Xiaomi got into flagship mode by launching top of the line products across three different categories. It redefined flagship phones with the launch of the showstopping, sharp shooting and hyper fast charging, Xiaomi 12 Pro. The brand also marked its return to the tablet market with the Xiaomi Pad 5, and added a new dimension to its smart TV series by introducing its most premium TV offering yet, the Xiaomi OLED Vision 55. Also unveiled was the successor to its bestselling smart television series by introducing the Xiaomi Smart TV 5A series.
“Since its arrival in 2014, Xiaomi has woven itself into the fabric of India. We started out as a brand that would have been delighted to sell a few thousand phones. Today, thanks to the faith our consumers and our fans have shown in us, Xiaomi is not just the country’s leading brand in smartphones and smart TVs, but is a household name,” said Raghu Reddy, Chief Business Officer, Xiaomi India. “Today marks another chapter in our journey, as we bring the best we can offer to our users, across different product categories. The show stopping Xiaomi 12 Pro, the insanely versatile Xiaomi Pad 5 and the dazzling Xiaomi OLED Vision TV are not only top of the line products but represent our commitment to bring our best to the Indian market, without any compromises, across different price points.”
Leading the launches was the Showstopper, the Xiaomi 12 Pro. “A showstopper excels in every aspect possible; it is leading and stands tall as the best there could be. And Xiaomi 12 Pro 5G embodies all of this,” said Raghu Reddy, Chief Business Officer. “With the Xiaomi 12 Pro 5G we relooked at every single aspect of a smartphone. We didn’t want to let things be as they were, so we revisualized everything from the design, display, to charging, and multimedia. On top of that we built the most consistent camera experience ever found on a smartphone”
The result is a device that will not just turn heads with its sleek and classy design with a velvet matte finish made up of microcrystalline structures but will also set benchmarks with its performance. The Xiaomi 12 Pro sports a sleek, comfortable to hold form factor with Gorilla Glass Victus protection, and metal camera enclosure that gives the phone an entirely distinct and yet refined appearance.
It comes with a brilliant 17.09 cm 2K+ AMOLED display, which can produce more than a billion colours and has a peak brightness of 1500 nits, even while consuming less power than the previous generation of displays. Ensuring scrolling graphics remain smooth, while optimising battery power, Xiaomi 12 Pro comes with a refresh rate of 120 Hz, which changes as per the content being displayed on it.
India’s first and only 50MP + 50MP + 50MP Flagship Camera setup on the back ensures that no matter which camera you use – the wide, the ultrawide or the telephoto – stunning images and videos are assured. The cameras on the Xiaomi 12 Pro also come with Xiaomi’s Pro Focus prowess which includes Motion Tracking Focus, Motion Capture Focus and Eye Tracking Focus to ensure that what you are shooting stays in sharp focus. Low light photography gets a revolutionary boost with Ultra Night Photo and Ultra Night Video modes, which capture rich details and colour without violating the shades of the night. A 32-megapixel selfie camera delivers fantastic vanity shots.
The Xiaomi 12 Pro also redefines audio, thanks to the first quad speaker setup seen on a flagship in the current Indian market. Tuned by Harman Kardon, these speakers deliver the kind of sound you would expect from standalone speakers, making this beautiful device a veritable multimedia beast.
Xiaomi 12 Pro is powered by the leading mobile processor of the day, the Qualcomm® Snapdragon™ 8 Generation 1, making it capable of handling any and every task that is assigned to it. It runs on the feature rich MIUI 13 interface on the top of Android 12, the latest version of the OS. Xiaomi’s legendary 120W HyperCharge, accompanied by a 120W charger in the box, ensures that the 4500 mAh battery in the Xiaomi 12 Pro gets topped in a mere 18 minutes. There is also support for 50W wireless charging and 10W reverse charging.
This combination of stunning looks, super sharp shooting cameras, the latest processor, insanely fast charging battery and amazing sight and sound make the Xiaomi 12 Pro the ultimate flagship showstopper.
The event also marked the return of Xiaomi to the tablet market. Eight years after redefining budget tablets with the Mi Pad, Xiaomi launched the Xiaomi Pad 5. The tablet is targeted at those who want a device that performs at notebook levels while retaining the convenience and portability of the tablet form factor. “The pandemic has made many of us realise the need to have additional screens both at home and work,” said Sumit Sonal, Product Marketing Head – Xiaomi, Xiaomi India. “People are relying more on screens to get work done – be it work commitments, video calls or attending online classes. And this is set to continue. The Xiaomi Pad 5 is the perfect tablet for those who want it all in one single device – the convenience of touch and the power of a notebook, when needed.”
The Xiaomi Pad 5 is designed to handle everything from education to entertainment to productivity and gaming. Its brilliant 27.8cm display with 2.5 K+ resolution, 120 Hz refresh rate and a quad speaker arrangement make it the perfect device to watch content on, whether it is an online class, a show or simply a YouTube video. The presence of a Qualcomm® Snapdragon™ 860 processor makes the tablet a gaming and multimedia master, enabling users to play high-definition games and even edit videos. With the Xiaomi Pad 5, we have completely reimagined the MIUI for pads to multi-task. The new MIUI makes Xiaomi Pad 5 a breeze to use and even unlock different usage possibilities. Those who want to do even more with the device have the option to get Xiaomi’s Smart Pen stylus and keyboard which can convert the tablet into a sketching canvas or a notepad, depending on their inclination.
Xiaomi also added a new dimension to its TV portfolio, by introducing the OLED Vision 55 TV. “We continue to enjoy the love and trust of our 7 million customers and our rising to the top position in the Indian smart TV market has been one of our proudest achievements,” said Sudeep Sahu, Senior Product Manager – TVs, Xiaomi India. “The OLED Vision 55 TV takes the consumer experience to another level, with its amazing colours, brightness and sound. OLED TVs are the most premium TVs in the market today. By venturing into this category, we are not only reaffirming our commitment to bring our best to our consumers but also strengthening our positioning as a leading TV brand in the country,” said Sudeep Sahu. The sleekly designed 55-inch 4K OLED TV comes with a stunning display with self-lit pixels and best in class eight speaker setup, bringing perfection in vision along with the goodness of IMAX Enhanced and Dolby Vision® IQ. Xiaomi’s Patchwall interface makes navigating channels and content on it smooth as silk.
Rounding off the launches was the arrival of the Smart TV 5A, the successor to Xiaomi’s most loved smart TV series, the 4A series. The Smart TV 5A television series comes with a premium bezel-less design in three size variants – 32 inches, 40 inches and 43 inches, all powered by the Vivid Picture Engine that optimizes color contrast and various aspects of display to give top notch picture quality. All three televisions come with Dolby Audio and the 40-inch and 43-inch variants also come with DTS X, the most premium audio technology from DTS, a category first.
Pricing and availability:
- Xiaomi 12 Pro will be available in 8+256GB for INR XXX and 12+256GB for INR XXXX starting XX May 2022
- Xiaomi Pad 5 will be available starting 3rd May 2022 and will be offered in 6GB + 128GB for INR 26,999 and INR 28,999 respectively.
- Xiaomi OLED Vision TV 55” will be available for INR 89,999 starting 19th May 2022
- Xiaomi TV 5A will be available in three sizes, 32, 40 and 43 inches starting for INR 13,499, INR 20,999 and INR 23,999 respectively starting 30th April 2022
- The devices will be available across Mi.com, Mi Home, Amazon.in and all retail partners
Infinix HOT 12 Play Smartphone with 6000 mAh Battery Launched￼
Infinix has unveiled a new addition to its fully loaded budget-friendly smartphone segment with first-in-segment upgrades. The newest entrant in the block, HOT 12 Play, promises an uninterrupted entertainment experience to the new-age users and will be available on Flipkart on sale from May 30th onwards at an introductory price of Rs. 8499/-.
Available in 4GB RAM/64GB with 3GB of expandable memory variant, HOT 12 Play will come in four exciting colour alternatives: Racing Black, Horizon Blue (Hero Colour), Champagne Gold and Daylight Green.
HOT 12 Play will have the best display, best battery, the best performance in the segment, and some key upgrades from its precursor in the HOT series. Packed with an array of outstanding features, a powerful processor, the latest OS, expandable memory and an improved camera, the fully-loaded smartphone promises an immersive, engaging and all-rounder experience.
Bigger and Brighter Display: Infinix’s refreshing new HOT 12 Play stands out for its 6.82” display with HD+ resolution, biggest in the segment with a first-in-segment 90 Hz Refresh Rate & 180 Hz of Touch Sampling rate, making the device supremely smooth. It is also the only device in the price segment to have a middle punch-hole display. Along with the big screen, the smartphone also has one of the brightest displays in the category of 480 NITS and a 1500:1 contrast ratio for a superior visual experience. Meanwhile, a 90.66% screen-to-body ratio will deliver an immersive viewing experience. The Panda King MN228 glass protection on top of the display makes the device absolutely durable.
The engaging viewing experience of HOT 12 Play is backed by a superior audio experience enabled by the DTS Surround Sound speaker for maximum engagement.
Refreshing design: HOT 12 Play has been designed keeping in mind the aesthetics and comfort factor while using a big-screen smartphone. The premium and the stylish smartphone comes with a Fingerprint sensor on the back panel.
Superior performance and Massive storage: Operating on the latest Android 11, Infinix HOT 11 2022 comes installed with a UniSoc T610 processor with a CPU clock speed of Upto 1.82 GHz speed and a highly efficient 12nm production process. Available in a 4GB RAM/64 GB memory variant, the device comes with an expandable virtual RAM of up to 3GB. It also comes with the latest XOS 10 skin enabling users to enjoy a smooth and faster software UX with refreshed icons, colour theme design, refreshing wallpapers, and a cleaner interface.
Improved Camera: The all-new HOT 12 Play continues the tradition of Infinix in offering the best-in-class camera. It features a 13 MP Dual rear camera with a dedicated quad-LED flash, the only device in the segment with the feature. On the front, the smartphone has an 8MP in-display selfie camera with a dedicated Dual LED flash, yet again the only device in the segment with this feature.
Massive Battery: HOT 12 Play is backed by the biggest battery in the segment of 6000mAh, which keeps the smartphone operational even after long hours of heavy usage. It is also the only device in the segment to have a 10W charge support with a Type C cable, giving users the freedom to do their favourite things, for as long as they want, without bothering about frequently recharging the phone.
Commenting on the launch, Mr. Anish Kapoor, CEO – Infinix India, said, “The Infinix HOT series was launched in 2017 to bring meaningful innovation to consumers and has since gained a phenomenal fan base with its many FIST(First In Segment Technology) features like superior display, performance and battery. The HOT Series epitomises that belief by making flagship-like features accessible at aggressive price points. By democratizing technology, we strive to create strong connections with our customers through game-changing innovations and enhanced smartphone experience. Our fans have shown a strong affinity towards the HOT Series consistently and this has led to us being recommended by their friends and family, which is our core strength. The immersive and robust experience of the HOT 12 Play is a result of constant fan and consumer engagements to craft a device that is the right fit for the larger audience. This aspirational device backed with a virtual RAM, heavy-duty 6000mAh battery and the 6.82-inch punch hole screen boasts of a perfect amalgamation of performance and aesthetics, making it a power-packed- offering under 9K.”
Realme Launches Bootloader Tutorial for Realme GT 2 Pro￼
Realme released the bootloader tutorial for realme GT 2 Pro. realme GT 2 Pro, is the most premium flagship ever by realme and its feature, the world’s first smartphone to come with a 2K AMOLED flat display with LTPO 2.0 technology.
The smartphone is powered by the latest Snapdragon 8 Gen 1 Platform and provides an unparalleled 5G experience across all aspects to its users. The smartphone comes with an AnTuTu score of over 1 million and provides powerful performance to users. realme GT 2 Pro also comes with the industry’s largest heat dissipation area, and a stunning triple camera system featuring the world’s first 150° Ultra-wide camera, 50MP main camera, and a 40X ultra micro-lens camera. It’s Stainless Steel Vapour Cooling Max system provides 105% area enhancement and 25% higher efficiency. realme GT 2 Pro provides an unrivaled flagship experience in all areas, including gaming, camera, daily use, and 5G network owing to its disruptive technology.
realme is a technology brand that specializes in providing technology products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young and strong team that has rich experience in the smartphone industry. Committed to creating a smart, connected and trendy lifestyle for the youth, we democratize cutting-edge technology to provide the best technology products in each price segment.
realme has become world’s No.6 smartphone brand in Q2 2021 with a holistic smartphone portfolio from entry-level up to flagship segments including GT Series, Number Series, Narzo Series and C Series. As a 5G leader in India, realme is the first to bring a 5G phone into the Indian market, realme X50 Pro 5G in February 2020 and has become the top 5G smartphone brand in India with a 23% share in Q2 2021, according to Counterpoint Research.
realme has launched realme TechLife Ecosystem, supported by 1+5+T strategy, which is centered on smartphones and extends to 5 key categories of smart TVs, wearables, TWS, laptops and tablets and technology products of realme TechLife® brand in 3 categories of Smart Life Care, Smart Entertainment and Smart Connect. realme has been developing more technology products with innovative partners to enrich realme TechLife Ecosystem.
Vivo Y75 Smartphone with 50MP Camera Launched in India ￼
Vivo expanded its Y Series portfolio in India with the launch of vivo Y75. Featuring a stunning sleek design with premium build, the all-new vivo Y75 comes powered by MediaTek Helio G96 Chipset with 44MP AF Selfie Camera with Eye Autofocus, and a 50 MP Super Night Camera.
Priced at INR 20,999, the all-new vivo Y75 will be available in two stylish colors — Moonlight Shadow and Dancing Waves on Flipkart.com, vivo India E-store and across all partner retail stores starting May 20th. Consumers can avail additional benefits of up to INR 1500 on using (ICICI/SBI/IDFC First Bank/OneCard) till 31st May, 2022
vivo Y75 sports a stunning 16.35 cm (6.44-inch) FHD+ AMOLED Display that delivers an immersive viewing experience. The smartphone is incredibly sleek and light-weight and yet boasts of a 4050mAh battery with 44W FlashCharge. It comes with 128 GB capacity and the latest FunTouch OS 12 based on Android 11 to provide a seamless experience.
Commenting on the launch of vivo Y75, Yogendra Sriramula, Director, Brand Strategy, vivo India, “We are extremely excited to expand our Y-Series portfolio with the launch of all-new vivo Y75 in India. A well-rounded device across all departments, vivo Y75 offers 44W of fast charging paired with 4050 mAh battery along with 44MP Eye Autofocus selfie camera. With this launch, we aim to continue to build a strong portfolio in the Y series category to provide our consumers with best-in-class features and distinct style.”
Premium Design and Display
vivo Y75 is packed with impressive design, power and performance packed into a slim and lightweight design. It features a 7.36 mm Ultra Slim body and a 2.5D flat frame that fits perfectly in the hand. The 16.35 cm (6.44-inch) FHD + (2400 × 1080) AMOLED Display, offers a vibrant and a spectacular immersive experience for content consumption, and binge-watching. The smartphone is inspired by nature and art, seasoned designers bring to life stylish colors through innovative techniques and master craftsmanship, setting a new trend.
Seamless Smartphone Experience
vivo Y75 comes powered with MediaTek Helio G96 processor, a powerful 4G chipset that provides high-end performance and smoother gameplay. It comes with the latest Funtouch OS 12, and extended RAM of up to 4 GB for smooth switching between 25 apps rapidly at most and use them without any lag all day.
vivo Y75 also pairs a 4050mAh battery with powerful 44W FlashCharge that can be charged from 1% to 65% in 30 minutes, providing the smartphone enough power to resist heavy tasks throughout the day.
Smooth Photography Performance
vivo Y75 sports a triple rear camera setup featuring a 50MP primary sensor, 8MP wide-angle and 2MP super macro camera. On the front, the device boasts of 44MP Eye Autofocus Selfie Camera, making Y75 the most ideal smartphone for vloggers and selfie lovers. The AI Face Beauty algorithm, Steadiface Selfie Video, Video Face Beauty, Picture-in-Picture, or Dual View mode will add up to the vlogging experience.
It also features a wide range of camera modes and features such as Eye Autofocus, Ultra-Wide Night, Super Macro, Bokeh Flare Portrait, AI Extreme Night, Steadiface Selfie Video, Multi-Style Portrait, Double Exposure and Video face beauty to offer a complete photography experience. Users can double the fun by recording with the front and rear cameras at the same time with Dual View mode for the ultimate vlogging experience.
Like all vivo devices, vivo Y75 follows vivo’s commitment to ‘Make in India’ and is manufactured at vivo’s Greater Noida facility that employs around 10,000 men and women ensuring all vivo devices sold in India are made by fellow Indians.
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