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Citrix Ushers in New Era of Employee Engagement and Productivity

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Citrix Systems, Inc. announced it is making work smarter through next-generation intelligence capabilities that allow companies to deliver a unified and contextual experience across any device or network that engages employees and enables them to perform at their best. The enhancements were unveiled at Citrix Synergy, the premier digital work conference taking place in Atlanta this week.

“There’s a lot of noise in the workplace today that keeps us from doing what we want and are paid to do,” said PJ Hough, Chief Product Officer, Citrix. “At Citrix, our solutions are designed with one thing in mind: eliminate distractions so that people can focus on work that matters and do what they do best.”

Complexity Tamed

To do any job and do it well, you need the right tools. The problem is, most of us have too many available to us and they’re too hard to find and use.

“Employees today deal with as many as 11 different apps a day to get their work done. And most of their functionality goes unused or makes tasks more difficult as employees spend too much time — almost 10 hours a week — searching for the information they need,” said Hough. “The overload and complexity hinder employee experience and lead to low levels of employee engagement. That must change.”

Through Citrix® Workspace™, companies can provide single sign on access to all the apps and content employees prefer to use in one, unified experience, including out-of-the-box integrations with more than 150 enterprise applications such as Salesforce, Workday, SAP Ariba and SAP Concur, ServiceNow, Microsoft Outlook and G Suite.

Planned integrations with the most widely used identity and access management providers, including Okta, Ping, Radius, and GoogleID, combined with Citrix Workspace security controls will enable them to deliver these apps more securely than operating them natively.

A Smarter Approach

According to Forrester Research, Inc., “…Improving human performance at work is the most important objective for workforce technology strategy and employee motivation, customer experience and financial performance depend on it.” (Transform The Employee Experience To Drive Business Performance, Executive Overview: The Employee Experience Playbook, February 12, 2018)

With the infusion of machine learning and simplified workflows in Citrix Workspace, companies can transform the employee experience by not only organizing work, but guiding and making it smarter.

Leveraging over 100 microapps pre-built for popular software services, Citrix Workspace can automatically surface prioritized and relevant tasks that allow employees to complete their work in fewer steps and with greater efficiency.

Rather than sifting through their inbox, searching calendars or going six clicks deep into an enterprise application to get things done, employees can have prioritized actions and relevant insights automatically delivered to their phone, tablet or PC so they can execute work quickly and move on.

Work without Constraints

Most of us work from an average of four locations a day. With Citrix Workspace, companies can provide a superior experience that enables employees to work seamlessly across the channels and devices they prefer. Through new integrations with some of the most commonly used collaboration tools, including Microsoft Teams and Slack, content can be delivered to employees in one constant stream, eliminating the need for them to switch context.

Through a virtual instance of the Citrix SD-WAN appliance soon to be available in the Google Cloud Marketplace and increased integration of Citrix ADC with Google Cloud Platform (GCP), Kubernetes, service mesh with Istio architectures and open source CNCF tools, they can deliver a consistent and reliable application experience to users regardless of where they are located.

“We’re bringing the simplicity and utility we enjoy in our personal lives to the workplace and shifting the focus of work from applications that aggravate to actions that matter to engage the entire organization and improve the employee experience,” said Hough.

Managed Desktops as a Service
Through a planned Desktop as a Service offering, Citrix, together with its robust ecosystem of partners, will make it easier than ever for IT to provide a unified, secure work environment in the cloud from which employees can access their individual desktops and all the SaaS applications, cloud services, fileshares, cloud-based office applications and corporate resources they need to get work done anywhere, anytime using any device. The company will initially enable the delivery of desktops managed on Microsoft Azure.

Expanded Workspace Security

With the deep understanding of user device and access behavior and intelligent capabilities underlying Citrix Analytics, companies can balance demands for flexibility and choice with the need to maintain a secure environment and dynamically apply security policies without getting in the way of the user experience. The solution also provides full logging of security threats and automated resolutions that can be monitored by security experts and exported to other analytics platforms through planned integration with Splunk.

“At Saab, we believe that true collaboration leads to better solutions. But we work every day with classified information. So while we need to be open in one end, we need to be very closed in another to ensure data integrity for those we serve,” said Mats Hultin, Group CIO, Saab. “With Citrix, we can balance these needs and provide a secure and reliable way for our teams to connect and work together to meet the needs of our customers and give us a competitive edge.”

Malware Beware

As the list of SaaS, web and mobile apps running within the average organization and devices used to access them continues to grow, companies are increasingly vulnerable to system attacks and data theft. To help defend against them, Citrix has enabled new capabilities that protect apps and content delivered within its digital workspace solutions against a host of malware threats, including:

  • Keylogging
  • Screen capture/session videoing

The new capabilities provide endpoint and browser security for all connections to Citrix® Virtual Apps and Desktops™ from both personal and managed devices and protect all work completed in Citrix Workspace™.

“As the network perimeter fragments and the internet is darkened by encryption, the endpoint becomes the penultimate control point for the implementation of device, application, and data security. However, endpoints, by their very nature, create a special challenge as decentralization is not the friend of security. Specialized and sophisticated tools thus become mainstream; vendors with innovative offerings and segment-appropriate channel strategies are capitalizing,” explains Frank Dickson, research vice president, IDC Security Products and Identity and Access Management research practices.

A Superior Experience

More than half of all Web traffic is driven by BOTs that can negatively impact user experience and slow business transactions. Through new behavior-based BOT detection capabilities to be delivered within Citrix ADC, including advanced device finger printing and signatures, companies will be able to:

  • Mitigate attacks like password spraying, credential stuffing and content scrapping
  • Reduce revenue and data loss

And with planned enhancements to the Citrix Analytics Machine Learning (ML) engine, companies will be able to uncover performance issues by monitoring network latency, easily identify groups of users experiencing poor performance and take action to improve their experience.

A Unified View

Citrix has integrated risk indicators and user and entity inventory from Microsoft’s Graph Security API  into Citrix Analytics. With the integration, security administrators now have a unified threat intelligence view across their Citrix and Microsoft solutions that will allow them to improve the breadth and accuracy of signals and take actions to mitigate them across both portfolios.

A Better Way to Work

“Technology is an engine of innovation. But in many ways, it has stalled and become a barrier to productivity and progress,” Hough said. “At Citrix, our mission is to deliver the experience, security and choice our customers need to spend less time managing technology and more time harnessing it to deliver a compelling employee experience that transforms business results.”

More than 400,000 organizations including 99 percent of the Fortune 100 and 98 percent of the Fortune 500 use Citrix solutions to power a better way to work.

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Enterprise News

Tata Tele business service hosts a Successful discussion with CXOs for resilience & business growth in Post COVID world

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Tata Tele Business Services (TTBS), hosted CXO Round Table Discussion with industry leaders on building a new mindset for business resilience and growth. The discussion centered around Respond, Reboot and Reinvent as key imperatives; with large Enterprises reinventing their business models as they continue to respond effectively to the aftershocks of the crisis.

 While the potential requirement for many organizations is to build digital competency, the larger goal is to be data-driven and leveraging the cloud capabilities. Moreover, witnessing variable cost structures, agile operations, and automation which could create stronger capabilities with digital presence and security.

According to an IDC report, ‘By 2022, 70% of all organizations will have accelerated use of digital technologies, transforming existing business processes to drive customer engagement, employee productivity, and business resiliency.’

Industry representatives such asUpkar Singh, Director IT, Fidelity Information Services India Ltd., Raj Neravathi – Head of Technology, Titan, Yogesh Kothari – Sr. Vice President, Quatrro Business Support Solutions shared their expertise upon business agility, examples from their professional career and how they are successfully driving the digital transformation journey for their organization.

Addressing the session, Mr. Shibhu Davies, Sales Head – North and East, Tata Communications Ltd. said, “There is a plethora of technology available in the market, understanding the most suitable one for a particular business is the key factor. To thrive in the next normal, companies must be data driven to make critical and timely decisions. While there is an uptick in the businesses investing in data and nimble technologies like cloud and AI, many are still struggling to maintain momentum. Businesses need to get out of cultural obstacles, address data privacy and governance challenges to enhance their degree of business transformation.” 

Elaborating further on increasing adoption of Cloud communication, Mr. Shibhu Davies explained, “Cloud Communication suite like Smartflo being offered by Tata Teleservices are inherently designed for a digital or hybrid environment and is well-equipped to deal with the growing overlap between digital technology and enterprise operations. Besides enhanced efficiency and operational flexibility, it offers more robust security to your business with a pre-configured unified threat management system.”

Mr. Upkar Singh, Director IT, Fidelity Information Services India Ltd said “Covid has created an unprecedented impact across all regions – organizations that are flexible both from technology and operational perspective have been able to RESPOND in time, REBOOT their functions and are now REINVENTING result oriented approach”

Mr. Raj Neravathi – Head of Technology, Titan said, “During times of catastrophes, leadership plays a very important role in adoption to change. Composure, calmness, honoring and supporting every internal and external stakeholder through thick and thin helps revive business and defines leadership by example.” 

Mr. Yogesh Kothari – Sr Vice President, Quatrro Business Support Solutions said, “Challenges that enterprises are facing in the current times is resistance to change. There is a lack of vision for creating a digital journey for the customer and technology know how for their business” 

Highlights of discussion: 

Challenges in Technology Adoption 

The key challenges faced by enterprises for adopting new technologies extend both towards the changing customer experience along with employee pushback. Merely purchasing and implementing a solution in response to a localized issue does not equate to technology adoption and agility. Organizations are considering two key points, recognizing and responding to the shifting trends in consumer behavior and avoiding the initiatives that target specific issues.

The post-covid world has led to unexpectedly increased customer readiness towards trying new channels for interacting with businesses. 

Organizations adopting to technology, lead to driving changes strategically through an ongoing process where being receptive to changing consumer trends helps in the formulation of effective roadmaps. These roadmaps can then be used to build better value propositions by leveraging the right technological advancements, leading to business growth and benefits.

Role of Leadership In Bringing Organizational Change

Leadership plays a very critical role while dealing with catastrophes. From healthcare solutions to virtual classrooms, from facilitating remote work and learning, from re-imagining online business models and digital revenue lines, to stepping up the cyber security, organizations are working on new challenges.

The pandemic has accelerated transformation multifariously for businesses in India. Organizations are re-imagining their business models, relooking at talent management strategies, and fast-tracking digitalization efforts to be more resilient to disruption. 

Organizations are simplifying and enhancing their IT landscape, architecting systems for integration, balancing operational and capital expenses using the cloud. Investments are being made towards intelligent systems that provide incremental learning abilities. 

Technology Investments for a Digital Future

Over the last couple of months, it has become increasingly evident that digital adoption is not negotiable. Having the right technology to power up digital strategies is fundamental in today’s business world. It is a business requirement without which organizations are not able to grow in a rapidly evolving market landscape.

A good business continuity solution that delivers digital workspaces to access critical applications, have accelerated the performance of organizational applications on remote connections. With right platform and solutions clubbed with excessive trainings, organizations have managed to continue with their operations without major loss in productivity or efficiency.

Digital technologies have caused a shift in customer expectations, resulting in a new kind of modern buyer. Today’s consumers are constantly connected and aware of what they can do with technology. Bringing the employees up to speed to cater to the new age customers has been one of the key form of investments for various organizations. 

Respond, Reboot and Reinvent – The New Mindset for Growth

Organizations have taken immediate actions focused on keeping people safe and essential business functions operating. This has been relatively marked with high effort and possibly chaotic activity.

Organizations are adopting to the wholistic approach, recognizing evolving customer demand, channels of information consumption, building continued incremental intelligence including technology that provides agility. Agile decision making and strategy setting by enterprises have outsized performance and established a lead over the competition that sustains long after the initial disruption. By reinventing themselves, organizations have learnt to conduct operational processes and workflows in new, repeatable, and scalable ways.

Key Takeaways

  • Gaining New perspectives, relooking at business models and embracing new models of harnessing technology have become business priorities.  
  • Reinvent on an ongoing basis to build an agile, adaptive & resilient enterprise for a sustainable future. 
  • Uninterrupted connectivity between all stakeholders, internally within employees and externally with customers and vendors across platforms and touch points is of critical importance.

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Networking

Bharti Airtel Announces 5G Ready Network

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In a major landmark, Bharti Airtel (“Airtel”) announced that it has become the country’s first telco to successfully demonstrate & orchestrate LIVE 5G service over a commercial network in Hyderabad city.

Airtel did this over its existing liberalised spectrum in the 1800 MHz band through the NSA (Non Stand Alone) network technology. Using a first of its kind, dynamic spectrum sharing, Airtel seamlessly operated 5G and 4G concurrently within the same spectrum block. This demonstration has emphatically validated the 5G readiness of Airtel’s network across all domains – Radio, Core and Transport. 

Airtel 5G is capable of delivering 10x speeds, 10x latency and 100x concurrency when compared to existing technologies. Specifically, in Hyderabad, users were able to download a full length movie in a matter of seconds on a 5G phone. This demonstration has underlined the company’s technology capabilities. The full impact of the 5G experience, however, will be available to our customers, when adequate spectrum is available and government approvals received.

Gopal Vittal, MD & CEO, Bharti Airtel said: “I am very proud of our engineers who have worked tirelessly to showcase this incredible capability in Tech City, Hyderabad today. Every one of our investments is future proofed as this game changing test in Hyderabad proves. With Airtel being the first operator to demonstrate this capability, we have shown again that we have always been the first in India to pioneer new technologies in our quest for empowering Indians everywhere.” 

“We believe India has the potential to become a global hub for 5G innovation. To make that happen we need the eco system to come together – applications, devices and network innovation. We are more than ready to do our bit.” added Gopal Vittal.                  

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Networking

Airtel Xstream Fiber Rolls Out Gigabit Wi-Fi Experience

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Bharti Airtel (“Airtel”) has kicked off the New Year with some exciting news for customers with the launch of hyper-fast Wi-Fi experience. 

Airtel Xstream Fiber customers can now enjoy 1 Gbps data speeds over Wi-Fi and no longer have to be constrained by a dedicated LAN cable. The Airtel Xstream Fiber Rs 3999 plan now comes with a complimentary 1 Gbps Wi-Fi router to go with unlimited data quota and massive bundled content.  

The highly advanced 4×4 Wi-Fi router, will enable seamless 1 Gbps Wi-Fi coverage across Homes and Small Offices. This will unlock a great experience for online gaming and animation and for work or study from home with large number of concurrently connected devices. Small Offices will be able to deploy multiple high speed connections for applications such as stock trading and online collaboration that requires reliable high speed connectivity with zero downtime.      

Says Vir Inder Nath, CEO – Homes, Bharti Airtel: “Reliable high speed connectivity is a lifeline in today’s digital first world and Airtel is proud to be at the forefront of India’s broadband revolution. A key ask from our customers was liberation from the LAN cable to enjoy the 1Gbps experience and we are delighted to make that happen.”        

Airtel Xstream Fiber’s 1 Gbps broadband plan at Rs 3999 also comes with a complimentary Airtel Xstream Box that offers 550 TV channels and OTT content from the Airtel Xstream app library that includes over 10,000 movies & shows aggregated across 7 OTT apps and 5 studios. It offers subscription to premier video streaming apps such as Amazon Prime Video and ZEE5, all accessible through the Airtel Xstream Box.

Airtel is India’s largest private sector broadband service provider with presence in over 150 cities. 

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