OPPO announces the launch of the OPPO A74 5G in India. OPPO A74 5G' s value balances both practical technology that appeals to the mainstream smartphone users, while packing in a beautiful design that is truly easy to use and operate. This is OPPO's first 5G ready phone in the pocket-friendly segment. OPPO A74 5G boasts of a 90Hz hyper color screen, 5000mAh mega battery, and 18W fast charging. OPPO has always been committed towards democratizing advanced technology amongst one and all. This is reiterated again by the fact that with this latest offering, the brand would be bringing the 5G technology to the masses, with a cost of just INR 17,990. Over the last few months, OPPO launched an array of 5G devices in the Indian market, starting from OPPO Reno5 Pro 5G, F19 Pro+ 5G in the premium segment, and now the new OPPO A74 5G, coming under INR 20,000.
"OPPO A74 5G appeals to smartphone users that balance work with life and seek a mainstream design from a smartphone, but also pays attention to the details that enables users to extract the most value from a truly well balanced OPPO A Series phone in terms of tech and design," said Damyant Singh Khanoria, Chief Marketing Officer, OPPO India. "OPPO A74 5G delivers a high-value device that enables you to live big and ease your day."
'Power up with speed' for a Mainstream Design
At first glance, you'll be captivated by the mainstream design of OPPO A74 5G, which will stylishly accent your lifestyle. OPPO A74 5G's 90Hz Hyper-color Screen dazzles with an impressive visual experience and realistic colors that showcase the photo subject's natural beauty so that you'll be able to perceive a wider spectrum of colors. In fact, with a Hyper-color Screen, you can view vibrant and clear photos and videos, whether of portraits, landscapes, food or even night shots with a higher color saturation and accuracy than the previous generation of A Series. And to ensure that the phone is truly immersive, OPPO A74 5G has maximized the screen's real estate with a high 90.5% screen ratio for its 16.48cm FHD punch-hole LCD screen. With OPPO A74 5G's punch-hole display, you'll enjoy the value of its more immersive user experience.
The High Refresh Rate on OPPO A74 5G comes as the baseline for a silky-smooth visual experience, thanks to its 90Hz refresh rate and 180Hz touch sampling rate. This means more responsive touches. Be it gaming or simply swiping up and down your favorite social network, you won't be able to resist how the lightest of touches on OPPO A74 5G seems to Flow from Your Fingers to Your Eyes.
Now an OPPO phone screen wouldn't be complete without attention paid to its user's comfort, and the phone's usability. With OPPO A74 5G, this is no different thanks to All-day AI Eye Comfort, which are a series of power saving and comfort features embedded within OPPO A74 5G that will Protect Your Eyes and Save Power, namely Sunlight screen and Moonlight screen. The AI backlight will learn how you tend to manually adjust for your screen brightness preferences and can make automatic adjustments that can be customized at up to 4096 different brightness levels.
Now flip the phone around, and you'll immediately be captivated by the Premium Design. The battery cover subtly changes colors and dazzles, but also you'll be surprised at how thin the smartphone is when considering it packs three cameras and a large 5000mAh battery.
OPPO A74 5G's color profiles follow OPPO's Warm Tech design concept, which adds a human touch. Warm Tech is based on a matte texture that also achieves a metallic glossy sheen, for a color gradient that's glare-free, shifts slowly and is also soft. OPPO A74 5G comes in two brilliant colors including Fluid Black and Fantastic Purple.
Fantastic Purple is designed by both using a dip dye and liquid crystal coating process. This manages to elevate the design with an aurora-like purple color, which when seen from another angle exposes hints of green. Fluid Black uses a dip dye coating process to achieve a smooth black gradient from dark to light akin to an ink smudging in water, but fundamentally conveys a youthful charm.
The look of the phone is accentuated by a Battery Cover Process that uses an elegant 3D Curved Shape and contributes to the comfortable in-hand feel of the phone. While sporting a thinner structure and curved body, OPPO A74 5G weighs only 188g and is 8.42mm thin. It also has a Side Fingerprint Sensor within the phone's power button, so you can Unlock More Quickly and Safely.
The camera is also designed to fit OPPO A74 5G's premium aesthetics. Laid out in a L-shaped alignment, the camera bump sits only 1.76 mm higher. The camera module itself is large, but accented by a decorative metal ring around the camera module to reduce the visual thickness and be more lustrous to the eye.
Power up with speed: Convenient to Use
More than just the design, you'll feel empowered with how practical and easy to use OPPO A74 5G is. With OPPO A74 5G, you'll enjoy All-around Smart Power Saving features starting with its 5000mAh Mega Battery that will last you more than one and a half days. In fact, OPPO A74 5G can offer up to 8.69 hours of video chat and 7.86 hours of online game play. It also includes Battery Guard, which customizes charging speeds based on your sleeping and charging habits to ensure that your phone won't overheat while being charged. However, when you're at home, you can power up your phone quickly with 18W Fast Charge.
Now for those moments when you might have forgotten to charge your phone the day before, and today its low on power, OPPO A74 5G's All-around Smart Power Saving features will come to your rescue which deploys a series of power saving strategies to minimize power consumption. This includes adjusting the backlight, reducing the CPU usage, and deploying a series of power management options that for instance may auto-adjust WhatsApp to dark mode. If you've forgotten to plug in your phone at night, Super Nighttime Standby comes in. This feature learns your sleeping habits so that only 2% of the phone's power is consumed at night in an 8-hour sleep cycle.
Shoring up OPPO A74 5G's ease of use, the phone boasts a large storage capacity of 6 GB + 128 GB, along with Dual-SIM support. For revisiting your memories, you'll enjoy how Dirac 2.0 enables you to feel the sound and Massage your Ears with a sound quality that rivals Dolby sound effects.
The OPPO A74 5G also features a 48MP AI Triple Camera, which includes a 48MP main camera, 2MP depth camera, and 2MP macro camera. In fact, these cameras can be used to capture macro photos like a close-up shot of the veins on a leaf or zoom into far away shots of a building's details. Or with the 8MP front-facing camera you can capture amazing selfies.
Even while zoomed in on far-away subjects, the 48MP ultra-clear rear main camera offers ultra-high image-resolving capabilities and uses super-resolution algorithms that output Ultra-clear 108MP Images with retina-level clarity. In addition, OPPO A74 5G has some other amazing features like AI Scene Enhancement 2.0, AI Beautification Ultra Night Mode and several other Stylish Filters.
While you're capturing moments or sharing memories with friends and family, OPPO A74 5G makes sure that through it all you're keeping your personal data and privacy clean and safe with ColorOS 11.1, which offers Privacy Assistance features. Idle Time Optimizer automatically analyzes your phone for junk files and cleans it up. Private Safe keeps your files safe in OPPO's HeyCloud, which also makes it easy to retrieve your files in the event that you lose your smartphone. For users who tend to share or lend their smartphones to friends or family, but prefer that their personal data can't be viewed by others, App Lock password protects your apps so you can lend your phone, but not your personal information. Screencast Privacy Shield blocks sensitive messages and notifications from popping up while your phone is mirrored on a TV.
Power up with speed for a Smooth Experience
Under the hood, OPPO A74 5G packs a Qualcomm 5G SoC that will get you through your games or effortlessly capture your life's moments with loved ones. Powered by a Qualcomm® Snapdragon™480 5G platform, you'll enjoy a smoothly operating phone with minimal lag all the while, without slowing you down. The Qualcomm® Snapdragon™480 5G platform boasts a 2 x 2.0 GHz ARM Cortex-A76 CPU and 6 x 1.8 GHz ARM Cortex-A55. Its GPU runs on a 650 MHz Adreno 619. The added benefit of this chip is that it is 5G ready. So, as soon as 5G technology permeates in the India market, you will experience enhanced connectivity, speed and low latency. The OPPO A74 5G supports both dual mode 5G; Standalone (SA) and Non-Standalone (NSA) networks, which means that you can use your phone even after carriers switch to an SA network without having to buy a new phone altogether.
Market Availability
OPPO A74 5G is available starting April 26th 2021 in India and will be available in two colors, Fluid Black and Fantastic Purple. OPPO A74 5G will be available with 6GB memory and 128GB storage at a retail price of INR 17,990 at Amazon and through Mainline Retail Outlets.
