pTron announced a new bold and futuristic brand identity that will be strengthening the vision of its brand to reach consumers across the value chain of economy, mainstream and premium segments. These changes come at a time when the company is evolving its product offering and services to cater to the youth in major cities of India.
In the last few years pTron has transformed and grown dramatically and it’s imperative for the brand to reflect and promote the values it lives by. Designed to work effortlessly across digital and physical channels, the new logo evokes a feeling of inspiration and modernness, to reflect pTron’s position as a young and enthusiastic brand which is all things classy, fun, and being proud. The logo marks the birth of a new pTron both inside and out, which is a modern interpretation of brand’s classic ‘P’ insignia carrying the same PASSION and zeal to keep making technology accessible to all.
Commenting about the insight behind the new identity, Mr. Ameen Khwaja, Founder & CEO, pTron said, “Over the last three years, we did something which is vibrant, connecting, reliable, and of course, gives a sense of being aspirational. Throughout the journey, we have remained true to our core values, even as we continually transform to keep pace with the changing needs of our end consumers. While our name remains the same, our logo & packing have changed significantly to better represent who we are and better connect with our consumers. With our wide Online and offline presence and an extensive Made in India range, we intend to be the preferred choice of the Indian youth looking for tech-savvy gadgets across income-classes. Our belief #BeLoudBeProud lends new meaning to our core purpose of accelerating access to affordable and innovative products.”
This new visual identity is in line with the brand’s overall mission, which will be carried out across packaging, branding, and marketing communications. “The logo perfectly compliments with the product packaging, providing fresh energy and vibrancy to multiple touch-points,” he further explained.
Endzone- A World Apart Survivor Edition Is Available on PlayStation 5 and Xbox Series X|S
Publisher Assemble Entertainment and developer Gentlymad Studio proudly launch the massively popular Endzone – A World Apart on PlayStation 5 and Xbox Series X|S, aptly titled Survivor Edition, including Endzone’s first game-enriching DLC called “Prosperity.” Brave the destroyed surface of the Earth and rebuild a semblance of home for the world’s last remaining humans — or die trying.
Steeped in a world poisoned with radiation following a worldwide nuclear disaster, Endzone – A World Apart tasks players with a monumental responsibility: build a civilization and maintain the wellbeing of Earth’s last remaining human colony. Much like its genre peers such as Surviving Mars, Frostpunk, or Surviving the Aftermath, players will use the tools at their disposal to build housing structures, develop a functioning electrical system, and maintain stable water and food supplies. Much unlike its competitors, Endzone – A World Apart won’t see players face off against ghastly ghouls and irradiated monstrosities. Instead, violent weather events—such as sandstorms and drought—seek to destroy.
Boasting over 5,000 positive reviews on Steam, Endzone – A World Apart is a lauded addition to the survival sim genre and blends the best of post-apocalyptic survival and city-building, delivering a challenging yet rewarding redemption-style gameplay experience that demands intuition and skill. With the release of the Survivor Edition, the dystopian survival-sim is now available to a whole new class of (console) survival specialists.
Key Features of Endzone’s Console Release Include:
- Full UI overhaul: Specially geared to controllers – provides for a comfortable and up-to-date gameplay experience for current-gen consoles
- A Bustling Community: The settlement is rarely quiet or dull; fulfill over 90 side missions, all of which are rich in variety and cater to the various needs of your community’s inhabitants
- Build, Expand, Survive: With more than 90 different buildings to construct and maintain, including power stations, shelters, water treatment plants, and, unfortunately, cemeteries, colony architects have a vast selection of structures from which to create a flourishing community
- Can’t We Order In?: To get fresh supplies and learn new information, scouting parties must engage in Expeditions — which involves leaving the safety of the colony and venturing out into the dangerous wasteland to scavenge valuable resources
- Dynamic Radiation Simulator: Keep those iodine pills handy, as Endzone features realistic radiation and humidity values that force players to take into account important details about the soil in which they grow their crops
Endzone – A World Apart: Survivor Edition is available now on PlayStation 5 and Xbox Series X|S for $49.99 USD. Thanks to a collaboration with Koch Media, a leading global publishing partner, a physical PlayStation 5 retail version is also available for $49.99, as well as on Amazon exclusively in Europe.
Endzone – A World Apart: Survivor Edition is available now on PlayStation 5 and Xbox Series X|S for £44.59 / €49.99. Thanks to a collaboration with Koch Media, a leading global publishing partner, a physical, boxed PlayStation 5 retail version will also be available for £44.99 / €49.99.
For the latest up-to-date news about Endzone – A World Apart, follow Assemble Entertainment on Twitter, Instagram, “like” on Facebook, and join the official Assemble Discord server.
The India Poker Championship Officially Begins, Check All Details
The India Poker Championship (IPC) presented by Spartan Poker, which has been operating on the offshore casinos of Panjim, Goa since March 2010 will be hosting the tournament for the first time in Casino Vegas by Big Daddy, Nepal. The IPC this year already has over 250 confirmed participants and 10+ celebrities from the film and TV industry who will play to win the championship and India’s 1st Phygital trophies.
The 7 days IPC live event will be held from today, 17th May 2022 until 23rd May 2022. With a prize pool of 3.5 crores GTD, this year’s IPC is a megastacks tournament with high buy-ins and high stakes.
The Indian Poker Championship is introducing India’s first-ever Phygital trophies that will be awarded to the winners of all four main events. The Winners will own a piece of Physical IPC trophies paired with a digital NFT twin. The winner gets to own a digital asset that the winner can take with him/her anywhere using his/her digital wallet. The main event winner will be crowned this season’s “India Poker Champion”.
Speaking on the launch, Mr. Amin Rozani, CEO of Spartan Poker Group said, “We’re excited to host the India Poker Championship, the first of many live events scheduled this year, that will bring together a wide range of entrepreneurs, investors, poker pros, and celebrities to create an enjoyable event. This year the IPC is more than just a competition, it’s a chance for poker fans to stay, play, and holiday with five-star luxury in Nepal.”
The previous edition of the India Poker Championship was a huge success with record-breaking participation. This edition is expected to be grander and set a precedent for mega poker tournaments in the country.
“Our IPC players are an extremely passionate group of players. We are thrilled to host the IPC at Casino Vegas by Big Daddy Nepal and provide our players with an even more authentic and immersive experience that they will love.”, added Mr. Rozani.
The India Poker Championship has been the country’s premier live tournament poker series since its inception in 2010. IPC hosted its inaugural international event in Colombo, Sri Lanka, in 2013. IPC is now back with its second International event in Jhapa, Nepal. Poker Aces, Celebrities, and a slew of other well-known figures adorn the IPC stage.
ASUS ROG Brings Two New Gaming Laptops for Gaming Enthusiasts
ASUS Republic of Gamers (ROG) announced multiple new gaming products at the For Those Who Dare: Boundless virtual event. The new launches include two high-performance ROG Strix and ROG Flow gaming laptops, a series of new bags and apparel from ROG Slash, the Team ROG initiative, and a standalone first-person parkour game for ROG Citadel XV. ROG is dedicated to giving gamers the best technology, products and experiences possible, and the For Those Who Dare: Boundless event is a continuation of that commitment.
ROG Strix SCAR 17 Special Edition
The new ROG Strix SCAR 17 Special Edition houses the latest hardware and cutting-edge cooling solutions to power class-leading gaming experiences. A custom vapor chamber, paired with ROG’s exclusive Conductonaut Extreme liquid metal applied to both the CPU and GPU, allows the SCAR 17 SE to push its hardware further than ever before. With a maximum CPU TDP of 65 W and a maximum GPU TGP of 175 W with Dynamic Boost, the SCAR 17 SE has the horsepower to reach the bleeding edge of high refresh rate gaming without breaking a sweat.
The SCAR 17 SE continues to dominate with a full suite of high-end components, ensuring that gamers never encounter a bottleneck. Offering either FHD 360 Hz or QHD 240 Hz panel options, both with just 3 ms response times, the SCAR 17 SE provides crystal-clear motion clarity no matter the resolution. With up to 64 GB of blazingly-fast DDR5 4800 MHz RAM and PCIe® Gen 4 storage in a RAID 0 array, this gaming juggernaut leaves loading times in the dust. The machine also features a distinct cyberpunk aesthetic, with first-of-its-kind invisible ink applied directly to its metal chassis. In normal lighting, this substance has a matte metallic texture, but with a UV flashlight, the ink appears green and blue, and offers in-game hints for SCAR Runner.
ROG Flow X16
The new ROG Flow X16 is a 16-inch thin and light convertible laptop, powered by an AMD Ryzen™ 9 6900HS processor and an NVIDIA® GeForce RTX™ 3070 Ti Laptop GPU, with support for the XG Mobile family of external GPUs, all while weighing just 2.1 kg. The Flow X16 also features the flagship ROG Nebula HDR Display, a dazzling QHD / 165 Hz Mini LED panel with 1100 nits peak brightness and a 100% DCI-P3 gamut. ROG has not sacrificed usability and upgradeability for this thin and light form factor. These premium parts are complemented by the all-new Frost Force Technology and Pulsar Heatsink, featuring three fans and a high density heatsink to keep performance high and temperatures low.
Expanded ROG Slash fashion line
Inspired by cyberpunk and the code that builds our modern virtual world, these products offer versatile bag and apparel options, are built with premium materials, and are designed with gaming culture at their core.
ROG Slash is also defined by its versatile utility and durable build quality. With adjustable straps, multiple compartments, and water-repellent TPU materials, the Crossbody Bag, Backpack, Hip Bag, and Protective Laptop Bag are ready to secure the essentials of everyday life, while the new Cobra Buckle Cap and Bucket Hat offer standout style and protection from the elements.
Celebrate gaming with #TeamROG
Team ROG is expanding its roster in 2022, pairing high-end ROG products with a diverse cast of influencers, professional gamers, content creators and athletes from around the world. Team ROG members have all agreed to join ROG in promoting gaming across the globe.
ROG is delighted to continue the current partnership with esports team Misfits Gaming as a part of the broader Team ROG initiative. ROG is also pleased to announce a new partnership with ReKT Gaming, an organization that operates esports teams and content creation across a range of today’s most popular games.
Players vault to new heights in SCAR Runner
Available as an expansion of the ROG Citadel XV game, SCAR Runner is a first-person parkour game following the story of X, who is in a race against time to recover critical information. This title also ties in with the physical chassis of the ROG Strix SCAR 17 Special Edition, with clues hidden on the laptop itself. SCAR Runner is launching alongside a giveaway campaign with over $20,000 in prizes available, including the Strix SCAR 17 SE and ROG Slash apparel. The campaign will run from May 17 – June 30, 2022
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