ASUS announced the expansion of its consumer PC lineup with the launch of India’s first ProArt series laptops. Designed for content creators and consumers with the creative edge, ASUS’ ProArt series feature industry-first innovations in the form of ASUS Dial and a touchpad that can support the stylus.
Along with the flagship ProArt StudioBook 16 OLED, ASUS has also launched a series of VivoBook across AMD/ Intel and 14inch/ 16inch variant – VivoBook Pro 14 and VivoBook Pro 15 OLED, VivoBook Pro 14X OLED, and VivoBook Pro 16X OLED,to offer a personalized choice for consumers. The product pricing starts from INR 75,000 and will be sold across online (ASUS e-shop/ Amazon/ Flipkart) and offline (ASUS Exclusive Stores/ ROG Stores/Croma/Vijay Sales/Reliance Digital) channels starting 14th December. The ProArt Studiobook range will be available from January.
ASUS has incorporated innovative designs and cutting-edge technologies in every ProArt product, not only to create unparalleled aesthetics but also to provide powerful performance and an excellent user experience. In addition to the creator series PCs, ASUS has also announced ASUS ProArt Lab, a dedicated program for emerging and established creators across the industry to come together, share and learn from one another. A one-of-a-kind program for upcoming artists, designers, music producers, creators is designed to provide an innovative platform that offers to inspire and train budding creators from the bests in the industry. ASUS ProArt Lab will go live with its first session on 22nd December 2021.
Mr. Leon Yu, Regional Director, System Business Group, Asus India & South Asia, said, “At ASUS, we strongly believe in building a complete ecosystem for our consumers, by equipping them with not just innovative machines but also enabling proper grooming for them. We have designed and curated a program for budding content creators to learn from the best in the Industry. With the Asus ProArt Lab, we are bullish to create success among the creators’ community through our new ProArt product line-up. India is an important market for us and we will continue to introduce innovation designed to meet the emerging needs of the Indian community.”
The new ProArt laptops are built to remove creativity barriers from our workflow to offer incredible performance, design, and the burgeoning ecosystem for creators, who are always on the move and those who prefer to work in their dedicated workspace. To satisfy content creators in various fields, the ProArt series brings an array of products equipped with unique/ industry-first features such as ASUS Dial design and a touchpad that can support a stylus.
Designed to meet the growing requirement of creators, designers, vloggers, and artists, the new StudioBook and VivoBooks are committed to democratizing OLED panels on laptops while featuring the high-end processors from both Intel and AMD, along with NVIDIA Studio and RTX graphics for better compatibility and performance across a range of creative applications. The laptops under the series not only provide accurate image color but also offer powerful and stable performance, along with an exclusive Creator Hub, a tool designed to help professionals optimize system settings, calibrate connected monitors, and quickly access vital apps.
Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “The recent times have proven to be a catalyst in driving new trends in the industry and has motivated the creators’ fraternity to opt for specialized machines that cater to their specialized requirement. At ASUS, we strive to be the pioneer whenever there is an opportunity for introducing new technology, and the launch of our ProArt series is a step towards bringing something special for the creators’ community.
We are thrilled to announce the launch of the one-of-a-kind program, ASUS ProArt Lab, which aims to further empower the creators’ community enabling them to unleash the unexplored creativity. We’re certain that the new lineup and platform will enable an incredible experience for creators across genres while allowing us to channelize the growth in the creators’ industry.”
ProArt is the fusion of Pro and Art, created by creators, for creators that will kindle the creative flame, capturing the sparks of one’s inspiration, to let you create the uncreated. ASUS has worked with the best creators across the globe to make the best creators’ notebooks in the ProArt series, while the lab inspires to rightful learn from the best in the industry to build a future in the industry.
ProArt StudioBook 16 OLED (H5600)
To turn creative visions into reality, ProArt StudioBook 16 OLED leverages powerful AMD Ryzen 5000 series (H5600) and fast NVIDIA GeForce up to RTX 3070 (H5600) graphics. For outstanding driver stability, the laptop features NVIDIA Studio Drivers to ensure maximum performance, rock-solid reliability, and wide software compatibility. A 16-inch 4K OLED HDR 16:10 display delivers stunning visuals with a 100% DCI-P3 color gamut, PANTONE Validated and Calman Verified certifications, along with factory-calibrated Delta-E < 2 color accuracy and VESA DisplayHDR 500 True Black accreditation. For streamlining creative work, the laptop comes equipped with ASUS Dial for quick, intuitive adjustments while working incompatible Adobe apps, such as Photoshop, Premiere Pro, Photoshop Lightroom Classic, and After Effects. ProArt StudioBook 16 OLED also offers extensive connectivity with ultrafast PCIe 3.0 x4 or PCIe 4.0 x4 SSDs, up to 64 GB of 3200 MHz DDR4 RAM or USB 3.2 Gen 2 Type-C (H5600) ports, plus HDMI 2.1 and an SD Express 7.0 card reader.
VivoBook Pro 14X/16X OLED (M7400, M7600, N7400, N7600)
Creators can shape the future with VivoBook Pro 14X/16X OLED, the ultimate powerhouse for next-generation creativity. VivoBook Pro 14X/16X OLED delivers the speed and accuracy needed to realize creative visions, with a 14-inch or 16-inch NanoEdge 4K OLED display, AMD Ryzen 5000 H Series Mobile Processors or Intel Core™ i7, and up to NVIDIA GeForce RTX 3050 Ti graphics. The exclusive DialPad allows precise and intuitive control of creative tools, and the dual-fan cooling design with up to a 96 Wh high-capacity battery empowers users to work in undisturbed peace. VivoBook Pro 14X/16X OLED also offers the anodized-metal 0° Black and Cool Silver or weave-coating Meteor White and Comet Grey color options, inspiring users to unleash the possibilities for a bright, colorful future.
VivoBook Pro 14/15 OLED (M3401, M3500, K3400, K3500)
The modern, unique VivoBook Pro 14/15 OLED shows its true colors to the world: its two distinctive color options, Quiet Blue or Cool Silver, give off a bright, positive vibe. With its stunning 14-inch or 15-inch NanoEdge 2.8, K/FHD OLED display, and awe-inspiring Harman Kardon-certified audio, VivoBook Pro 14/15 OLED immerse users in whatever they are doing, whether work or play. Featuring the latest AMD Ryzen 5000 H Series Mobile Processors or Intel Core™ i7, NVIDIA GeForce RTX 3050 graphics, a dual-fan cooling system, and ultrafast Wi-Fi 6, the ultra-stylish VivoBook Pro 14/15 OLED lets users achieve their true potential.
|Model Name||Model No||CPU||Asus Estore/Offline(ROG/AES/MFR/Other all offline Store)||Starting Price|
|Vivobook Pro 15 OLED||K3500||Intel||Flipkart/Asus Estore/Offline(ROG stores/Asus Exclusive Stores)||₹ 74,990.00|
|Vivobook Pro 14 OLED||K3400||Intel||Flipkart/Reliance/Croma/Vijay Sales||₹ 74,990.00|
|Vivobook Pro 14 OLED||M3401||AMD||Asus Estore/ Offline(ROG stores/Asus Exclusive Stores)||₹ 94,990.00|
|Vivobook Pro 14X OLED||N7400||Intel||Amazon/Reliance/Croma/Vijay Sales/Asus Estore/ Offline(ROG stores/Asus Exclusive Stores)||₹ 94,990.00|
|Vivobook Pro 15 OLED||M3500||AMD||Flipkart/Asus Estore/ Offline(ROG stores/Asus Exclusive Stores)||₹ 1,04,990.00|
|Vivobook Pro 14X OLED||M7400||AMD||Flipkart/Asus Estore/ Offline(ROG stores/Asus Exclusive Stores)||₹ 1,09,990.00|
|Vivobook Pro 16X OLED||M7600||AMD||Asus Estore/ Offline(ROG stores/Asus Exclusive Stores)||₹ 1,24,990.00|
|ProArt StudioBook 16 OLED||H5600||AMD||To be available from January 2022 Flipkart/Amazon/ Offline(ROG stores/Asus Exclusive Stores)||₹ 1,69,990.00|
Make Your Music Listening Experience Better with SWOTT AirLIT005 TWS Earbuds
SWOTT announces the launch of its highly ergonomic Made in India TWS Earbuds — the AirLIT005. The newly launched earbuds are designed for extreme comfort and feature binaural listening, together with a total battery life of more than 12 hours.
The SWOTT AirLIT005 is a pair of highly ergonomic TWS earbuds that’s crafted using premium materials for elegance and style. It is designed with a unique shape to ensure extreme comfort to the ears, especially during prolonged use. Each earbud is uniquely shaped for a snug fit to ensure it does not fall off the ears even when used during walking, running, jogging, or exercising.
Built with the latest Bluetooth V5, the SWOTT AirLIT005 TWS earbuds offer excellent coverage over a longer range with a quick and stable, distortion-free connectivity. Each earbud is designed using powerful 10mm dynamic drivers that produce an outstanding audio performance for every music genre you play. The drivers can deliver extremely deep bass while producing crisp and clear highs and vocals, making it an excellent choice for both entertainment and voice calls.
Speaking on the launch, Rohit Jain, Founder and Director of SWOTT quoted, “We have forayed into the India market with a wide range of smart technology gadgets to cater to our esteemed customers. As an Indian brand, we are confident that our products manufactured in India have passed through all the industry-standard benchmarks in terms of cost, quality and design.”
The buds are also certified IPX4 sweat and splash resistant, so you can use the AirLIT005 in almost any weather. Use them worry-free when you are working out or even if you are caught in a mild shower during your outdoor runs or daily commute. The earbuds feature soft and skin-friendly silicone tips that not only protect your ears but also offer a snug fit for better sound isolation. The AirLIT005 earbuds have touch controls that allow you to conveniently change tracks, adjust the volume, and make calls on your smartphone’s voice assistant with just a touch of your finger.
Besides, the SWOTT AirLit005 also offers up to 5.5 hours of battery life on a single charge, while the charging/carry case can give you 4X more recharges to give you a total of up to 12 hours of playback time. Thanks to the USB Type-C port, the AirLIT005 also charges at high speed and efficiency, so you don’t have to wait too long for a full top-up.
Pricing and Availability:
The SWOTT Made in India AirLIT005 TWS Earbuds will be available at an introductory price of INR 899 in Silver and Black colours. Backed with a 6-month warranty, users can buy it from the company’s official website swottlifestyle.com, Amazon.in, and other leading offline stores.
Here Are The Best GPS Smartwatches for Running Enthusiasts
Over the last two years, the world around us has witnessed a significant change in the way we think about our health. Concerns about our physical well-being and overall fitness have grown in recent years. Many people have turned to running as a solution to help release anxiety, gain perspective, cope with cabin fever, and keep up their well-being. The same can be observed on the Global running day, an annual event to encourage people of all ages and abilities to go out and start running towards a healthier lifestyle. This day also serves as a reminder of the benefits that come with running while bringing people together. As simple as Running might seem, the sport does have its fair share of nuances and technicalities which often create the necessity for a companion to keep track of everything and offers important data. Modern smartwatches serve as an excellent coach to all who run and for whatever reason, they run, here are a few to help you get started.
Forerunner 945: This GPS smartwatch that’s designed for the driven, the qualifiers, and the elite. This watch is a perfect accessory for the runner and the conditioned-for-pain triathletes. The Forerunner 945 monitors your performance and offers personalized insight, so you can train smarter and not just harder. The smartwatch tracks your VO2 max and adjusts the value based on heat and altitude. Training status evaluates your recent exercise history and performance indicators to let you know if you’re training productively, peaking, or overreaching. The devices enables you to see how your workouts influence the development of your endurance, speed, and power with aerobic and anaerobic training effect feedback. Recovery time helps you maximize the benefit of your efforts by predicting when you will be ready for your next challenge. You can even view your overall training load, which measures your exercise volume from the last 7 days and compares it to the optimal range for your fitness and recent training history. Available on Amazon.
Forerunner 245: This GPS smartwatch doesn’t just tell you where you ran. It tracks your stats, crunches the numbers, and gets to know all about your performance from your running form, your training history to your goals. All you need to focus on is putting one foot in front of the other. How much do you need to train? Forerunner 245 offers personalized training and recovery insight for smarter training decisions, helping you prepare for your next race. It keeps tabs on your VO2 max and understands how heat and altitude impact your performance. And the higher your VO2 max, the higher you can expect to perform, which is exactly what is shown by the performance condition metric. Running is what you do, so train smarter with the tools available from our Garmin Connect online fitness community. Create your own custom workouts, or download free ones that sync right to your watch. Or, if you’ve got a specific goal in mind for your next 5K, check out Garmin Coach. Forerunner 245 also has activity profiles for cycling, pool swimming, indoor rowing, and even using the elliptical or stair-stepper. Available on Amazon.
Forerunner 55: This easy-to-use GPS smartwatch is designed for people of all skill levels to track their stats and chase their fitness goals. The Forerunner 55 will help you kickstart your running routine. Designed for new runners, the Forerunner 55 is lightweight and has a sleek look. With comprehensive running modes, tailored daily training tips, and enhanced health monitoring, it will help you improve your performance both on and off the track. Available on Amazon.
fēnix 7 Ultimate Multisport GPS Watch: Turn your exertion into exhilaration with the Garmin Fēnix 7 series. Fully equipped with a robust suite of rugged features, the Fenix 7 series comes with an ultra-tough athletic design and an inbuilt flashlight. The smartwatch supports four levels of brightness along with a red strobe light that displays an SOS signal when activated in critical situations. An ideal choice for the runners as the Real-Time Stamina feature allows users to adjust their speed and intensity in real-time based on their current physical strength. During long-distance races, athletes can activate the Up Ahead feature to set their strategy before the race. By using Garmin Connect, users can also create a route and mark waypoints. Once synced with the smartwatch, pre-set checkpoints, water stations, medical stations, and other route data will be displayed to the athlete. The Power Manager function has been upgraded, allowing the overall battery life of fēnix 7X to increase by nearly 300%, achieving up to 24 days of battery life under UltraTrac Mode, up to 122 hours in GPS mode with solar-charged, and up to 37 days in smartwatch mode. The device features more than 40 advanced built-in outdoor and indoor sports modes suitable for mountaineering, running, biking, hiking, rowing, skiing, golfing, surfing, indoor climbing, and more. It also comes with pre-loaded high-intensity interval training workouts, including AMRAP, EMOM, Tabata, etc. Available on Amazon.
Sony Brings its Latest FE PZ 16-35mm F4 G Lens for Best Image Quality
Sony India now boasts a total of 66 E-mount lenses with the introduction of the FE PZ 16-35mm F4 G (model SELP1635G) – a wide power zoom with evolved image quality, high performance autofocus and superior operability designed to meet the needs of the world’s best creators.
The new lens packs Sony’s vast expertise in lens design into the world’s lightest1 full-frame wide-angle power-zoom lens with a constant F4 aperture, delivering outstanding performance and control. The compact lens offers refined image quality, expressive capability, and control that will appeal to today’s demanding content creators. It is also a great choice for stills, with beautiful G Lens rendering, astonishing AF performance, and easy-to-use power zoom in a remarkably compact lens that is perfect for compact camera bodies. Overall barrel length remains constant while focusing and zooming, making the FE PZ 16-35mm F4 G convenient for everything from vlogging and movie production to remote capture and landscape photography.
“The need and demand for ‘hybrid’ products that specializes in both stills and video is constantly growing and so is the quality of the content, especially online”, said Mukesh Srivastava, Digital Imaging Head at Sony India. “The FE PZ 16-35mm F4 G is perfectly designed keeping in mind the requirements of new age content creators and aims to remove any barriers to their creativity as the world’s lightest constant F4 wide-angle power zoom”.
Evolved image quality with breathtaking resolution and beautiful bokeh
The FE PZ 16-35mm F4 G offers an extraordinary blend of breathtaking resolution and beautiful bokeh in a compact lens. The optical path includes two AA (advanced aspherical) elements, a standard aspherical element, one Super ED (Extra-low Dispersion) and one ED glass element, and one ED aspherical element. Chromatic and spherical aberration are simultaneously controlled to provide excellent optical performance throughout the image area and 16-35 mm zoom range. The use of AA elements in an advanced optical design also ensure excellent close-up performance throughout the zoom range – minimum focusing distance is 0.28 meters at 16 mm and 0.24 meters at 35 mm, with a maximum magnification of 0.23x. What’s more, an optimized coating effectively suppresses flare and ghosting for clear, well-defined images. A circular aperture and carefully designed spherical aberration work together to deliver smooth, deep full-frame bokeh that can add maximum atmosphere and visual impact.
High-performance AF with fast and smooth response
For the first time in an Alpha lens, the FE PZ 16-35mm F4 G uses six of Sony’s original XD (extreme dynamic) Linear Motors for both focus and zoom drive. The fast response and smooth, quiet operation of this system gives users new creative freedom. With Sony’s flagship Alpha 1 body it is possible to maintain accurate focus while shooting stills continuously at up to 30 frames per second. Focus is especially critical when shooting slow motion, 4K, or 8K movies. The FE PZ 16-35mm F4 G works with α-series bodies to reliably acquire focus, and smoothly and silently track even fast-moving subjects. High-thrust XD Linear Motors, optimised optics, and responsive control add up to extraordinarily precise AF performance without compromising the lens’s compact dimensions.
Imagery, power zoom and operation refined for demanding movie applications
Based on feedback from leading creators, Sony specifically designed the FE PZ 16-35mm F4 G to deliver the refined imagery and control they need. It features the latest lens technology to reduce focus breathing as well as focus and axial shift when zooming to ensure the highest quality images are easily captured. Focus, zoom, and aperture operation are also extremely quiet, greatly reducing noise and vibration that can interfere with movie recording.
With a newly designed electronic power zoom system that is XD linear motor driven, the FE PZ 16-35mm F4 G provides advanced control with the response and immediacy of non-powered manual zoom. A zoom lever with variable zoom speed makes it easy to execute super-slow constant-speed. Power zoom minimises camera shake that can occur when operating a zoom ring and when used with compatible camera bodies, users can customise the zoom ring direction to suit shooting conditions. Another fantastic feature is the ability to use buttons and controls on compatible bodies or accessories to remotely control zoom. Furthermore, Linear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually and an aperture ring makes manual aperture control fast, direct, and easy.
Superior Mobility, Control and Reliability makes it ideal for movie shooting
World-class design and technology come together to deliver a compact, lightweight lens that also boasts power zoom for unprecedented focus, zoom and aperture rings – thus making it ideal for mobility and handling. As the world’s lightest1 F4 wide-angle power-zoom lens, the FE PZ 16-35mm F4 G weighs just 353 grams, approx. 30% less than the SEL1635Z and is just 80.5 mm x 88.1mm in size with a filter diameter of φ72mm.
The overall length of the lens remains constant while focusing and zooming for ideal balance and handling. Consistent balance makes this lens an ideal choice for gimbal-mounted movie shooting. The focus ring can be easily controlled with a finger while shooting movies, and the adjacent focus and zoom rings are stepped so they can be easily differentiated and operated by feel while viewing the monitor. More impressive features for the FE PZ 16-35mm F4 G include the Iris Lock Switch that can be engaged to prevent the aperture ring from being accidentally moved between the [A] and F4 – F22 settings and the customisable focus hold button for convenient control. Lastly, the lens has a dust and moisture resistant design as well as a fluorine front element coating to keep it clean and reliable for outdoor use.
Price and Availability
The new FE PZ 16-35mm F4 G lens will be available across all Sony Centers, Alpha Flagship stores, www.ShopatSC.com portal and major electronic stores across India from 26th May 2022 onwards.
|Model||Best Buy (in INR)||Availability Date|
|FE PZ 16-35mm F4 G lens||124,990||26th May 2022 onwards.|
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