Taiwan Excellence Gaming Cup campaign targets a growing no. of esports enthusiasts from India who are increasingly looking for superlative gaming accessories
Gaming is no more simply about plugging in a controller to play, it’s about plugging into an entirely new realm, captivating youngsters like never before! During the pandemic, the esports industry has undergone a paradigm shift in terms of demographic engagement, appealing a lot more to younger cohorts like the Gen Z.
Catering to such gamers who look at gaming as a way of self-expression is Taiwan Excellence (TE) that has been offering uber cool, high-end and some of the most powerful gaming gadgets to enhance experiences of gamers across the world. Till date, TEGC has witnessed huge success from across India with the participation increasing from 500 gamers in its inception year to about 20,000+ gamers in its 8th edition last year depicting a growth of 4000 times.
On September 10, the stage was set at Mumbai’s Infinity Mall to kickstart the grand Taiwan Excellence Gaming Cup (TEGC) campaign in India, the first on-ground event after the pandemic. The campaign holds at its core a three-fold gaming extravaganza that includes the announcement of the 9th edition of the TEGC, the launch of TE Experience Truck and the TE Verse ─ World of Excellence.
Since years now, TEGC has been giving India’s passionate gamers the chance to experience great gaming, win big money and fulfill their dreams. This year, the Qualifiers for the games will be held online for Pan India from September 26 to November 13 while the Grand Finale will be held on-ground in Mumbai in end November.
The TE Experience Truck is a customized mobile showroom that aims to offer visitors a chance to experience some stylish, smart, and extremely intelligent technology in ICT and gaming. It will visit major events across cities including college festivals, food festivals, regional festivals, gaming events, and malls to let people catch a glimpse and first-hand experience the superb tech. It will cruise from September 10 to November 12 at prime locations across India.
Another major highlight is a customized TE Verse ─ World of Excellence that takes visitors on a virtual tour to experience a wide range of the latest products offered by brands under TE. There will also be dedicated VR setup for the TE Verse at the TE Experience truck for audience to experience the virtual tour.
This year, leading brands like AIFA, AORUS, CoolerMaster, CyberPower, D-Link, Ipevo, MSI, Optoma, Predator, Republic Of Gamers, Thermaltake, Tokuyo, XPG, Zowie and Zyxel will be showcasing their products.
The TEGC campaign comes to India at an opportune time when virtual gaming is no longer just a prerogative of young urbanites. The interest in esports is expanding beyond the metros to cover Tier 2 and Tier 3 cities.
Speaking about this year’s edition of TEGC, Director Edison Po-yi Hsu, Taipei World Trade Center (TWTC) Liaison Office in Mumbai, said, “We have had an amazing journey in India. The passion and excitement in gamers are unmatchable. esports has become an aspiration for Indian youth today. TEGC already has a huge fan base in India and we are sure our other two offerings, the TE Experience Truck and TE Verse – World of Excellence which is extremely special creations will win hearts too. With this year’s gaming cup, we look forward to breaking all our previous records of participation.”
Tata Play Binge Collaborates with Gamezop to Launch New Games
Tata Play (formerly known as Tata Sky) is introducing another entertainment vertical on Tata Play Binge. The OTT aggregation platform announced its partnership with Gamezop,the world’s largest publisher of HTML5 games, to provide its users access to 100 games on the platform.
This development follows Tata Play’s endeavour to provide extraordinary entertainment experiences to its subscribers. Tata Play Binge users can enjoy these games on the platform: ad-free with subscription (which starts at INR 59) and ad-supported without subscription.
On the Tata Play Binge app, users will be able to play popular games, such as Boulder Blast, Bowling Stars, Bottle Shoot, Tower Twist, Bubble Wipeout, Carrom Hero, Ludo With Friends, Colour Chase, and City Cricket.This means that the games will work within the Tata Play Binge app with a single tap, just like videos, and will not need to be installed separately.
Gamezop’s games will be accessible through a dedicated tab – featured alongside Movies, Shows, and Sports – on the Tata Play Binge app. The companies will continue to work closely and identify opportunities to make gaming more rewarding for the users, along with replenishing the catalogue with new titles every quarter.
Commenting on the development Pallavi Puri, Chief Commercial and Content Officer, Tata Play Ltd., said, “Tata Play Binge is an innovative offering with 17 OTT apps under one roof, and now we are adding another dimension to it with our partnership with Gamezop. We are on a constant endeavour to create experiences that is a cut above the rest. With this new development we want our users to enjoy the entertaining world of gaming under a unified platform with the click of a button. We want Tata Play Binge to be synonymous to all things entertainment and this step is a logical progression in the same direction.”
Ankit Saxena, Chief Revenue Officer, Gamezop added, “Tata Play is one of India’s most loved brands and we are glad to work with them in their maiden foray into gaming. This partnership will let us take Gamezop to households across the country. Our company has always pushed the envelope to bring quality casual games (through Gamezop) and quizzes (through Quizzop) for users, right within their favourite apps. With this strategic alliance, Gamezop will serve as the exclusive gaming center within the Tata Play Binge app and sit right next to major OTT platforms. We are big fans of Tata Play’s single-subscription-unified-platform vision and are excited to for users to discover the joys of casual gaming – without the need to install additional apps.”
Pioneering accessibility, availability, and affordability of digital entertainment, Tata Play Binge allows consumers to watch content from 17 OTT apps in 12+ languages for free or ad-free with a single subscription.
India Qualify for 14th World Esports Championships in CS:GO
India’s CS:GO team produced vigorous performances in the South Asian Regional Qualifiers of the 14th World Esports Championships after hammering Pakistan and Bangladesh in the South Asian regional qualifiers.
The team, comprising of skipper Ritesh Sarda (Defaulter), Shuvajyoti Chakraborty (Mcg1LLzZz), Anshul Adardkar (KiiLSwitCh), Hrishikesh Shenoy (Crazy_Gamer) and Harsh Jain (lynX), recorded identical 2-0 victories over Pakistan and Bangladesh in the semi-finals and final respectively.
Besides CS:GO team, prominent Tekken 7 athlete Hitesh Khorwal (rcool) and well renowned eFootball professional Hemanth Kommu (peshemak7) will also represent India at the World Esports Championships, scheduled to take place in Bali from Nov 29 – December 12, 2022. Hitesh and Hemanth secured their berths by winning the National Esports Championships (NESC) 2022, conducted by Esports Federation of India (ESFI) earlier this year.
Organised by International Esports Federation, the prestigious event will witness participation of top athletes from over 120 countries, competing in six different Esports titles—CS:GO, Dota 2, Tekken 7, eFootball, as well as PUBG mobile and Mobile Legends: Bang Bang which will be making its debut at the championships. The 14th WEC has a prize pool of USD 500K (~INR 4 Crores).
“The team was simply too good for the opposition in terms of their skills, strategies and coordination. They won comfortably against Pakistan and Bangladesh shows the confidence they have in their gameplay. We are extremely proud of their performances and are now looking forward to seeing them compete with the best teams from all over the world in Bali. Everyone at ESFI wishes them the best of luck for the grand tournament,” said Lokesh Suji, Director of Esports Federation of India and Vice President of the Asian Esports Federation.
Led by Sarda, the dominant Indian team hardly had to break a sweat in their matches as they comprehensively defeated Pakistan in two different maps by 16-6 and 16-4 and then displayed a similar aggressive performance to outperform Bangladesh in both maps of the final by 16-7 and 16-5.
“It feels amazing to represent India again at the World Esports Championships in back-to-back years. We definitely want to improve on our performances from last year and have been working very hard to do so. The team has done very well in showcasing its qualities in game while prevailing in all these qualifiers but the WEC final will be a stern test on a much higher level and we want to match that. I have high hopes from the tournament and we want to bring some glory from it back home,” said Sarda, captain of the Indian CS:GO team.
The same CS:GO team had participated in the last edition of World Esports Championships, held in Eilat, and finished eighth in the final.
PokerBaazi Reveals India’s Biggest Poker Tournament ‘GOAT’
PokerBaazi has announced the launch of country’s biggest poker tournament which will notably be called The Greatest of All Tournaments (GOAT).Known for its unique ways of announcing its events, PokerBaazi revealed the GOAT with a bang-up music video. The tournament comes with a massive prize money of 7 Crore and is going to be India’s largest ever single Poker Tournament. The satellite tournaments (daily qualifiers) are scheduled to commence from October 1, 2022, with the main tournament starting from 30Th October.
PokerBaazi started its operations on 23rd Oct 2014. In the last eight years, the company has come a long way in contributing to the growth of the Poker ecosystem in India. Its market-best product and many industry-first gameplay features have helped PokerBaazi in establishing its tech prowess and industry leading position.
Speaking about the milestone, Mr. Navkiran Singh, Founder and CEO, Baazi Games said, “With India marching ahead in building its technology arsenal and fast progressing in its infrastructure, especially with the rollout of 5G, we foresee an immense growth in product-led startups in our country. Poker for sure is a sunrise segment within the larger gaming ecosystem.”
He also added, “It gives me immense pride that we as a team have built this solid product in these eight years and now, as Poker is taking shape as a sports category in India, we need events that people will look forward to playing. I am sure that India will see many Poker GOATs in the time to come and hence our new tournament is aptly coined. I am certain that the Poker industry will grow exponentially in the next 5 years. This celebration stands for the milestones we have achieved as an industry and the users who made this possible.”
As of FY’21, Real money gaming is the largest contributor to the online gaming revenue occupying nearly 54% of the market share. PokerBaazi has also grown to become the primary driver of Baazi Games’ unprecedented growth contributing to over 75% of Baazi Games’ revenue. Earlier this year, PokerBaazi had marked the one billionth hand being played on the platform. The festive season is surely looking even more rewarding for Indian poker players as the company has announced massive giveaways across game formats, scheduled to run for over a month. This began with a 7 Crore game leaderboard that started on 26th September.
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