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ASUS Unveils New GeForce RTX 3090 Ti Graphics Cards 

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ASUS announced the ROG Strix LC GeForce RTX™ 3090 Ti and TUF Gaming GeForce RTX 3090 Ti graphics cards, arriving in Standard and OC editions. 

Designed for the most demanding gamers, content creators and data scientists, the NVIDIA® GeForce RTX 3090 Ti features a record-breaking 10,752 CUDA cores, and boasts 78 RT-TFLOPs, 40 Shader-TFLOPs and 320 Tensor-TFLOPs of power. And It’s packed with 24 GB of the fastest 21 Gbps GDDR6X memory, providing 1 TB/s of memory bandwidth.

Both ASUS cards leverage a variety of upgrades and exclusive features to get the most from this boundary-breaking GPU.

Liquid-cooled excellence with the ROG Strix LC GeForce RTX 3090 Ti

The ROG Strix LC GeForce RTX 3090 Ti glides in with a closed-loop liquid cooling system that keeps temperatures and noise levels under tight control. It starts with a custom-designed cold plate that extends over the GPU die and the onboard GDDR6X memory. This assures premium cooling for the components most responsible for raw performance. Then, 560 mm tubing gives users flexible options for installing the radiator, even in larger cases or builds that also feature an AIO CPU cooler. The 240 mm radiator is cooled by a pair of 120 mm ARGB fans tuned to move large quantities of cooling air at high static pressure. A blower-style fan and a low-profile heatsink under the shroud expel the heat produced by the power delivery components, all in a slim 2.6-slot design.

A suite of features makes this graphics card easy to install and set up for long-term performance. Power-sensing circuitry gives users a heads-up through a static LED light if they’ve neglected to connect the card to their PSU through its 1×16-pin power connector. That same light will pulse if the graphics card is receiving insufficient wattage. Two FanConnect II headers allow users to connect case fans to the graphics card to increase airflow when the GPU is under load. A dual-mode BIOS switch offers a choice between the highest cooling performance and clocks, or quieter operation and a mild step back in performance. Finally, 0 dB tech allows the graphics card to automatically drop into silent running mode at idle and light loads.

The ROG Strix LC GeForce RTX 3090 Ti graphics card is ready-made for a showcase build. Angular text and parallel lines adorn the card’s shroud. Addressable RGB LEDs on the shroud, bridge and radiator fans case a vivid glow across the interior of a build, and users can easily coordinate lighting effects with the rest of their Aura-compatible gear using Aura Sync.

The TUF Gaming GeForce RTX 3090 Ti stretches its wings

A new thermal solution sets up the TUF Gaming GeForce RTX 3090 Ti for air-cooled supremacy. For DIYers looking for rock-solid reliability and impressive performance in a straightforward, no-nonsense design. 

It starts with an angular, matte black metallic shroud with rugged industrial design cues. This covers a massive 3.2-slot heatsink that is ready to keep GPU, VRAM, and power delivery circuity chilly, even under demanding loads.

A trio of Axial-tech fans push plenty of air through the high-surface-area heatsink. ASUS has increased the width of each fan to 1.5 cm to increase static pressure, and all three fans have a half-width barrier ring that focuses air right where it is needed. The central fan rotates clockwise, while the two on the flanks spin counterclockwise to reduce turbulence. This proven design allows higher RPM and more air movement through the heatsink without a corresponding increase in acoustic footprint. A dedicated memory heatsink keeps the massive complement of GDDR6X memory cool for reliably swift performance, and a 0dB fan-stop mode allows the card to maintain silent running under light loads or at idle. The full-length backplate shows off plenty of TUF Gaming graphics, and a large cut-out ahead of the PCB provides another route for hot air to exit the heatsink.

The TUF Gaming GeForce RTX 3090 Ti graphics card also features many enthusiast-friendly touches that level up the capabilities of a build. Auto-Extreme assembly technology, used across the ASUS lineup, precisely places and solders components without human intervention to boost reliability and build quality. A 144-hour testing regime and military-grade capacitors ensure out-of-the-box reliability and a long service life. And users will be able to personalize their TUF Gaming card to match the rest of their system using the onboard Aura RGB LEDs, as well.

Pair with an ROG Thor II or ROG Strix PSU

As part of their formula for establishing a new tier of performance, these GeForce RTX 3090 Ti graphics cards draw more power than their predecessors. To get the most out of them, ASUS recommends a power supply with 1,000 watts of capacity or more, depending on the specs of the rest of the user’s system. The ROG Strix and ROG Thor families of PSUs are already prepared to handle the demands of these cards, thanks to their premium components, massive internal heatsinks and ASUS-exclusive Axial-tech fan design.

For those who dare to demand the best

Progress marches onward. The GeForce RTX 3090 Ti shatters all boundaries as the newly crowned fastest graphics GPU in NVIDIA’s game-changing GeForce RTX 30-series lineup. Secure a ROG Strix LC GeForce RTX 3090 Ti or TUF Gaming GeForce RTX 3090 Ti graphics card to elevate a PC DIY build to the next level. 

Availability

ASUS ROG Strix LC and ASUS TUF Gaming GeForce RTX 3090 Ti graphics cards will be available in India from April 2022.

Gadgets

Fitbit Sense 2, Versa 4, Inspire 3 Now Available in India

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Fitbit has announced India availability of the next generation of Fitbit wearables that combine Fitbit’s health and wellness tools with the smarts of Google — Inspire 3, Versa 4 and Sense 2. Available across select partners (offline and online), these devices are even thinner and more comfortable, so you can wear them all day and night, and you don’t have to charge them every day.

Whether you’re focused on improving your mental health, gearing up to run a marathon, or starting a new health and wellness routine, you have a range of easy-to-use devices to choose from. By giving you information about your body that otherwise wouldn’t be top of mind — like your resting heart rate, oxygen saturation (SpO2), sleep trends and body’s responses to stressors — you can better understand how to manage your holistic health. Here’s a look at how each device can fit your needs:

Inspire 3 is a fun, easy-to-use tracker that helps you stay on top of your health with 10 days of battery life. It’s a great entry-level device with a rich color display that can track important metrics at our most accessible price point. Inspire 3 is available for INR 8,999, including a six-month Premium membership for new and returning customers.

Versa 4 is a fitness-focused smartwatch that offers over 40 exercise modes, real-time stats, built-in GPS and Active Zone Minutes, plus Premium features like Daily Readiness Score to help you reach your activity goals – all with 6 days of battery life in a thinner and lighter design. Versa 4 is available for INR 20,499, including a six-month Premium membership for new and returning customers.

Sense 2 is our most advanced health-focused smartwatch with more than six days of battery life that helps you manage stress and track your heart health with sensors that can detect signs of atrial fibrillation through our ECG app and PPG algorithm (both FDA cleared and CE marked), heart rate variability, skin temperature and more. It also includes our new Body Response sensor, which measures cEDA for all-day stress management. Sense 2 is available for INR 24,999, including a six-month Premium membership for new and returning customers.

Getting the most out of your Fitbit experience

Our newest offerings are just the start of how we can help you uncover information to improve your overall health and wellness. With the Fitbit app, you can stay motivated and on track with weekly and longitudinal stats about your activity, heart health, sleep and stress. Plus you can log your hydration, menstrual health, mood, nutrition and glucose levels all in one place. Seeing all of your metrics together can help you better understand how the actions you take each day can impact your well-being and make better decisions for your daily life.

You’ll also access important health features, including Irregular Heart Rhythm Notifications, which uses our photoplethysmography (PPG) sensor to assess your heart rhythm for signs of atrial fibrillation or AFib, for users 22 years or older with no known history of irregular heart rhythm. This feature has both FDA clearance and CE marking, and it’s compatible with a range of our heart-rate enabled devices.

Fitbit Premium, which is included with all new device purchases for six months, takes your experience even further with additions like Daily Readiness Score and Sleep Profile to dive deeper into your stats and progress, and over 1,000 workout and mindfulness sessions to keep your mind and body active.

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Gadgets

Jabra Launches Engage 40 and 50 II Headsets

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Jabra expands the Engage line with two new products set to empower digital contact centres to enhance customer experience. The Jabra Engage 50 II promises to be the best headset for clear customer calls* and ensures that no calls will ever be missed with its SmartRinger feature. Meanwhile, the Jabra Engage 40 delivers innovative speech optimisation and background noise cancellation, enabling agents to focus on conversations with customers at ease. These features are key to improving customer experience, especially since customer satisfaction is ranked as the top key performance indicator in most contact centres. 

Power and clarity with the Jabra Engage 50 II

Speech clarity is an important attribute for contact centres as it directly impacts the customer experience. Bearing that in mind, the Jabra Engage 50 II uses advanced algorithms to create a beamforming pickup of users’ voices and analyses the noises in the background. Its 3-microphone system surpasses the standards of Microsoft’s Premium Microphone for the Open Office** with its ability to remove up to 36 decibels of noise, enabling the clearest call experience and spot-on call transcriptions.

The Engage 50 II headset also introduces an adjustable, audible SmartRinger feature that alerts the user of incoming calls even when they are not wearing the headset. It is on a detachable link controller with a volume wheel designed to sit on the desk next to the keyboard to give a no-look access to all controls. The feature makes hybrid work easier on the go as agents will never have to stress about missing a call if they are ever away from the desk.

Comfort and intelligence with the Jabra Engage 40

Contact centre agents have their headsets on all-day, dealing with customers as well as remote onboarding, coaching, and training – so comfort is key. The Jabra Engage 40 headset is ultra-lightweight with cleverly designed angled ear cushions and an innovative maze-shaped pattern inside each ear cup to relieve pressure. Its built-in hearing protection, two high-quality microphones, noise-isolating earcups and advanced speaker technology optimises every spoken word. Engage 40 also has an inline control unit so agents can handle calls at lightning speed with programmable buttons.

Bringing new levels of transparency to call centre operations

Jabra Engage 50 II and Engage 40 transcends the traditional role of headsets, by acting as sensors delivering critical data on audio quality and conversation performance. In hybrid work, it can be difficult for contact centre operations and agents to understand if they are delivering great audio quality and pleasing conversations. The data is available through our SDK and can be accessed through pre-built integrations with, amongst others, Nectar, Operata and Virsae. Or it can be accessed with Jabra’s free Engage+ desktop app that provides real-time call insights to instantly improve conversation quality. It assesses whether the background noise, microphone position and voice quality are good prior to a call. During the call, it helps to correct any issues and provide conversation guidance and wraps up every session with a post-call report. The app is unintrusive, easy to use and can be easily deployed via the Microsoft Windows Installer (MSI) file, providing agents with the right support to enhance customer satisfaction.

With Hybrid working becoming a new norm, choosing the right contact centre headset can be a game changer to keep professional’s hands free and productive. At Jabra, we have undergone strong research to address the current market challenges and focus on the foremost necessary factors – comfort, noise reduction, and reliability. The new additions are engineered to cater to the working professional community, helping them stay efficient and focused.” says Peter Jayaseelan, Vice President & Managing Director- South Asia and Head- Public Sector (APAC), Jabra.

Availability and pricing:

Jabra Engage 40 and Engage 50 II will be available at all Jabra authorized resellers starting this month.

Engage 40 Stereo: MRP $239

Engage 40 Mono: MRP $219

Engage 50 II Stereo: MRP $299

Engage 50 II Mono: MRP $279

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Gadgets

Amazon Brings Latest Fire TV Cube and Alexa Voice Remote Pro

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Amazon also launched a new Alexa Voice Remote Pro with Fire TV’s first-ever Remote Finder feature, backlighting, and customisable buttons for personalised shortcuts

Amazon announced the next generation Fire TV Cube, Fire TV’s most powerful streaming media player yet. It comes with a new octa-core 2.0 GHz processor, can be controlled hands-free with Alexa, includes support for cinematic 4K Ultra HD, Dolby Vision, HDR, immersive Dolby Atmos audio, and is Wi-Fi 6 compatible. Plus, it offers new features such as an HDMI input port and Super Resolution Upscaling.

“With all-new Fire TV Cube, customers can futureproof their home with a superior viewing experience that’s fast, supports cinematic 4K video and allows for hands-free Alexa to control home entertainment systems,” said Parag Gupta, Director and Country Manager for Amazon Devices India. “From watching cricket matches to movies on demand, the Fire TV Cube can turn any space into a personal stadium or a movie theater. This is the most versatile Fire TV streaming media player we’ve ever made and I can’t wait for customers to experience it in their homes.” 

New Fire TV Cube—Superior picture quality, Fast app launches for INR 13,999

The third generation of Fire TV Cube is Amazon’s best Fire TV streaming media player yet, with a new octa-core 2.0 GHz processor that makes it 20% more powerful than the previous generation. The supercharged processor increases app launch speeds making this Fire TV’s smoothest and most fluid streaming media player experience to date. With hands-free Alexa, customers can get to their favourite channels and apps with simple voice commands. The Fire TV Cube provides an ultimate streaming experience with support for cinematic 4K Ultra HD, Dolby Vision, HDR, and immersive sound with Dolby Atmos Audio. Customers can enjoy visual spectacles like Amazon Prime Video’s ‘The Lord of the Rings: The Rings of Power’ and upcoming Bollywood movie ‘Maja Ma’ in all its grandeur from the comfort of their homes.

Fire TV’s first streaming media player with HDMI input port, giving customers the flexibility to bring their entertainment devices together by directly connecting compatible set top boxes, soundbars, and more. Now, customers can just say “Alexa, switch to DTH” instead of manually changing inputs, and surf channels from compatible set top box providers by asking Alexa. With Fire TV Cube, customers can easily control their TV, set top boxes, and on-demand streaming via Fire TV’s Alexa Voice Remote, or hands-free with Alexa. Fire TV Cube also features an additional USB port for easy connection to compatible webcams for video calling with Alexa Communications—simply say, “Alexa, call mom” to connect with family or friends from the largest screen in the home.

Fire TV Cube offers Wi-Fi 6 support, giving customers with a compatible router the ability to enjoy a smooth entertainment experience. It also features a new Ethernet port if you need a wired network connection. 

New to Fire TV Cube is Super Resolution Upscaling, which provides enhanced picture quality by seamlessly converting HD content into 4K for greater detail, contrast, and clarity. With Super Resolution Upscaling, content—from movies originally made in HD to even grainy family photos—will look sharper on a 4K display. Just plug in your hard disk to the USB port of Fire TV Cube and relive memories by scrolling through your photos on the screen.

Alexa Voice Remote Pro—Remote Finder Feature, Customisable Buttons, and Backlighting for INR 2,499

Alexa Voice Remote Pro is a new premium remote built to help customers spend more time streaming and less time searching for the remote, and is compatible with most Fire TV streaming media players, and Smart TVs with Fire TV built-in. It introduces a Remote Finder feature to help customers find misplaced remotes more easily. Simply say, “Alexa, find my remote” or use the dedicated Remote Finder button in Fire TV app, and Alexa Voice Remote Pro’s built-in speaker will emit an audible ring to attract your attention.

Two new customizable buttons make getting to your favorite content and Alexa commands quicker and easier. You can personalize your remote by programming these buttons to create one-touch shortcuts to favorite apps, channels, and anything Alexa can do. For example, you could choose to program a button to have Alexa dim the lights, check the weather, or start an Alexa Routine for movie night. Alexa Voice Remote Pro also includes motion-activated backlit buttons that automatically illuminate when the remote is picked up in low-light settings.

Accessible and Sustainable

Fire TV Cube supports Audio Streaming for Hearing Aids (ASHA), allowing customers to directly connect compatible Bluetooth hearing aids.Both Fire TV Cube and Alexa Voice Remote Pro’s product and packaging are designed with sustainability in mind. As a part of Amazon’s commitment to helping preserve the natural world, both products now use more-sustainable materials and have implemented design changes to reduce their overall lifetime energy consumption. Fire TV Cube and Alexa Voice Remote Pro’s packaging is designed to be over 95% recyclable, made of wood fiber-based materials from responsibly managed forests or recycled sources.

Pricing and Availability

The all-new Fire TV Cube is coming soon to India for INR 13,999.

Alexa Voice Remote Pro is available for pre-order today on Amazon.in/alexavoiceremotepro/ for INR 2,499.

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