Apple announced Apple Watch Series 7, featuring a reengineered Always-On Retina display with significantly more screen area and thinner borders, making it the largest and most advanced display ever.
Apple Watch Series 7 is the most durable Apple Watch ever, with a stronger, more crack-resistant front crystal. It is the first Apple Watch to have an IP6X certification for resistance to dust, and maintains a WR50 water resistance rating.
The newest Apple Watch continues to offer indispensable tools for health and wellness, including an electrical heart sensor and ECG app, and a Blood Oxygen sensor and app. watchOS 8 helps customers stay healthy, active, and connected through new workout types, the new Mindfulness app, innovative accessibility features, greater access with Apple Wallet, and more capabilities with the Home app, along with enhancements to Messages and the Photos app.
Apple Watch Series 7 introduces five beautiful new aluminium case finishes, along with a range of new band colours and styles. The entire Apple Watch Series 7 lineup will be available later this fall.
"Apple Watch Series 7 delivers significant improvements — from our largest and most advanced display, to enhanced durability and faster charging — making the world's best smartwatch better than ever before," said Jeff Williams, Apple's chief operating officer. "Powered by watchOS 8, Apple Watch brings useful new capabilities to help customers stay connected, track activity and workouts, and better understand their overall health and wellness."
New Design and Optimised User Interface
The stunning display of Apple Watch Series 7 offers nearly 20 percent more screen area and thinner borders at just 1.7 mm — 40 percent smaller than those on Apple Watch Series 6. Through an innovative design that maximises the screen area while minimally changing the dimensions of the overall case size, Apple Watch Series 7 is available in 41mm and 45mm sizes. While the wrist is down, the Always-On Retina display is up to 70 percent brighter indoors than that of Apple Watch Series 6, making it easier to see the watch face without having to lift the wrist or wake the display.
The user interface is optimised to take advantage of the shape and size of the new display. Apple Watch Series 7 offers two additional larger font sizes, and a new QWERTY keyboard that can be tapped or swiped with QuickPath — allowing users to slide a finger to type — and utilises on-device machine learning to anticipate the next word based on the context, making text entry easier and faster. With watchOS 8, larger menu titles and buttons in apps like Stopwatch, Activity, and Alarms also make the screen even simpler to interact with.
Most Durable Apple Watch Ever
Apple Watch Series 7 features a redesigned front crystal with a stronger and more robust geometry that is over 50 percent thicker than that of Apple Watch Series 6, making it more crack-resistant without compromising optical clarity. Apple Watch Series 7 is also certified IP6X dust-resistant, making it more durable in environments like the beach or the desert, while still maintaining excellent swimming performance with a water resistance rating of WR50.
Faster Charging
Apple Watch Series 7 provides all-day 18-hour battery life on a single charge, and 33 percent faster charging compared with Apple Watch Series 6, through a new charging architecture and Magnetic Fast Charger USB-C Cable.
watchOS 8
watchOS 8 debuts additional watch faces designed specially for the larger display on Apple Watch Series 7. The new Contour face takes the dial right to the edge of the display and fluidly animates throughout the day, emphasising the current hour. The new Modular Duo face leverages the extra screen area with two large, data-rich centre complications.
Cycling, Workout, and Fall Detection Updates
watchOS 8 also brings new features to anyone who rides a bike. Apple Watch uses advanced algorithms to analyse GPS, heart rate, accelerometer, and gyroscope data to detect when users begin a ride, and prompts them to start an Outdoor Cycle workout if one wasn't initiated.
Apple Watch can more accurately measure active calories when riding an e-bike, with an updated cycling workout algorithm that evaluates GPS and heart rate to better determine when users are riding with pedal-assist versus leg power alone. New voice feedback through the built-in speaker of Apple Watch, or through AirPods or other Bluetooth headphones, will also automatically announce workout milestones and Activity ring status, helping users stay focused during activities like running or HIIT.
Apple Watch Lineup
The Apple Watch Series 7 collection unveils five brand new aluminium case colours, including midnight, starlight, green, and a new blue and (PRODUCT)RED, along with an exciting palette of Apple Watch bands compatible with all models of Apple Watch. Additionally, Apple Watch Series 7 offers backward compatibility with previously released Apple Watch bands. Stainless steel models, Apple Watch Edition, Apple Watch SE, and Apple Watch Series 3 continue in existing colours.
Apple Watch Nike and Apple Watch Hermès also introduce exclusive new bands and watch faces this fall. The refreshed Nike Sport Loop comes in three colours, and features the Nike Swoosh and logo text incorporated into the weave of the band, pairing smartly with the new Nike Bounce watch face, which dynamically animates with the tap of the screen, scroll of the Digital Crown, or move of the wrist.
In addition to the vibrant colour updates across the Classic, Attelage, and Jumping styles, Apple Watch Hermès introduces two new styles. Circuit H is a bold graphic representation of a signature anchor chain design, printed in Swift leather with a complementary watch face, and the Gourmette Double Tour pays homage to 1930s Hermès collars, with links weaving fluidly together in supple Fauve Barénia leather. This band wraps gracefully twice around the wrist and is an iconic representation of the recurring chain motif.
