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Sony Launches Three New High-Performance G Lenses

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Sony India announced three outstanding G Lenses™ adding to its impressive E-mount line-up FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses are designed to deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers alike who strive for standout shots and easy mobility.  When paired with a Sony full-frame camera or APS-C, all three lenses boast high resolution, intuitive operability and fast, precise and quiet autofocus capabilities. The lenses have been introduced as the perfect set for photo and video for a wide range of uses including snap shooting, portraiture and landscape shots. 

“At Sony we believe that constant innovation is the key to produce the tools that creators need to capture the beauty and emotions” said Mukesh Srivastava, Digital Imaging Head at Sony India. “With superb resolution and mesmerising bokeh, packedin a compact and sophisticated design, the FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G enable users to experience the joy of owning lenses that capture different perspectives of the same scene”. 

High resolution in a compact design for breath-taking images

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G deliver the high image quality of a G Lens, whilst being compact and lightweight. The image quality is achieved by state-of-the-art optics using aspherical elements and ED (Extra-low Dispersion) glass elements, delivering high resolution and suppressing colour fringing. The aspherical elements ensure high resolution performance in every corner of the image, even from the widest aperture with shallow depth of field. Enjoy shooting in high resolution using a compact design. 

Beautiful bokeh for broad expressive capability

The stunning bokeh of the G lens is achieved with the optimisation of a circular aperture and is delivered at the widest point of each lens (FE 50mm F2.5 G F2.5 at 50mm, FE 40mm F2.5 G F2.5 at 40mm and the FE 24mm F2.8 G F2.8 at 24mm).

Different Focal distances for enhanced imagery in different situations

The 50mm angle of view being perfect for portraits and snap shooting stills or movies, the FE 50mm F2.5 G has a minimum focus distance of 0.35m (AF) / 0.31m (MF) and maximum magnification of 0.18x (AF) / 0.21x (MF), meaning it is ideal for a variety of scenes and objects.  The FE 40mm F2.5 G 40mm angle of view is ideal for snap shooting stills or movies with a minimum focus distance of 0.28m (AF) / 0.25m (MF) and maximum magnification of 0.20x (AF) / 0.23x (MF). Particularly for movie shooting, 40mm is the preferred angle of view as it corresponds to the natural field of vision and for stills. 40mm allows subjects to stand out against backgrounds.  With a wide 24mm angle of view, the FE 24mm F2.8 G lens is perfect in situations where the background is included, such as gimbal or selfie shooting with a grip attached. With a minimum focus distance of 0.24m (AF) / 0.18m (MF) and maximum magnification of 0.13x (AF) / 0.19x (MF), you can also shoot close-ups with a blurred background.

High operability and reliability with focus hold button

Despite their compact size, the lenses feature a focus hold button, focus mode switch, aperture ring, and Aperture click switch for ideal operability. The focus hold button is customisable from the camera menu and can be assigned a function that the user prefers. The aperture ring provides a more intuitive and direct feel, compared to operating the aperture from the camera body when shooting either stills or movies. The aperture also provides switchable click stops that can be turned off for movie shooting using the aperture click switch. Furthermore, with Linear Response MF, the focus ring responds precisely and linearly when focusing manually so control feels immediate and intuitive, directly reflecting the intent of the photographer and allowing delicate focus adjustments.  The aluminium exterior and engraved Sony logo ensure a premium, sophisticated finish as well as increased strength and durability. Conveniently, the diameter of the filter threads on the hood and the lens barrel are equal (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel. The lenses are also designed to be dust and moisture resistant to ensure usability in any outdoor environment. 

Fast, precise and quiet autofocus for superlative experience

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G feature two linear motors to deliver fast, precise autofocus (AF) with excellent tracking performance which is maintained despite instantaneous changes in subject motion – making the lens ideal snapping moving subjects. The AF is also quiet, so works for both still and movie shooting. 

Price and Availability

The new FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G lens will be available across all Sony Centers, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores across India from 19th April 2021 onwards.

ModelMRP. (in INR)Availability
FE 50mm F2.5 G66,990/-19th April 2021 onwards
FE 40mm F2.5 G66,990/-19th April 2021 onwards
FE 24mm F2.8 G66,990/-19th April 2021 onwards

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ViewSonic Unveils PX748-4K and PX728-4K Home Cinema Projectors

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ViewSonic Corp. launched the new-generation PX748-4K and PX728-4K home cinema 4K projector. The successor of PX747-4K and PX748-4K are an upgraded version featuring bigger, pixel-perfect visuals in true 4K clarity and richer colors delivering unbelievable home cinema experience. Complementing to this, the projectors also offers ultimate gaming experience with 4.2ms Ultra-Fast Input & 240Hz high refresh rate, the microsecond-level response time, you can game with low delay and seamless viewing of fast-moving objects.

“ViewSonic is driven towards developing new products as well as upgrading the existing line of our products. After becoming No.1 brand in Digital Light Processing (DLP) projectors globally, we are introducing our first DLP projectors which are upgraded and improvised version of PX748-4K and PX728-4K projectors. Observing an overwhelmed feedback for our PX series earlier, we have developed the newly launched product with innovative and cutting-edge 4K technologies,” said Mr. Muneer Ahmad, AV Head, ViewSonic India.

ViewSonic PX748-4K Home Projector

The PX748-4K is a 4,000 ANSI Lumens 4K home projector best known for its 4K Ultra HD features and striking brightness. This HDR-compatible projector is the world’s first high brightness DLP home theatre projector that can consistently offer clear and vibrant images under any setting. The immersive features and realistic images will drown you into deep endearment, be it a cinema, video streaming, console gaming, or big screen broadcasting. Effortless image adjustment with comprehensive H/V keystone and 4 corner adjustment capabilities, equipped with a 1.3x optical zoom lens, perfect projection even on curved surfaces, LAN control capability that is compatible with a variety of home automation systems, the latest SuperEco+ mode technology makes it a perfect addition to your smart home.

ViewSonic PX728-4K Home Cinema Projector

Available with 2,000 ANSI Lumens, the newly launched PX728-4K home cinema projector offers excellent value for upgrading to 4K home entertainment. Enjoy bigger, better visuals in true 4K clarity with HDR/HLG support and richer colors through Cinema SuperColor™ Technology that covers 100% Rec.709. Gaming also gets an upgrade with 4.2ms Ultra-Fast Input, a 240Hz refresh rate, and a USB Type-C connectivity for direct streaming from Nintendo® Switch. Powerful warping, auto V keystone, H/V keystone, and 1.3x optical zoom make setting up a big screen of up to 300” on any surface easier than ever. Additionally, it offers the LAN control capability compatible with home automation systems and 12V trigger output gives a satisfying performance right out of the box.

“Being a leader in the 4K ultra-high-definition home cinema market, we are expecting that the industry will be observing a huge growth in the coming four to five years. The current pandemic has shifted the consumer preferences towards home entertainment products. Understanding the needs of our end-consumers we are introducing new features which are embedded with high-end technologies giving cinema-like experiences at home at affordable prices”

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Get Rewards and Enjoy New Game Mode This Weekend on Free Fire

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The Free Fire collaboration with McLaren hits its peak this weekend, with login rewards, exclusive collection items, as well as a new game mode release.

Log in this weekend to receive rewards & enjoy the new time-limited game mode: Convoy Crunch

There’s no better time to log in to Free Fire than this weekend! From 31 July to 1 August, players who log in to the game will be entitled to receive Free Fire and McLaren rewards, which includes the collection backpack.

That’s not all! Players who complete the playtime mission over the weekend will also receive the McLaren Racing Overalls Bundle.

Players will also be able to enjoy the new time-limited game mode: Convoy Crunch. There will be two rounds per game in this new mode. Players will either be tasked to be Invaders or Defenders at the start of each round. The Invaders have to escort the vehicle to a specific destination while the Defenders need to prevent this from happening. 

Teams will take turns to play the roles of Invaders and Defenders. The vehicle only moves forward when the Invaders are around, within a set radius, and will move backwards when the Defenders are within proximity. The vehicle stops moving when both the Invaders and Defenders are within range. The team that (1) uses the least amount of time to get the vehicle to the destination or (2) advances the vehicle the furthest distance wins. Enjoy this all-new Convoy Crunch game mode until 3 August 2021!

Gear up in Free Fire and McLaren exclusives

Keep a lookout for  Free Fire and McLaren items that will both dress your character up and give your McLaren P1™ – the world’s first hybrid hypercar – a new look with boosted stats.

Available now are the Free Fire and McLaren Male Costume – Winning Spirit and Surfboard – Turbo Ace.

From 31 Jul to 13 Aug, 2 brand new McLaren P1™ skins will be released for players looking to change up the look of their cars and give them a boost. The McLaren P1™ – Kyanos and McLaren P1™ – Gold Spark will be introduced to the game. Both looks will only be available for a limited time period, so be sure to log in from next week to check the collections out.

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Stuffcool Unveils New 15W Wireless Charger

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Stuffcool has launched its new Qi certified wireless charger called WC630. It supports up to 15W fast charging and includes several protective features like temperature protection, short circuit protection, power protection and over-voltage protection. The WC630 comes equipped with an 18W fast wall charger to ensure appropriate power is delivered to the wireless charger.

It has an input of DC 5V/2A, 9V/1.67A, 12V/1.5A and a wireless output of 5W/7.5W/10W & 15W MAX. The wireless charger measures 100 x 100 x 6.5 mm and is compatible with cases with up to 6mm thickness.

The Stuffcool WC630 features a LED ring which allows users to check charging status. It delivers output of 7.5W for models like iPhone 12 to iPhone 8 models and 15W to Flagship Samsung Devices such as Samsung Galaxy S21, Note 20, Note 10, S20.

It is an universal charger for all Qi standard-based wireless devices. It has built-in Type C USB port and also includes a fast charging Type C Cable as well as an 18W Adapter to ensure correct power is delivered to the wireless charger.

The Stuffcool WC630 is designed like a charging pad, allowing flexibility to place the phone to wirelessly charge.

The WC630 wireless charger retails at Rs.2399 and will be available at leading retail outlets, amazon.in and stuffcool.com.

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