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Zeotap Introduces Customer Intelligence Platform

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Zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries.

According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year, only 2% of brands claim to have reached full digital marketing maturity; 97% said their use of data was immature and 83% could not make connections across different touchpoints. The study also revealed brands that improved data connectivity and made better use of integrated technologies could offer more tailored products and dramatically improved consumer experiences. They drove reductions of more than 40% in cost per action (CPA) and increases of up to 50% in online transactions. In particular, better technology improved return on advertising spending (ROAS) by up to 33% for participating brands.

Zeotap’s Customer Intelligence Platform (CIP) addresses marketers’ needs with an integrated suite of solutions for first-party data unification, deterministic identity resolution, third-party data enrichment, analytics/modeling, and activation. It replaces the variegated collection of point solutions with which brands typically wrestle, leading to meaningful performance gains and material cost efficiencies. Zeotap also employs best-of-breed governance, risk management and compliance (GRC) measures across its entire stack, including those pertaining to its ISO 27001 and CSA STAR certifications.

A brand can unleash the full impact of the CIP in three simple steps:

  • Connect first-party data residing across multiple internal data repositories or siloes to develop a single unified customer view. Link this private graph with zeotap’s proprietary global offline-to-online and online-to-online identity graph for turnkey onboarding, cross-device extension, and lookalike modeling.
  • Transform first-party data easily into enhanced customer insights with multifaceted intelligence. Data can be blended with zeotap’s exclusive unified enterprise data set sourced from 100+ partners and spanning two billion consumer profiles. Use existing analytics infrastructure or deploy zeotap’s dedicated Data Clean Room to layer first-party data with zeotap data, campaign performance logs and popular panels for advanced machine learning without assuming additional data ownership.
  • Activate any configuration of data across a plethora of pre-integrated marketing ecosystem partners such as Adobe, Amazon, AppNexus/Xandr, Facebook/Instagram, Google, MediaMath, Salesforce, Snapchat, Spotify, The Trade Desk, TikTok, Verizon Media and a wide network of local publishers and partners in any of zeotap’s 14 markets. Additionally, benefit from zeotap’s agile capabilities to create connections to any new partners via APIs, including dynamic content/creative optimization solutions

Projjol Banerjea, CPO and founder at zeotap said, “Since 2014, our product journey has been guided by a North Star in the form of delivering value to marketers. This new integrated platform is a culmination of development efforts steered by constant feedback from our loyal clients.” He added, “In light of the current global situation, the overall integrated proposition is all the more compelling.”

Zeotap works with more than 70 of the top 100 global brands including Unilever, Mercedes Benz, Red Bull, BBVA, Orange Telecom and Vodafone across a range of marketing activities. Industry analysis firm AdExchanger awarded it the Best Data-Enabling Technology (2019).

“We are very pleased with our partnership with zeotap. Since our collaboration started, we have been using their deterministic data to improve our digital marketing strategies. Now with direct access to their customer intelligence platform, we have been able to unlock many possibilities: audience planning, custom segment creation, activation in any online channel and even data enrichment, which is essential to us. We are also very happy with the proactive support we receive from the local team, which is a key factor to keep growing together. We look forward to continuing our collaboration in Spain and also recommend it to our colleagues in other markets,” said Victor Frontán, Programmatic & DMP Specialist at BBVA.

Zeotap today also announces the appointment of Jim Thoeni as its global Chief Revenue Officer (CRO). Jim, based out of New York and San Francisco, was most recently Area Vice President North America for Salesforce’s Marketing Cloud business. He has over 20 years of international experience with a proven track record of driving sustainable, predictable, and scalable growth by focusing on the empowerment and success of his teams and customers.

As CRO, Jim will have worldwide responsibility for all revenue-generating and customer-facing teams and activities and will report directly into Daniel Heer, CEO and founder of zeotap.

“I was blown away by the innovativeness of zeotap’s new Customer Intelligence Platform and the rave reviews from early adopter clients. In my conversations with brands, I’ve realized companies of all sizes across different industries yearn for a full-stack, end-to-end solution to execute their data strategies so they can connect with customers in more relevant and efficient ways,“ Thoeni said. “Zeotap is uniquely positioned to be the global leader in customer intelligence and I’m thrilled to join an incredible team of colleagues, partners, and customers.”

According to Daniel Heer, “We’re capitalizing on five and a half years of asset-building and learnings. Our new Customer Intelligence Platform is truly unrivaled in terms of both scale and scope. We’re thrilled to have Jim join us at this exciting juncture to usher in a new era for zeotap that I’m confident will comprise many more success stories with clients.”

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Synology Rolls Out New Updates in Synology Drive and Active Backup Suite

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Synology® announced a series of innovations at the event in India, presenting DiskStation Manager (DSM) 7.0, which comes with several updates on the most notably packages – Synology Drive and Active Backup for Business.

“More and more companies and organizations are operating across physical, virtual, and cloud platforms. This phenomenon presents a tremendous challenge to IT departments for ensuring the safety of the growing data and collaborate efficiently in this cross-platform environment.” said Mike Shay, Sales Manager, Synology Inc. “To tackle these problems, Synology provides Active Backup for Business and Synology Drive.”

Synology Drive

Synology Drive provides an integrated file syncing, sharing experience into on-premises file servers and combines the flexibility of the cloud. Files can be access via mainstream browsers, mobile devices, FTP, WebDAV, and SMB. Storage capacity is scalable to up to 180 drives.­

New features in Synology Drive include On-demand Sync, which allows files to be downloaded to users’ computer only upon request to reduce local storage consumption, while keeping the full sync directory up-to-date. In addition, the Drive ShareSyncpackage is able to sync files between multiple NAS devices, facilitating cross-site file collaboration. As for backing up PC’s files to Synology NAS, users now have the flexibility to choose between scheduled or continuous backup.

Active Backup for Business

Active Backup for Business is a one-stop backup solution which consolidates backup tasks for VMware, Windows PC & Windows Server, Office 365 & G Suite to Synology NAS – and lets users manage from one simple console. Backup time and storage capacity can be reduced effectively with incremental backup and global deduplication technology. Key features include:

  • Protect Windows PC/Serversupports snapshot-based backup and the bare-metal restoration of the OS, applications, settings and data.
  • Protect virtual machines: data from virtual machines will be protected without requiring guest agents. It supports single file restoration and full VM recovery to VMware or Synology NAS to achieve RTO in seconds. This package now additionally supports Hyper-V.
  • Protect Office 365/G Suite: Active Backup for Office 365/G Suite protects unlimited users account for free. Its centralized interface coming with auto account discovery for effective backup and management, the continuous backup mode for minimizing the risk of data loss. This package now additionally supports Microsoft SharePoint.

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TechnoBind Forays into the Data Analytics Market

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TechnoBind announced the addition of Data Analytics to its technology portfolio. These services will be part of their solution portfolio coming in from their strategic collaboration with Tableau. Together, they will cater solutions to their customers in the data analytics and visualisation market across the India. They will help organizations to curate, use and manage data efficiently to maximize reusability, reliability, and consistency.

Tableau, a global leader in business analytics software, offers a data visualization platform that helps customer visualize data. Whereas, TechnoBind is specialist in IT market and understands the Indian market dynamics to the core. This collaboration aims to address the pain points in data analytics space and help customers’ to overcome the challenges.

“We are very excited about being in the Data Analytics space with Tableau. We believe that data is the most valuable asset for any company and a lot of companies are trying to monetize this asset for their business. This is the large burgeoning market opportunity in front of us.”

“We have already built a separate practice team to focus on Cloud, Mobility and Analytics with a target of this BU contributing up to 20% of our revenues in the coming FY.” said Prashanth G J, CEO at TechnoBind.

TechnoBind is focused on identifying and partnering with vendors/solution providers who focuses on plotting the future in line with latest disruptive technologies based on their well-defined “use-case” based approach, where it is all about identifying a business pain-point of a customer and helping position the right technology, solution or service at the right time.

Technobind is a Bangalore-based India’s fastest growing specialist partner in IT focusing on Data and related solutions. TechnoBind offers consulting services for organizations to help them focus on reducing costs, mitigate risk and improve productivity along with maximizing returns on investments. The company has a presence in Mumbai, Delhi, Chennai, Hyderabad and Singapore.

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Xiaomi India Migrates its Local Data to India Cloud Infrastructure

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Xiaomi announced that it is migrating its Indian data to cloud service providers with infrastructure in India. The data migration would cover all Indian user data across Xiaomi e-commerce platform (www.mi.com/in/), Mi Community (in.c.mi.com), Mi Cloud, MIUI (Xiaomi Market, feed, Mi Video, advertising, Mi Messaging, push notifications, etc)and Mi TV.

Xiaomi is migrating its local data to highly secure Amazon Web Services (AWS) and Microsoft Azure infrastructure in India and all the existing data would be migrated by the end of 2018. All new Indian user data since 1 July is already being stored in local servers and all existing user data on mi.com/in/ will be fully migrated to servers in India by mid-September 2018.

Prior to this, all Indian user data used in mi.com/in/, in.c.mi.com, Mi Cloud, MIUI (Xiaomi Market, feed, Mi Video, advertising, Mi Messaging, push notifications, etc) and Mi TV were stored in AWS servers across Singapore and the United States.

With the migration of local user data to Indian cloud service provider infrastructure based in India, users can expect a jump in access speed.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India: “At Xiaomi, data privacy and security are of utmost importance to us. We are taking one more step towards user data security and privacy by bringing our cloud services to India for all local data needs. It’s something our teams have been working tirelessly on and I am glad we have been able to turn this around for our India users. With the data stored locally and encrypted end to end, users will be able to enjoy greater access speeds.”

He continued, “Xiaomi is committed to India and data protection and using cloud servers in India is another step in that direction for us. We will continue to work on this aspect and ensure a heightened user experience for all our users in India.”

Xiaomi India continues to be the market leader in India for four consecutive quarters – from Q3 2017 to Q2 2018, as per IDC’s latest Quarterly Smartphone Tracker, Q2 2018. With a market share of 29.7%, approximately one out of three smartphones sold in India were Xiaomi devices in Q2 2018. The quarter also marks the first time a smartphone brand shipped nearly 10 million units within a single quarter.

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