itel mobile, from TRANSSION retains No 1 position for 2 consecutive quarters and ends year 2019 as leader under less than 5K in offline space, as per the recent counterpoint research report, Q4 2019. Fortifying its leadership position in the feature phone segment, itel has also emerged as the No 1 Feature Phone brand in Q4 2019, followed by Samsung.
itel for its smartphone offerings witnessed stupendous growth in the second half of 2019, backed by its robust and technologically advanced product offering – itel A46 (2GB+32GB), a major catalyst behind the brand moving to the top of the chart. The success story of the brand has been attributed to its budget-friendly mobility experience, widespread distribution network and innovative marketing connect and engagement programs, with localized communication approach.
Talking about the success, Mr. Arijeet Talapatra, CEO, TRANSSION India, said, “it gives us immense pleasure to be recognized as leaders in both feature phone and smartphone segment, I would like to attribute this achievement to our discerning customers who have bestowed their trust and confidence on us in giving them superior mobile experience at the most affordable price range. This achievement motivates us and reinforces our commitment towards empowering Indian consumers with best value mobile experience backed by trendy technology and affordability.”
In a hyper competitive market, where brands get replaced in every quarter, itel has been able to cement its position as a leader in feature and smartphone space under the segment it operates across 2019. itel’s consumer centric approach, differentiated product portfolio robust distribution & post sale experience backed by innovative & impactful marketing strategy are the key pillars behind its continued success story in India” said Mr. Tarun Pathak, Associate Director, Counterpoint Research.
The itel family is growing stronger and the brand recently celebrated the milestone of 5 crores+ happy customers in just over three years of its operations in India. The brand coins this success to its local mass connect, formed with the help of innovative marketing practices, such as promising partnership with UP Yoddha; leading team of Pro-Kabaddi league, being part of, celebrations of our customers, across the nation through festive connect programs, and holding extensive campaigns on social media platforms like TikTok.
Recently, the brand also launched itel A25 which is a fully loaded package in the entry level smartphone range for consumers as it provides trendy technological features like enhanced Brighter Screen, Bigger and Powerful Battery of 3000 mAh, Face Unlock, Multi-language support, Google Lens, 5.0 inches HD+ IPS full screen, Dual 4G VoLTE, , Android Pie 9.0 (Go Edition) OS and with the 1GB RAM and 16 GB storage memory expandable up to 32GB,all at an affordable price point pocket friendly price of INR 3999!
Realme X and XT Get UI 2.0 Early Access Update
Realme has started early access roll out of realme UI 2.0 for the users of realme X and realme XT, following the realme UI 2.0 (Android 11) roadmap.
realme UI 2.0 based on Android 11 brings unlimited customization options to meet Gen Z’s rich imagination and creativity. The early access program aims to invite fans to experience the realme UI new features based on Android 11 for the first time.
The update also reaffirms realme’s commitment to providing regular and timely updates to its devices. And continuing the trend realme X and realme XT are now fetching the June realme UI 2.0 update respectively.
The realme UI 2.0 early access is rolled out and the users have to go fill an application in the form of Google forms for requesting the update. The update is going to be available for a limited set of users initially.
TECNO SPARK 7T with 48MP AI Dual Rear Camera Launched in India
TECNO is back to doing what it does best – break the mold with segment first features that have enabled the company to consolidate its position among top 5 smartphone players in India under the 5-10k segment. With the new SPARK 7T, TECNO becomes the first player in the under 9K segment to offer a big 48MP AI rear cam for professional photography. TECNO SPARK 7T is designed for the discerning youth of India for whom their smartphones are the primary gadget for all social-sharing needs of videos and photos on the go. The new-age smartphone supports many professional modes like Video Bokeh, Time-lapse, Slow Motion, AI Portrait, Smile Shot and many more to provide artistic photos and videos with every click.
TECNO’s popular SPARK range of smartphones are known for their best-in-class design, display, camera and overall smartphone experience in the affordable segment. TECNO SPARK 7T flaunts many category defining features such as segment-first 48MP AI Dual real camera, Best 6000 mAh battery, Big 6.52- inch HD+IPS Dot Notch Display and a 4GB RAM at a disruptive price point of INR 8999. To sweeten the deal further, TECNO has announced a consumer launch offer of flat 1000 off on the first day of Spark 7T sale, so that consumers can buy the new smartphone at just INR 7999 for that day.
Commenting on the launch, Mr. Arijeet Talapatra, CEO -TRANSSION India, said, “At TECNO, product innovation based on local consumer needs drives everything that we do, and it is our key brand value. In this neo-normal, we are all set to take TECNO to newer heights in the smartphone categories by revolutionizing the mobile photography and videography technology in the segments with innovative and disruptive products like SPARK 7T. This latest addition to our popular SPARK portfolio, is the most affordable smartphone that offers a 48 MP AI Dual-Rear camera set up and a mega 6,000 mAh battery. Inline to brand TECNO’s ‘ahead of the curve’ approach it is our endeavor to consistently introduce ‘segment-first’ features that create greater accessibility for consumers. We are confident it will be a great success and will set a standard that others will follow.”
The smartphone is available in three colour variants – Magnet Black, Jewel Blue and Nebula Orange.
Key highlights of SPARK 7T:
- 48MP AI Dual Rear Camera with Quad Flash and 2K Quality Recording
The TECNO SPARK 7T is equipped with a 48MP + AI Lens Rear Camera with Quad Flashenabling consumers to capture clear and detailed photos. The Time Lapse mode takes videos at a speed of 15X to 5400X. The TECNO SPARK 7T supports 2K Quality Recording, Slow Motion videos at 120 fps with no time limit, 10X zoom, Short Video, Video Bokeh Mode and 20 AI Scene Detection. Thus, altogether enhancing the smartphone photography experience even in low lit conditions with quad flash and F1.8 aperture.
- Mega 6,000mAh battery
The SPARK 7T houses a mega 6000 mAh battery which provides a standby time of upto 36 days, 41 hours calling time, 18 hours’ web browsing, 193 hours music playback, 18 hours’ game playing and 29 hours’ video playback. The BIG battery comes with other AI features like AI power saving, full charge alert and automatically cuts the power when phone is fully charged to avoid overcharging.
- Design & display-
The TECNO SPARK 7T sports a BIG 6.52” HD+ IPS Display with a 720 x 1600 resolution. The 90.34% screen to body ratio, 269 PPI Pixel Density and 480 nits brightness enables one to experience an immersive viewing experience.
The special bold logo on the streamlined slim design, laser precision engraving with flowing metal texture, transparent and light luxury Crystal Diamond design adds a trendy youthful look to the smartphone. Thus, giving it a premium feel and look designed for young and stylish millennials & GenZ.
- Powerful Helio G35 Processor
The TECNO SPARK 7T hosts a Helio G35 Processor which is complimented with HyperEngine technology that provides for a seamless performance optimization and connectivity enhancements. The 2.3 GHz CPU frequency provides for a smooth and enhanced power efficiency.
The SPARK 7T also runs on HiOS 7.6 based on Android 11, which consists of new features such as refreshed zero screen, film album, story album, document auto rotate manager, kids mode, anti-theft alarm, vault 2.0 and phone cloner, amongst others
- 8MP AI Selfie with micro slit dual flash
TECNO SPARK 7T is with an 8MP AI front camera with an aperture of f/2.0 and dual flashlight with micro slit for adjustable brightness, enabling one to take the perfect selfie, in low light.
The front camera on the SPARK 7T comprises of professional modes like, Smile Shot to auto capture photos with smiles, Portrait Mode, AI HDR mode, AR Shot, Wide Selfie, Burst Shot, 7 AI Scene Detection AI Camera and Beauty Mode.
- Bigger storage
The SPARK 7T will be available with ample storage so consumers need not worry about running out of space for music, movies, games and apps. The SPARK 7T will be available in the storage capacity of 4GB RAM + 64GB. It is also equipped with an LPDDR4x RAM for Super-Fast Applications Experience.
- Face Unlock & Fingerprint Security
The TECNO SPARK 7T is In-built with Face Unlock 2.0 and Smart Fingerprint Sensor to protect the data and privacy of the user. Face Unlock 2.0 enables closed eye protection and screen fill in light. The Smart Fingerprint Sensor unlocks the phone in just 0.28 seconds and enables one to receive calls, take photos and dismiss alarms.
OPPO F19 Pro+ 5G is No. 1 Selling 5G Smartphone: Counterpoint
Consolidating its 5G legacy, OPPO India’s F19 Pro+ 5G was recently declared as the No 1 selling 5G smartphone in the 25k-30k category for two consecutive months in March and April. Markets including Ahmedabad, Bangalore, and Mumbai have been the top-performing states recording the highest sales volume of the product.
F 19+ Pro, OPPO’s 5G product launched in the mid-segment range was introduced to make 5G accessible to all. Interestingly, this device successfully clocked sales worth over INR 230 crores in only three days of the F19 Pro series availability in the market.
Commenting on this success, Mr. Damyant Khanoria, Chief Marketing Officer, OPPO India, said, “We are delighted to see the response we have received on F19 Pro+ 5G. This success bears testimony to the love and acceptance of the devices in the series. This product stands for powerful specs and continues to be a firm favorite among millions of Indian users. We are driven to push the boundaries of innovation and simultaneously create engaging consumer touchpoints to give our users a great experience as we carry this legacy forward.”
The brand also introduced several offers that customers can avail in the month of June. OPPO has collaborated with HDFC Bank, Kotak Bank, Standard Chartered and Bank of Baroda for customers to avail a flat 7.5% Cashback along with zero downpapement finance scheme and an 11% instant cashback for anyone using PayTM.
F series has always been a firm favorite among the young discerning trendsetters & known for its trending features allowing users to flaunt their life. With cutting-edge technologies from unique features like the AI Highlight Portrait Video, Smart 5G, dual-video mode, superior battery, immersive gaming experience, and a lot more, the F19Pro series is doing wonders among the young trendsetters.
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