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Fitbit Luxe Fitness and Wellness Tracker Launched



Fitbit announced Fitbit Luxe™, a fashion-forward fitness and wellness tracker designed to help you take a more holistic approach to your health and wellness. Luxe offers the motivation and support you need to stay healthy in today’s world with everything from stress management tools to automatic activity and sleep tracking – all in an effortlessly chic bracelet design. Luxe also gives you insights into your wellbeing through the Health Metrics dashboard in the Fitbit app to help you identify changes which could be caused by increased stress or fatigue. With Luxe, you’ll get six-months of Fitbit Premium for added support and deeper analysis of your data. Luxe is a beautiful, sleek tracker with a color touchscreen and up to five days of battery life. It can be paired with a wide range of stylish accessories including a modern luxury bracelet from gorjana. Luxe will be available worldwide starting this spring. 

“Over the past year, we’ve had to think differently about our health – from keeping an eye out for possible COVID-19 symptoms to managing the ongoing stress and anxiety of today’s world. Even though we are starting to see positive changes, it has never been more important to manage your holistic health,” said James Park, VP, GM and Co-Founder of Fitbit. “That’s why we’ve been resolute in introducing products to support you in staying mentally well and physically active. We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with advanced features – some that were previously only available with our smartwatches – making these tools accessible to even more people around the globe.”

Understand and manage your stress for your overall wellbeing

After the pandemic began, a survey found that 50 percent of people felt the physical and mental effects of stress. With Luxe, Fitbit is making its relevant stress management tools available to millions more users around the globe by bringing them to trackers for the first time. Now available with Luxe and all available heart-rate enabled devices, Fitbit’s Stress Management Score provides a daily assessment of your body’s ability to handle stress based on your activity levels, sleep and heart rate. 

As a Fitbit Premium member, you get a detailed breakdown of your Stress Management Score including information on your exertion, sleep patterns and responsiveness. Premium members also have access to a range of workouts and nearly 200 mindfulness sessions from popular brands like Aaptiv, Aura, Breethe and Ten Percent Happier to manage stress. This includes Deepak Chopra’s Mindful Method, an exclusive wellness collection created for Premium with more than 30 sessions to make a mindfulness practice more accessible. Fitbit is introducing four new sessions to Mindful Method, focused on bringing the power of mindful awareness to many real-life situations.

“I share Fitbit’s belief that mindfulness and mental wellbeing are an important part of our holistic health, and by better managing your emotional wellbeing, it can help make a positive lasting impact on your overall health, including better sleep, improved mood and more meaningful personal relationships,” said Deepak Chopra, M.D., Pioneer of Integrative Medicine, and Founder of The Chopra Foundation and Chopra Global. “For example, I regularly see my heart rate lower after doing a meditation session and over time, my heart rate variability trends have improved. Mindful Method makes a regular mindfulness practice easy and accessible – no matter whether you are learning how to begin or are interested in taking your mindfulness practice to the next level.”

Insightful tools to understand and manage your health and wellness

Luxe gives you access to Fitbit’s wide range of health and wellness features to support a holistic approach to healthy living. Get insights into your wellbeing in the Fitbit app with the Health Metrics dashboard which tracks your breathing rate, heart rate variability (HRV), resting heart rate (RHR), skin temperature variation and coming soon, oxygen saturation (SpO2). For example, by looking at your weekly HRV and RHR, you may be able to see when there is a sudden change, which could be a sign of stress, fatigue or a cold. Plus, Premium lets you track your monthly trends and personal ranges, highlighting when one of your metrics is out of range.

With a light, slim form factor, Luxe is designed for maximum comfort, making it easy to wear nightly to manage your sleep. Sleep Score helps you better understand your sleep quality, and bedtime reminders can help you establish a more consistent sleep routine. Premium members can view deeper sleep analytics, and some will see feature tests as Fitbit works to expand its future offerings to give even more personalized guidance based on your sleep patterns.

Additional health tools include food, hydration and weight logging, and menstrual health tracking. Premium members have access to more than 60 new pieces of nutrition content including curated healthy recipes from Fitbit and Eating Well magazine. The new blood glucose logging feature in the Fitbit app allows you to track your blood glucose levels to see how they change throughout the day.

Stay motivated to reach your fitness goals

Physical activity is a key component of overall health, but for most people, COVID-19 changed exercise routines. With 24/7 heart rate tracking that powers many of Fitbit’s health, wellness and fitness tools, you can track your daily heart rate in real-time to better measure your calorie burn. You can also choose from 20 different on-wrist exercise modes including golf, pilates, spinning or tennis and for those who prefer running, biking or hiking outside, you can use connected GPS from your phone to see real-time pace and distance. With Premium, access more than 200 guided audio and video workouts from certified personal trainers and popular brands like Aaptiv, barre3, Daily Burn, obé and POPSUGAR.

Use Active Zone Minutes, a personalized standard for tracking activity beyond steps that measures your time spent in each heart rate zone, to gauge when to push harder or scale back, and it helps you reach the weekly recommended goal of 150 Active Zone Minutes to help improve your health. Reminders to Move will help encourage you to stay active and reduce sedentary time, and you can access challenges and games with Premium to make reaching your goals more fun.

Stay connected throughout your daily routine

In addition to all the health and fitness features, Luxe has key convenience and smart features like alarms, a stopwatch and timers to help you manage your day, all with up to five days of battery life. Stay connected and up-to-date with customizable call, text and smartphone notifications, and set bedtime reminders or use do not disturb when it’s time to focus. Luxe’s broad compatibility with Android and iOS phones, plus Google Fast Pair, makes it easy to get moving while staying connected.

An elegant wearable that feels at home on your wrist

Luxe’s breakthrough design has a soft, gentle shape inspired by the human body that sits lightly on your wrist with a jewellery-like look and feel. Fitbit applied a modern take on traditional jewellery-making techniques using an innovative design process called metal injection molding to create Luxe’s stainless steel case, providing the warmth expected of handcrafted jewellery, all while delivering a level of precision needed to enable its advanced sensor technology. The result is one of Fitbit’s most fashionable and comfortable devices yet, designed for a diverse range of wrist sizes for 24/7 wear. To produce the high polish synonymous with jewellery, Fitbit used a metal vaporizing technique on the soft gold and platinum finishes to provide a truly premium look and feel.

Fitbit partnered with Laguna Beach-based jewellery brand gorjana to further elevate Luxe’s style. The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewellery with the Parker Link Bracelet in soft gold stainless steel, and a swimproof classic silicone peony band. Choose from a wide-range of fashionable and versatile Fitbit accessories, including comfortable classic silicone, woven, or the gorjana Parker Link Bracelet in soft gold stainless steel.

With a sleek buttonless design, Luxe is Fitbit’s thinnest touchscreen tracker to-date, with a variety of vibrant new clock faces on the first Fitbit tracker with a color screen. Luxe’s intuitive swipe and tap functionality gives you easy access to your daily stats, notifications, and core health and fitness features.

Pricing, availability, and virtual try-on for style

Luxe will be available in India soon at and major retailers, with worldwide availability this spring. Luxe retails for ₹10,999 (INR) with six-months of Fitbit Premium free trial. Following the six-month period, Premium is available for INR 99 per month or INR 999 per year in 18 languages in 175 countries. 

The gorjana for Fitbit Luxe Special Edition retails for ₹17,999 (INR), and will be available in India soon, with worldwide availability this spring.


HyperX Launches New Dynamic QuadCast S Microphone



HyperX expanded its standalone microphone line with the HyperX Quadcast S. Certified by TeamSpeak and Discord, the HyperX Quadcast S works well on top streaming platforms like XSplit, OBS Studio, and Streamlabs OBS and promises to deliver a quality sound when connected to Mac, PC, PS4 or PS5.

The all-new QuadCast S is a USB microphone featuring radiant RGB lighting effects, which can be customized with HyperX NGENUITY software to add flair and style to any setup. It comes equipped with a built-in anti-vibration shock mount that uses elastic rope suspension to isolate the mic and suppress the sound of bumps and accidental rumbles. HyperX Quadcast S also has a tap-to-mute sensor with an LED status indicator, which ensures clear and consistent sound during streams and video conference calls.

With four polar patterns in Quadcast S (bidirectional, stereo, cardioid, and omnidirectional), users can optimise the broadcast setup of their choice and regulate the mic sensitivity with the help of a dial at the bottom of the microphone. The gadget also comes with a built-in headphone jack, a versatile mount adapter fitting both 3/8-inch and 5/8-inch thread sizes, and an internal pop filter to smooth out the plosive noises for a clear speech.

Speaking on the momentous occasion, HyperX, said, “HyperX Quadcast S will be a perfect choice for those podcasters and streamers who require a USB condenser mic that looks great and comes with the best quality sound in the market. Loaded with best-in-class features, HyperX Quadcast S promises to top the charts for its performance, style, and reliability”.

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RAEGR Launches ‘MagFix MM60’ Wire Manager Cable Organizer Dock



RAEGR launches MagFix MM60, a Wire Manager Cable Organizer Dock for Apple iPhone 12 series Mag-Safe Chargers and Raegr MagFix M920 Charger. The MagFix MM60 helps keep your desk neat from cable mess while ensuring long life and stable performance when wirelessly charging your iPhone 12.  

Ajesh George, MD, RAEGR commented on the new product, “The RAEGR MagFix MM60 is an elegant desktop accessory for all Apple iPhone 12 users which helps prolong the life and efficiency of its original wireless-charging MagSafe charger and cable while also helping organize your desk. Also the wire manager  makes it super convenient to carry around.The MM60 is made using high-quality materials and converts the Apple original MagSafe charger and RAEGR’s MagFix M920 MagSafe charger into a desktop charging pad with silicone protection for longer periods.”

The RAEGR MagFix MM60 is a simple and elegant, yet robust Wire Manager Cable Organizer Dock for MagSafe chargers. It doubles up as a Cable Manager, Dock Holder and Organizer for the Apple iPhone 12 Series’ MagSafe chargers and is also compatible with RAEGR’s MagFix M920 MagSafe charger. 

The RAEGR MagFix MM60 built using a high-quality silicone material that helps protect your original MagSafe chargers for prolonged use. It helps enclose the original Apple MagSafe charger (not included) and converts it into a desktop charging pad. Since the magnets in the MagSafe charger/connector are very powerful, it becomes difficult to lift the iPhone 12 away as it strongly attaches itself to the phone. The MM60 helps easily separate the phone from the charger by simply prying it with a finger. 

Additionally, the RAEGR MagFix MM60’s silicone enclosure also helps as a cable manager/organizer, while offering additional grip when kept on a desk. Simply insert the MagSafe charging cable inside the silicone housing and wrap the extra cable around the edges to shorten it as much as needed. This helps avoid cable mess and knots and enhances the life of the cables by preventing tangles and tension. Also arrying around the Magsafe chargers is super convenient without the cable mess.

The RAEGR MagFix MM60 weighs just 36 grams, making it very lightweight and highly portable so that you can carry it around wherever you go. Lastly, the silicone housing is highly durable and washable so you can keep it clean whenever you need it. Simply detach the MagSafe charger and wash the MM60 with mild soap and water to make it look new once again.

The RAEGR MagFix MM60 will be available on and for a price of Rs 799 with a standard industrial warranty of 1 year. 

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PremiumAV Brings New Range of Friwol Webcam



Friwol India announced the launch of its range of webcams for video call and game streaming. These webcams are plug-and-play USB webcam that records at high quality and are specially crafted understanding the different pain points of today’s broadcasters, YouTubers, content creators as well as residential users, who demand high quality video recordings.

Mr. Sanjay Garg, CEO at PremiumAV said, “In today’s world, people are increasingly relying on video calling to maintain far flung connections. Even Companies and schools are adopting teleworking, remote classes, and live streaming to prevent a large number of people from gathering at a specific location. These webcams ensure sharp and high quality images without interruption and offer breathtaking quality, allowing friends and loved ones to see and hear the real you. Friwol’s video and audio products are used in a variety of ways and serve as a kind of quarantine tool”.

Friwol webcams deliver amazingly crisp and clear HD video capturing with faster, smoother and continuous transmission on all PCs and laptops. These devices have an easily adjustable body for both table and LED screen and the built-in microphone offers better frequency response and sensitivity. The Friwol webcams come with built-in microphones and a flexible swivel design. A well-thought privacy shutter provides users with a peace of mind against potential prying eyes of hackers; the flexible mounting clip with rubber pads enables the camera to be mounted firmly either on top of the monitor or on a tripod. These webcams perfectly work with 3rd party conference software, like Microsoft Teams, Google Meet, and Zoom.

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