OPPO launched its latest flagship series, the Find X5 smartphones that mark yet another decisive step into the high-end market for the leading smartphone brand. This new Find X Series will be the first to be powered by OPPO's MariSilicon X imaging NPU, along with other industry-leading features. Every aspect of the Find X5 Series—its futuristic design, seamless ceramic back panel, and premium International Warranty Service—is tailormade to deliver the best possible user experience.
"At OPPO INNO DAY 2021, we announced our brand proposition of 'Inspiration Ahead', defining our commitment to constantly redraw the boundaries of the smartphone experience to make life better for everyone, regardless of the challenges and uncertainties faced," said William Liu, Vice President and President of Global Marketing at OPPO. "With the Find X5 Series, we have raised the bar for flagship smartphones in terms of style and performance while never stopping in our exploration of new possibilities."
Rapid international growth reaches new heights
Last year saw OPPO establish itself in high-end markets worldwide. Its growth in the $600 segment surpassed 200% in 2021, while global shipments of the OPPO Find X3 Series increased by 140%, compared with the previous Find X Series due to partnerships with leading mobile operators.
As of December 2021, OPPO has filed for over 75,000 patent applications, and over 4,500 of those are related to 5G. With its strong technical foundations, OPPO has delivered a portfolio of high-performing 5G products, the success of which has resulted in the brand ranking second for two consecutive years in global 5G smartphone shipments among Android manufacturers, according to the data from Canalys.
Global partnerships with Roland-Garros and Wimbledon have also driven awareness for the brand worldwide. OPPO also held on to its place as the fourth-largest smartphone manufacturer worldwide, with a total market share of 11%.
Taking the end-to-end smartphone experience to the next level
The OPPO Find X5 Series raises the bar for flagship smartphone performance across the board with OPPO's best-ever technology, product experience, and customer service.
MariSilicon X—OPPO's recently-unveiled self-designed imaging NPU—makes its debut on the Find X5 Series. The NPU and its advanced in-house algorithms, including AINR, makes the Find X5 Series the first flagship smartphones capable of capturing clear, 4K Ultra Night Video that can rival what is seen by the human eye.
A standout flagship, driven by OPPO's human-centric insights
Guided by OPPO's brand mission "Technology for Mankind, Kindness for the World", the Find X5 Series represents OPPO's pursuit of human-centric product features and designs that improve the day-to-day lives of its users.
The design of the Find X5 Series, built with advanced manufacturing technology, reflects every aspect of the user experience: Its curved and continuous ceramic back panel is anti-fingerprint and comfortable to hold while also providing durable protection and heat dissipation.
OPPO's commitment to its users also manifests in ColorOS 12.1. The operating system includes features such as the O Relax digital relaxation suite and Color Vision Enhancement for those who perceive colour differently or have colour vision impairments.