Sony India unveils the newest addition to its G Master full-frame lens series, the FE 50mm F1.2 GM (model SEL50F12GM), delivering excellent resolution and dramatic bokeh known to Sony’s G Master line. With industry-leading AF (autofocus) capabilities and professional control and reliability in a compact and lightweight design, the lens offers a maximum of F1.2 aperture which combines an impressively shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light settings, making it ideal for portraits, wedding photography, video and more.
“Sony takes the level of expression and usability for still images and video a notch higher with the 60th E-mount lens, the FE 50mm F1.2 GM,” said Mukesh Srivastava, Digital Imaging Head at Sony India. “We’re always listening to our customers to deliver the best imaging technology. The FE 50mm F1.2 GM, our first F1.2 lens for the α brand, is designed to meet the changing needs of today’s content creators through the power of technology.”
- Excellent resolution and beautiful bokeh for both stills and videos
The FE 50mm F1.2 GM features the latest optics, including three XA (extreme aspherical) lens elements, that contribute to high resolution across the entire image and is maintained even when fully opened at F1.2. The new lens also ensures clear images in backlit scenes, thanks to Sony’s Nano AR Coating II that effectively minimizes internal reflections so that flare and ghosting do not occur.
The FE 50mm F1.2 GM creates dramatic G Master bokeh at the maximum F1.2 apertures to provide dimensionality to every image. Using the newly developed 11-blade circular aperture unit and fine-tuned optical design with minimal spherical aberration, the lens can achieve smooth, deep bokeh in both the foreground and background.
- High-performance Autofocus (AF) and tracking at F1.2 for enhanced imagery and creative effects
The lens can keep subjects in sharp focus even at an extremely shallow depth-of-field with fast, precise, quiet Autofocus (AF) and tracking, thanks to the four XD (extreme dynamic) Linear Motors which provide high thrust efficiency. When precise focusing is required, especially when shooting 4K video with human eye tracking, the FE 50mm F1.2 GM allows the user to focus on composition enabled by its excellent response with minimum delay and low vibration. In addition, the lens’s floating focus mechanism, controlled by its dedicated lens drive algorithm helps achieve high resolution over the entire focus range, with a minimum focus distance of 0.4mm.
- Professional control and reliability in a compact form factor
The FE 50mm F1.2 GM is designed keeping the professional content creators in mind. With convenient controls and functions such as a Linear Response MF (Manual Focus), aperture ring with a click on/off switch, focus mode switch and two customizable focus hold buttons, the FE 50mm F1.2 GM combines easy operation with professional control.
The lens also features a dust and moisture resistant design and a fluorine front element coating that protects the lens from fingerprints, dust, water, oil and other contaminants. Developed using Sony’s latest simulation technologies and the latest optical design, the lens comes in a surprisingly compact and lightweight form factor (φb87 x 108mm, 778g.), providing high mobility and easy handling.
Price and Availability
The new FE 50mm F1.2 GM lens will be available across all Sony Centers, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores across India from 15 April 2021 onwards.
Get Rid of Slow Charging, Mi Brings New HyperSonic PowerBank
Mi India announced the launch of Mi HyperSonic PowerBank, the most powerful and feature-rich powerbank from the house of Mi. Designed to meet the needs of the modern consumer, the device is equipped with hyper-fast 50W fast-charging capabilities and comes with triple ports, enabling users to charge multiple products at the same time.
Hyper-Fast 50W charging
With a triple port design including the USB-C + Dual USB-A ports, Mi Hypersonic power bank can fast-charge compatible smartphones at 50W and is also capable of fast charging a laptop at 45W (PD 3.0). The 50W fast charging can power up a typical 4500mAh smartphone battery in just ~1 hour 5mins of time. With up to 45W charging, the USB-C not only reduces the time needed to charge devices, but it also allows users to fully recharge the power bank in just 3 hours 50 mins.
It features a premium matte black design that is made from high quality PC + ABS material making it lightweight yet strong and durable for all types of usage. The triple ports are designed in a way that it is comfortable to hold the device at all times, thereby completing the overall exquisite and clear look of the power bank.
Quality and Safety
Mi Hypersonic power bank is designed to provide consumers not just faster charging but enhanced safety and protection as well. It comes with high density 20,000mAh Li-poly batteries that ensure fast and safe charging with every use. Equipped with 16-layers of advanced chip protection, the power bank safeguards itself and the devices from short circuit protection, temperature protection, input over-voltage protection, electrostatic protection, battery over-current protection, over discharge protection and much more, making it perfect for everyday usage. It is a must have accessory that is safe and powerful for the devices’ required charging needs.
Mi Hypersonic power bank also features a low power charging mode that can be activated by simply double tapping the power button, to allow safe charging of devices with low-power output such as Bluetooth headsets, fitness bands, smartwatches etc.
Price and Availability Mi HyperSonic Power Bank 20000mAh is available at a crowdfunding price of INR 3,499 on Mi.com starting today (30 July’2021)
ViewSonic Unveils PX748-4K and PX728-4K Home Cinema Projectors
ViewSonic Corp. launched the new-generation PX748-4K and PX728-4K home cinema 4K projector. The successor of PX747-4K and PX748-4K are an upgraded version featuring bigger, pixel-perfect visuals in true 4K clarity and richer colors delivering unbelievable home cinema experience. Complementing to this, the projectors also offers ultimate gaming experience with 4.2ms Ultra-Fast Input & 240Hz high refresh rate, the microsecond-level response time, you can game with low delay and seamless viewing of fast-moving objects.
“ViewSonic is driven towards developing new products as well as upgrading the existing line of our products. After becoming No.1 brand in Digital Light Processing (DLP) projectors globally, we are introducing our first DLP projectors which are upgraded and improvised version of PX748-4K and PX728-4K projectors. Observing an overwhelmed feedback for our PX series earlier, we have developed the newly launched product with innovative and cutting-edge 4K technologies,” said Mr. Muneer Ahmad, AV Head, ViewSonic India.
ViewSonic PX748-4K Home Projector
The PX748-4K is a 4,000 ANSI Lumens 4K home projector best known for its 4K Ultra HD features and striking brightness. This HDR-compatible projector is the world’s first high brightness DLP home theatre projector that can consistently offer clear and vibrant images under any setting. The immersive features and realistic images will drown you into deep endearment, be it a cinema, video streaming, console gaming, or big screen broadcasting. Effortless image adjustment with comprehensive H/V keystone and 4 corner adjustment capabilities, equipped with a 1.3x optical zoom lens, perfect projection even on curved surfaces, LAN control capability that is compatible with a variety of home automation systems, the latest SuperEco+ mode technology makes it a perfect addition to your smart home.
ViewSonic PX728-4K Home Cinema Projector
Available with 2,000 ANSI Lumens, the newly launched PX728-4K home cinema projector offers excellent value for upgrading to 4K home entertainment. Enjoy bigger, better visuals in true 4K clarity with HDR/HLG support and richer colors through Cinema SuperColor™ Technology that covers 100% Rec.709. Gaming also gets an upgrade with 4.2ms Ultra-Fast Input, a 240Hz refresh rate, and a USB Type-C connectivity for direct streaming from Nintendo® Switch. Powerful warping, auto V keystone, H/V keystone, and 1.3x optical zoom make setting up a big screen of up to 300” on any surface easier than ever. Additionally, it offers the LAN control capability compatible with home automation systems and 12V trigger output gives a satisfying performance right out of the box.
“Being a leader in the 4K ultra-high-definition home cinema market, we are expecting that the industry will be observing a huge growth in the coming four to five years. The current pandemic has shifted the consumer preferences towards home entertainment products. Understanding the needs of our end-consumers we are introducing new features which are embedded with high-end technologies giving cinema-like experiences at home at affordable prices”
Get Rewards and Enjoy New Game Mode This Weekend on Free Fire
The Free Fire collaboration with McLaren hits its peak this weekend, with login rewards, exclusive collection items, as well as a new game mode release.
Log in this weekend to receive rewards & enjoy the new time-limited game mode: Convoy Crunch
There’s no better time to log in to Free Fire than this weekend! From 31 July to 1 August, players who log in to the game will be entitled to receive Free Fire and McLaren rewards, which includes the collection backpack.
That’s not all! Players who complete the playtime mission over the weekend will also receive the McLaren Racing Overalls Bundle.
Players will also be able to enjoy the new time-limited game mode: Convoy Crunch. There will be two rounds per game in this new mode. Players will either be tasked to be Invaders or Defenders at the start of each round. The Invaders have to escort the vehicle to a specific destination while the Defenders need to prevent this from happening.
Teams will take turns to play the roles of Invaders and Defenders. The vehicle only moves forward when the Invaders are around, within a set radius, and will move backwards when the Defenders are within proximity. The vehicle stops moving when both the Invaders and Defenders are within range. The team that (1) uses the least amount of time to get the vehicle to the destination or (2) advances the vehicle the furthest distance wins. Enjoy this all-new Convoy Crunch game mode until 3 August 2021!
Gear up in Free Fire and McLaren exclusives
Keep a lookout for Free Fire and McLaren items that will both dress your character up and give your McLaren P1™ – the world’s first hybrid hypercar – a new look with boosted stats.
Available now are the Free Fire and McLaren Male Costume – Winning Spirit and Surfboard – Turbo Ace.
From 31 Jul to 13 Aug, 2 brand new McLaren P1™ skins will be released for players looking to change up the look of their cars and give them a boost. The McLaren P1™ – Kyanos and McLaren P1™ – Gold Spark will be introduced to the game. Both looks will only be available for a limited time period, so be sure to log in from next week to check the collections out.
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