“We are Covering the Entire Audio Segment in the Lifestyle Category”

“We are Covering the Entire Audio Segment in the Lifestyle Category”

The rising demand for smartphones among Indian customers is driving the growth of the smartphone accessories market. The customers ride on the latest trends which keep this market always active. In recent years, Indian customers are more open to spend money to buy quality products for comfort and complete satisfaction. Anker group offers a wide range of products to Indian customers at very affordable price point. Jyoti Janda, Editor, Telecomtoday.in recently held an exclusive interaction with Gopal Jeyaraj, Country Head India and SAARC, Anker Innovations. Gopal Jeyaraj spoke about their product offerings, latest trends and plans to bring more advance products for customers. Read below the excerpts:

Jyoti: Please tell about performance of all five brands under the Anker group which are present in the competitive Indian market.

Gopal Jeyaraj: Anker Innovations is the umbrella of the five sub-brands: Anker, Soundcore, Roav, Nebula, and Eufy, each of which caters to five distinct product segments with unique and proprietary technologies. Anker's Smart Charging devices, which are focused on charging, provide superior technology at reasonable price points. Soundcore on the other hand, specializes in audio with a fashionable twist as per the needs of the millennials. Eufy focuses on smart home appliances and smart security, while Nebula focuses on smart projectors that fit a diverse lifestyle. Roav is around smart car technology.

We want to have products that are more robust and technologically competitive. Due to the current situation and demand in the TWS segment as a result of the new-normal working and learning lifestyle, our primary emphasis is now on Soundcore and Eufy for the Indian Markets. In addition, the Robotic Vacuum Cleaners and Handstick segments in India are expanding, and we too have gone aggressive over this, and have launched a Robotic Vacuum and Handstick line in the Eufy Section.

Jyoti: How are you working to strengthen the position of Soundcore in the Indian market?

Gopal Jeyaraj: Since the Pandemic, demand for TWS, Headphones, Speakers, and other audio products has increased. We have done good volumes, and it seems promising too for the future times. To stay on top of the market, we will be coming up with a variety of new products, events, and other initiatives under the brand. Soon, we will announce a new product that will set a significant benchmark in the Indian audio industry. Our goal is to reach out to more people and cover both Metro and Tier 3 & Tier 4 cities with high-quality goods and cutting-edge technology at an affordable price.

Jyoti: How are you planning to grow in the competitive audio product market? Please share your product strategy.

Gopal Jeyaraj: All of our audio items are sold under the Soundcore brand, and we concentrate on three categories: headphones, Bluetooth speakers, and party speakers. With all of these categories, we're attempting to position ourselves across India on all of the platforms that via which we are currently catering the consumers, so we'll be concentrating on both the online and offline markets. Offline, we'll try to build a foothold in Tier 3 and Tier 4 cities. Whereas, via online platforms, we will attempt to reach as many States and Districts as possible. We've set a goal for ourselves to obtain a certain market share, and we're working hard to achieve it. We are covering the entire Audio Segment in the Lifestyle Category starting from Headphone, speaker and party segment with a range of TWS, Neckband, portable and large speakers, along with party speakers and woofers. We shall certainly witness a strong reach this year compared to last year. Aditionally, we have drawn aggressive Roadmaps until 2023 that we will be launching accordingly.

Jyoti: How do you make a balance between online and offline platforms?

Gopal Jeyaraj: We always prioritize online as well as offline channels because both are important for our development. We do not limit ourselves to one sole channel as both are crucial for us; we also provide exclusive SKU's to both channels in order avoid any dispute and to have an organic growth.

Jyoti: Please brief about your expansion plans near future.

Gopal Jeyaraj: In India, we plan to expand our team. Our main emphasis will be on forming separate teams for each brand, which is also one of our major investments. In addition, we will make major marketing investments in order to improve product awareness as well as brand awareness. We aim to maximize our business in Tier 3 and Tier 4 cities as well.

logo
Telecom Today
www.telecomtoday.in