Over the last ten years, Hyperice has worked tirelessly to push the boundaries of innovation to help better serve athletes everywhere. Today, the company announced a new stage of global growth as the company evolves into a holistic high-performance wellness brand.
The multi-prong transformation, led by Hyperice's recent acquisition of mental wellness company Core, its third acquisition in the last 18 months, is accompanied by a new brand identity and global brand campaign, and anchored by a suite of new products and industry-first technologies.
1. Do What You Love. More.
2. Erling Haaland with Hyperice X
3. Patrick Mahomes with Hypervolt 2 Pro
4. Ja Morant with Hypervolt 2 Pro
5. Robin Arzón with Hypervolt 2
6. Naomi Osaka with Vyper 3
"Our company DNA is rooted in serving elite athletes, and we will continue to do so as we enter this next stage, but as our footprint has grown over the past decade, it is imperative for us to ensure the benefits of our products are accessible to help everyone be the best version of themselves," said Jim Huether, CEO of Hyperice. "Hyperice's suite of products have the power to unlock the potential within everyone. We are now able to offer unmatched innovation in performance technologies paired with a unique mental wellness offering with Core that delivers an unparalleled experience to all types of athletes in support of both their physical and mental wellness."
The Core acquisition, and the creation of a Mind Technology Division, highlight Hyperice's commitment to mental wellness as a critical pillar to overall health, performance, recovery, and self-care. The investment in Core allows Hyperice to provide a holistic approach to wellness for both the mind and body.
Kansas City Chiefs quarterback and Hyperice athlete-investor Patrick Mahomes added: "Hyperice has helped me perform at my best on and off the field throughout my career. Their shift to focus on both the mind and body will further ensure that athletes of all levels around the world will have the tools they need to excel."
Global Availability
The refreshed Hypervolt and Vyper products will begin rolling out globally in late 2021, while Hyperice X and Core will launch globally in 2022.
India Availability
The existing range of Hyperice products in India is available on Croma.
