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Western Digital Introduces Second-Generation UFS 3.1 Mobile Storage Solution

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Western Digital Corp. announced its second-generation UFS 3.1 storage solution for 5G smartphones. The new Western Digital iNAND® MC EU551 delivers the high-performance storage consumers need to be able to use their phones for emerging applications like ultra-high-resolution cameras, AR/VR, gaming and 8K video.

IDC expects 5G smartphone shipments to account for more than 40% of global volume in 2021 and grow to 69% in 2025. As networks continue to expand available bandwidth and offer lower latency to enable new user experiences, Western Digital’s iNAND solutions deliver the high-capacity, high-performance embedded storage needed to power these exciting new applications.

Emphasizing the data surge on smartphones, Jaganathan Chelliah, Director, Marketing – India, Western Digital said, “The COVID-19 pandemic has impacted consumer habits drastically. The new normal hastened the Indian consumers and businesses to adopt digital technologies. Consumers have increased dependence on gadgets to maintain continuity in their personal and professional lives. With the advancement in technology like high-speed cellular networks, sensor innovation and AI, we are observing a growth in the average capacity in smartphones. This is registering the need for higher performance to handle new multimedia capabilities like creating video content, and accessing OTT platforms, via smartphones. To power these emerging data-rich applications, our UFS 3.1 iNAND solutions offer high-capacity and high-performance embedded storagethat can enable faster streaming and improved experiences for users.”

Khalid Wani, Director, Sales – India, Western Digital, added, “The last 15 months  have changed the entire content consumption landscape drastically, especially for smartphone users. A deluge of data is being created and consumed, the majority of it through mobile devices, leading to the requirement for high-capacity embedded storage, which also delivers high performance and ensures faster data access. The first-ever iNAND® MC EU551 mobile storage device, built on the latest flash-based UFS 3.1 platform promises to deliver improvement in read and write performance, faster application launch time and reduced boot-up time, giving consumers a better workload experience.”

The iNAND® MC EU551 mobile storage device is the first product built on Western Digital’s new UFS 3.1 platform, first announced on May 26 at the company’s Flash Perspective event. Leveraging faster NAND, a faster controller, and an improved firmware design, the iNAND MC EU551 delivers the following improvements over the previous generation, with up to a:

·       100% improvement in random read performance and up to 40% on random writes, to help support mixed workload experiences like running multiple applications simultaneously

·       90% improvement in sequential writes to help realize the new 5G and Wi-Fi 6 download speed potential. This gives consumers a better experience when streaming rich media files such as 8K video, as well as improved performance for applications like burst mode photography

·       30% improvement in sequential reads lets applications launch faster with shorter boot-up time, and enables faster upload speeds

The device is designed to meet the JEDEC UFS 3.1 specification requirements and uses the latest Write Booster technology based on Western Digital’s 7th generation SmartSLCTM. It also features Host Performance Booster version 2.0, further combining the latest advancements in the standard.

Ecosystem Support

The iNAND MC EU551 is the latest addition to the iNAND family, which has been trusted by all major smartphone manufacturers around the world for more than a decade. As part of its work in the mobile ecosystem, Western Digital continues to work with leading system on SoC designers to qualify its UFS 3.1 solution for smartphone reference designs that offer a pre-tested solution for manufacturers to integrate.

Availability

The Western Digital iNAND MC EU551 UFS 3.1 embedded flash drive (EFD) is sampling now with volume availability planned in July 2021. The storage solution is available in 128GB, 256GB, and 512GB* capacities.

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WD Purple Pro HDDs Set to Transform Surveillance with AI Capabilities

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Western Digital Corp. announced the expansion of the WD Purple family with the WD Purple™ Pro product line for a new generation of advanced AI-enabled recorders and back-end servers.

The worldwide video surveillance camera market is estimated to grow to $44 billion by 2025, up from $23.6 billion in 2019, according to IDC. Emerging smart video architectures that capture, store and analyze massive amounts of video data, and perform heavy deep-learning video analytics, are putting an unprecedented level of stress on storage subsystems. The new WD Purple Pro line is designed to handle these workloads with optimized storage performance, capacity, workload capability and reliability for a myriad of devices, including AI-enabled network video recorders (NVRs), video analytics servers, storage arrays and storage/server solutions, including those that perform deep-learning analytics.

Mr. Jaganathan Chelliah, Director – Marketing, India, Western Digital, said, “With the addition of WD Purple Pro product line, our WD Purple portfolio of  smart video storage products are well positioned to harness the capabilities of Artificial Intelligence. Unlike the traditional CCTV cameras, smart CCTV cameras today capture and transfers multiple video streams for AI based real time and batch analytics. Our WD Purple Pro HDDs with All frames AI tech has the capability to handle intense workload and enable users to derive deep insights.”

Mr. Khalid Wani, Director – Sales, India, Western Digital, said, “With the emerging AI workloads and video feeds with 4K resolution, there is a strong requirement for a smart video storage solution to address the high-capacity and reliability needs. Several large infrastructure projects are looking at AI based smart video solutions for use cases beyond safety. WD Purple Pro with up to 18TB capacity is the ideal solution to enable original equipment manufacturers and system integrators to solve this growing market requirement.”

WD Purple Pro hard drive benefits include:

  • Enhanced AllFrame™ AI technology enabling video streams from up to 64 HD cameras to be recorded concurrently¹, while simultaneously handling up to an additional 32 AI streams for AI functions, whether cameras are directly connected to advanced recorders or to cloud-based servers.
  • High performance and workload capability, supporting up to 550TB a year workload rating², provides for the additional demands of AI functionality, including pattern matching and object/event recognition, while writing a multitude of video streams.
  • High reliability and capacity solutions help retain and feed thousands of hours of training video to enable effective deep-learning and AI algorithm development. Capacities range from 8TB to 18TB³ with a five-year limited warranty.
  • Enterprise-class durability to work seamlessly in large-scale, high-density video analytics servers and cloud solutions. Offers ongoing HDD health monitoring in compatible systems with Western Digital Device Analytics™ support.

Western Digital’s full family of WD Purple solutions for smart video surveillance includes upto 1TB³ WD Purple microSD cards for cameras and edge devices to 1TB-8TB³ WD Purple HDDs for NVRs; and now, WD Purple Pro drives from 8TB to 18TB³ to support a range of systems for AI-heavy workloads, including back-end enterprise servers. WD Purple Pro solutions will be available this quarter from Western Digital resellers.

Availability and pricing

The WD Purple Pro HDD in 4TB is priced at INR 8999, 8TB at INR 25999, and is available in capacities up to 18TB. The current range of Western Digital Purple Pro HDDs are available at Isha Enterprise, Ace Metro, ADI and other leading IT partners across the country.

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Ambrane’s Stylo Series Power Bank Launched in India

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Ambrane announced the launch of its ‘Stylo’ series of power-packed & compact power banks in India. The Made in India series with Type C input comprises three variants – Stylo Pro, Stylo 20K, and Stylo 10K priced at Rs. 1999/-, Rs. 1499/- and Rs. 899/- respectively. 

All three power banks are equipped with the quick charge 3.0 superior power delivery (fast charging) technology. The power banks come with a 180-day warranty and are available via Amazon, Flipkart, and the brand’s own website. 

Bringing the new-gen power, Stylo Pro ends the battery woes! The power bank comes with a massive capacity of 27000mAh and charges devices at top speed. The large battery supports 20W of fast charging, which quickly charges the devices connected. The power function ensures that the power bank charges all the connected devices uniformly at high speed by arranging the power supply. The versatile power bank supports multiple connection points, such as 2 USB outputs, a Micro input, and a Type C input, to charge various devices simultaneously. Stylo Pro is available in Green and Blue colours. 

A part of the Stylo Series: Stylo 20K & Stylo 10K, is the perfect addition to today’s hyper-connected generation. Stylo 20K features 20000mAh capacity, and Stylo 10K features 10000mAh. Breaking the long charging time is Stylo 20K’s 18W power delivery and Quick charge 3.0. PD technology powers devices matching the wide range of voltages and speeds. For instance, it can bring the new iPhone or Android device back to 50% in as quickly as 30 minutes. Recharge multiple devices simultaneously with 2 USB and 1 Type-C ports. Stylo 10K Power Bank lets you charge two devices at the same time through dual USB ports. The maximum current output is 5V/2.4A. With 20W fast charging, the power bank supports high efficiency and charging conversion rate. Stylo 20k is available in green and blue colours and Stylo 10k in white & black colours.

The Stylo series is engineered with a resilient outer body and 12 layers of advanced chipset protection that offers a reliable charging experience, certified by the Bureau of Indian Standards on safety parameters. The impressive design is built with ABS plastic which makes it lightweight. The power bank also comes with LED indicators showcasing the battery levels.

Although packed with capacity and power, Stylo power banks remain the lightest and sleek PD power banks in the market, thanks to high energy-density battery cells and advanced electronics.

Ambrane being a proud Indian brand and the country’s go-to brand for power banks, manufactures all the power banks in their facility at Kundli, Haryana. The brand is proud to be the first manufacturer and the second-largest power bank seller in India. Ambrane aims to address and serve the customers with the newest technology at the best prices. 

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Charge Your Android Phone Wirelessly with Realme MagDart

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Realme launches MagDart, the first magnetic wireless charging solution for Android. The solution includes the world’s fastest 50W magnetic wireless charger, realme Flash, the first Android smartphone that supports magnetic wireless charging, and several other magnetic charging accessories. realme aims to be a pioneer in the magnetic wireless charging ecosystem.

realme Flash, the first Android smartphone that supports magnetic wireless charging

realme first concept phone, realme Flash, features a 4500mAh battery capacity and can support up to 50W of MagDart wireless charging, which can charge the battery from 0 to 100% in less than an hour, nearly the same as realme 50W SuperDart wired charger.

50W MagDart Charger, world’s fastest magnetic wireless charger

The 50W MagDart charger features an active air cooling system that keeps the mainboard and coil temperatures at a reasonable level with a compact and powerful fan that can quickly remove heat by drawing a large airflow into the charger so that it can maintain the charging power at a high level for a longer time. 

15W MagDart Charger, the thinnest magnetic wireless charger

The 15W MagDart Charger is only 3.9mm, 26.4% thinner than the MagSafe Charger, but it is still faster than MagSafe due to its Separated Coil & Board design. It sets the mainboard and the coil at the two ends of the charging plug and the charging pad respectively, thus making the charging pad thin with only one charging coil. And it separates these two sources of heat generation, thus reducing the heat generation situation and thus providing longer high power charging hours, which can charge the 4500mAh battery from 0 to 100% in 90 mins, much faster than the rival product.

2-in-1 MagDart Power Bank

There is a MagDart Power Bank and a special charging base. The two can be paired together to become a vertical charging station. The phone can get charged from the power bank, and the base can charge the battery bank at the same time. If you need to charge on the go, the power bank can be pulled up and attached to the smartphone. For the design, the power bank uses white vegan leather and aluminum.

MagDart ecosystem accessories

MagDart Beauty Light is designed for portrait photography. It can be easily connected to the phone via MagDart and powered via smartphone reverse charging to provide an extra flashlight when taking selfies.

The MagDart wallet can be turned into a kickstand to hold the phone up when watching movies or making video calls. It’s able to hold three standard credit cards.

Realme GT MagDart Charging Case can enable realme GT compatible with MagDart. This case connects through the Type-C connector and allows the phone to be charged wirelessly via the MagDart technology.

Realme has always been bringing leap-forward technology to global young users. In July 2020, realme introduced the world’s leading 125W SuperDart. This MagDart will bring magnetic wireless charging to a new speed era. 

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