“The Pandemic Has Given a Boost to The Online Selling”

“The Pandemic Has Given a Boost to The Online Selling”

The smartphone accessories market in India has attained quite good growth in recent years. Boost in smartphone users is one of the major fuelling factors behind the growth of accessories market in India in recent time. As the opportunities are enormous, there are several such brands who are eying to offer innovative products to the huge customer base across India. Crossloop is one of such accessories brand in India currently who are committed to offer best, innovative and affordable products to customers here. Jyoti Janda, Editor, Telecomtoday.in interacted recently with Mr. Sameer Katole, CEO, Crossloop to know about their journey, product range and buying trends. Read below the excerpts:

Jyoti: How has been the journey so far for Crossloop in the Indian market?

Sameer: Backed by Mr. Sanjay Hira of Hira Group, a UK based consumer electronics focused MNC in existence since 1959, Crossloop was launched in the year 2019 with the aim to offer a different set of concepts in the form of personalised and customised products to the consumers in India. This involved a lot of research on understanding the needs and style statements of users and then creating concepts for fulfilling the requirements. We just can't spare ourselves from electronic accessories. Then why not make this electronic connection more interesting and say no to boring. We offer customers a perfect blend between design, utility, performance and functionality. Although it's a development phase but within such a short period consumers have already started relating themselves to our concepts as they have shown a tremendous appreciation towards our products and we further aim to expand our product portfolio based on this concept. Our current range includes Pro Series high end Earphones, Crossloop GEN Truly wireless earbuds, Bluetooth Speakers, Daily Fashion Earphone Series and Crossloop Styled Charging Cables.

Jyoti: How do you look at the competition in the Indian market players?

Sameer: Again it's about the concept that I briefed above. Our offering to our Indian audience is not just products but beyond. We offer experience, convenience, comfort, style, satisfaction, trust and care along with our products. If you look at our range, there's a unique line-up of products which involves a convergence of design with latest technology at an affordable cost.  While there are brands offering tech accessories, we cater to a different niche of consumers who are more conscious of their style. By this year end, we aim to see every consumer with at least one designer accessory. Tech gadgets are mostly associated with a non-trendy look and we are focused on changing that perception among our consumers.

Jyoti: Which are the key products line from Crossloop for Indian customers?

Sameer: Indian market is very much price sensitive. To bring something new and run that sustainably, its vital that the price points are matched with expectations. So we initiated by offering affordable tech accessories with a blend of design and latest technology. Hence our products which are focused on ensuring a smooth experience and performance to consumers are available at a price range of Rs. 400 to Rs. 4,000. The product portfolio includes tangle free Pro series earphones which are specially designed to appeal to the new aesthetic of consumers. Crossloop Gen TWS earbuds which actually is the hero product which is a combo of a TWS earbuds + a powerful 3W Speaker. The device features instant connectivity with Bluetooth v5.0 and an outstanding long range of up to 10m along with an amazoing battery life. It has smart touch controls and is available in four varients- Black & Pine, Black & Teak, Black Leather and Blue Leather. The speaker portfolio consists of ultra-stylish Volar, Drom and Akorn speakers with long lasting battery life. The daily fashion earphone series has a perfect mixture of amazing sound and accessibility. The Crossloop stylish designer charging cable has quadbraid technology for 100% tangle free experience.

Jyoti: How has COVID-19 impacted the consumer buying trends in last one year?

Sameer: The pandemic phase brought many changes in the personal and professional lives as we all know which is significantly impacting the buying behaviour. With work-from-home taking precedence, we saw an increase in the demand for gadgets and accessories. India's consumer market has further evolved with consumers now looking for more personalised offerings. As we enter in 2021 we have a commitment towards exploring newer opportunities and evolving the brand to meet the needs of the consumers in these changing times. With the rising demand on our products, we foresee our products to attain a position of the best companions in people's mindset when it comes to accessories.

Jyoti: Which platform do you rely more in current situation, offline or online?

Sameer: The pandemic has given a boost to the online selling hence we have focused on enhancing our presence on ecommerce platforms such as Amazon, Paytm Mall, Flipkart, Tata Cliq and Croma. However, there is a strong experiential edge to our products because of which we have seen a successful pull in the offline market as well. We are already working with Croma as our trusted offline partners and our offline spread is in process to rest of nationwide retail chains. We also are welcoming enquiries from regional and independent retails. On the online side, as a direct consumer brand we have redesigned our digital strategies keeping in consideration the way we communicate and engage with the audience. It is very crucial to have a well-designed roadmap to produce demand-driven products and services while maintaining the communication with our consumers via social platforms.

Jyoti: What are your major after-sale-services commitments to your customers?

Sameer: While we aim to offer a warranty coverage of minimum of one year on most of our products, we create a personal connection with all the possible users of Crossloop by actually talking to them and knowing their experience about our products. Although it's not an easy task to manage personal touch with all of the users, we consider this as an important part of the activities we do and wherever possible we tend to reach out. We have a dedicated team of experts ensure a flawless end to end consumer experience. We also have a robust customer care service to address any issues being faced by the consumers.

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