Panasonic Unveils LUMIX S9: A Stylish, Compact Full-Frame Mirrorless Camera

Panasonic Unveils LUMIX S9: A Stylish, Compact Full-Frame Mirrorless Camera

Panasonic Life Solutions India launched the LUMIX S9, the smallest and lightest full-frame mirrorless camera in the LUMIX S Series line-up for the Indian market. The approx. 24.2-megapixel full-frame CMOS sensor, similar to the flagship LUMIX S5II, and the latest engine captures rich details with natural tones. Equipped with PDAF (Phase Detection Auto-Focus) for excellent subject tracking and Active I.S. (Image Stabilization) for reducing handheld blurring, this camera empowers content creators to shoot confidently in any situation.

Available in four color choices - Jet Black, Crimson Red, Dark Olive, and Night Blue, the LUMIX S9 is a stylish companion for content creators. Starting at INR 1,49,990 for the S9 body and INR 1,79,990 for the S9 kit with LUMIX S9 body & 20-60mm lens, it will be available at LUMIX Lounges, dealers across India, and Panasonic’s D2C site.

Speaking at the launch, Mr. Manish Sharma, Chairman, Panasonic Life Solutions India and South Asia, said “At Panasonic, we are committed to delivering exceptional value for our customers and are proactively thinking of what our customers need. It is evident that India's content creator ecosystem is rapidly expanding, driving significant growth in the camera market. LUMIX S9 is designed to meet the evolving needs of modern creators, offering a compact and lightweight design without compromising on performance. We are seeing a great response to our products in the Indian market. In the full-frame category, we have grown by 50% last year in India and with this new launch, Panasonic is well-positioned to capture this dynamic space. LUMIX S9 is an interesting product with new age features, that the photographer in me is excited to get my hands on.”

Additionally, Mr. Toshiyuki Tsumura, Director of Imaging Solutions Business Division, Panasonic Entertainment & Communication Co., Ltd. commented, “Our aim is to ‘Create new excitement with Creators, transcend the boundaries of stills and video’. Under the tagline of Motion.Picture.Perfect, LUMIX aims to become an essential partner for creators who never lose their passion for inspiring and expressing themselves through photography and videography. And we are always open to hearing the voice of creators to improve our offerings. India is an exciting market full of opportunities to engage with the ever-growing tribe of content creators. LUMIX S9 along with LUMIX Lab App is a perfect solution for the content creators on the go.”

Commenting on the launch, Mr. Fumiyasu Fujimori, Managing Director, Panasonic Marketing India, Panasonic Life Solutions India said, “We believe that with the launch of LUMIX S9, we are revolutionizing the way content creators capture and share their stories. At Panasonic, we are committed to pushing the boundaries of technology to deliver products that not only meet but exceed the expectations of our customers. The LUMIX S9 and the LUMIX Lab App are a testament to this commitment for YouTubers, content creators, and run-and-go shooters. This camera provides professional image quality, mobility and ease of use, phase hybrid AF, superior video qualities with versatile performance. All filled in a camera with a user-friendly design.”

Mr. Hardeep Singh Sarna, Business Chief, Imaging Business Group, Panasonic Life Solutions India said, "We at Panasonic aim to offer enjoyable shooting experience to creators with the LUMIX S9, making the journey from capturing the moment to sharing with the world seamless and intuitive. The new LUMIX S9 empowers creators with the REAL TIME LUT function, allowing for a range of popular, classic, or bespoke color styles/ filters directly in-camera via a dedicated LUT button. It also offers a free-angle rear screen for flexible shooting from various angles. Not only are we launching the S9 camera, but also the new LUMIX Lab app for iOS and Android smartphones, which enables editing on the go.

He further added, “The speed of transferring data from the camera to the smartphone has also been improved with the new app. This further enhances creativity, enabling users to develop unique LUT color files on their smartphones, facilitating original and shareable content without the need for post-production editing on a computer Additionally, we are introducing a new recording format - MP4 Lite. Shooting Open Gate in 4:2:0 10 bit in 30p/25p, creators can capture high-quality video capture optimized for smartphones, making it easy to resize for social media. The LUMIX S9 signifies our commitment to supporting the creative community with cutting-edge technology and user-friendly features on the go.”

The LUMIX S9 features a compact and lightweight design, weighing approximately 403g (0.89 lb), making it the first of its kind in the LUMIX S Series to combine portability with high image quality. It boasts an approx. 24.2-megapixel full-frame CMOS sensor and the latest engine for powerful imaging performance. Enhanced real-time recognition AF with PDAF ensures precise subject tracking while industry-leading image stabilization technology, including 5-axis Dual I.S.2: 6.5 stops / Body I.S.: 5 stops and Active I.S., compensates for camera shake, even when shooting on the move. With perspective distortion correction and High mode in the E-Stabilization (Video) function, it is now possible to achieve even more stable footage when shooting on the move. 

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