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Upgrade Your Gameplay with ASUS ROG’s New Zephyrus Duo 16 and Flow X16



ASUS India strengthened its Zephyrus and Flow lineup with the launch of the ROG Zephyrus Duo 16, Zephyrus G14, and Flow X16 alongside the refreshed editions of Zephyrus G15, and Flow X13, packed with power and upgraded performance.

The laptops feature AMD Ryzen 6000 series mobile processors and a MUX Switch to deliver uncompromising powerful gaming performance. The laptops are an addition to ASUS’ extensive gaming portfolio and are designed to uplift the competitive edge of the gamers with state-of-the-art technology.

Resonating the philosophy of ‘Compact is the new Impact’, the latest gaming lineup offers versatility to the gamers by bolstering the gaming experience. The product pricing for Zephyrus Duo 16 starts from INR 249,990, Zephyrus G14 – INR 146,990, and Zephyrus G15 – INR 157,990 and will go on sale online and offline. While the pricing for ROG Flow X16 starts from INR 171,990 and Flow X13 – INR 121,990 onwards and will be available online and offline.

In conjunction with the launch, ASUS ROG also introduced the #BeYouWithROG campaign, which encourages users to explore their creative side by staying true to their authentic self. The brand’s objective with this campaign is to inspire consumers to believe in themselves, be brave, and fearless, and follow their passion, no matter what!

Commenting on the new range of gaming computers, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, stated, “At ASUS, we take pride in being able to deliver to our customers a holistic gaming experience, We are confident that the new Zephyrus and Flow lineups will deliver a whole new level of immersion to both seasoned and aspiring gamers. The ultra-sleek chassis that the machines are equipped with is designed to impart an equally unique style wherever carried. Be it your home, workstation or a gaming battle station.”

“AMD is thrilled to partner with ASUS India to launch the new ROG Flow and Zephyrus series of high-performance gaming laptops powered by the AMD Ryzen™ 6000 Series Mobile processors,” says Vinay Sinha, Managing Director – Sales, AMD India. “Gaming continues to be a huge focus for us and AMD remains committed to delivering the ultimate gaming experiences to gamers, enthusiasts and professionals. Built on the 6nm manufacturing node, these laptops powered by the Ryzen™ 6000 Series processors and integrated AMD Radeon™ Graphics, will provide stunning visuals, superior performance, and higher framerates.”

ASUS ROG introduced the powerful Flow X16, which is a 16-inch ultra slim device with XG Mobile compatibility that fits in an ultra-compact 15-inch chassis and speeds through most demanding tasks, thanks to cutting-edge processors, with up to an AMD Ryzen™ 9 6900HS. Its ultra slim frame is equipped with up to an NVIDIA® GeForce RTX™ 3070Ti Laptop GPU to let you game with complete confidence.

Built on NVIDIA’s Ampere architecture, the latest GPU options combine new streaming multiprocessors with enhanced RT and Tensor cores to provide unparalleled realism with Ray-Traced graphics. Move freely, create, stream, and game wherever. To achieve great cooling in such thin and slim form factor, we have, for the first time ever, included a revolutionary tri fan setup called the Frost Force cooling system. It is combined with our Pulsar Heatsink, which redirects the airflow towards the GPU.

This results in exceptional cooling and superior performance. Our Nebula HDR Display™ is powered by AmLED technology from AUO and ROG’s own in-house backlight algorithm. This adaptive control technology utilizes image processing as well as dynamic dimming and boosting to create hyper-accurate local dimming with 512 local dimming zones. This helps reduce the blooming effect that’s observed on some HDR panels. With the increased density of Mini LED, your content will look more vibrant than ever.

Another powerful addition to the Flow family is the new Flow X13. It comes with Windows 11 Home, which has never been as flexible, powerful, or portable. This Ultra slim 13” 1.3kg chassis, speed through gaming and go beyond with up to the latest Ryzen™ 9 6900HS CPU and GeForce RTX™ 3050 Ti GPU. Optional XG Mobile eGPU boosts graphics on demand with up to an AMD Radeon RX 6850M XT.

With a choice of 4K UHD or 120Hz FHD display option, go wherever your creative flow takes you. The X13 has a 360-degree hinge and a multitude of different viewing configurations. The display is touch-enabled as well and outfitted with scratch-resistant Corning Gorilla Glass for added durability. Set it to the clamshell mode for everyday work and play, or switch to stand mode to easily share your screen in small spaces.

Our solution, the XG Mobile eGPU uses an exclusive PCIe Gen 3 X8 lane interface that delivers 7.88GB/s of dedicated bandwidth to the GPU, and a dedicated USB link for driving the I/O hub. Fast. Fluid. Flexible. The second iteration of our first 13” gaming device embodies versatility. A low-profile design helps it slip easily into crowded bags, leaving more room for your favorite gaming gear. The side-mounted power button has an integrated fingerprint sensor, allowing you to login 3x faster and more securely than a password.

The Zephyrus line up is ramped up with The Zephyrus Duo 16 which enables you to experience true multitasking with a seamless dual display design. The second 14.1” touchscreen display supports resolutions of up to 4K and is equipped with up to an AMD Ryzen 9 6900HX CPU and up to NVIDIA RTX 3080Ti series GPUs with MUX Switch and blazing fast speeds and low boot times with 2 TB PCIe Gen 4 X4 SSDsand 32GB of Dual Channel DDR5 4800MHz RAM.

To cool all the high-end hardware, there’s ROG Intelligent Cooling system with 84-blade Arc Flow fans and Conductonaut Extreme liquid metal compound on the CPU for up to 15° lower temperatures compared to the traditional thermal paste. The large 90Whr battery and support for USB Type-C 100W Power Delivery Fast Charging, work confidently on the go.

The secondary ScreenPad Plus display is offered in 3840 x 1100 (4K) and 1920 x 550 resolutions. Both panel options offer 100% sRGB, 400 nits brightness with Touch and Stylus input. The ROG Nebula Display panel supports Dolby Vision HDR, Adaptive Sync, 500 nits max brightness and is Pantone validated with 100% DCI-P3 coverage. An IR camera with Windows Hello support enables logging into Windows quickly and taking on any typing tasks with a comfortable 1.7mm travel distance keyboard. Furthermore, a Type-C port on the right edge of the Duo 16 will be USB4 capable with a software update that’s expected to enable the capability later this year.

The Zephyrus G14, compared to the last year’s model has significant improvements in its overall design and performance. Not only has the platform been upgraded to the new AMD Ryzen™ 6000 Series processors for mobile, but both the up to AMD Radeon RX 6800S and Up to the latest Ryzen 9 6900HS Processor with Radeon™ Graphics offer a considerable uptick in performance compared to last year’s RTX 3060- equipped ASUS G14. Featuring a 14” slim and light chassis, the G14 has been redesigned to cover all of the users’ daily needs, from gaming to content creation, while on the move.

The Zephyrus G14 now features a 16:10 aspect ratio to accommodate more content on users’ screens. It’s super slim 4.7mm side bezels and a 91% screen-to-body ratio provide users with a truly immersive gaming and visual experience.

The cooling is better than ever, in part thanks to the newly added Vapor Chamber and the use of liquid metal on both the processor and the GPU. The improved thermal design allows the new G14 to get additional thermal headroom and achieve up to 105W of total graphics power (with AMD SmartShift Max technology).

Similarly, the added MUX switch provides additional gaming performance ranging from 5% to 10% on average or even above 40% in selected eSports titles.

The panel has gone through a major update as well and now fulfills all the requirements to be labeled as ROG Nebula Display. Now featuring a 16:10 aspect ratio, the panel is not only brighter with up to 500nits, but also features response times as low as 3ms, thereby making it an ideal option for gaming. It is equipped with Dolby Vision, 100% DCI-P3 color coverage with Pantone Validation for color accuracy. The Zephyrus G14 is a portable powerhouse, designed to cover all of users’ daily needs, from gaming to content creation.

The Zephyrus G15, is equipped with up to an AMD Ryzen 9 6900HS laptop processor. With 8 cores and 16 threads, the beating heart of the G15 is built on cutting-edge 6nm technology and is paired with the top-of-the-line up to an NVIDIA® GeForce RTX™ 3080 graphics card. In addition, the new model is configurable with up to 16 GB of DDR5 RAM– 4800 MHz (expandable to 48GB), which provides the bandwidth and speed for all the multitasking you throw at it. For the ultimate visual experience, the Zephyrus G15 is configurable with either a 240Hz or 165 Hz QHD panel, combining the benefits of high-resolution displays with responsive and fast refresh rates.

With Adaptive-Sync technology 100% DCI- P3 color gamut coverage, game, stream, and create to your heart’s content with rich, detailed visuals. The asymmetrical dot matrix design on the lid is made with a precision CNC milling process that creates 8279 perfectly spaced perforations across an incredibly compact surface area. For style points, we added a prismatic film that gleams up from beneath, adding a subtle but striking shimmering effect when the light hits it at just the right angle.


Fitbit Sense 2, Versa 4, Inspire 3 Now Available in India



Fitbit has announced India availability of the next generation of Fitbit wearables that combine Fitbit’s health and wellness tools with the smarts of Google — Inspire 3, Versa 4 and Sense 2. Available across select partners (offline and online), these devices are even thinner and more comfortable, so you can wear them all day and night, and you don’t have to charge them every day.

Whether you’re focused on improving your mental health, gearing up to run a marathon, or starting a new health and wellness routine, you have a range of easy-to-use devices to choose from. By giving you information about your body that otherwise wouldn’t be top of mind — like your resting heart rate, oxygen saturation (SpO2), sleep trends and body’s responses to stressors — you can better understand how to manage your holistic health. Here’s a look at how each device can fit your needs:

Inspire 3 is a fun, easy-to-use tracker that helps you stay on top of your health with 10 days of battery life. It’s a great entry-level device with a rich color display that can track important metrics at our most accessible price point. Inspire 3 is available for INR 8,999, including a six-month Premium membership for new and returning customers.

Versa 4 is a fitness-focused smartwatch that offers over 40 exercise modes, real-time stats, built-in GPS and Active Zone Minutes, plus Premium features like Daily Readiness Score to help you reach your activity goals – all with 6 days of battery life in a thinner and lighter design. Versa 4 is available for INR 20,499, including a six-month Premium membership for new and returning customers.

Sense 2 is our most advanced health-focused smartwatch with more than six days of battery life that helps you manage stress and track your heart health with sensors that can detect signs of atrial fibrillation through our ECG app and PPG algorithm (both FDA cleared and CE marked), heart rate variability, skin temperature and more. It also includes our new Body Response sensor, which measures cEDA for all-day stress management. Sense 2 is available for INR 24,999, including a six-month Premium membership for new and returning customers.

Getting the most out of your Fitbit experience

Our newest offerings are just the start of how we can help you uncover information to improve your overall health and wellness. With the Fitbit app, you can stay motivated and on track with weekly and longitudinal stats about your activity, heart health, sleep and stress. Plus you can log your hydration, menstrual health, mood, nutrition and glucose levels all in one place. Seeing all of your metrics together can help you better understand how the actions you take each day can impact your well-being and make better decisions for your daily life.

You’ll also access important health features, including Irregular Heart Rhythm Notifications, which uses our photoplethysmography (PPG) sensor to assess your heart rhythm for signs of atrial fibrillation or AFib, for users 22 years or older with no known history of irregular heart rhythm. This feature has both FDA clearance and CE marking, and it’s compatible with a range of our heart-rate enabled devices.

Fitbit Premium, which is included with all new device purchases for six months, takes your experience even further with additions like Daily Readiness Score and Sleep Profile to dive deeper into your stats and progress, and over 1,000 workout and mindfulness sessions to keep your mind and body active.

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Jabra Launches Engage 40 and 50 II Headsets



Jabra expands the Engage line with two new products set to empower digital contact centres to enhance customer experience. The Jabra Engage 50 II promises to be the best headset for clear customer calls* and ensures that no calls will ever be missed with its SmartRinger feature. Meanwhile, the Jabra Engage 40 delivers innovative speech optimisation and background noise cancellation, enabling agents to focus on conversations with customers at ease. These features are key to improving customer experience, especially since customer satisfaction is ranked as the top key performance indicator in most contact centres. 

Power and clarity with the Jabra Engage 50 II

Speech clarity is an important attribute for contact centres as it directly impacts the customer experience. Bearing that in mind, the Jabra Engage 50 II uses advanced algorithms to create a beamforming pickup of users’ voices and analyses the noises in the background. Its 3-microphone system surpasses the standards of Microsoft’s Premium Microphone for the Open Office** with its ability to remove up to 36 decibels of noise, enabling the clearest call experience and spot-on call transcriptions.

The Engage 50 II headset also introduces an adjustable, audible SmartRinger feature that alerts the user of incoming calls even when they are not wearing the headset. It is on a detachable link controller with a volume wheel designed to sit on the desk next to the keyboard to give a no-look access to all controls. The feature makes hybrid work easier on the go as agents will never have to stress about missing a call if they are ever away from the desk.

Comfort and intelligence with the Jabra Engage 40

Contact centre agents have their headsets on all-day, dealing with customers as well as remote onboarding, coaching, and training – so comfort is key. The Jabra Engage 40 headset is ultra-lightweight with cleverly designed angled ear cushions and an innovative maze-shaped pattern inside each ear cup to relieve pressure. Its built-in hearing protection, two high-quality microphones, noise-isolating earcups and advanced speaker technology optimises every spoken word. Engage 40 also has an inline control unit so agents can handle calls at lightning speed with programmable buttons.

Bringing new levels of transparency to call centre operations

Jabra Engage 50 II and Engage 40 transcends the traditional role of headsets, by acting as sensors delivering critical data on audio quality and conversation performance. In hybrid work, it can be difficult for contact centre operations and agents to understand if they are delivering great audio quality and pleasing conversations. The data is available through our SDK and can be accessed through pre-built integrations with, amongst others, Nectar, Operata and Virsae. Or it can be accessed with Jabra’s free Engage+ desktop app that provides real-time call insights to instantly improve conversation quality. It assesses whether the background noise, microphone position and voice quality are good prior to a call. During the call, it helps to correct any issues and provide conversation guidance and wraps up every session with a post-call report. The app is unintrusive, easy to use and can be easily deployed via the Microsoft Windows Installer (MSI) file, providing agents with the right support to enhance customer satisfaction.

With Hybrid working becoming a new norm, choosing the right contact centre headset can be a game changer to keep professional’s hands free and productive. At Jabra, we have undergone strong research to address the current market challenges and focus on the foremost necessary factors – comfort, noise reduction, and reliability. The new additions are engineered to cater to the working professional community, helping them stay efficient and focused.” says Peter Jayaseelan, Vice President & Managing Director- South Asia and Head- Public Sector (APAC), Jabra.

Availability and pricing:

Jabra Engage 40 and Engage 50 II will be available at all Jabra authorized resellers starting this month.

Engage 40 Stereo: MRP $239

Engage 40 Mono: MRP $219

Engage 50 II Stereo: MRP $299

Engage 50 II Mono: MRP $279

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Amazon Brings Latest Fire TV Cube and Alexa Voice Remote Pro



Amazon also launched a new Alexa Voice Remote Pro with Fire TV’s first-ever Remote Finder feature, backlighting, and customisable buttons for personalised shortcuts

Amazon announced the next generation Fire TV Cube, Fire TV’s most powerful streaming media player yet. It comes with a new octa-core 2.0 GHz processor, can be controlled hands-free with Alexa, includes support for cinematic 4K Ultra HD, Dolby Vision, HDR, immersive Dolby Atmos audio, and is Wi-Fi 6 compatible. Plus, it offers new features such as an HDMI input port and Super Resolution Upscaling.

“With all-new Fire TV Cube, customers can futureproof their home with a superior viewing experience that’s fast, supports cinematic 4K video and allows for hands-free Alexa to control home entertainment systems,” said Parag Gupta, Director and Country Manager for Amazon Devices India. “From watching cricket matches to movies on demand, the Fire TV Cube can turn any space into a personal stadium or a movie theater. This is the most versatile Fire TV streaming media player we’ve ever made and I can’t wait for customers to experience it in their homes.” 

New Fire TV Cube—Superior picture quality, Fast app launches for INR 13,999

The third generation of Fire TV Cube is Amazon’s best Fire TV streaming media player yet, with a new octa-core 2.0 GHz processor that makes it 20% more powerful than the previous generation. The supercharged processor increases app launch speeds making this Fire TV’s smoothest and most fluid streaming media player experience to date. With hands-free Alexa, customers can get to their favourite channels and apps with simple voice commands. The Fire TV Cube provides an ultimate streaming experience with support for cinematic 4K Ultra HD, Dolby Vision, HDR, and immersive sound with Dolby Atmos Audio. Customers can enjoy visual spectacles like Amazon Prime Video’s ‘The Lord of the Rings: The Rings of Power’ and upcoming Bollywood movie ‘Maja Ma’ in all its grandeur from the comfort of their homes.

Fire TV’s first streaming media player with HDMI input port, giving customers the flexibility to bring their entertainment devices together by directly connecting compatible set top boxes, soundbars, and more. Now, customers can just say “Alexa, switch to DTH” instead of manually changing inputs, and surf channels from compatible set top box providers by asking Alexa. With Fire TV Cube, customers can easily control their TV, set top boxes, and on-demand streaming via Fire TV’s Alexa Voice Remote, or hands-free with Alexa. Fire TV Cube also features an additional USB port for easy connection to compatible webcams for video calling with Alexa Communications—simply say, “Alexa, call mom” to connect with family or friends from the largest screen in the home.

Fire TV Cube offers Wi-Fi 6 support, giving customers with a compatible router the ability to enjoy a smooth entertainment experience. It also features a new Ethernet port if you need a wired network connection. 

New to Fire TV Cube is Super Resolution Upscaling, which provides enhanced picture quality by seamlessly converting HD content into 4K for greater detail, contrast, and clarity. With Super Resolution Upscaling, content—from movies originally made in HD to even grainy family photos—will look sharper on a 4K display. Just plug in your hard disk to the USB port of Fire TV Cube and relive memories by scrolling through your photos on the screen.

Alexa Voice Remote Pro—Remote Finder Feature, Customisable Buttons, and Backlighting for INR 2,499

Alexa Voice Remote Pro is a new premium remote built to help customers spend more time streaming and less time searching for the remote, and is compatible with most Fire TV streaming media players, and Smart TVs with Fire TV built-in. It introduces a Remote Finder feature to help customers find misplaced remotes more easily. Simply say, “Alexa, find my remote” or use the dedicated Remote Finder button in Fire TV app, and Alexa Voice Remote Pro’s built-in speaker will emit an audible ring to attract your attention.

Two new customizable buttons make getting to your favorite content and Alexa commands quicker and easier. You can personalize your remote by programming these buttons to create one-touch shortcuts to favorite apps, channels, and anything Alexa can do. For example, you could choose to program a button to have Alexa dim the lights, check the weather, or start an Alexa Routine for movie night. Alexa Voice Remote Pro also includes motion-activated backlit buttons that automatically illuminate when the remote is picked up in low-light settings.

Accessible and Sustainable

Fire TV Cube supports Audio Streaming for Hearing Aids (ASHA), allowing customers to directly connect compatible Bluetooth hearing aids.Both Fire TV Cube and Alexa Voice Remote Pro’s product and packaging are designed with sustainability in mind. As a part of Amazon’s commitment to helping preserve the natural world, both products now use more-sustainable materials and have implemented design changes to reduce their overall lifetime energy consumption. Fire TV Cube and Alexa Voice Remote Pro’s packaging is designed to be over 95% recyclable, made of wood fiber-based materials from responsibly managed forests or recycled sources.

Pricing and Availability

The all-new Fire TV Cube is coming soon to India for INR 13,999.

Alexa Voice Remote Pro is available for pre-order today on for INR 2,499.

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