Infinix has unveiled a new addition to its fully loaded budget-friendly smartphone segment with first-in-segment upgrades. The newest entrant in the block, HOT 12 Play, promises an uninterrupted entertainment experience to the new-age users and will be available on Flipkart on sale from May 30th onwards at an introductory price of Rs. 8499/-.

Available in 4GB RAM/64GB with 3GB of expandable memory variant, HOT 12 Play will come in four exciting colour alternatives: Racing Black, Horizon Blue (Hero Colour), Champagne Gold and Daylight Green.

HOT 12 Play will have the best display, best battery, the best performance in the segment, and some key upgrades from its precursor in the HOT series. Packed with an array of outstanding features, a powerful processor, the latest OS, expandable memory and an improved camera, the fully-loaded smartphone promises an immersive, engaging and all-rounder experience.

Bigger and Brighter Display: Infinix’s refreshing new HOT 12 Play stands out for its 6.82” display with HD+ resolution, biggest in the segment with a first-in-segment 90 Hz Refresh Rate & 180 Hz of Touch Sampling rate, making the device supremely smooth. It is also the only device in the price segment to have a middle punch-hole display. Along with the big screen, the smartphone also has one of the brightest displays in the category of 480 NITS and a 1500:1 contrast ratio for a superior visual experience.  Meanwhile, a 90.66% screen-to-body ratio will deliver an immersive viewing experience. The Panda King MN228 glass protection on top of the display makes the device absolutely durable.

The engaging viewing experience of HOT 12 Play is backed by a superior audio experience enabled by the DTS Surround Sound speaker for maximum engagement.

Refreshing design: HOT 12 Play has been designed keeping in mind the aesthetics and comfort factor while using a big-screen smartphone. The premium and the stylish smartphone comes with a Fingerprint sensor on the back panel.

Superior performance and Massive storage:  Operating on the latest Android 11, Infinix HOT 11 2022 comes installed with a UniSoc T610 processor with a CPU clock speed of Upto 1.82 GHz speed and a highly efficient 12nm production process. Available in a 4GB RAM/64 GB memory variant, the device comes with an expandable virtual RAM of up to 3GB. It also comes with the latest XOS 10 skin enabling users to enjoy a smooth and faster software UX with refreshed icons, colour theme design, refreshing wallpapers, and a cleaner interface.

Improved Camera: The all-new HOT 12 Play continues the tradition of Infinix in offering the best-in-class camera. It features a 13 MP Dual rear camera with a dedicated quad-LED flash, the only device in the segment with the feature. On the front, the smartphone has an 8MP in-display selfie camera with a dedicated Dual LED flash, yet again the only device in the segment with this feature.

Massive Battery: HOT 12 Play is backed by the biggest battery in the segment of 6000mAh, which keeps the smartphone operational even after long hours of heavy usage. It is also the only device in the segment to have a 10W charge support with a Type C cable, giving users the freedom to do their favourite things, for as long as they want, without bothering about frequently recharging the phone.

Commenting on the launch, Mr. Anish Kapoor, CEO – Infinix India, said, “The Infinix HOT series was launched in 2017 to bring meaningful innovation to consumers and has since gained a phenomenal fan base with its many FIST(First In Segment Technology) features like superior display, performance and battery. The HOT Series epitomises that belief by making flagship-like features accessible at aggressive price points. By democratizing technology, we strive to create strong connections with our customers through game-changing innovations and enhanced smartphone experience. Our fans have shown a strong affinity towards the HOT Series consistently and this has led to us being recommended by their friends and family, which is our core strength. The immersive and robust experience of the HOT 12 Play is a result of constant fan and consumer engagements to craft a device that is the right fit for the larger audience. This aspirational device backed with a virtual RAM, heavy-duty 6000mAh battery and the 6.82-inch punch hole screen boasts of a perfect amalgamation of performance and aesthetics, making it a power-packed- offering under 9K.”

Realme released the bootloader tutorial for realme GT 2 Pro. realme GT 2 Pro, is the most premium flagship ever by realme and its feature, the world’s first smartphone to come with a 2K AMOLED flat display with LTPO 2.0 technology.  

The smartphone is powered by the latest Snapdragon 8 Gen 1 Platform and provides an unparalleled 5G experience across all aspects to its users. The smartphone comes with an AnTuTu score of over 1 million and provides powerful performance to users. realme GT 2 Pro also comes with the industry’s largest heat dissipation area, and a stunning triple camera system featuring the world’s first 150° Ultra-wide camera, 50MP main camera, and a 40X ultra micro-lens camera. It’s Stainless Steel Vapour Cooling Max system provides 105% area enhancement and 25% higher efficiency.  realme GT 2 Pro provides an unrivaled flagship experience in all areas, including gaming, camera, daily use, and 5G network owing to its disruptive technology.

realme is a technology brand that specializes in providing technology products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young and strong team that has rich experience in the smartphone industry. Committed to creating a smart, connected and trendy lifestyle for the youth, we democratize cutting-edge technology to provide the best technology products in each price segment.

realme has become world’s No.6 smartphone brand in Q2 2021 with a holistic smartphone portfolio from entry-level up to flagship segments including GT Series, Number Series, Narzo Series and C Series. As a 5G leader in India, realme is the first to bring a 5G phone into the Indian market, realme X50 Pro 5G in February 2020 and has become the top 5G smartphone brand in India with a 23% share in Q2 2021, according to Counterpoint Research.  

realme has launched realme TechLife Ecosystem, supported by 1+5+T strategy, which is centered on smartphones and extends to 5 key categories of smart TVs, wearables, TWS, laptops and tablets and technology products of realme TechLife® brand in 3 categories of Smart Life Care, Smart Entertainment and Smart Connect. realme has been developing more technology products with innovative partners to enrich realme TechLife Ecosystem.

Vivo expanded its Y Series portfolio in India with the launch of vivo Y75. Featuring a stunning sleek design with premium build, the all-new vivo Y75 comes powered by MediaTek Helio G96 Chipset with 44MP AF Selfie Camera with Eye Autofocus, and a 50 MP Super Night Camera.  

Priced at INR 20,999, the all-new vivo Y75 will be available in two stylish colors — Moonlight Shadow and Dancing Waves on Flipkart.com, vivo India E-store and across all partner retail stores starting May 20^th.  Consumers can avail additional benefits of up to INR 1500 on using (ICICI/SBI/IDFC First Bank/OneCard) till 31st May, 2022 

vivo Y75 sports a stunning 16.35 cm (6.44-inch) FHD+ AMOLED Display that delivers an immersive viewing experience. The smartphone is incredibly sleek and light-weight and yet boasts of a 4050mAh battery with 44W FlashCharge. It comes with 128 GB capacity and the latest FunTouch OS 12 based on Android 11 to provide a seamless experience. 

Commenting on the launch of vivo Y75, Yogendra Sriramula, Director, Brand Strategy, vivo India, “We are extremely excited to expand our Y-Series portfolio with the launch of all-new vivo Y75 in India. A well-rounded device across all departments, vivo Y75 offers 44W of fast charging paired with 4050 mAh battery along with 44MP Eye Autofocus selfie camera. With this launch, we aim to continue to build a strong portfolio in the Y series category to provide our consumers with best-in-class features and distinct style.” 

Premium Design and Display 

vivo Y75 is packed with impressive design, power and performance packed into a slim and lightweight design. It features a 7.36 mm Ultra Slim body and a 2.5D flat frame that fits perfectly in the hand. The 16.35 cm (6.44-inch) FHD + (2400 × 1080) AMOLED Display, offers a vibrant and a spectacular immersive experience for content consumption, and binge-watching. The smartphone is inspired by nature and art, seasoned designers bring to life stylish colors through innovative techniques and master craftsmanship, setting a new trend.  

Seamless Smartphone Experience 

vivo Y75 comes powered with MediaTek Helio G96 processor, a powerful 4G chipset that provides high-end performance and smoother gameplay. It comes with the latest Funtouch OS 12, and extended RAM of up to 4 GB for smooth switching between 25 apps rapidly at most and use them without any lag all day. 

vivo Y75 also pairs a 4050mAh battery with powerful 44W FlashCharge that can be charged from 1% to 65% in 30 minutes, providing the smartphone enough power to resist heavy tasks throughout the day. 

Smooth Photography Performance

vivo Y75 sports a triple rear camera setup featuring a 50MP primary sensor, 8MP wide-angle and 2MP super macro camera. On the front, the device boasts of 44MP Eye Autofocus Selfie Camera, making Y75 the most ideal smartphone for vloggers and selfie lovers. The AI Face Beauty algorithm, Steadiface Selfie Video, Video Face Beauty, Picture-in-Picture, or Dual View mode will add up to the vlogging experience. 

It also features a wide range of camera modes and features such as Eye Autofocus, Ultra-Wide Night, Super Macro, Bokeh Flare Portrait, AI Extreme Night, Steadiface Selfie Video, Multi-Style Portrait, Double Exposure and Video face beauty to offer a complete photography experience. Users can double the fun by recording with the front and rear cameras at the same time with Dual View mode for the ultimate vlogging experience.  

Like all vivo devices, vivo Y75 follows vivo’s commitment to ‘Make in India’ and is manufactured at vivo’s Greater Noida facility that employs around 10,000 men and women ensuring all vivo devices sold in India are made by fellow Indians.