Esports athletes from India, Pakistan and Nepal will get the opportunity to compete virtually in open qualifiers to take a shot at becoming the champion of the region.
While talking about the launch of World Esports Cup (WEC), WEC Director, Vishwalok Nath said: “We all know how intense it becomes when it comes to any India-Pakistan match and we want fans to witness this epic clash in esports as well. The World Esports Cup will also aim to connect the gamers and gaming community from the South Asian Countries in one platform which will be a first of its kind initiative.”
The tournament, which will be played over a period of three months, will have initial round of two open and closed qualifiers across three regions to screen the best 24 squads from each country. Then, respective countries will battle out to get their best 12 squads which will lead them to finals which will feature their top 4 squads. In the Grand Finals, top 4 squads from India, Pakistan and Nepal will showcase their strategies, coordination and tactical skills to decide the best of the best team from the region. The tournament will be live streamed on official YouTube and Facebook channels of India Today and Aaj Tak along with their websites.
Mr Nath further added regarding its association with Infinix Smartphones, “Mobile gaming with the advent of economical and more advanced smartphone technology has clearly pushed the esports ecosystem to a much wider audience, tapping the still untapped markets across the region and I believe our partnership with Infinix Smartphones consecutive for the second IP property is a strong indication of the potential that WEC brings forth. We are expecting a phenomenal response for this Tri-Nation tournament.”
In its inaugural edition WEC will witness 33+ Days of streaming. The Hong Kong-based smartphone giant, Infinix Smartphones is geared up with multiple upgrades and innovations specifically designed to give an unparalleled and exceptional gaming experience with Dar Link game boost technology, which enhances the gaming interaction and visual experience in heavy-duty Games like Free Fire.
“We at Infinix are dedicated to providing the best gaming experience to our customers with our value driven product offerings. To empower gamers and make gaming-focused smartphones available for everyone, even for those from the remotest areas of the nation, we have been focusing on R&D like never before and are constantly trying to improve ourselves with each product that we bring to the market. Our indigenous DarLink game-boost technology is just one example of our efforts in this direction. With this partnership, we aim to open doors and give new opportunities to the growing gaming talent in India. We are confident that Indian players will not only win but will also encourage the Indian gaming pool in a global platform like WEC.” Mr. Anish Kapoor, CEO of Infinix Smartphones said while announcing the association.
While Esports is now a medal sport at the 2022 Asian Games as well as few other upcoming Asian Championships in the near future. It is expected to see full-fledged induction in Paris Olympics in 2024. WEC’21 aims to play the role of a catalyst to develop, support and grow the Esports ecosystem in India and its neighbouring countries and get esports recognised as a mainstream sport.
BGMI YouTuber Aaditya Sawant Completes 10 Million Subscribers
The Mumbai-based content creator and Youtube sensation Aaditya Sawant, better known as Dynamo Gaming is among the few Indian gamers to achieve the milestone mark of 10 million subscribers on his YouTube channel-Dynamo Gaming.
Dynamo is one of the most popular PUBG gamers from India and before shifting his career into content creation he has internationally represented India as a professional esports player as well. A big admirer of Dynamo-The Magician, Adii “Dynamo” Sawant kept choosing his virtual name as well as the channel’s identity influenced by him.
Excited to bag 10M subscribers, Aaditya Sawant aka Dynamo Gaming said, “I started my youtube channel out of my love for gaming. From a gamer to a YouTuber with 10 million subscribers it has been an incredible journey with a lot of ups and downs. Today if I am able to achieve this milestone it is not just me alone but a big shout out to my family along with my beloved Hydra members who have been my pillar of support always. And a special mention for my subscriber family who took faith in me and believed in me and has been part of my journey since the beginning. A big Thank you to all of you once again.”
One of the most loved influencers in the gaming industry with more than 2.2 million followers on Instagram; he was also one of the leading faces in the official Battlegrounds Mobile India teaser launch early this year. Aiming to deliver entertaining content and gameplay techniques, his youtube channel boasts of incredible eyeballs and more than 1 billion video views.
Aditya has collaborated with several endemic brands like HP India, AMD India, ASUS as well as innumerable non-endemic brands to promote them as part of their brand campaigns. Dynamo is managed by Trinity Gaming, India’s only gaming and content creator management agency. They have handheld him right from the beginning and provided him with graphic assistance, media mileage, educated the best practice about social media presence, outreach and engagement and most importantly build his portfolio so that he could benefit from brand activities and ad campaigns.
Commenting on the great feat of Dynamo, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, who have been managing Dynamo from the beginning said, “We are feeling overwhelmed and proud to see our creator achieving great heights in the community. Dynamo was the first gaming creator we onboarded when we started our journey in the gaming industry. We are currently managing more than 250 creators under Trinity Gaming and Dynamo has been one of our first and most loved creators. Dynamo has not only made his family and fans proud but also our Trinity Gaming family. We wish him more success and many more milestones in the coming time.”
Before, being recognised as a PUBG player, he has also played games like Dota2, BF1, BF3, BF4, Apex and GTA V.
WinZo and Gameloft Team Up to Delight Indian Gamers
WinZO has partnered with the France based global gaming giant, Gameloft to help them catalyse their reach and revenue in Indian vernacular markets. Gameloft is a global market leader in casual gaming and has over 150 massively popular titles, such as Asphalt 9 and other action & racing games, garnering over 1.2 billion downloads worldwide. Understanding the merit in increasing vernacular reach, Gameloft will leverage WinZO’s 65 million+ user base to improve monetization in India. Gameloft in order to further distribute to the deeper parts of the country will leverage WinZO’s users, based in India’s tier 2 to tier 5 markets, 80% of whom are consuming the games in non-English languages.
India accounts for 12% of downloads, translating into approx. 150 million users, but accrues only a meagre 0.6% of their global revenue share making it a high potential market and an underutilised one. For Gameloft, this is a challenge that WinZO is strategically positioned to help solve and aid. As a part of this collaboration, WinZO will also be offering it’s platform’s capabilities such as streaming, gaming formats, and WinZO Store to drive Asphalt 9’s revenue. This serves as an apt opportunity for Gameloft to better monetise the vast engagement coming from the region.
Apart from hosting over 80 games in 12 vernacular languages and multiple formats, WinZO facilitates more than 2.5 billion micro-transactions per month. The platform also has an in-app marketplace, WinZO Store, that facilitates the sale of in-app currencies at the lowest commissions compared to any conventional app stores such as Google Play Store, Apple Play Store amongst others. WinZO has quickly emerged as a new avenue of distribution for game developers who have been concerned about the hefty commissions charged by other dominant app stores. Over 300 game developers who have integrated their games on WinZO have benefitted from WinZO’s unique and innovative integration methodology that promises a 100X revenue when compared to alternative revenue sources.
This collaboration will also see WinZO deploy its strong influencer base to increase user awareness and penetration regarding Gameloft’s global titles. Mobilization of this captive regional influencer base will create localized content around these titles, which would potentially garner 1 Billion + impressions. Content specific to these titles will be live streamed in 12+ languages with an eventual target to drive sales and run live deals.
Commenting on the new association, Paavan Nanda, the CEO & co-founder of WinZO said, “WinZO is glad to have partnered with yet another world-class publisher Gameloft to help them leverage our strong market presence and its deep understanding. More than 60% of our 65 million+ user base are premium paying users which makes us well positioned to help big global companies to increase their presence in India’s booming vernacular gaming market. Today, India is at the forefront of the global gaming scenario and considering that we are at the cusp of this opportunity we believe we can ably leverage our tech and market capabilities to tap this boom and make it noticeable on the global grid.”
This partnership comes ahead of WinZO’s recent partnership with another France based casual gaming major- Voodoo to bring two of their most popular titles Crowd City and Dune on WinZO. WinZO is known for its innovative micro-transaction model which is a proven success in developing markets like India where the propensity to spend over gaming is considerably low. WinZO constantly works towards development of Indian Gaming Ecosystem towards which they recently announced the launch of The Gaming Lab initiative in collaboration with marquee investor Kalaari Capital, asides its standalone Game Developer Fund-III of $20 million.
Garena Continues Free Fire BOOYAH! Day Celebrations with Guild Wars and a live DJ show
BOOYAH! Day celebrations continue in full swing as Garena announces two exhilarating new events – a live DJ show and Guild Wars, on BOOYAH!, its all-in-one dedicated platform for gaming livestreams and videos. Fans can join the exclusive virtual party featuring DJ Alok, KSHMR, Dimitri Vegas, and Like Mike on 20 November at 11:00 AM IST.
With loads of high-octane action in store, Guild Wars will feature 4 guilds led by top BOOYAH! streamers Sooneeta, UnGraduate Gamer, Jonty Gaming, and Tonde Gamer. The event will take place on 22 November at 6:00 PM IST.
BOOYAH! Guild Wars pits 4 guilds in a race to conquer each other’s territories over four distinct zones on the Free Fire Bermuda map. The team with the highest score will win the tournament and be declared the ‘Ruler of Bermuda’. Each guild will have three teams that will have to strategize together to take out competing teams to secure a victory. Guilds can employ tactics such as delaying strong opposing teams and winning early skirmishes to establish map control.
The event will feature 48 streamers and players and utilizes BOOYAH’s multiperspective feature, allowing viewers to catch all the action from their favourite streamer’s perspective! Viewers will also have access to an in-game portal that will enable them to catch the tournament live from within Free Fire itself!
Prizes galore for fans that tune in!
Viewers with linked Free Fire and BOOYAH! accounts stand a chance to win exciting Free Fire drops such as Denim Shorts, 4M Shorts, and a Spirit Booyah Bottom.
BOOYAH! is also dropping 30 limited edition official BOOYAH! hoodies for lucky winners who watch the broadcast and 5 more through their official Instagram handle. Winners will receive notifications after the event on the app to claim their hoodies.
In addition to this, fans stand a chance to walk away with the new BOOYAH! Day 2021 Gloo Wall and the BOOYAH! Day Legendary Bundle for Leon when viewership milestones for the event are crossed!
Fans can catch all the action by tuning in to the official BOOYAH! India channel on 20 November at 11:00 AM IST for the live DJ show and on 22 November at 6:00 PM IST for Guild Wars.
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