Television technology has come a long way in recent years, making our viewing experience smarter, more convenient, and even more connected to our daily lives. With trends like AI and IoT shaping how we interact with devices, brands like Daiwa are bringing these advancements to Indian homes, ensuring their TVs not only meet but exceed consumer expectations. In this conversation with Jyoti Janda, Editor, Telecom Today, Priyanka Sukhija, Director of Brand Operations at Daiwa, shares her thoughts on the latest trends in the TV market, Daiwa’s commitment to quality, and how the brand is making technology accessible and relevant for Indian consumers.
Jyoti: What major trends are you observing in the Indian television market as AI & IOT impacting all technology devices or gadgets?
Priyanka: The Indian television market is evolving rapidly with AI and IoT integration. Smart TVs now feature AI-driven capabilities such as personalized content recommendations and voice assistance, significantly enhancing user convenience. IoT connectivity enables seamless integration with smart home ecosystems, creating a more interconnected living experience. At Daiwa, our webOS TVs with ThinQ AI offer intelligent content curation and interactive features, providing a personalized viewing experience. These advancements are redefining TV consumption, making it smarter and more connected for Indian households.
Jyoti: How does the Make in India tag enhance your brand’s acceptance in India?
Priyanka: The "Make in India" initiative has strengthened our brand’s acceptance by aligning with the increasing preference for locally manufactured products. This government-led campaign encourages consumers to support homegrown brands, fostering a sense of national pride. Our products are not only "Made in India" but also "Made for India," reflecting a deep understanding of local market needs. By designing and developing entirely within India, we ensure high-quality products while contributing to job creation and the country’s economic growth.
Jyoti: How does Daiwa leverage technology and innovation to stay ahead in the highly competitive Indian television market?
Priyanka: Daiwa stays ahead in the competitive Indian television market by leveraging advanced display technology and smart integration. Through backward integration, we ensure better control over quality and cost, enabling us to offer superior products. Our in-house R&D continuously focuses on enhancing user experience by developing features that cater specifically to Indian market needs. Additionally, our TVs boast elegant bezel-less designs that combine aesthetics with durability, ensuring long-lasting performance. This commitment to innovation, combined with localized solutions, allows us to provide value-driven products that resonate with Indian consumers.
Jyoti: What role does sustainability and eco-friendly technology play in Daiwa’s product design and manufacturing process?
Priyanka: Sustainability is integral to Daiwa’s operations. We design energy-efficient TVs that minimize power consumption, reducing environmental impact. Our manufacturing processes adhere to ESG guidelines, ensuring responsible practices. We emphasize proper waste management and continually seek eco-friendly innovations, reflecting our long-term commitment to environmental responsibility and creating a positive impact through our products.
Jyoti: What strategies does Daiwa employ to strengthen its after-sales service and ensure customer satisfaction across India?
Priyanka: Daiwa ensures customer satisfaction through a robust after-sales service network, comprising over 1,000 service centers nationwide. Our coverage spans more than 20,000 pin codes, offering on-site service for maximum accessibility. Dedicated customer support, available in multiple languages and via email, ensures that our users receive prompt and efficient assistance. This comprehensive service framework reflects our commitment to delivering an exceptional customer experience across India.
Jyoti: How is Daiwa leveraging technology trends like AI and IoT to enhance the smart TV experience for Indian consumers?
Priyanka: Daiwa is leveraging technology trends like AI and IoT to redefine the smart TV experience for Indian consumers. Its latest webOS-powered TVs with ThinQ AI offer seamless IoT connectivity, enabling integration with smart home ecosystems for a truly interconnected living experience. Enhanced by an upgraded Realtek chipset, these TVs deliver superior picture quality through AI-driven depth analytics, ensuring lifelike visuals. ThinQ AI also supports voice control, allowing users to interact with their TV and control other connected home devices, such as refrigerators, washing machines, and air purifiers, using intuitive commands via LG’s ThinQ app. This combination of advanced features provides a personalized, immersive, and convenient viewing experience.
