Casio India, a subsidiary of Japan based Casio Computer Co. Ltd., has announced the launch of its latest locally manufactured watch lineup in India, with a focused expansion of its women’s watch portfolio. The launch builds on Casio’s ongoing efforts to strengthen its presence in the Indian market through sharper portfolio planning and products designed with local consumer preferences in mind.
The new lineup comprises 28 curated watch models, including 23 women’s watches and 5 men’s watches, reinforcing Casio’s strategic emphasis on women’s watches as a key area of growth. The collection is designed to address the growing demand for contemporary, versatile timepieces that align with modern lifestyles, while delivering the quality, precision, and reliability Casio is globally known for.
The women’s range features a wide selection of designs, including metal bracelets, leather straps, and dual tone finishes such as Gold/Silver and Rose Gold/Silver. It also marks the introduction of embellished designs within Casio’s women’s portfolio, adding a refined design dimension while maintaining everyday wearability. The styles are suited for festive occasions, professional settings, and daily use.
Commenting on the launch, Takuto Kimura, Managing Director, Casio India, said, “India continues to be a key growth market for Casio. With this new locally manufactured lineup, we are deepening our focus on women consumers, offering watches that combine contemporary design sensibilities with everyday functionality to reflect evolving lifestyles and preferences. By broadening our women’s offering, we are delivering greater choice, stronger emotional connect, and everyday versatility, reinforcing Casio’s commitment to empowering women with timepieces that are as confident and multifaceted as they are.”
Manufactured in India, the new models support improved availability and faster responsiveness to market demand, while maintaining Casio’s global quality standards. The collection will be supported by focused initiatives during the upcoming festive season.
