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Sony Introduces FE 50mm F1.2 G Master Lens

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Sony India unveils the newest addition to its G Master full-frame lens series, the FE 50mm F1.2 GM (model SEL50F12GM), delivering excellent resolution and dramatic bokeh known to Sony’s G Master line. With industry-leading AF (autofocus) capabilities and professional control and reliability in a compact and lightweight design, the lens offers a maximum of F1.2 aperture which combines an impressively shallow depth of field for maximum creative expression with incredible light gathering capabilities, allowing for faster shutter speeds and lower ISO in low light settings, making it ideal for portraits, wedding photography, video and more.

“Sony takes the level of expression and usability for still images and video a notch higher with the 60th E-mount lens, the FE 50mm F1.2 GM,” said Mukesh Srivastava, Digital Imaging Head at Sony India. “We’re always listening to our customers to deliver the best imaging technology. The FE 50mm F1.2 GM, our first F1.2 lens for the α brand, is designed to meet the changing needs of today’s content creators through the power of technology.”

  1. Excellent resolution and beautiful bokeh for both stills and videos

The FE 50mm F1.2 GM features the latest optics, including three XA (extreme aspherical) lens elements, that contribute to high resolution across the entire image and is maintained even when fully opened at F1.2. The new lens also ensures clear images in backlit scenes, thanks to Sony’s Nano AR Coating II that effectively minimizes internal reflections so that flare and ghosting do not occur. 

The FE 50mm F1.2 GM creates dramatic G Master bokeh at the maximum F1.2 apertures to provide dimensionality to every image. Using the newly developed 11-blade circular aperture unit and fine-tuned optical design with minimal spherical aberration, the lens can achieve smooth, deep bokeh in both the foreground and background. 

  1. High-performance Autofocus (AF)  and tracking at F1.2 for enhanced imagery and creative effects

The lens can keep subjects in sharp focus even at an extremely shallow depth-of-field with fast, precise, quiet Autofocus (AF) and tracking, thanks to the four XD (extreme dynamic) Linear Motors which provide high thrust efficiency. When precise focusing is required, especially when shooting 4K video with human eye tracking, the FE 50mm F1.2 GM allows the user to focus on composition enabled by its excellent response with minimum delay and low vibration. In addition, the lens’s floating focus mechanism, controlled by its dedicated lens drive algorithm helps achieve high resolution over the entire focus range, with a minimum focus distance of 0.4mm.

  1. Professional control and reliability in a compact form factor

The FE 50mm F1.2 GM is designed keeping the professional content creators in mind. With convenient controls and functions such as a Linear Response MF (Manual Focus), aperture ring with a click on/off switch, focus mode switch and two customizable focus hold buttons, the FE 50mm F1.2 GM combines easy operation with professional control.

The lens also features a dust and moisture resistant design and a fluorine front element coating that protects the lens from fingerprints, dust, water, oil and other contaminants. Developed using Sony’s latest simulation technologies and the latest optical design, the lens comes in a surprisingly compact and lightweight form factor (φb87 x 108mm, 778g.), providing high mobility and easy handling.

Price and Availability

The new FE 50mm F1.2 GM lens will be available across all Sony Centers, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores across India from 15 April 2021 onwards.

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HyperX Launches New Dynamic QuadCast S Microphone

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HyperX expanded its standalone microphone line with the HyperX Quadcast S. Certified by TeamSpeak and Discord, the HyperX Quadcast S works well on top streaming platforms like XSplit, OBS Studio, and Streamlabs OBS and promises to deliver a quality sound when connected to Mac, PC, PS4 or PS5.

The all-new QuadCast S is a USB microphone featuring radiant RGB lighting effects, which can be customized with HyperX NGENUITY software to add flair and style to any setup. It comes equipped with a built-in anti-vibration shock mount that uses elastic rope suspension to isolate the mic and suppress the sound of bumps and accidental rumbles. HyperX Quadcast S also has a tap-to-mute sensor with an LED status indicator, which ensures clear and consistent sound during streams and video conference calls.

With four polar patterns in Quadcast S (bidirectional, stereo, cardioid, and omnidirectional), users can optimise the broadcast setup of their choice and regulate the mic sensitivity with the help of a dial at the bottom of the microphone. The gadget also comes with a built-in headphone jack, a versatile mount adapter fitting both 3/8-inch and 5/8-inch thread sizes, and an internal pop filter to smooth out the plosive noises for a clear speech.

Speaking on the momentous occasion, HyperX, said, “HyperX Quadcast S will be a perfect choice for those podcasters and streamers who require a USB condenser mic that looks great and comes with the best quality sound in the market. Loaded with best-in-class features, HyperX Quadcast S promises to top the charts for its performance, style, and reliability”.

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RAEGR Launches ‘MagFix MM60’ Wire Manager Cable Organizer Dock

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RAEGR launches MagFix MM60, a Wire Manager Cable Organizer Dock for Apple iPhone 12 series Mag-Safe Chargers and Raegr MagFix M920 Charger. The MagFix MM60 helps keep your desk neat from cable mess while ensuring long life and stable performance when wirelessly charging your iPhone 12.  

Ajesh George, MD, RAEGR commented on the new product, “The RAEGR MagFix MM60 is an elegant desktop accessory for all Apple iPhone 12 users which helps prolong the life and efficiency of its original wireless-charging MagSafe charger and cable while also helping organize your desk. Also the wire manager  makes it super convenient to carry around.The MM60 is made using high-quality materials and converts the Apple original MagSafe charger and RAEGR’s MagFix M920 MagSafe charger into a desktop charging pad with silicone protection for longer periods.”

The RAEGR MagFix MM60 is a simple and elegant, yet robust Wire Manager Cable Organizer Dock for MagSafe chargers. It doubles up as a Cable Manager, Dock Holder and Organizer for the Apple iPhone 12 Series’ MagSafe chargers and is also compatible with RAEGR’s MagFix M920 MagSafe charger. 

The RAEGR MagFix MM60 built using a high-quality silicone material that helps protect your original MagSafe chargers for prolonged use. It helps enclose the original Apple MagSafe charger (not included) and converts it into a desktop charging pad. Since the magnets in the MagSafe charger/connector are very powerful, it becomes difficult to lift the iPhone 12 away as it strongly attaches itself to the phone. The MM60 helps easily separate the phone from the charger by simply prying it with a finger. 

Additionally, the RAEGR MagFix MM60’s silicone enclosure also helps as a cable manager/organizer, while offering additional grip when kept on a desk. Simply insert the MagSafe charging cable inside the silicone housing and wrap the extra cable around the edges to shorten it as much as needed. This helps avoid cable mess and knots and enhances the life of the cables by preventing tangles and tension. Also arrying around the Magsafe chargers is super convenient without the cable mess.

The RAEGR MagFix MM60 weighs just 36 grams, making it very lightweight and highly portable so that you can carry it around wherever you go. Lastly, the silicone housing is highly durable and washable so you can keep it clean whenever you need it. Simply detach the MagSafe charger and wash the MM60 with mild soap and water to make it look new once again.

The RAEGR MagFix MM60 will be available on Amazon.in and Flipkart.com for a price of Rs 799 with a standard industrial warranty of 1 year. 

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PremiumAV Brings New Range of Friwol Webcam

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Friwol India announced the launch of its range of webcams for video call and game streaming. These webcams are plug-and-play USB webcam that records at high quality and are specially crafted understanding the different pain points of today’s broadcasters, YouTubers, content creators as well as residential users, who demand high quality video recordings.

Mr. Sanjay Garg, CEO at PremiumAV said, “In today’s world, people are increasingly relying on video calling to maintain far flung connections. Even Companies and schools are adopting teleworking, remote classes, and live streaming to prevent a large number of people from gathering at a specific location. These webcams ensure sharp and high quality images without interruption and offer breathtaking quality, allowing friends and loved ones to see and hear the real you. Friwol’s video and audio products are used in a variety of ways and serve as a kind of quarantine tool”.

Friwol webcams deliver amazingly crisp and clear HD video capturing with faster, smoother and continuous transmission on all PCs and laptops. These devices have an easily adjustable body for both table and LED screen and the built-in microphone offers better frequency response and sensitivity. The Friwol webcams come with built-in microphones and a flexible swivel design. A well-thought privacy shutter provides users with a peace of mind against potential prying eyes of hackers; the flexible mounting clip with rubber pads enables the camera to be mounted firmly either on top of the monitor or on a tripod. These webcams perfectly work with 3rd party conference software, like Microsoft Teams, Google Meet, and Zoom.

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