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WD Purple Pro HDDs Set to Transform Surveillance with AI Capabilities

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Western Digital Corp. announced the expansion of the WD Purple family with the WD Purple™ Pro product line for a new generation of advanced AI-enabled recorders and back-end servers.

The worldwide video surveillance camera market is estimated to grow to $44 billion by 2025, up from $23.6 billion in 2019, according to IDC. Emerging smart video architectures that capture, store and analyze massive amounts of video data, and perform heavy deep-learning video analytics, are putting an unprecedented level of stress on storage subsystems. The new WD Purple Pro line is designed to handle these workloads with optimized storage performance, capacity, workload capability and reliability for a myriad of devices, including AI-enabled network video recorders (NVRs), video analytics servers, storage arrays and storage/server solutions, including those that perform deep-learning analytics.

Mr. Jaganathan Chelliah, Director – Marketing, India, Western Digital, said, “With the addition of WD Purple Pro product line, our WD Purple portfolio of  smart video storage products are well positioned to harness the capabilities of Artificial Intelligence. Unlike the traditional CCTV cameras, smart CCTV cameras today capture and transfers multiple video streams for AI based real time and batch analytics. Our WD Purple Pro HDDs with All frames AI tech has the capability to handle intense workload and enable users to derive deep insights.”

Mr. Khalid Wani, Director – Sales, India, Western Digital, said, “With the emerging AI workloads and video feeds with 4K resolution, there is a strong requirement for a smart video storage solution to address the high-capacity and reliability needs. Several large infrastructure projects are looking at AI based smart video solutions for use cases beyond safety. WD Purple Pro with up to 18TB capacity is the ideal solution to enable original equipment manufacturers and system integrators to solve this growing market requirement.”

WD Purple Pro hard drive benefits include:

  • Enhanced AllFrame™ AI technology enabling video streams from up to 64 HD cameras to be recorded concurrently¹, while simultaneously handling up to an additional 32 AI streams for AI functions, whether cameras are directly connected to advanced recorders or to cloud-based servers.
  • High performance and workload capability, supporting up to 550TB a year workload rating², provides for the additional demands of AI functionality, including pattern matching and object/event recognition, while writing a multitude of video streams.
  • High reliability and capacity solutions help retain and feed thousands of hours of training video to enable effective deep-learning and AI algorithm development. Capacities range from 8TB to 18TB³ with a five-year limited warranty.
  • Enterprise-class durability to work seamlessly in large-scale, high-density video analytics servers and cloud solutions. Offers ongoing HDD health monitoring in compatible systems with Western Digital Device Analytics™ support.

Western Digital’s full family of WD Purple solutions for smart video surveillance includes upto 1TB³ WD Purple microSD cards for cameras and edge devices to 1TB-8TB³ WD Purple HDDs for NVRs; and now, WD Purple Pro drives from 8TB to 18TB³ to support a range of systems for AI-heavy workloads, including back-end enterprise servers. WD Purple Pro solutions will be available this quarter from Western Digital resellers.

Availability and pricing

The WD Purple Pro HDD in 4TB is priced at INR 8999, 8TB at INR 25999, and is available in capacities up to 18TB. The current range of Western Digital Purple Pro HDDs are available at Isha Enterprise, Ace Metro, ADI and other leading IT partners across the country.

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Sony Unveils New Alpha ZV-E10 portable mirrorless camera

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Sony India announced a compact and portable mirrorless camera with a feature-set optimized for vloggers and content creators – the new Alpha ZV-E10. The new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for creators.

At its core, the Alpha ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favored in the popular digital camera ZV-1 including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted. 

“For the growing needs of today’s creators to have a creative edge, Sony introduces latest interchangeable-lens camera, the Alpha ZV-E10,” said Mr. Mukesh Srivastava, Head of Digital Imaging Business at Sony India. “The new Alpha ZV-E10 is an amalgamation of the versatility and excellence in image quality of a larger-sensor interchangeable lens camera that offers user-friendly features, specifically designed for still and video, making it an ideal tool for creators looking to transition to a more advanced set up.”


Design and functionality optimized for Vloggers making it a perfect Vlogging partner

The Alpha ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies their setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.  In addition to the screen, the Alpha ZV-E10 includes several other easy-to-use functions that are specifically designed for still and video, including a new Still/Movie/Slow and Quick motion button located on the top of the camera that allows creators to easily change between their desired shooting mode with just one touch.

Steady shot, active mode for advanced image stabilization even when shooting hand-held while walking

The new Alpha ZV-E10 camera offers electronic image stabilization with Active Mode which delivers stable video recording even while walking and shooting hand-held. Further, the Alpha ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording. 


An Interchangeable Lens Camera for expanded creative expression and versatility

The Alpha ZV-E10 allows the user to expand their creative expression by utilizing the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision and creator’s intent. 

Advanced Autofocus with Real-time tracking and Eye Autofocus for shooting on the go

Sony’s industry-leading AF technology enables the user to leave the focusing duties to the camera so that they can concentrate on composing their shot. The Alpha ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video, Real-time Tracking that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while shooting on-the-go and in challenging environments. The user can also customize the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose between fast focusing or slow focusing according to their creative preferences. Additionally, the Alpha ZV-E10’s Touch Focus function allows the user to intuitively set the focus position in still images by simply touching the screen. With one tap, the user can instantly shift the focus position to a subject in the image periphery.  This is available in both still and video modes. 


High Quality Audio along with reliable and versatile sound options

Sony’s leading technology enables the Alpha ZV-E10 to capture crystal clear sound recording that clearly captures the speaker’s voice, thanks to its internal Directional 3-Capsule Mic and the supplied wind screen to greatly reduce wind noise. For expanded audio options, the Alpha ZV-E10 includes a Digital audio interface via Multi Interface (MI) Shoe Cap and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync. 

Auto exposure maintains the brightness putting the subject first

When shooting in different settings with dramatic changes in light, the user can rest assured that the Alpha ZV-E10 will automatically correct the exposure so that the subject’s face is not over or under exposed, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions. This allows the camera to detect the subject’s face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subjects face turns away momentarily from the camera. In addition, the camera features the same advanced color science from the popular ZV-1 to optimize skin tones for any subject in both still and video modes.


Cutting-edge Video Features for flawless vlogs and videos

The new Alpha ZV-E10 camera includes advanced video features such as 4K video shooting through full pixel readout without pixel binning and Slow & Quick Motion with High-speed full HD recording at 120 fps. The ZV-E10 offers high bit rate XAVC S™ codec at 100Mbps when recording 4K and 50Mbps when recording Full HD. With ZV-E10, shoot stunning time-lapse videos with Interval Shooting. Hybrid Log-Gamma (HDR)  / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3 to deliver expressive cinematic look.


Designed keeping the creators of today in mind, prioritizing ease-of-use and convenience while shooting

Users can comfortably operate the new Alpha ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera.  When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record and a customizable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording which quickly lets the user know if the recording is active when behind the camera. A unique feature of the Alpha ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with prime lenses. When pairing the camera with a prime lens, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from 8 zoom speed settings for added creative flexibility. 

Impressive battery life to record for hours without any worry

The Alpha ZV-E10 features long battery performance with enough power to capture up to 125 minutes or 440 images on a full charge so the user can record for long periods without worry.  Power can be supplied through a USB Type-C® connector, allowing external batteries to power the camera for extended battery life when shooting on the go. ​To conserve the camera’s battery, the Alpha ZV-E10’s Vari-angle LCD Screen allows the user to put the camera into Power save mode by closing it and instantly shoot by opening the panel. 


Follow the Livestreaming trend and stay connected 

The Alpha ZV-E10 can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone for increased mobility while streaming with no additional software needed. The feature allows the user to take advantage of the Alpha ZV-E10’s outstanding image quality and crystal-clear audio as well Face Priority AE and Soft Skin Effect while livestreaming or on video calls. Alpha ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The Alpha ZV-E10 also allows users to connect to a power supply via USB cable while livestreaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly.


Efficient workflow with Easy File Data and Transfers

Using Sony’s Imaging Edge Mobile app, users can transfer selected images and video files to a mobile device via Wi-Fi. This also allows the user to transfer RAW image files. After the camera has been paired to the Imaging Edge Mobile app, the files’ location data can be acquired from the mobile device and recorded. Users can transfer files from an SD card in the camera to a smartphone (mobile device) via Bluetooth even if the camera is powered OFF. 

Price and Availability

The new ZV-E10 camerawill be available across all Sony Centers Alpha Flagship stores, www.ShopatSC.com portal, major electronic stores and ecommerce websites (Amazon and Flipkart) from 20th September 2021 onwards.

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Western Digital Brings New Pocket-Sized SSD ‘WD Elements SE’

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Western Digital announced the WD Elements™ SE SSD, a new portable storage solution that marries pocket-sized design with performance. This compact device is a great solution for consumers who need a portable drive to move files fast. With the WD Elements™ SE SSD, the consumer is in control of their content across laptops, desktops, and other devices, whether on the job or creating content for fun.

Speaking on the launch of this new addition to the WD SSD portfolio, Mr. Khalid Wani, Senior Director – Sales, India, Western Digital said, “Solid-state drives are the next big wave in the storage industry because of their performance, speed, reliability, and for the ease they provide. Our new WD Elements™ SE external SSD is a productivity-driven solution for Mac and PC users.”

Mr. Jaganathan Chelliah, Senior Director – Marketing, India, Western Digital added, “Western Digital is focused on bringing innovative technology to make it convenient for Mac and PC users to manage their content. WD Elements™ SE External SSD provides an excellent blend of performance, compact size, and capacity. It’s an outstanding choice for consumers looking to back up and share content between multiple devices.”

With read speeds of up to 400MB/s** and capacities of up to 2TB*, this new portable SSD enables consumers to quickly move large files so they can get more done each day. The drive’s plug-and-play functionality means it is ready to use right out of the box and can seamlessly integrate into any workflow.

The WD Elements™ SE SSD features a compact, portable design that is drop-resistant up to 2 meters, making this the perfect drive for your on-the-go lifestyle. Continuing the renowned Western Digital storage legacy of durability, the drive is backed by a three-year limited warranty worldwide.

Pricing and Availability

The WD Elements™ SE SSD is available at Amazon.in, Flipkart, Croma Retail, and other leading IT and Mobility stores across the country. MSRP starts at Rs 6499 for the 480GB* capacity drive.

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Gadgets

PhotoMarket Brings New Mini Wireless Microphone for Content Creators

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PhotoMarket has launched FeiDu FM40 powered by profocusgrip.com, a true diversity mini wireless microphone for DSLRs and Smartphones that is now available in India at INR 8,999. The microphone enables noise-free, crystal-clear, and uncoloured audio which makes it apt for all sorts of activities including newsgathering, anchoring, live, high-quality products, etc., within an affordable price bracket. FM40 is an upgraded version of FM50 and FM60 available in the market.  

The new FM40 powered by profocusgrip.com is one size fit for all products which is a perfect accompaniment for amateurs, vloggers, filmmakers, and even works best for live streaming. It is an ultra-compact wireless microphone system that is incredibly smaller in size and with an innovative clip-in, thus making it a perfect portable choice. The microphone features an in-built omnidirectional condenser capsule and can be used as a clip-on mic or with a lavaliere, sending high-quality audio with true diversity digital transmission to the on-camera or smartphone receiver.

“The brand believes in providing quality for an affordable price. FM40 is another product in line with the same idea, to equip the audiences with the best, maintaining the convenience standards. The product lives up to the expectations in terms of aesthetics, quality, price, and durability. We are launching this product following the overwhelming response we received on the predecessors,” said Mayank Chachra, Founder, PhotoMarket.  

The product has set a clear upper hand compared to the most wireless microphones available in the market. 

–  It is equipped with two antennas on the receiver for signals. The signals received by the antennas are compared and the stronger one is automatically selected for output. Thus, eliminating any signal dropouts.  

–  It offers 57 channels for selection to avoid noise and frequency interference

–  It can easily deliver a long workable Transmission distance of 80M/265ft.

–  The microphone runs for over 4 hours on a single full charge and it takes around 45 minutes to charge from zero to full. 

–  The product is 4 cm in size and 38 g in feather light body, thus easy to carry 

-In terms of design, its unique half-hidden antenna design makes it easy to wear on a shoot.

Availability 

The product is available on PhotoMarket platform and all leading cameras and CE Stores in India. It will soon be available on leading e-commerce websites like AMAZON, FLIPKART. The FM40 comes with 1 Year Parts Replacement Warranty.

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