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Zendesk Announces New Partnerships and Integrations for Sunshine CRM Platform

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Zendesk, Inc. announced expansion to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS). These expansions include new partnerships and integrations that will make it easier to connect siloed data and deliver deep customer insight to advance proactive customer experiences.

Zendesk also announced it acquired Smooch, a platform connecting businesses with customers to power more personalized and human conversations. The acquisition marks Zendesk’s next step in delivering the best omnichannel experiences by connecting conversations between businesses and customers on any messaging channel–from websites and mobile apps to the world’s leading messaging apps like WhatsApp and Facebook Messenger.

With Sunshine, businesses are able to connect and understand all customer data, wherever it lives, to build the best customer experiences. Sunshine is built for developers entirely on open standards with the security, scalability, and reliability of AWS at its core. With new integrations from companies including Narvar and Domo, Sunshine will begin offering new, powerful capabilities with tailored offerings across industries such as manufacturing and retail.

“Launching the open, flexible, CRM platform Sunshine, marked a significant milestone for us as we help companies get a deeper and more holistic view of their customers,” said Adrian McDermott, president of products, Zendesk. “Our new partnerships enable companies to build and deploy apps faster with Sunshine. This flexibility is key to creating experiences that customers want today.”

System integrators deliver on scale and operational efficiency  

As mid to large-size enterprises embark on digital transformation journeys, they often look to trusted IT advisors and integration partners to identify and understand new technologies that will help them not only scale, but also realize operational efficiencies. Zendesk is working with a range of system integrators (SIs) to help companies design, build and deploy Sunshine within complex cloud architectures.

A prime example is ClearScale, an AWS Premier Consulting Partner, committed to building a Zendesk practice and leveraging its talented team of engineers and developers to deploy Sunshine solutions.

“Our partnership with Zendesk to broaden the capabilities of the Sunshine CRM platform is a perfect fit,” said Pavel Pragin, CEO of ClearScale. “Our expertise as an Amazon Web Services Premier Partner combined with Zendesk’s decision to tightly integrate Sunshine with AWS gives Zendesk customers virtually endless integration possibilities. This strategic partnership increases the ability for Zendesk to efficiently solve new complex issues with their customers and offer even more native features in the Sunshine ecosystem. We are delighted to be contributing to such a well-designed platform.”

Partner program advances Sunshine adoption across industries

Zendesk’s technology alliances program and system integration partnerships provide tailored offerings to meet the needs of its customer base across critical verticals and use cases, including e-commerce, retail, manufacturing, IoT, and incident management. With Sunshine, customers can get up and running faster with fewer developer resources. These partnerships allow customers to leverage open APIs and create best of breed solutions with the ability to easily integrate other applications versus being locked into a closed system.

Additional partners including Qualtrics, Okta, PagerDuty, AtlassianOpsgenie, Zaius, Envoy, and Magento (an Adobe company) are committed to building Sunshine integrations in collaboration with Zendesk in the near future. These partners will join companies such as Pendo, Segment, Stella Connect, and Oomnitza, that currently build on Sunshine.

Narvar, a software company delivering post purchase experiences for retailers around the world, can help companies holistically manage customer experiences within Zendesk by connecting data about order details, shipment status and returns, as well as proactively address customer requests, decreasing response time and improving customer trust.

“We’re always looking for ways to drive operational efficiencies for commerce companies in service of simplifying the customer experience, whether on our own platform or through partnerships across the ecosystem,” said Amit Sharma, Founder & CEO, Narvar. “We know customer service is a critical piece of that experience, and integrating with Zendesk Sunshine helps meet the needs of both support teams and the consumers they serve.”

“This integration with Narvar and Zendesk Sunshine will allow our teams to better engage with our customers by having more visibility into each customer’s experience,” said Joe Megibow, CEO, Purple. “We strive to put our customers at the center of all we do, and are thrilled to continue to find new solutions that enable world-class service across the touchpoints in their journey.”

Domo, a cloud-based operating system that allows entire businesses to be run through phones, partners with Zendesk and AWS to enable companies to manage their IoT solutions in more impactful and proactive ways. End users receive a better, proactive service experience, and companies are able to reduce the cost of service.

“The beauty of connecting the Domo IoT cloud with AWS IoT Core and Zendesk Sunshine is the ability to receive real-time alerts coming in from devices anywhere across the world. Through this network of end-to-end data and device management, the Domo platform enables customer insight into individual connected devices, while dramatically reducing the time to resolve issues,” said Jay Heglar, Chief Strategy Officer at Domo. “For example, SharkNinja’s robot cleaning systems individually report back data and any issue that arises immediately alerts the AWS IoT Core and Sunshine systems to proactively create a fix request.”

The combination of these new partnerships and integrations for Sunshine will allow companies to easily anticipate customer needs and better engage with them throughout their experience. This Sunshine expansion was unveiled at the one-day customer experience event, Zendesk Showcase, taking place in New York today.

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Enterprise News

Tata Tele business service hosts a Successful discussion with CXOs for resilience & business growth in Post COVID world

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Tata Tele Business Services (TTBS), hosted CXO Round Table Discussion with industry leaders on building a new mindset for business resilience and growth. The discussion centered around Respond, Reboot and Reinvent as key imperatives; with large Enterprises reinventing their business models as they continue to respond effectively to the aftershocks of the crisis.

 While the potential requirement for many organizations is to build digital competency, the larger goal is to be data-driven and leveraging the cloud capabilities. Moreover, witnessing variable cost structures, agile operations, and automation which could create stronger capabilities with digital presence and security.

According to an IDC report, ‘By 2022, 70% of all organizations will have accelerated use of digital technologies, transforming existing business processes to drive customer engagement, employee productivity, and business resiliency.’

Industry representatives such asUpkar Singh, Director IT, Fidelity Information Services India Ltd., Raj Neravathi – Head of Technology, Titan, Yogesh Kothari – Sr. Vice President, Quatrro Business Support Solutions shared their expertise upon business agility, examples from their professional career and how they are successfully driving the digital transformation journey for their organization.

Addressing the session, Mr. Shibhu Davies, Sales Head – North and East, Tata Communications Ltd. said, “There is a plethora of technology available in the market, understanding the most suitable one for a particular business is the key factor. To thrive in the next normal, companies must be data driven to make critical and timely decisions. While there is an uptick in the businesses investing in data and nimble technologies like cloud and AI, many are still struggling to maintain momentum. Businesses need to get out of cultural obstacles, address data privacy and governance challenges to enhance their degree of business transformation.” 

Elaborating further on increasing adoption of Cloud communication, Mr. Shibhu Davies explained, “Cloud Communication suite like Smartflo being offered by Tata Teleservices are inherently designed for a digital or hybrid environment and is well-equipped to deal with the growing overlap between digital technology and enterprise operations. Besides enhanced efficiency and operational flexibility, it offers more robust security to your business with a pre-configured unified threat management system.”

Mr. Upkar Singh, Director IT, Fidelity Information Services India Ltd said “Covid has created an unprecedented impact across all regions – organizations that are flexible both from technology and operational perspective have been able to RESPOND in time, REBOOT their functions and are now REINVENTING result oriented approach”

Mr. Raj Neravathi – Head of Technology, Titan said, “During times of catastrophes, leadership plays a very important role in adoption to change. Composure, calmness, honoring and supporting every internal and external stakeholder through thick and thin helps revive business and defines leadership by example.” 

Mr. Yogesh Kothari – Sr Vice President, Quatrro Business Support Solutions said, “Challenges that enterprises are facing in the current times is resistance to change. There is a lack of vision for creating a digital journey for the customer and technology know how for their business” 

Highlights of discussion: 

Challenges in Technology Adoption 

The key challenges faced by enterprises for adopting new technologies extend both towards the changing customer experience along with employee pushback. Merely purchasing and implementing a solution in response to a localized issue does not equate to technology adoption and agility. Organizations are considering two key points, recognizing and responding to the shifting trends in consumer behavior and avoiding the initiatives that target specific issues.

The post-covid world has led to unexpectedly increased customer readiness towards trying new channels for interacting with businesses. 

Organizations adopting to technology, lead to driving changes strategically through an ongoing process where being receptive to changing consumer trends helps in the formulation of effective roadmaps. These roadmaps can then be used to build better value propositions by leveraging the right technological advancements, leading to business growth and benefits.

Role of Leadership In Bringing Organizational Change

Leadership plays a very critical role while dealing with catastrophes. From healthcare solutions to virtual classrooms, from facilitating remote work and learning, from re-imagining online business models and digital revenue lines, to stepping up the cyber security, organizations are working on new challenges.

The pandemic has accelerated transformation multifariously for businesses in India. Organizations are re-imagining their business models, relooking at talent management strategies, and fast-tracking digitalization efforts to be more resilient to disruption. 

Organizations are simplifying and enhancing their IT landscape, architecting systems for integration, balancing operational and capital expenses using the cloud. Investments are being made towards intelligent systems that provide incremental learning abilities. 

Technology Investments for a Digital Future

Over the last couple of months, it has become increasingly evident that digital adoption is not negotiable. Having the right technology to power up digital strategies is fundamental in today’s business world. It is a business requirement without which organizations are not able to grow in a rapidly evolving market landscape.

A good business continuity solution that delivers digital workspaces to access critical applications, have accelerated the performance of organizational applications on remote connections. With right platform and solutions clubbed with excessive trainings, organizations have managed to continue with their operations without major loss in productivity or efficiency.

Digital technologies have caused a shift in customer expectations, resulting in a new kind of modern buyer. Today’s consumers are constantly connected and aware of what they can do with technology. Bringing the employees up to speed to cater to the new age customers has been one of the key form of investments for various organizations. 

Respond, Reboot and Reinvent – The New Mindset for Growth

Organizations have taken immediate actions focused on keeping people safe and essential business functions operating. This has been relatively marked with high effort and possibly chaotic activity.

Organizations are adopting to the wholistic approach, recognizing evolving customer demand, channels of information consumption, building continued incremental intelligence including technology that provides agility. Agile decision making and strategy setting by enterprises have outsized performance and established a lead over the competition that sustains long after the initial disruption. By reinventing themselves, organizations have learnt to conduct operational processes and workflows in new, repeatable, and scalable ways.

Key Takeaways

  • Gaining New perspectives, relooking at business models and embracing new models of harnessing technology have become business priorities.  
  • Reinvent on an ongoing basis to build an agile, adaptive & resilient enterprise for a sustainable future. 
  • Uninterrupted connectivity between all stakeholders, internally within employees and externally with customers and vendors across platforms and touch points is of critical importance.

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Networking

Bharti Airtel Announces 5G Ready Network

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In a major landmark, Bharti Airtel (“Airtel”) announced that it has become the country’s first telco to successfully demonstrate & orchestrate LIVE 5G service over a commercial network in Hyderabad city.

Airtel did this over its existing liberalised spectrum in the 1800 MHz band through the NSA (Non Stand Alone) network technology. Using a first of its kind, dynamic spectrum sharing, Airtel seamlessly operated 5G and 4G concurrently within the same spectrum block. This demonstration has emphatically validated the 5G readiness of Airtel’s network across all domains – Radio, Core and Transport. 

Airtel 5G is capable of delivering 10x speeds, 10x latency and 100x concurrency when compared to existing technologies. Specifically, in Hyderabad, users were able to download a full length movie in a matter of seconds on a 5G phone. This demonstration has underlined the company’s technology capabilities. The full impact of the 5G experience, however, will be available to our customers, when adequate spectrum is available and government approvals received.

Gopal Vittal, MD & CEO, Bharti Airtel said: “I am very proud of our engineers who have worked tirelessly to showcase this incredible capability in Tech City, Hyderabad today. Every one of our investments is future proofed as this game changing test in Hyderabad proves. With Airtel being the first operator to demonstrate this capability, we have shown again that we have always been the first in India to pioneer new technologies in our quest for empowering Indians everywhere.” 

“We believe India has the potential to become a global hub for 5G innovation. To make that happen we need the eco system to come together – applications, devices and network innovation. We are more than ready to do our bit.” added Gopal Vittal.                  

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Networking

Airtel Xstream Fiber Rolls Out Gigabit Wi-Fi Experience

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Bharti Airtel (“Airtel”) has kicked off the New Year with some exciting news for customers with the launch of hyper-fast Wi-Fi experience. 

Airtel Xstream Fiber customers can now enjoy 1 Gbps data speeds over Wi-Fi and no longer have to be constrained by a dedicated LAN cable. The Airtel Xstream Fiber Rs 3999 plan now comes with a complimentary 1 Gbps Wi-Fi router to go with unlimited data quota and massive bundled content.  

The highly advanced 4×4 Wi-Fi router, will enable seamless 1 Gbps Wi-Fi coverage across Homes and Small Offices. This will unlock a great experience for online gaming and animation and for work or study from home with large number of concurrently connected devices. Small Offices will be able to deploy multiple high speed connections for applications such as stock trading and online collaboration that requires reliable high speed connectivity with zero downtime.      

Says Vir Inder Nath, CEO – Homes, Bharti Airtel: “Reliable high speed connectivity is a lifeline in today’s digital first world and Airtel is proud to be at the forefront of India’s broadband revolution. A key ask from our customers was liberation from the LAN cable to enjoy the 1Gbps experience and we are delighted to make that happen.”        

Airtel Xstream Fiber’s 1 Gbps broadband plan at Rs 3999 also comes with a complimentary Airtel Xstream Box that offers 550 TV channels and OTT content from the Airtel Xstream app library that includes over 10,000 movies & shows aggregated across 7 OTT apps and 5 studios. It offers subscription to premier video streaming apps such as Amazon Prime Video and ZEE5, all accessible through the Airtel Xstream Box.

Airtel is India’s largest private sector broadband service provider with presence in over 150 cities. 

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