company on Amazon.in. Choose from a variety of products that are non-toxic, dermatologically tested, made with premium Indian superfoods & super beneficial ingredients. Enjoy up to 35% off on the amazing range of gifts for him & her from the Bombay Shaving Company here.

Here are some products customers can choose from on Amazon.in’s Valentine’s Day Store with offers and deals from sellers.

Make that first impression with these great gift ideas 

  • Cadbury Dairy Milk Silk Valentines Heart Shaped Gift Box: Surprise your valentine with smooth and creamy silk treats packed in a beautifully designed pack. The classic taste of tiny silk treats offers you a reason to express your love. Indulge in the premium chocolate delicacy, available for INR 617.
  • Floralbay Special Basket Arrangement Mix Roses Fresh Flowers: You can never go wrong with a bouquet of fresh flowers to gift to your partner. The basket arrangement comes with 15 Mix Fresh Roses, get it for INR 588. 
  • Crack of Dawn Crafts 3 Layered Loving Explosion Box with Couples Truth or Dare: A romantic explosion box is the perfect way to spend Valentine’s with your loved one. Get to know your partner better with the explosion box. It is available for INR 399. 
  • EMUTZ Polyester Very Soft Lovable/Huggable Teddy Bear with Neck Bow: Gift this soft, smooth and cuddly teddy bear to your loved one. It is made of non-toxic polyester and fur fabrics and you can never go wrong with soft toy as gifting option. It is available for INR 399.

Choose these amazing gifts to celebrate being in love

  • Chocozone Couple Hug Resin Showpiece Couple Miniatures Romantic Gifts for Girlfriend: Gift these couple miniatures to your partner to express your love more affectionately. It comes in super quality and is made of resin, get it for INR 349.
  • Decor Production Valentine Theme Printed Coffee Mug 330 ml: Enjoy your beverages together with this smooth glossy finish quality mug. These Mugs are specially designed to make a perfect gift for your loved one and will add special element to your décor as well. It is available for INR 249.
  • Indigifts Valentine Day Gift I Love You Forever Quote Red Cushion Filler 12×12 inches with Cover: The cute valentine themed designed cushion filler with cover is a great gift to give and will surely bring a wide smile to your lover’s face. It is compact, convenient and easy to use, get it for INR 299.

Stay connected and capture your favorite memories with these latest Smartphones 

  • Redmi 9 Power: The Redmi Note 9 comes with an Octa-core Qualcomm Snapdragon 662 processor. It hosts a 6000mAH battery and 18W charging support that will allow you to consume your favorite content for hours. It comes with 48 MP Quad Rear camera setup along with 8 MP front camera. Gift your loved ones the Redmi 9 Power from Amazon.in available at INR 10,999. 
  • OnePlus 8T 5G: OnePlus 8T 5G comes loaded with 2.86GHz Qualcomm Snapdragon 865 Octa-core processor with Adreno 650GPU, 5G connectivity, 120Hz fluid AMOLED display and much more. With the popular Oxygen OS based Android v11 operating system, the 4500 mAH lithium-polymer battery is designed to go all day. 8GB and 12GB RAM variants makes sure the smartphones never compromise on anything. Get this beast on Amazon.in for INR 45,999.
  • Samsung Galaxy M02s: Samsung Galaxy M02s Infinity display provides truly immersive viewing experience by maximized screen size. It is ideal for gaming, watching videos, multi-tasking/browsing and more as it comes with massive 5000 mAh battery to conquer all activities non-stop. It is available for INR 9,999.

Gift your loved ones these amazing gadgets 

  • HP Pavilion Gaming DK0268TX 15.6-inch Laptop: With up to 4 cores of pure processing power, the intel i5 – 9300H processor coupled with 8GB DDR4 RAM, the HP Pavilion gaming is pure power which brings you the ultimate gaming experience. Get an amazon gaming experience for INR 59,990.
  • New Apple Watch SE (GPS, 44mm) – Space Grey Aluminium Case with Black Sport Band: Get the premium experience with Apple Watch that comes with an expansive Retina display. It will help you remain connected with your partner when you are on the go and will track your daily activities to help you stay fit. Gift this watch to make your partner feel good and is available for INR 32,900.
  • Samsung Galaxy Tab A7: Samsung Galaxy Tab A7 comes with Immersive Display and with symmetric bezel for an uninterrupted visual experience for gaming, watching videos, multi-tasking and more. Engineered for long-lasting performance with 7,040 mAh battery, the Samsung Galaxy Tab A7 delivers, powerful, smooth processing in a stylish, light design. Get this beauty for INR 17,999.
  • Fujifilm Instax Mini 11 Instant Camera: Capture all your precious memories with your special person on Fujifilm Instax Mini 11. The high-performance flash automatically calculates surrounding brightness and adjusts the shutter and provides more clear, compact and stylish images. It is available for INR 5,733.
  • OnePlus Y Series 108 cm (43 inches) Full HD LED Smart Android TV: Enjoy realistic images on the OnePlus Y TV. Get this full HD TV for INR 24,999 and experience crisp visuals with its QLED display.

Dazzle up your wardrobe with Amazon Fashion

  • Fossil Stella Analog Rose Gold Dial Women’s Watch: This analog rose gold dial watch by Fossil is a stylish and elegant timepiece for everyday use. Add a touch of elegance to your everyday wear with this accessory for INR 7,995 available on Amazon Fashion. 
  • Sukkhi Crystals Drop Down Gold Plated Heart Earrings: This Sukkhi Exquisite Valentine Heart Crystal Gold Plated Earring for women made of alloy is the right gift – romantic, meaningful and pretty. These beautiful earrings are available on Amazon Fashion for INR 2,545.
  • Miss Olive Women’s Bodycon Maxi Dress: A black bodycon maxi dress will surely accentuate your formal dinner look during the season of love. This elegant dress is priced at INR 749 available on Amazon Fashion. Get your hands on this must-have black body con maxi dress for your perfect dinner scenes. 
  • Raymond Men’s Notch Lapel Regular Blazer: Enjoy a stylish look without compromising on comfort by wearing this blazer by Raymond. Wear it over a shirt with chinos and moccasins to flaunt this avid style. This classic blazer is available on Amazon Fashion for INR 4,339.

Must have Make-up and Beauty essentials 

  • Bombay Shaving Company 5-in-1 Skincare Valentine’s Day Gift Pack: Get the best of all-round grooming with the Bombay Shaving grooming combo. The activated charcoal is enhanced by ingredients like papaya, pomegranate, tea tree & aloe vera to give you a wholesome, deep cleansing experience. Use our face wash, face scrub, face pack, peel-off mask & face sheet mask for the ideal festival of lights glow. It is available for INR 549.
  • Forest Essentials Gift Box: For the season of love, get your hands on this elegantly packed Forest Essentials gift box for your partner. This box contains a honey lemon rosewater facial cleanser, aloe vera and sandalwood sunscreen lotion, Kashmiri walnut gel facial scrub, narangi glaze luscious lip balm. It is available for INR 1,625 on Amazon Beauty.
  • Kama Ayurveda Round The CLOCK Skincare Gift Box: Grab this luxury gift box by Kama Ayurveda for your special one. The box contains pure rosewater, rose jasmine face cleanser, eladi hydrating ayurvedic face cream, rejuvenating and brightening night cream and suvarna haldi chandan brightening face pack. This box is available on Amazon Beauty for INR 1,050.
  • SERY Makeup Pouch:Get your hands on this easy to carry makeup essentials kit from SERY, it is perfect for your last moment make-up fixes while you are on the go. The pouch consists of an intense black kajal, a voluminous mascara and a golden eyeshadow stick. This kit is available on Amazon Beauty for INR 987.
  • Maybelline New York Super Stay Matte Ink Liquid Lipstick: The Maybelline SuperStay matte ink liquid lipstick gives you a flawless matte finish and stays on for up to 16 hours. The formula is intensely pigmented and does not dry your lips. It is available on Amazon Beauty for INR 455.

Express your love with these Amazon Devices

  • Echo Dot (4th Gen): Our most popular smart speaker now comes in a refreshed, spherical compact design that fits perfectly into any room. You can stream millions of songs, get news, trivia, weather, kids stories and more by just asking Alexa. You can also get started with smart home- just use your voice to control lights, ACs, TVs, geysers, and more. Get this smart speaker with improved bass and Alexa from Amazon.in for INR 4,499.
  • All-new Fire TV Stick Lite: Spend quality time together by watching tens of thousands of movies and shows on the All-new Fire TV Stick Lite which is available for INR 2,999. With our most affordable Fire TV Stick, enjoy fast streaming in Full HD and Alexa Voice Remote Lite.  
  • Kindle (10th Gen): Perfect gift for all the bookworms, the All-new Kindle comes with a built-in adjustable front light so you can read indoors and outdoors and at more times of the day. With a glare-free touchscreen display that reads like real paper, even in direct sunlight, you can now discover great reads and Kindle exclusives at just INR 7,999. 

Perfect Gifts for Him & Her

  • IKONIC BLAZE BLACK HAIR DRYER: A girl is always in need of a hairdryer. Get the IKONIC Blaze hair dryer as it comes with a comfortable long lengthened cord. It provides the hair with daily shine and luster, you cannot go wrong in gifting this to your partner. It is available for INR 1,950.
  • Philips BT3211/15 corded & cordless Beard Trimmer with Fast Charge: The Philips trimmer captures low lying hair for efficient, even trimming results, so you can easily achieve the 3-day stubble, short beard or long beard look you want, making it the perfect look for date night. Easy to use and built to last and with its innovative Lift and Trim system, the new trimmers last longer. It is available for INR 1,705. 

Make the perfect date night at the comfort of your home with these party essentials

  • Pop the Party Heart Hanging Garland Party Decoration 4 Pack: Red color Heart garland banners are the perfect way to decorate any Valentine’s party. They add the romantic essence to your intimidate dinner with your loved ones. Get it for INR 499. 
  • SOI ® (Pack of 31) Love Letter Red Foil with HD Metallic Balloons: The love balloons are a must for your valentine’s day décor. They add fun element to the décor and is available for INR 275. 
  • Borosil – Glass Mixing Bowl with lid – Set of 2, 500 ML, Oven and Microwave Safe: These Borosil Mixing Bowl with Lid set is an ideal solution for storing food items in a clean and hygienic way. It adds the right amount of style to your kitchen and dining table, whether used as a storage container or for serving your favourite recipes. Use it for mixing salads, stirring batter and countless other tasks. 
  • Philips HD6975/00 25-Litre Digital Oven Toaster Grill: Bake the perfect cake for your partner this Valentine’s Day. With its Optic Temp Technology for healthy homemade cooking, Philips OTG is enabled with 10 customized one touch present menus and programmed with Optic Temp technology for healthy and joyful cooking. It is available for INR 7,650.

Buy unique products from Indian Small Businesses

  • Rage I Love You to The Moon Signature Chocolate Bar, 0.90 Grams: Made from the finest imported ingredients this bar is sure to appease. This delicious bar is sure to guarantee happiness and the premium luxury chocolate is ideal for gifting. It is available for INR 299.
  • MC SID RAZZ Harry Potter Hogwarts 9 3/4 Daily Planner, Schedule Your Day: Help your partner achieve his goals and visisons with this daily planner that features a gratitude list column that lets you write gratitude’s for the day to help elevate your state of mind and promote a positive mood. It is available for INR 299.

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Xiaomi Sees Record-breaking Sale of Its Mi 10i 5G in India

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Mi India announced that recently launched Mi 10i 5G crossed gross sale worth over INR 400 crores*. The bestselling smartphone Mi 10i 5G went on sale for the first time exclusively on 7th January 2021 and has registered blockbuster sales within three weeks of its launch. Mi10i 5G is also one of the most searched smartphones in January 2021 as per Google Report. 

Completing the Mi 10 series portfolio, Mi 10i 5G offers the revolutionary 108MP camera, 120Hz Intelligent AdaptiveSync display,  Qualcomm® Snapdragon™ 750G 5G processor, 4,820mAh long-lasting battery and a refreshing new design. The device is the perfect amalgamation of latest technology and premium finesse. 

Commenting on the milestone, Mr. Manu Kumar Jain, mentioned, “With the launch of Mi 10i 5G, our aim was to deliver future proof technology and a perfect flagship experience. The response received during the first few weeks is a testimony to customers appreciating a 10 on 10 smartphone which combines a stellar camera setup featuring the 108MP primary camera along with class leading performance through  Snapdragon™ 750G. As we continue to build the Mi Brand in India, we will focus on offering the latest and the best technology to our Mi Fans.”

Launched as the first device of this decade, Mi 10i 5G integrates the best of both hardware and software giving a seamless user experience. Within the first few weeks of the launch, the device was listed as the best seller on Amazon.  Mi 10i 5G brings all the essentials together for the power users. It reads as a perfect package in the mid-premium segment with features such as:

  • ISOCELL HM2 108MP primary camera sensor with 9-in-1pixel binning technology
  • Qualcomm® Snapdragon™ 750G processor 
  • ISRO’s indigenous navigation system, NavIC integrated 
  • Hands free experience to multiple voice assistants simultaneously (OTA update to be out soon).

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