The Indian smartphone accessories market is growing swiftly and has gained quite tremendous growth over the years. This market is growing under the ever-increasing smartphone penetration and is expected to grow further in 2022. Anker is a well-known brand in the consumer space and catering to the consumers with its wide range of products. Jyoti Janda, Executive Editor, Telecomtoday.in recently interacted with Gopal Jeyaraj, Head – India and SAARC, Anker Innovations. He shared the product roadmap, service support commitments and a lot more. Read below the excerpts:
Jyoti: What are the latest trends in the TWS earphone segment? Which new products can we see from Soundcore in the coming months?
Gopal: TWS has seen a huge success in the Indian Markets. The steady growth of the market and sales year by year has promoted the rapid development of the Bluetooth headset market and brought many new opportunities. For Soundcore our wide & successful range of TWS in the Indian Markets includes – Life Note 3, Life Q35 Headphones and Liberty Air 2 Pro
The TWS no longer has the classic design. It is currently available in bean-shaped, Bing-shaped, and has dangling ears, among other variations. In terms of technology, the TWS includes a MEMS microphone, In Ear Detection, multipoint connections, and other features. Intelligent Interaction Modes such as Voice Recognition, Gesture Control, Pressure Sensing, Translation Function, Health Detection, and Integrated Active Noise Cancellation are among the updated features observed. With Apple's recent introduction of spatial audio, i.e. 360-degree sound, the demand for this experience has skyrocketed.
With a strong focus on R&D and innovation, our forthcoming models will incorporate many of the features stated above, as well as a greater knowledge of the user. We will release the much-anticipated Liberty 3 Pro within the next month.
Jyoti: How do you manage quality in your budget and mid-budget product ranges?
Gopal: Before releasing a new product, our R&D team conducts extensive research. The products are tested in a variety of settings, with a variety of target groups, and in a variety of geographic locations to comprehend the feedback and make it more resilient. Our products incorporate the latest innovation while placing a greater focus on quality.
Jyoti: Why should consumers go for Anker branded products whereas there are many other brands available in the market?
Gopal: Soundcore is the indisputable audio industry leader on a worldwide scale. Our emphasis on R&D and innovation, as well as exceptional quality, has struck a chord with the target audiences. Some of the important features of our products include an unrivalled 18-month warranty, demonstrating our confidence in our products' quality. Grammy Award Winners help us develop and test our goods. Our products may include a few or several of Anker's proprietary technologies such as Head ID, PartyCast, BoostIQ, ACAA, and others.
Jyoti: What are your service support commitments for customers? Please tell me about the presence of Anker's service centers across India?
Gopal: Soundcore offers a centralised Service Center, where customers may phone us on a toll-free number, email us at support@ankerindia.com, or submit a ticket at https://support.ankerindia.com/support/home. Here, we perform a first round of troubleshooting via phone or email assistance, and if the client still believes the issue continues, Soundcore arranges for the equipment to be picked up and dropped off for service. Our social Media vehicles also remain an active source of customer engagement for resolving several queries.
Jyoti: Please brief about the availability of your products both online and offline.
Gopal: Among the online marketplaces, Soundcore products are mostly accessible on Flipkart followed by others. Among the offline presence, we are available at several leading retail chain stores such as Sangeetha Mobiles, Poorvika Mobiles, Lulu Connect, Supreme Mobiles, Happi, Poojara Telecom, Phonewale, and many adjacent independent stores. We have a healthy mix of online and offline presence. Our availability with leading retail chain stores also gives us a competitive advantage.
Jyoti: Is there any consumer scheme or offer running currently or planning to run in coming months?
Gopal: There are currently no Consumer Schemes, however we will be planning both online and offline schemes very shortly.
