In order to meet the dynamic and ever-evolving demands of consumers, ASUS India has partnered with Swiggy Instamart, India’s leading quick commerce platform, to make its popular consumer notebook and gaming laptops available for delivery within minutes.
Building the electronics category, ASUS has joined forces with Swiggy Instamart to continue its efforts to increase consumer visibility and is bringing its products closer to consumers. Products ranging from consumer notebooks to gaming laptops will be available on the platform in cities including Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune and Kolkata starting INR 33,990.
Towards the end of 2024, ASUS introduced accessories to quick commerce channels and is now expanding to laptops in order to offer consumers an end-to-end experience on the platform. Whether consumers are looking for a mouse or a new laptop for their home office, ASUS and Swiggy Instamart have got it covered. With quick commerce continuing to gain traction, capturing over 30% of urban tech shoppers in India, ASUS plans to capitalise on this shift to boost its reach, particularly in metro cities where fast delivery is increasingly expected.
Arnold SU, Vice-President of Consumer and Gaming PC at ASUS India, commented on the collaboration, "At ASUS, we’re committed to innovating in alignment with evolving consumer lifestyles, and our association with Swiggy Instamart reflects that vision. We recognize that in today’s fast-paced world, consumers are keen on fast-paced deliveries as well. By teaming up with Swiggy Instamart and tapping into its extensive network across India’s towns and cities, we’re ensuring that ASUS laptops reach users instantly. Whether it’s for work, gaming, or everyday productivity, our cutting-edge laptops are now just a few taps away, delivered with exceptional speed and reliability.
The laptops available through Swiggy Instamart will include:
This association is aimed at widening ASUS’ reach and also sets a new standard for accessibility in the technology space. With the increasing demand for speed and accessibility, ASUS remains committed to delivering innovative technology solutions that cater to a larger audience.
