Sony India now boasts a total of 66 E-mount lenses with the introduction of the FE PZ 16-35mm F4 G (model SELP1635G) – a wide power zoom with evolved image quality, high performance autofocus and superior operability designed to meet the needs of the world’s best creators.
The new lens packs Sony’s vast expertise in lens design into the world’s lightest1 full-frame wide-angle power-zoom lens with a constant F4 aperture, delivering outstanding performance and control. The compact lens offers refined image quality, expressive capability, and control that will appeal to today’s demanding content creators. It is also a great choice for stills, with beautiful G Lens rendering, astonishing AF performance, and easy-to-use power zoom in a remarkably compact lens that is perfect for compact camera bodies. Overall barrel length remains constant while focusing and zooming, making the FE PZ 16-35mm F4 G convenient for everything from vlogging and movie production to remote capture and landscape photography.
“The need and demand for ‘hybrid’ products that specializes in both stills and video is constantly growing and so is the quality of the content, especially online”, said Mukesh Srivastava, Digital Imaging Head at Sony India. “The FE PZ 16-35mm F4 G is perfectly designed keeping in mind the requirements of new age content creators and aims to remove any barriers to their creativity as the world’s lightest constant F4 wide-angle power zoom”.
Evolved image quality with breathtaking resolution and beautiful bokeh
The FE PZ 16-35mm F4 G offers an extraordinary blend of breathtaking resolution and beautiful bokeh in a compact lens. The optical path includes two AA (advanced aspherical) elements, a standard aspherical element, one Super ED (Extra-low Dispersion) and one ED glass element, and one ED aspherical element. Chromatic and spherical aberration are simultaneously controlled to provide excellent optical performance throughout the image area and 16-35 mm zoom range. The use of AA elements in an advanced optical design also ensure excellent close-up performance throughout the zoom range – minimum focusing distance is 0.28 meters at 16 mm and 0.24 meters at 35 mm, with a maximum magnification of 0.23x. What’s more, an optimized coating effectively suppresses flare and ghosting for clear, well-defined images. A circular aperture and carefully designed spherical aberration work together to deliver smooth, deep full-frame bokeh that can add maximum atmosphere and visual impact.
High-performance AF with fast and smooth response
For the first time in an Alpha lens, the FE PZ 16-35mm F4 G uses six of Sony’s original XD (extreme dynamic) Linear Motors for both focus and zoom drive. The fast response and smooth, quiet operation of this system gives users new creative freedom. With Sony’s flagship Alpha 1 body it is possible to maintain accurate focus while shooting stills continuously at up to 30 frames per second. Focus is especially critical when shooting slow motion, 4K, or 8K movies. The FE PZ 16-35mm F4 G works with α-series bodies to reliably acquire focus, and smoothly and silently track even fast-moving subjects. High-thrust XD Linear Motors, optimised optics, and responsive control add up to extraordinarily precise AF performance without compromising the lens’s compact dimensions.
Imagery, power zoom and operation refined for demanding movie applications
Based on feedback from leading creators, Sony specifically designed the FE PZ 16-35mm F4 G to deliver the refined imagery and control they need. It features the latest lens technology to reduce focus breathing as well as focus and axial shift when zooming to ensure the highest quality images are easily captured. Focus, zoom, and aperture operation are also extremely quiet, greatly reducing noise and vibration that can interfere with movie recording.
With a newly designed electronic power zoom system that is XD linear motor driven, the FE PZ 16-35mm F4 G provides advanced control with the response and immediacy of non-powered manual zoom. A zoom lever with variable zoom speed makes it easy to execute super-slow constant-speed. Power zoom minimises camera shake that can occur when operating a zoom ring and when used with compatible camera bodies, users can customise the zoom ring direction to suit shooting conditions. Another fantastic feature is the ability to use buttons and controls on compatible bodies or accessories to remotely control zoom. Furthermore, Linear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually and an aperture ring makes manual aperture control fast, direct, and easy.
Superior Mobility, Control and Reliability makes it ideal for movie shooting
World-class design and technology come together to deliver a compact, lightweight lens that also boasts power zoom for unprecedented focus, zoom and aperture rings – thus making it ideal for mobility and handling. As the world’s lightest1 F4 wide-angle power-zoom lens, the FE PZ 16-35mm F4 G weighs just 353 grams, approx. 30% less than the SEL1635Z and is just 80.5 mm x 88.1mm in size with a filter diameter of φ72mm.
The overall length of the lens remains constant while focusing and zooming for ideal balance and handling. Consistent balance makes this lens an ideal choice for gimbal-mounted movie shooting. The focus ring can be easily controlled with a finger while shooting movies, and the adjacent focus and zoom rings are stepped so they can be easily differentiated and operated by feel while viewing the monitor. More impressive features for the FE PZ 16-35mm F4 G include the Iris Lock Switch that can be engaged to prevent the aperture ring from being accidentally moved between the [A] and F4 – F22 settings and the customisable focus hold button for convenient control. Lastly, the lens has a dust and moisture resistant design as well as a fluorine front element coating to keep it clean and reliable for outdoor use.
Price and Availability
The new FE PZ 16-35mm F4 G lens will be available across all Sony Centers, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores across India from 26th May 2022 onwards.
|Model||Best Buy (in INR)||Availability Date|
|FE PZ 16-35mm F4 G lens||124,990||26th May 2022 onwards.|
Make Your Parties More Rocking with Bluei ROCKER R10 VIVID Bluetooth Soundbar
Bluei announced an update to its wireless speaker soundbar range with the launch of ‘ROCKER- R10 VIVID’. The wireless speaker soundbar is equipped with enhanced audio quality and is designed to support deep and punchy bass. Bluei Rocker R10 is for young audiophiles who just cannot afford to compromise on the sound quality of their party glimmers.
Given its compact design, the Bluei Rocker can be easily connected to your TV or other devices. It has a 10W powerful sound output to plunge you into the fantastical world of music with premium and unparalleled quality of sound. The speaker has 5W surround sound and gives a 3D theater sound effect experience and Vibrate bass. Rocker completely wireless speaker with a frequency range of 10 meters so, keep your music pumping.
Bluei Rocker R10 Bluetooth speaker is built to let you enjoy your favourite jams in all conditions. The Rocker R10 has a battery of 1800 mAh power output which allows your function to go smoothly and unhindered. With Bluetooth 5.0 and an in-built microphone, this speaker comes with the latest and advanced technology for all-around quality performance. The soundbar offers support of FM, TF Card, LED lights, and connectivity through Bluetooth 5.0 as well. The Bluei Rocker speakers come with a built-in microphone to receive calls.
Akhilesh Chopra, Sales & Technology Director of Bluei, while announcing the launch said, “Bluei is committed to develop and offer the best in design, durable, and sophisticated products to Indian consumers at a very affordable price. We are confident that the product will strike the right chord with Indian users. Be it for travel, office, or house parties, it is engineered impeccably to give the finest possible user experience designed for all-purpose. Our motive is to catering every age group and every user this is the reason we sell our product at a budget price”
Rocker R10 VIVID at Rs. 1799 and available in black colour.
POCO F4 5G Smartphone Launched with Powerful Processor￼
POCO announced the next phone in the F series, with the launch of POCO F4 5G. Marking its global debut, POCO F4 5G offers all the strengths of a flagship smartphone with sustained peak performance. Powered by the Snapdragon® 870 processor, LPDDR5 RAM, UFS 3.1 Storage and with features such as Dolby Vision™, Dolby Atmos® and OIS, the POCO F4 5G is engineered to surpass all expectations.
Commenting on the launch, Himanshu Tandon, Country Head, POCO India, said, “We at POCO, have been working towards offering an unbelievably fluid and powerful experience like no other. On the back of a strong product proposition, featuring Snapdragon® 870 processor, E4 AMOLED flagship display with Dolby Vision™and Dolby Atmos® OIS, POCO F4 5G changes the de facto expectations in this segment. We truly believe that POCO F4 5G is truly everything you need.”
Extremely Powerful with All the Strengths
POCO F4 5G is equipped with the Snapdragon® 870 flagship chipset built on a 7nm processor with 5G support. POCO F4 5G’s processing power offers shortened app loading times, supporting graphic intensive games and smooth scrolling experience on web pages and apps. High-level performance is sustained with its 3,112mm² super big vapor chamber and 7 layer heat dissipation structure by upgrading to LiquidCool Technology 2.0. POCO F4 5G’s flagship-level LPDDR5 RAM and UFS 3.1 ROM enable faster data access, great for multitasking between demanding applications.
Flagship 120Hz E4 AMOLED Display for entertainment on the go
Flaunting a POCO OG design, POCO F4 5G comes with superior ergonomics and a premium glass design. POCO F4 5G is the thinnest model in the POCO lineup to date with 7.7mm thickness. The device boasts of a 6.67″ E4 AMOLED screen and an ultra-tiny 2.76mm DotDisplay, one of the tiniest in the price segment. The flagship-level display features adaptive 120Hz refresh rate and up to 360 Hz touch sampling rate for lower response latency. With screen peak brightness of 1,300 nits, & 5,000,000:1 contrast ratio POCO F4 5G ensures every moment is displayed at its ideal values for detail and contrast.
Further, with the support for Dolby Vision™, it adds to the rich experience by delivering better colour depth and higher brightness of the content. Overall, the immersive user experience and high-performance functionality make it the most cost-effective device in terms of offering across-the-board strength in the flagship segment.
The Creator’s Suite you need!
POCO F4 5G’s triple rear camera setup features the first-ever addition of optical image stabilization (OIS) on a POCO, on the device’s 64 MP main camera. This delivers clear and sharp photos even in low light, for near-perfect digital replicas of the moments captured, in addition to steady and stable videos. Accompanying the 64MP main camera is an 8MP ultra-wide sensor with 119 degree FOV and 2MP macro camera. Together, this triple array captures even the finest details. POCO F4 5G has a 20MP snapper at the front capturing detailed and vivid selfies.
POCO F4 5G supports 4K recording at 60FPS. Setup comes with tons of fun and convenient features, including Vlog Mode, Night Mode, Panorama, Long exposure, Time lapse, Slow motion. Amongst the many firsts, POCO F4 5G also introduces a collection of various software-driven movie effects such as Magic zoom, slow shutter, time freeze for a seamless content creation experience for users.
The long-lasting battery you need
POCO F4 5G comes with a 4,500mAh (typ) battery and 67W Sonic charging, taking only 37 minutes to charge up to 100%(* under standard test conditions). With a fully charged battery, it offers strength in duration with up to 11 hours of gaming, 21 hours of video playback and 134 hours of music playback. The device utilizes Middle Middle Tab (MMT) technology, a method of fast charging that circuits electric currents into two split directions for improved charging speed and stability, sustaining highest level performance stretched over longer periods of time.
Network and Connectivity
Driving on POCO’s philosophy of ‘technology that matters’, POCO F4 5G is a future-focused smartphone with a support of 10 5G bands, WiFi 6, and NavIC support. The device also supports Bluetooth 5.2 and NFC offering faster connectivity at all levels.
POCO F4 5G also comes with an IR blaster and is IP53 protected making the device splash and dust resistant.
POCO F4 5G will be available in two stellar colors – Nebula Green and Night Black and in three storage variants: 6GB+128GB at INR 27,999, 8GB+128GB at INR 29,999, and 12GB+256GB at INR 33,999. As part of first sale day offers, consumers can get an instant discount of INR 1,000 and SBI card holders get a discount of INR 3,000 making the effective prices: 6GB+128GB at INR 23,999, 8GB+128GB at INR 25,999, and 12GB+256GB at INR 29,999.
The smartphone will be available via Flipkart starting June 27 at 12 Noon. Also, as part of the launch offer, consumers will get 2 months’ YouTube Premium subscription free on POCO F4 5G. Further, applicable to first sale, POCO F4 5G buyers will get 1 year of free subscription of Disney+ Hotstar VIP Pack.
Looking for a Tablet for Your Child? Here are Best 5 Options
The world has gone online and so have schools. Tablets have never played a more important role. The best tablets keep your kids entertained, engaged and educated – and can prove to be a great help for students. They can utilize it to prepare notes, research materials, read notes and watch videos.
If you too are a student or have a kid at home, you can trust some of these tablets that will help them in their online studies and also keep them entertained. So, if you are looking for a tablet for your child, then here are some of the best options.
realme Pad Mini Blue (WIFI 3GB+32GB)
Kids can experience the entire day’s amusement thanks to the long battery duration of this easy to hold and operate tablet. Watch endless learning videos, documentaries, mess around, learn on the web with realme Pad mini. This tablet is equipped with a long-lasting 6400 mAh battery and an 18W Quick charging capability feature that will keep the battery woes away. Moreover, it comes with a stunning 22.09 cm (8.7) LCD screen so that kids can get clear and vibrant visuals on the device. Through Wi-Fi and LTE connection, kids can use the realme Pad Mini to stay connected and on top of their school work. Children can also have fun with an 8 MP wide-angle rear camera and 5 front MP lens to capture their special moments.
Price – INR 10,999
Lenovo tab M10 FHD PLUS
If you’re searching for a reasonable tablet for your child with a pointer pen then you can opt for the Lenovo Tab M10 second Gen . The tablet additionally has an enormous 10.3-inch Full HD+ display, and it runs on Android 9 Pie and comes with Lenovo Active Pen 2. Kids can have fun and explore their artistic side with the pen. It is controlled by the MediaTek Helio P22T processor combined with 4GB of RAM and 128GB of internal storage. For extra space kids can extend the capacity up to 1TB through a microSD card and have more storage for their documents. There’s a 8 megapixel essential camera and a 5-megapixel auxiliary camera on the Lenovo Tab M10.
Price – INR 13,999
Samsung Galaxy Tab A7 lite
Kids can enjoy multitasking on a wide 22.05cm (8.7″) display. The comfortably compact form factor helps keep children’s hands from getting tired, even when multitasking, kids can easily navigate the tablet with one hand. A gesture-based menu allows them to do things like go Back, see your Recent apps, and return to the Home menu all with a swipe of the thumb so it is super easy and convenient to use . With dozens of functions, Galaxy Tab A7 Lite puts convenience at your kids fingertips. It comes with 32GB storage built in for all the hi-resolution videos, notes, documents, and files. Kids can then expand it with a microSD card for even more storage — up to 1TB.
Price – INR 10,999
Panasonic Tab 8 HD
The Panasonic Tab 8 HD has an 8-inch display giving it a compact form factor when compared to 10-inch tablets making it more comfortable for kids. The display has a 1280×800 pixel resolution and the tablet also comes with an 8MP rear camera along with a 5MP front camera. It has 32GB built-in storage expandable by an additional 256GB via a microSD card. The device also comes with a 5100mAh battery which allows your child to use the tab for a plethora of activities from entertainment to studies without the battery draining fast . It runs on Android 9 out of the box and also supports FM radio.
Price – INR 9,499
Acer one 10 tab
The Acer One 10 is a handy tablet that comes with a clean and simple design that would impress any growing child. Powered by a powerful quad-core processor and a 4GB of RAM, this tablet is ideal for kids multitasking. It also comes equipped with an 8 MP primary camera and 5 MP front shooter that help you create memories by capturing your kids special moments . To further enhance children’s experience, the gadget has a 10.1-inch (25.65-centimeter) touchscreen and runs the Android v9.0 (Pie) operating system, which allows kids to swiftly load study apps and games.
Price – INR 13,690.00
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