JBL India unveils its 360-degree marketing campaign — “Sound of Celebrations”, an anthem celebrating regional soundscapes, alongside a powerful new product lineup including JBL PartyBox Encore 2, PartyBox Encore Essential 2, PartyBox 520, Charge 6, Flip 7, and JBL Bar 1300, blending sound, emotion, and innovation across retail, digital, and cultural touchpoints.
Digital Marketing Campaign- Sound of Celebrations
This festive season, JBL India has released the Sound of Celebrations anthem, a digital campaign that captures the various sonic signatures of India's festivals. From the pulsating dhol of Ganesh Chaturthi and the rhythmic dhak of Durga Puja to the vibrant chenda of Onam, the anthem celebrates how each region's soundscape contributes to the spirit of unity.
The track, produced by the acclaimed Sez on the Beat, features a line-up of artists from across the country—MC Couper (Kerala/Onam), MC Gawthi (Maharashtra/Ganesh Chaturthi), Sanjeeta Bhattacharya (West Bengal/Pujo), and Shreya Jain.
New Product Launches Across Festival Season
To make this festive season even more special, JBL is bringing new energy to its portfolio with the release of JBL PartyBox Encore 2, PartyBox Encore Essential 2, and PartyBox 520, which are designed for music fans and partygoers who want powerful sound, portability, and immersive lighting effects. Going ahead in September, the JBL Charge 6, and Flip 7 compact audio speakers will make their debut among wireless speaker enthusiasts. On the home entertainment front, JBL is also set to launch the new JBL Bar 1300, which brings cinematic surround sound to living rooms just in time for family gatherings
Offers and Discounts
JBL is partnering with quick-commerce and e-commerce platforms to provide faster access. Also, offline buyers can avail festive offers, including up to ₹8,000 cashback and no-cost EMI options with leading banks for select products.
Store Activations Across Maharashtra and Kerala
To stay closer to its customers, JBL has implemented regional editions of its “Sound of Celebrations” campaign, bringing festive cheer to key markets across India. In Kerala, over 600 stores have been adorned with vibrant festive-themed branding, complemented by more than 50 outdoor sites and a fully wrapped Kochi Metro showcasing JBL’s signature celebration theme.
In Maharashtra, JBL has activated over 1,000 stores, 32 OOH sites, and immersive metro branding across Mumbai, Pune, Nagpur, and Nashik—blending the state’s rich festive culture with JBL’s iconic sound experience. As the festive season unfolds, JBL is set to amplify its presence in other regions, aligning with major celebrations like Durga Pujo, Navratri, and Diwali.
Amplifying Presence at India’s Busiest Airports
JBL is also increasing its presence in India's busiest airports. At Delhi T3 more than 110 charging stations with JBL branding are operational in both domestic and international terminals. JBL is featured on vibrant rotating LED screens at Bangalore Airport, with Hyderabad, Chennai, and Kolkata airports following suit, ensuring that the brand reaches millions of festive travelers.
"JBL has always been more than just audio—it's a part of how India celebrates," Yogesh Nambiar, Director, Integrated Marketing, HARMAN India stated. "This festive season, whether it's at-home gatherings, road trips, or cultural celebrations, our goal is to be present at every touchpoint with products and experiences that blend sound, culture, and emotion.”
He further added, “JBL plans to make this festive season louder, brighter, and more memorable than ever by combining a new portfolio, increased retail access, and a campaign that celebrates the spirit of Onam, Ganesh Chaturthi, Durga Puja, and Diwali.”
JBL's campaign, “First Doesn’t Follow”, unveiled in July, represents a creative shift from product-focused to emotion-driven storytelling. Celebrating the role of music in life’s significant “firsts,” the campaign continues through the festive season, adding depth and emotion to JBL’s broader festive playbook.
