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Sony Launches Three New High-Performance G Lenses

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Sony India announced three outstanding G Lenses™ adding to its impressive E-mount line-up FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G). All three lenses are designed to deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers alike who strive for standout shots and easy mobility.  When paired with a Sony full-frame camera or APS-C, all three lenses boast high resolution, intuitive operability and fast, precise and quiet autofocus capabilities. The lenses have been introduced as the perfect set for photo and video for a wide range of uses including snap shooting, portraiture and landscape shots. 

“At Sony we believe that constant innovation is the key to produce the tools that creators need to capture the beauty and emotions” said Mukesh Srivastava, Digital Imaging Head at Sony India. “With superb resolution and mesmerising bokeh, packedin a compact and sophisticated design, the FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G enable users to experience the joy of owning lenses that capture different perspectives of the same scene”. 

High resolution in a compact design for breath-taking images

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G deliver the high image quality of a G Lens, whilst being compact and lightweight. The image quality is achieved by state-of-the-art optics using aspherical elements and ED (Extra-low Dispersion) glass elements, delivering high resolution and suppressing colour fringing. The aspherical elements ensure high resolution performance in every corner of the image, even from the widest aperture with shallow depth of field. Enjoy shooting in high resolution using a compact design. 

Beautiful bokeh for broad expressive capability

The stunning bokeh of the G lens is achieved with the optimisation of a circular aperture and is delivered at the widest point of each lens (FE 50mm F2.5 G F2.5 at 50mm, FE 40mm F2.5 G F2.5 at 40mm and the FE 24mm F2.8 G F2.8 at 24mm).

Different Focal distances for enhanced imagery in different situations

The 50mm angle of view being perfect for portraits and snap shooting stills or movies, the FE 50mm F2.5 G has a minimum focus distance of 0.35m (AF) / 0.31m (MF) and maximum magnification of 0.18x (AF) / 0.21x (MF), meaning it is ideal for a variety of scenes and objects.  The FE 40mm F2.5 G 40mm angle of view is ideal for snap shooting stills or movies with a minimum focus distance of 0.28m (AF) / 0.25m (MF) and maximum magnification of 0.20x (AF) / 0.23x (MF). Particularly for movie shooting, 40mm is the preferred angle of view as it corresponds to the natural field of vision and for stills. 40mm allows subjects to stand out against backgrounds.  With a wide 24mm angle of view, the FE 24mm F2.8 G lens is perfect in situations where the background is included, such as gimbal or selfie shooting with a grip attached. With a minimum focus distance of 0.24m (AF) / 0.18m (MF) and maximum magnification of 0.13x (AF) / 0.19x (MF), you can also shoot close-ups with a blurred background.

High operability and reliability with focus hold button

Despite their compact size, the lenses feature a focus hold button, focus mode switch, aperture ring, and Aperture click switch for ideal operability. The focus hold button is customisable from the camera menu and can be assigned a function that the user prefers. The aperture ring provides a more intuitive and direct feel, compared to operating the aperture from the camera body when shooting either stills or movies. The aperture also provides switchable click stops that can be turned off for movie shooting using the aperture click switch. Furthermore, with Linear Response MF, the focus ring responds precisely and linearly when focusing manually so control feels immediate and intuitive, directly reflecting the intent of the photographer and allowing delicate focus adjustments.  The aluminium exterior and engraved Sony logo ensure a premium, sophisticated finish as well as increased strength and durability. Conveniently, the diameter of the filter threads on the hood and the lens barrel are equal (49mm), allowing the same cap and filter to be attached to both the hood and the lens barrel. The lenses are also designed to be dust and moisture resistant to ensure usability in any outdoor environment. 

Fast, precise and quiet autofocus for superlative experience

The FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G feature two linear motors to deliver fast, precise autofocus (AF) with excellent tracking performance which is maintained despite instantaneous changes in subject motion – making the lens ideal snapping moving subjects. The AF is also quiet, so works for both still and movie shooting. 

Price and Availability

The new FE 50mm F2.5 G, FE 40mm F2.5 G and FE 24mm F2.8 G lens will be available across all Sony Centers, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores across India from 19th April 2021 onwards.

ModelMRP. (in INR)Availability
FE 50mm F2.5 G66,990/-19th April 2021 onwards
FE 40mm F2.5 G66,990/-19th April 2021 onwards
FE 24mm F2.8 G66,990/-19th April 2021 onwards

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Set-up Your Own Theatre At Home with Portronics ‘BEEM 200 Plus’ Projector

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Portronics announces the launch of ‘BEEM 200 Plus’- a Wi-Fi LED Projector. This Wi-Fi LED projector comes with multiple connectivity options, with an in-built VGA Port, USB Port, HDMI, SD Card slot. It also allows device mirroring, from both Android and iOS devices directly to the projector.

The unpredictable lockdown has made people spend so much time at home enabling them to binge-watch movies, shows, and series on various OTT platforms, more than ever. However, the feel of theatres is always a missing part. As lockdown has been uplifted again due to the second wave of corvid-19, there comes a need for a projector to set up your own theatre at home. ‘BEEM 200 Plus’ which is compatible with Laptops, PCs, Phones, Tablets, Xbox, PS3/PS4, or USB Cables, and most importantly it has a Wi-Fi feature provides great wireless streaming and bingeing experience on OTT platforms, YouTube, and more.

The multimedia LED projector comes with a 30,000-hour Bulb life for endless hours of playing. Portronics’s wireless projector promises a bright, vivid, and HD video quality with 4W in-built speakers for fantastic sound and a theater-like experience. Its extra-large display ensures a premium viewing experience at home for complete entertainment with family and friends.

Features of BEEM 200 Plus:

1. Extra Lumen: Equipped with 200 Lumens, the BEEM 200 plus LED Projector offers an extra lumen, picture brightness, and superb clarity. In-built speakers also provide fantastic sound to play for long hours.

2. Multiple Connectivity Options: Choose from different audio sources, like VGA Port, HDMI, SD Card slot, USB Port, etc., to display your favorite content on a big screen. It is ideal for conferences, home cinema experiences, and much more.

3. Mirror Your Devices: Easily mirror your Andriod/iOS screen onto the big screen. Directly share your phone screen via Cast options or USB Mirroring. It has an extra-large display and provides Full HD resolution for ultra-vivid picture quality.

4. Wide Compatibility: The LED projector is compatible with all your favorite devices. Connect it with Laptops, PCs, Phones, Tablets, Xbox, PS3/PS4, or USB Cables, hassle-free.

5. Long-lasting Bulb Life: Conduct conferences, watch movies, or even view photo galleries endlessly! With up to 30,000 hours of LED bulb life, the BEEM 200 Plus allows multiple hours of a solid viewing experience.

Pricing and Availability:

The BEEM 200 Plus’ is available for just INR 19,999/- and currently at introductory discounted prices in all leading online and offline stores. It is backed by 1- year warranty.

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VAIO SE14 and SX14 Laptops Launched in India

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VAIO has launched two new laptops VAIO SE14 and VAIO SX14 in the Indian market. These products are powered by an 11th Gen Intel processor.

VAIO SE14 laptop comes with intel 11th Gen processor which enables tech-enthusiasts to work smarter and play faster. The brand-new model focuses on new SuperFin technology, new core and graphics and new platform integration. With additional advantages such as airflow enhancement and better power-saving features, the model is all set to break records and create a buzz as soon as it goes live in the market. With TPM (Trusted Platform Module) 2.0, BIOS Security, Chassis Lock Slot, Multiple I/O ports and multi-screen output.

The new SE14 is expected to win the hearts of tech-buffs like never before. The minimalist design of the model with Metal+plastic chassis and upto 12 hours battery life for outside work and conference optimization will help the new SE14 to become the most-desired debutant design in current times. VAIO SE14 consists of features which makes it more friendly and performance driven, it has technologically powerful and futuristic design, Intel Tiger Lake CPU with Iris Xe Integrated GPUs, Thunderbolt 4 with light gaming support, single/Multiple Conference Mode and 1080P IR Front Web Camera.

The new VAIO SX14 is designed to meet today’s mobile computing needs. The VAIO SX14 is faster, lighter and its durable design makes mobility less cumbersome. The new model is helping customers to be more practical with their laptop choices. The newly launched tech-beast caters to the learning needs and privacy concerns of the customers by offering fingerprint and face recognition with an instant login facility. Its exceptional security helps to prevent malicious intent and data theft.

The new VAIO SX14 laptop comes with some impeccable features which include a Intel Core I7 Processor, 14-inch screen and 4K Ultra HD Display and crystal-clear sound with the Dolby Audio speakers. A USB Type-CTM port, 3 USB ports, an HDMI port, a VGA connector and a LAN connection makes it a user-friendly device that provides multiple connectivity options for users; it’s easy-to-collaborated and increased battery life helps customers to stay connected for hours. It reduces the high frequency of typing noise as it has a fine-tuned keycap tooling and also comes up with a storage capacity up to 1TB.

Speaking on the launch, Mr. Alex Chung, CEO, Nexstgo Company Limited, said, “VAIO in collaboration with Nexstgo intends to reach out to the people of India once again, and with this latest launch of VAIO SE14 and VAIO SX14 we are taking our first step in catering to the customers of the country. The New VAIO SX14 and VAIO SE14 is all about innovation, technological advancements and the product which offers the experience to customers. Providing them with highly-advanced, future-forward technology- we aim to deliver their tech-savvy dreams in a gadget, and these new models will help us do just that. This launch will also help in making India globally competitive by embracing new-age technology.”

Ms. Seema Bhatnagar, Regional Business Director (South Asia), Nexstgo Company Limited said “This collaboration will help us in contributing to the current market and changing its face for better. With this association, we are creating values for users that will surpass their expectations. With a promise to deliver them with the best in the domain, this allegiance will make sure that the customers are being catered to with the best of the abilities while simultaneously strengthening the foothold of the brands in the market. India is a significant nation to tap and this alliance will help us cement our leadership position here as we form a durable, symbiotic relationship to benefit the customers.”

Evolving by the passing day, VAIO is launching its top designs in the industry and re-establishing itself as the industry leader in the laptop industry. The brand is looking forward to introducing futuristic features and models to meet the growing needs and expectations of Indian customers and provide them with the best-in-the-world laptops.

The starting price of VAIO SE14 and SX14 is Rs 88,990 and 1,72,990 respectively. The brand is all geared up to go live with Amazon on 16th May,2021.

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itel Helping The People to Fight Covid-19 with it2192T Thermo Edition Phone

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To help users keep a check on their health amid the Covid-19 pandemic, itel mobile has in its portfolio an innovative offering an entry-level feature phone — itel it2192T Thermo Edition — that can measure the temperature of the human body on the go.

“India is battling one of the worst epidemics ever. With thousands of people struggling for their safety against the virus, it becomes extremely important to do our bit as a responsible technology brand. Such a time calls for innovation that makes our life easier. itel’s latest feature phone -itel it2192T Thermo Edition comes with an in-built temperature sensor that enables consumers like frontline workers to monitor their temperature on the go with complete ease, Arijeet Talapatra, CEO, TRANSSION India, said in a statement.

“We aim to enable, empower, and provide access to customers with a technology-based solution to make them informed about their health with a tap of their finger,” Talapatra added.

Priced at Rs 1,049, the phone comes with an in-built temperature sensor that enables consumers to monitor their temperature. The phone also comes with a text-to-speech feature and supports eight regional input languages.

The Thermo sensor has been placed next to the camera. To use this feature, the user needs to long-press the thermo button on the phone to enter thermo menu and place the sensor on the upright palm or touch finger on the sensor. It will give a temperature reading in Celsius, which can also be converted into Fahrenheit.

Other than temperature monitoring, itel it2192T Thermo Edition supports a text-to-speech feature that lets users hear incoming calls, messages, menu and even their phonebook.

The phone reads out the temperature test results for consumers that makes it more convenient for specially-abled people and also supports eight languages including English, Hindi, Punjabi, Bengali, Tamil, Telugu, Kannada and Gujarati.

With the 1,000mAh battery onboard, it can give up to 4 days of battery backup with super battery mode.

Featuring a 4.5cm display, this keypad feature phone has a rear camera, wireless FM with recording advantage, an auto call recorder to record conversations, an LED torch, one-touch mute, and pre-loaded games.

itel has been enhancing the consumer experience by adding a unique value proposition to its offerings. itel it2192T Thermo Edition has been launched to reach a large number of users with a basic health tracking necessity that is of paramount importance during this pandemic.

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