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Sony Unveils New Alpha ZV-E10 portable mirrorless camera

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Sony India announced a compact and portable mirrorless camera with a feature-set optimized for vloggers and content creators – the new Alpha ZV-E10. The new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for creators.

At its core, the Alpha ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favored in the popular digital camera ZV-1 including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted. 

“For the growing needs of today’s creators to have a creative edge, Sony introduces latest interchangeable-lens camera, the Alpha ZV-E10,” said Mr. Mukesh Srivastava, Head of Digital Imaging Business at Sony India. “The new Alpha ZV-E10 is an amalgamation of the versatility and excellence in image quality of a larger-sensor interchangeable lens camera that offers user-friendly features, specifically designed for still and video, making it an ideal tool for creators looking to transition to a more advanced set up.”


Design and functionality optimized for Vloggers making it a perfect Vlogging partner

The Alpha ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies their setup while still allowing users to see the screen in selfie shooting mode and from high and low angles.  In addition to the screen, the Alpha ZV-E10 includes several other easy-to-use functions that are specifically designed for still and video, including a new Still/Movie/Slow and Quick motion button located on the top of the camera that allows creators to easily change between their desired shooting mode with just one touch.

Steady shot, active mode for advanced image stabilization even when shooting hand-held while walking

The new Alpha ZV-E10 camera offers electronic image stabilization with Active Mode which delivers stable video recording even while walking and shooting hand-held. Further, the Alpha ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording. 


An Interchangeable Lens Camera for expanded creative expression and versatility

The Alpha ZV-E10 allows the user to expand their creative expression by utilizing the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision and creator’s intent. 

Advanced Autofocus with Real-time tracking and Eye Autofocus for shooting on the go

Sony’s industry-leading AF technology enables the user to leave the focusing duties to the camera so that they can concentrate on composing their shot. The Alpha ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video, Real-time Tracking that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while shooting on-the-go and in challenging environments. The user can also customize the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose between fast focusing or slow focusing according to their creative preferences. Additionally, the Alpha ZV-E10’s Touch Focus function allows the user to intuitively set the focus position in still images by simply touching the screen. With one tap, the user can instantly shift the focus position to a subject in the image periphery.  This is available in both still and video modes. 


High Quality Audio along with reliable and versatile sound options

Sony’s leading technology enables the Alpha ZV-E10 to capture crystal clear sound recording that clearly captures the speaker’s voice, thanks to its internal Directional 3-Capsule Mic and the supplied wind screen to greatly reduce wind noise. For expanded audio options, the Alpha ZV-E10 includes a Digital audio interface via Multi Interface (MI) Shoe Cap and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync. 

Auto exposure maintains the brightness putting the subject first

When shooting in different settings with dramatic changes in light, the user can rest assured that the Alpha ZV-E10 will automatically correct the exposure so that the subject’s face is not over or under exposed, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions. This allows the camera to detect the subject’s face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subjects face turns away momentarily from the camera. In addition, the camera features the same advanced color science from the popular ZV-1 to optimize skin tones for any subject in both still and video modes.


Cutting-edge Video Features for flawless vlogs and videos

The new Alpha ZV-E10 camera includes advanced video features such as 4K video shooting through full pixel readout without pixel binning and Slow & Quick Motion with High-speed full HD recording at 120 fps. The ZV-E10 offers high bit rate XAVC S™ codec at 100Mbps when recording 4K and 50Mbps when recording Full HD. With ZV-E10, shoot stunning time-lapse videos with Interval Shooting. Hybrid Log-Gamma (HDR)  / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3 to deliver expressive cinematic look.


Designed keeping the creators of today in mind, prioritizing ease-of-use and convenience while shooting

Users can comfortably operate the new Alpha ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera.  When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record and a customizable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording which quickly lets the user know if the recording is active when behind the camera. A unique feature of the Alpha ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with prime lenses. When pairing the camera with a prime lens, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from 8 zoom speed settings for added creative flexibility. 

Impressive battery life to record for hours without any worry

The Alpha ZV-E10 features long battery performance with enough power to capture up to 125 minutes or 440 images on a full charge so the user can record for long periods without worry.  Power can be supplied through a USB Type-C® connector, allowing external batteries to power the camera for extended battery life when shooting on the go. ​To conserve the camera’s battery, the Alpha ZV-E10’s Vari-angle LCD Screen allows the user to put the camera into Power save mode by closing it and instantly shoot by opening the panel. 


Follow the Livestreaming trend and stay connected 

The Alpha ZV-E10 can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone for increased mobility while streaming with no additional software needed. The feature allows the user to take advantage of the Alpha ZV-E10’s outstanding image quality and crystal-clear audio as well Face Priority AE and Soft Skin Effect while livestreaming or on video calls. Alpha ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The Alpha ZV-E10 also allows users to connect to a power supply via USB cable while livestreaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly.


Efficient workflow with Easy File Data and Transfers

Using Sony’s Imaging Edge Mobile app, users can transfer selected images and video files to a mobile device via Wi-Fi. This also allows the user to transfer RAW image files. After the camera has been paired to the Imaging Edge Mobile app, the files’ location data can be acquired from the mobile device and recorded. Users can transfer files from an SD card in the camera to a smartphone (mobile device) via Bluetooth even if the camera is powered OFF. 

Price and Availability

The new ZV-E10 camerawill be available across all Sony Centers Alpha Flagship stores, www.ShopatSC.com portal, major electronic stores and ecommerce websites (Amazon and Flipkart) from 20th September 2021 onwards.

Gadgets

Soundcore ‘Life Note E’ TWS Earbuds Launched in India with 50% More Bass

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Life Note E true wireless earbuds come with oversized triple-layer 10mm drivers, to fuel powerful sound with 50% more bass for a mesmerizing listening experience. It also comes with the unique and signature 3 EQ Modes – Soundcore Signature, the default EQ that delivers well-balanced sound with realistic mids, soaring treble and rich bass, while Bass Booster enhances bass-heavy music by over 50%, and Podcast makes voices stand out clearly. To switch to a different mode, quickly press the right earbud 3 times and enjoy music, videos or more.

Soundcore Life Note E is equipped with an AI Algorithm to enhance voice pick up and ensure seamless calls. The ergonomically designed earbuds come with snug & secure fit that lets the user feel the music and never the weight of the earbuds. The tiny true wireless earbuds weigh just 0.16oz (4.6g), which is 10% lighter than standard earbuds. They’re so small and lightweight that they feel practically weightless when in use. The earbuds come with a carrying case that acts as a portable charger that extends the playback time of the earbuds by up to 32 hours, i.e., 4X times its normal capacity. The earbuds deliver up to 8 hours of music with a single charge.

Speaking on the launch of the special edition, Saina Nehwal – Indian Professional Badminton Player, said, “I am very overwhelmed and thrilled to launch my first signature audio collection with one of the most loved audio brands of India – Soundcore by Anker. The product Life Note E resonates with today’s generation needs. It comes with new, fresh, and exciting power-packed features with no compromise on style. Easy on the pocket and heavy on tech, this product with Soundcore shall be a game-changer for the industry.”

Life Note E true wireless earbuds ensure one-step pairing and a single earbud mode & the latest Bluetooth 5.2 technology for an ultra-stable connection. The earbuds are IPX5 water-resistant, making them ideal for a variety of uses.

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Lenovo Brings New Feature Loaded Yoga Tab 11, Know All Specifications

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The premium tablet features one of the best cinematic displays available in tablets and a powerful processor packed in a portable form factor, empowering users to make the most of their me-time without compromising on audio-visuals and performance, anytime and anywhere. The Yoga Tab 11 also comes with Lenovo Premium Care for tablets, dishing out a sophisticated and hassle-free after sales service for users.

Stay Entertained, anytime and anywhere

The Yoga Tab 11 is a go to device for entertainment on the go thanks to its stunning 11” 2K (2000×1200) IPS TDDI 400 nits display with Dolby Vision. Users can binge-watch without worrying about screen time, as the tablet is certified by TUV Rheinland. Simply turning on the eye care mode automatically adjusts white balance and color tone for optimal vision comfort. It is complemented by Dolby Atmos® on the superior JBL quad-speaker system allowing users to feel every noise and note and enjoy an enhanced audio experience. With the flexibility of Yoga taken to the next level, users can stay entertained and engaged all the time thanks to the ‘Tilt’ and ‘Hang’ modes of the Yoga Tab 11. Users can incline the screen any way they want, from free-stop standing and tilting to hanging it on the wall even while prepping in the kitchen. 

Gaming, Streaming and Exploring

The Yoga Tab 11 is powered by MediaTek® Helio G90T processors, allowing users to play games and stream games in high-resolution, high speed, and low-latency. Users can enjoy intense gaming sessions on the go without having to plug in, as the Yoga Tab 11 has a battery life of close to 15 hours and recharges in no time with a 20W quick charge.

With the optional Lenovo Precision Pen 2, users can resort to stress busting activities like drawing or sketching what’s on their mind, thanks to the next-level pressure sensitivity and tilt detection on the Yoga Tab 11. The tablet also features Google Kids Space, an android tablet experience with content to help kids discover, create, and grow making this premium device for everyone in the family to get the best entertainment experience.

Lenovo Premium Care

The Yoga Tab 11 comes with Lenovo Premium care, which is a front-of-the-queue and straight-to-the experts customer support service. It offers comprehensive support for hardware, peripherals, and software. With the Lenovo Premium Care, users can stay connected with Lenovo’s expert technicians who are always ready to help them with any issue, be it software or hardware.

Pankaj Harjai, Director – Tablets and Smart Devices, Lenovo India said, “With the Yoga Tab 11, we aim to help users find their happy place by enabling them to enjoy an immersive experience anytime and anywhere. With features of the ‘family of Yoga’ like, best in class display, powerful processor, premium design and flexibility, this device pushes the envelope when it comes to the kind of multimedia entertainment and performance one can expect from a tablet.”

Pricing and Availability

Lenovo Yoga Tab 11 comes with Lenovo Premium Care and will be available on Lenovo.com and Amazon.in at INR 40,000.

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Gadgets

Make Your Gameplay More Exciting with Rapoo’s New Backlit Mechanical Gaming Keyboard

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RAPOO’s GK500 is out of the ordinary. It features a full-sized 104-key block with each key sporting RAPOO’s mechanical key switches and durable keys that are designed with double colour injection molding keycaps. Each key is backlit with mix-colour LEDs for a glow that helps with an additional adrenaline boost to enhance your gaming mood.

The RAPOO GK500 is carefully crafted to last a lifetime of gaming. The keyboard has a suspension design and displays a metal cover for additional toughness and durability. The GK500 is also designed to be spill-resistant so even with any of those frequent accidental cola/coffee spills, your gaming sessions can be continued uninterrupted.  Additional features include driver-free setup, multimedia hotkeys, and options to choose between black and white colours to suit your gaming rig. 

Each key is also carefully designed to bring out the pro gamer in you. The mechanical keys are RAPOO’s own patented design and are factory-tested with a promised lifetime of at least 60 million taps and presses. Each of these keys is spaced evenly across the board for supreme comfort and maximum conflict-free functionality with minimal key travel. So be it long and extreme gaming sessions or those prolonged assignments on MS Word; the RAPOO GK500 ensures a smooth and fatigue-free experience. And lastly, the RAPOO GK500 also exhibits an ambient side RGB lighting mode that helps you set the mood for work and play.  

Pricing and Availability:

The RAPOO GK500 Backlit Gaming Keyboard is available on Amazon.in and other offline and online stores at an affordable price of INR 3,999. The product comes in two attractive colours black and white and is backed with 2 years warranty.

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