Today, customers expect brands to make feature-loaded products at affordable price point. TCL is one of the consumer electronics brands serving with its wide range of products at affordable price. The brand currently has Smart TVs, Audio products and many more exciting products under its portfolio. Jyoti Janda, Executive Editor, Telecom Today got a chance to have a conversation with Vijay Kumar Mikkilineni, Marketing Head, TCL India. He elaborated about service support commitments, product offerings, and availability of their products in the market. Read below the excerpts:
Jyoti: How is TCL serving the different needs of customers with its wide range of products?
Vijay: Our Mission is to bring Indian customers first of its kind products at an affordable price. This mission remains unchanged.
Jyoti: What is the USP of TCL?
Vijay: At TCL we are globally the largest manufacturer for TV panels and global No. 1 android smart TV brand. With this manufacturer's ability we bring the latest technology product at an affordable price. For example we were India's first video call camera TV with google duo, we were India's first MINI LED, first 4K TV with Harman kardon integrated sound bar and many more. We bring world's first and best technology to India.
Jyoti: How do you take care of affordability and quality in your products?
Vijay: Because of the manufacturing ability we have, we are cost effective and own manufacturing have Q&C UNDER our control.
Jyoti: What are the factors which are contributing to the growth of Smart TV in India?
Vijay: The growing entertainment education and employment (EEE) needs with covid around becoming home as center (work from home , move from home, school from home ) makes the TV demand much higher and brands who address this demand for customers have good growth in the India TV market.
Jyoti: Which new audio products can we see from TCL in the coming months?
Vijay: This year you see our wide range sound bar products introduced into the India market.
Jyoti: Please brief about the availability of your products both online and offline.
Vijay: TCL TVs AC WM SB are available across channels online amazon, Flipkart Tata cliq, offline reliance Croma all regional chain stores like Pai Satya vasanth great eastern EP hariom kohinoor Sonovision etc… and distribution market. All over India we are available in more than 10,000 outlets.
Jyoti: How do you work to keep your service support standards high?
Vijay: We have the customer friendly policy with a strong service network across India with 900 service centres with the coverage of 19000 pin codes and the support capacity of 7500 service engineers.