“The current base of poker players would be around 5MN in India”
Poker game is growing at a very good pace these days in India especially among youths. There are some specific gaming platforms that are consistently working to uplift the standard of this game and deliver a seamless gaming experience to the players. Adda52 offers a highly engaging gaming experience and has become the leading player in this industry in a very short duration. Jyoti Janda, Editor, Telecomtoday.in interacted with Krishnendu Guha, CMO of Adda52 recently to know all about online poker industry, and gamers’ interest toward this game. Read below the excerpts:
Jyoti: Please share about the journey of Adda52 so far. What have been the key achievements in this journey?
Krishnendu: The true journey of Adda52 began very early, when the co-founders, Mohit Agarwal & Anuj Gupta, were in college. Mohit had created an online poker software for a project and Mohit & Anuj were inspired by their seniors who had set up an online poker website, called Party Poker, in the US in the 1990s. However, the founders didn’t work on Adda52 right away, and stuck to their corporate careers for a decade. Around this time, the duo was tracking with the craze around online poker being played over social media around 2009- 2010. What surprised them was that users in India played a lot of poker online for no money at all. This was when the two realised that it was finally time to work on their decade-long dream of building a startup for poker players in the country. Some of the milestones that make us unique is shared below:
- Adda52 is the first brand to bring in a global alliance with a brand like World Poker Tour and increase awareness and exposure both online and offline through their properties WPT India and WPT online India.
- Adda52 is the first brand to develop live streaming tech locally and stream Indian poker to the world.
- Adda52 is had also developed their own live tournaments like DPT which is a well renowned property in the Indian Poker circuit.
- Adda52 is the first legal online poker platform in India. The acquisition of Adda52 by Delta Corp has fuelled the birth of the Poker Vertical in India.
- Adda52 is the first brand to appoint a Pro team and represent the brand and country on foreign soil.
- Adda52 was the first in India to get International certifications for its gameplay Itech labs
Jyoti: How do you look at the future of this game in India?
Krishnendu: The current base of poker players would be around 5MN in India so one can surely imagine its potential to grow. Poker unlike any other product falls under a niche category which requires mind skills to play and hence is extremely popular among the younger groups. The culture of online poker in India needs a strong involvement of live experience and that’s one of the key areas that we intend to focus. Being a part of Delta corp it gives us an added advantage of getting that trust from users and also explore the live experience clubbed with online gaming.
Jyoti: What are your plans to offer an improved gaming experience and develop interesting gaming formats to engage the audience?
Krishnendu: 2021 will be bigger than ever and we have already launched some amazing promotions like exclusive womens day tournament, 2 CR ACL leaderboard where we intend to find our next Adda52 PRO from the industry. We are also running FLY to VEGAS campaign where a player can win an all expense paid trip to Las Vegas to play at one of the best casinos in the world. This campaign is open to all and there is no limit on how many persons can win it. We are also working on some new game variants which we will unveil during the year.
Jyoti: What are your further outreach and expansion plans in the year 2021?
Krishnendu: We intend to carry forward the growth that we have seen in 2020 and we are focusing on product and technology as well apart from marketing campaigns. We will focus more in growing the poker category as that’s what will mainly drive growth. The awareness on real money gaming ecosystem is much better now (thanks to lockdown) so category growth becomes the main focus. We will focus on campaigns which will educate users more about the game since its niche category unlike other real money games.
“More Than 1M Users Have Downloaded Tamasha Live App”
In last few years, gaming platforms are gaining huge engagement due to increase in mobile gaming trend. These young gamers are even winning prizes as few gaming platforms have started to help the users with monetization which ultimately helps the gamers community to grow further. Tamasha Live is one such live gaming platform growing at a rapid pace. Jyoti Janda, Executive Editor, TelecomToday.in got a chance to have a conversation with Saurabh Gupta, Co-Founder, and CEO, Tamasha Live. Mr. Saurabh elaborated about the platform, growth plans, and much more. Read below the excerpts:
Jyoti: What was the motive behind establishing Tamasha? How has been the journey so far?
Saurabh: Tamasha was founded in July 2020 and the first version was released in Nov 2020. The concept came from the fact that gaming communities and their owners didn’t have a platform to play, engage and earn. They have to use multiple products to engage among each other. Money is transferred using payment platforms, engagement is done on WhatsApp or zoom and there is no way to discover new people. Tamasha is a gaming platform which is social 2.0 meaning there is a unique combination of community, engagement and transaction layer which blends naturally among each other.
Jyoti: Please tell us about the number of installs Tamasha has accumulated till date. How many active users do you have on your platform?
Saurabh: Tamasha has been operating in a stealth mode and would begin scaling up starting next year. We have more got than 1M users registered on the platforms with more than 3000 active clubs/communities on the platform. 1M+ users have downloaded the application; we have 3000 + monthly creators monetizing on the platform.
Jyoti: How are you helping this market/community to grow further? What all support you provide to content creators?
Saurabh: Creators are benefitting by focusing on engaging their audience and organize games for the community without having to deal with payments, communication and other logistic problems. Creators can also get access to new set of users who are looking for these gaming communities to play. Creators are the true owners of the platform and we incentivize them instead of Google ads since they bring the users and engage with the users. Creators are able to earn revenue from their engagement and Tamasha is planning to add interesting monetization tools for the creators.
Jyoti: What are your funding and expansion plans? Please share your future expansion plans
Saurabh: Current focus is to attract more communities to the platform and increase the user base. We are in early discussion phase of the funding and are keeping the conversation open. Will be moving forward in a couple of months down the line.
We plan to bring more community games like poker, rummy on the platform soon and are also partnering with big gaming studios to bring branded games to the platform. We are planning to bring 50 games in the next 5 months on the platform.
Jyoti: How many games are there on the platform and how many languages are there on the platform?
Saurabh: Currently, there are 5 games live on the platform and we are adding new games day by day. We are planning to bring 20 games in next 5 months on the platform which will cater to different age groups and their different tastes.
The interface of the platform is in English as of now, and we plan to add 15 languages by the end of this year to reach out to users across different markets.
Jyoti: What is your monetization model and the revenue strategy?
Saurabh: There are multiple ways of revenue and we are constantly working on opening new channels to make money for communities as well as for the platform. Rake in real money games, commission through virtual gifting, sponsorships and ads are some ways to make revenue. Our numbers are healthy and are growing at a very fast pace.
“We Have A Strong Service Network Across India With 900 Service Centres”
Today, customers expect brands to make feature-loaded products at affordable price point. TCL is one of the consumer electronics brands serving with its wide range of products at affordable price. The brand currently has Smart TVs, Audio products and many more exciting products under its portfolio. Jyoti Janda, Executive Editor, Telecom Today got a chance to have a conversation with Vijay Kumar Mikkilineni, Marketing Head, TCL India. He elaborated about service support commitments, product offerings, and availability of their products in the market. Read below the excerpts:
Jyoti: How is TCL serving the different needs of customers with its wide range of products?
Vijay: Our Mission is to bring Indian customers first of its kind products at an affordable price. This mission remains unchanged.
Jyoti: What is the USP of TCL?
Vijay: At TCL we are globally the largest manufacturer for TV panels and global No. 1 android smart TV brand. With this manufacturer’s ability we bring the latest technology product at an affordable price. For example we were India’s first video call camera TV with google duo, we were India’s first MINI LED, first 4K TV with Harman kardon integrated sound bar and many more. We bring world’s first and best technology to India.
Jyoti: How do you take care of affordability and quality in your products?
Vijay: Because of the manufacturing ability we have, we are cost effective and own manufacturing have Q&C UNDER our control.
Jyoti: What are the factors which are contributing to the growth of Smart TV in India?
Vijay: The growing entertainment education and employment (EEE) needs with covid around becoming home as center (work from home , move from home, school from home ) makes the TV demand much higher and brands who address this demand for customers have good growth in the India TV market.
Jyoti: Which new audio products can we see from TCL in the coming months?
Vijay: This year you see our wide range sound bar products introduced into the India market.
Jyoti: Please brief about the availability of your products both online and offline.
Vijay: TCL TVs AC WM SB are available across channels online amazon, Flipkart Tata cliq, offline reliance Croma all regional chain stores like Pai Satya vasanth great eastern EP hariom kohinoor Sonovision etc… and distribution market. All over India we are available in more than 10,000 outlets.
Jyoti: How do you work to keep your service support standards high?
Vijay: We have the customer friendly policy with a strong service network across India with 900 service centres with the coverage of 19000 pin codes and the support capacity of 7500 service engineers.
“Soundcore is The Indisputable Audio Industry Leader On A Worldwide Scale”
The Indian smartphone accessories market is growing swiftly and has gained quite tremendous growth over the years. This market is growing under the ever-increasing smartphone penetration and is expected to grow further in 2022. Anker is a well-known brand in the consumer space and catering to the consumers with its wide range of products. Jyoti Janda, Executive Editor, Telecomtoday.in recently interacted with Gopal Jeyaraj, Head – India and SAARC, Anker Innovations. He shared the product roadmap, service support commitments and a lot more. Read below the excerpts:
Jyoti: What are the latest trends in the TWS earphone segment? Which new products can we see from Soundcore in the coming months?
Gopal: TWS has seen a huge success in the Indian Markets. The steady growth of the market and sales year by year has promoted the rapid development of the Bluetooth headset market and brought many new opportunities. For Soundcore our wide & successful range of TWS in the Indian Markets includes – Life Note 3, Life Q35 Headphones and Liberty Air 2 Pro
The TWS no longer has the classic design. It is currently available in bean-shaped, Bing-shaped, and has dangling ears, among other variations. In terms of technology, the TWS includes a MEMS microphone, In Ear Detection, multipoint connections, and other features. Intelligent Interaction Modes such as Voice Recognition, Gesture Control, Pressure Sensing, Translation Function, Health Detection, and Integrated Active Noise Cancellation are among the updated features observed. With Apple’s recent introduction of spatial audio, i.e. 360-degree sound, the demand for this experience has skyrocketed.
With a strong focus on R&D and innovation, our forthcoming models will incorporate many of the features stated above, as well as a greater knowledge of the user. We will release the much-anticipated Liberty 3 Pro within the next month.
Jyoti: How do you manage quality in your budget and mid-budget product ranges?
Gopal: Before releasing a new product, our R&D team conducts extensive research. The products are tested in a variety of settings, with a variety of target groups, and in a variety of geographic locations to comprehend the feedback and make it more resilient. Our products incorporate the latest innovation while placing a greater focus on quality.
Jyoti: Why should consumers go for Anker branded products whereas there are many other brands available in the market?
Gopal: Soundcore is the indisputable audio industry leader on a worldwide scale. Our emphasis on R&D and innovation, as well as exceptional quality, has struck a chord with the target audiences. Some of the important features of our products include an unrivalled 18-month warranty, demonstrating our confidence in our products’ quality. Grammy Award Winners help us develop and test our goods. Our products may include a few or several of Anker’s proprietary technologies such as Head ID, PartyCast, BoostIQ, ACAA, and others.
Jyoti: What are your service support commitments for customers? Please tell me about the presence of Anker’s service centers across India?
Gopal: Soundcore offers a centralised Service Center, where customers may phone us on a toll-free number, email us at [email protected], or submit a ticket at https://support.ankerindia.com/support/home. Here, we perform a first round of troubleshooting via phone or email assistance, and if the client still believes the issue continues, Soundcore arranges for the equipment to be picked up and dropped off for service. Our social Media vehicles also remain an active source of customer engagement for resolving several queries.
Jyoti: Please brief about the availability of your products both online and offline.
Gopal: Among the online marketplaces, Soundcore products are mostly accessible on Flipkart followed by others. Among the offline presence, we are available at several leading retail chain stores such as Sangeetha Mobiles, Poorvika Mobiles, Lulu Connect, Supreme Mobiles, Happi, Poojara Telecom, Phonewale, and many adjacent independent stores. We have a healthy mix of online and offline presence. Our availability with leading retail chain stores also gives us a competitive advantage.
Jyoti: Is there any consumer scheme or offer running currently or planning to run in coming months?
Gopal: There are currently no Consumer Schemes, however we will be planning both online and offline schemes very shortly.