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ASIRT Hosts HP and NPAV to Showcase Cutting-edge Product Innovations at the Tech Day

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The October Techday hosted by ASIRT was an informative and enlightening one where Members got the opportunity to further their business by leveraging the government e-marketplace portal.

A team from HP showcased some of their latest laptops and desktops designed with cutting-edge technology engaging Power and Elegance while the market leader NPAV presented their holistic network security offerings, with innovations to protect any device connected to a Computer.

Mr Ramesh Pyla, Regional Sales Manager, HP Inc., India c. started the evening with an insightful discussion on changing industry and market dynamics with respect to Gaming as a category, HP’s market share in the industry and the rising demand for technically superior & aesthetic laptops to cater to this segment. This was followed by key industry and market insights into the changing customer preferences, HP’s deep understanding and fresh approach to create customer delight and thus increase its market share with new, innovative product offerings. Their latest range includes the high performance, Omen series of gaming laptops with superior thermal control, dual storage facility, immersive VR experience enhanced by an exceptional audio system, and award-winning design. This was followed by HP Spectre series of stylish, hybrid laptops, the HP Pavilion series of laptops and the latest, technically superior range of All-in-One laptops, with features like Privacy Camera, Quad Speakers, Wireless Charging and Ultra WQHD 34” curved display, designed for the smart homes/ offices.

Highlighting HP’s commitment to design and the shift in consumer preferences, Mr Ramesh Pyla, said, “Currently, consumer expectations across categories are more focused on the design element. Earlier, IT was all about specifications. Now, with rising awareness, most brands, including HP, are moving to set new benchmarks with value-add features and design, like weight, thinness etc. Earlier, computers were restricted to home or offices but now they are essentially mobile and attach a sense of reputation/image to the owner. Keeping this in mind, HP is diversifying with varied portfolios across metros and tier2 and 3 cities. For tier 2 and tier 3 towns, where affordability comes first and design element is secondary, we have been promoting the HP 15 series in a big way. Alternately, in tier 1 and metros, where PC’s have a higher penetration, we are focusing on offering superior design element. We aim at balancing both, niche offerings and functional products that create volume, through a vast range of products for consumers across the country. Our Two-in-ones/ convertibles, for example, have increased from 6% to 62% market share! In gaming, we were late entrants but today are at 37% market share. Our super premium category products hold a 31.2% market share. So across all categories, HP is very bullish and we aim to touch 40% market share across all categories. In specific spaces like hybrid and gaming, where the brand players are limited, we are aiming to capture more than 40-50% market share. We aim at being looked upon as leaders and our journey, with expanding market share, says our story, and our entire roadmap is linked to that.”

Speaking about HP’s relationship with SI’s, Mr Pyla said, “SI’s are the bridge between the brand and the corporates. Thus, despite being a large retail and commercial brand, our association with SI’s is vital as they can educate and offer a customized solution for both, niche as well as bulk requirements of all, the corporates, small businesses and individual customers. They remain the backbone of our business as we are able to generate our numbers through them. Our presence here, at the ASIRT platform, is thus important. ASIRT has been playing a vital role in bridging the gap between vendors and SI’s, providing the knowledge base and training to Members etc. Their agenda and quality of Members are much more superior to other mass Associations.”

The next session for the evening was a presentation by Mr Sumeet Kela, CEO, and Co-Founder Biz Secure Lab Pvt. Ltd., popular for their Net Protector Antivirus (NPAV), one of India’s largest home-grown range of holistic security products and solutions. Ranging from their latest solution, the Net Protector – Total Security product, that offers Anti-Spam, Anti-Malware, Anti-Spyware, Email Backup, OS-Firewall etc, the Total PC Protection Z-Security product with Web Control, DLP, Data Backup, Anti –Ransomware Shield, Advertise Blocker and Antiphishing etc, NPAV also shared details of their Admin Console Server protector for Business Networks, NP Remote Support, PC Optimiser (Registry  Cleanser), Corporate Web Control, Data Vault for data protection and the latest NP Mobile and NP Tablet Security products for Android. Mr Kela also shared some interesting case studies and instances where NPAV had offered timely assistance and helped avert major client crisis resulting out of ransomware and malware attacks, especially for banks and financial institutions.

Speaking about NPAV’s commitment to quality product offerings and strengthening their bond with channel partners, Mr. Sanjeev Kela, Founder MDBiz Secure Lab Pvt. Ltd., said, “NPAV was launched in 2006 and today we are No. 1 in terms of volumes and No. 2 in terms of revenue, across India as our products range is large and economical. Further, we are highly focused on R&D and innovation. Our latest offering, Z Security offers security from Ransomware besides other viruses and also has the important Tally data Backup feature. This data back-up and protection is a unique feature that no other anti-virus company offers. Further, NPAV products have small installation footprint which does not slows down the PCs making us popular among SI’s and Channel partners, who readily recommend our products to end consumers. The perfect combination of price (Cybersecurity and data back-up provided at a fraction of a cost!) and quality deliverables offered by NPAV is a testimony to our commitment to quality.”

Speaking about his association with ASIRT, Mr Sumeet added, “In terms of business growth channels, 90% of sales are driven through SI’s and channel partners, similar to the Members of ASIRT. Due to continuous engagement with ASIRT being associated for the past three years, the response we got has been very rewarding. We have showcased and presented our various products during ASIRT Techdays and had the opportunity to educate them. As a result, we have got many repeat orders from their Members who have been recommending us to their clients. Further, in terms of quality of SI’s, ASIRT has a set of more technically savvy Members who understand the latest tech innovations and the value we bring to the business. It has thus become an important platform for a technology-driven organization like NPAV to participate and engage with the SI community through ASIRT. ”

The presentation ended on a high note with a prize distribution for winners of NPAV’s Lucky Draw. The enthusiastic attendees filled in their feedback sheets to participate and were aptly rewarded through gifts graciously handed away by Mr Sanjeev Kela.

The next highlight of the evening was the evolve speaker, Mr Vinay Agarwal, CEO, ACE Technologies, who has been working closely with the team of IT professionals to streamline the latest Government E-marketplace (GeM) portal. Mr Agarwal shared tips and guided Members on how they can leverage the E-marketplace portal to explore opportunities for working with multiple national and state level government organizations by selling IT Products and Services. Through the talk, Mr Agarwal highlighted multiple modifications and updates that the portal had gone through as well as future alterations that were in pipeline, offering Members a guided, step by step tutorial on every aspect of the GeM portal (gem.gov.in).

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Enterprise News

Tata Tele business service hosts a Successful discussion with CXOs for resilience & business growth in Post COVID world

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Tata Tele Business Services (TTBS), hosted CXO Round Table Discussion with industry leaders on building a new mindset for business resilience and growth. The discussion centered around Respond, Reboot and Reinvent as key imperatives; with large Enterprises reinventing their business models as they continue to respond effectively to the aftershocks of the crisis.

 While the potential requirement for many organizations is to build digital competency, the larger goal is to be data-driven and leveraging the cloud capabilities. Moreover, witnessing variable cost structures, agile operations, and automation which could create stronger capabilities with digital presence and security.

According to an IDC report, ‘By 2022, 70% of all organizations will have accelerated use of digital technologies, transforming existing business processes to drive customer engagement, employee productivity, and business resiliency.’

Industry representatives such asUpkar Singh, Director IT, Fidelity Information Services India Ltd., Raj Neravathi – Head of Technology, Titan, Yogesh Kothari – Sr. Vice President, Quatrro Business Support Solutions shared their expertise upon business agility, examples from their professional career and how they are successfully driving the digital transformation journey for their organization.

Addressing the session, Mr. Shibhu Davies, Sales Head – North and East, Tata Communications Ltd. said, “There is a plethora of technology available in the market, understanding the most suitable one for a particular business is the key factor. To thrive in the next normal, companies must be data driven to make critical and timely decisions. While there is an uptick in the businesses investing in data and nimble technologies like cloud and AI, many are still struggling to maintain momentum. Businesses need to get out of cultural obstacles, address data privacy and governance challenges to enhance their degree of business transformation.” 

Elaborating further on increasing adoption of Cloud communication, Mr. Shibhu Davies explained, “Cloud Communication suite like Smartflo being offered by Tata Teleservices are inherently designed for a digital or hybrid environment and is well-equipped to deal with the growing overlap between digital technology and enterprise operations. Besides enhanced efficiency and operational flexibility, it offers more robust security to your business with a pre-configured unified threat management system.”

Mr. Upkar Singh, Director IT, Fidelity Information Services India Ltd said “Covid has created an unprecedented impact across all regions – organizations that are flexible both from technology and operational perspective have been able to RESPOND in time, REBOOT their functions and are now REINVENTING result oriented approach”

Mr. Raj Neravathi – Head of Technology, Titan said, “During times of catastrophes, leadership plays a very important role in adoption to change. Composure, calmness, honoring and supporting every internal and external stakeholder through thick and thin helps revive business and defines leadership by example.” 

Mr. Yogesh Kothari – Sr Vice President, Quatrro Business Support Solutions said, “Challenges that enterprises are facing in the current times is resistance to change. There is a lack of vision for creating a digital journey for the customer and technology know how for their business” 

Highlights of discussion: 

Challenges in Technology Adoption 

The key challenges faced by enterprises for adopting new technologies extend both towards the changing customer experience along with employee pushback. Merely purchasing and implementing a solution in response to a localized issue does not equate to technology adoption and agility. Organizations are considering two key points, recognizing and responding to the shifting trends in consumer behavior and avoiding the initiatives that target specific issues.

The post-covid world has led to unexpectedly increased customer readiness towards trying new channels for interacting with businesses. 

Organizations adopting to technology, lead to driving changes strategically through an ongoing process where being receptive to changing consumer trends helps in the formulation of effective roadmaps. These roadmaps can then be used to build better value propositions by leveraging the right technological advancements, leading to business growth and benefits.

Role of Leadership In Bringing Organizational Change

Leadership plays a very critical role while dealing with catastrophes. From healthcare solutions to virtual classrooms, from facilitating remote work and learning, from re-imagining online business models and digital revenue lines, to stepping up the cyber security, organizations are working on new challenges.

The pandemic has accelerated transformation multifariously for businesses in India. Organizations are re-imagining their business models, relooking at talent management strategies, and fast-tracking digitalization efforts to be more resilient to disruption. 

Organizations are simplifying and enhancing their IT landscape, architecting systems for integration, balancing operational and capital expenses using the cloud. Investments are being made towards intelligent systems that provide incremental learning abilities. 

Technology Investments for a Digital Future

Over the last couple of months, it has become increasingly evident that digital adoption is not negotiable. Having the right technology to power up digital strategies is fundamental in today’s business world. It is a business requirement without which organizations are not able to grow in a rapidly evolving market landscape.

A good business continuity solution that delivers digital workspaces to access critical applications, have accelerated the performance of organizational applications on remote connections. With right platform and solutions clubbed with excessive trainings, organizations have managed to continue with their operations without major loss in productivity or efficiency.

Digital technologies have caused a shift in customer expectations, resulting in a new kind of modern buyer. Today’s consumers are constantly connected and aware of what they can do with technology. Bringing the employees up to speed to cater to the new age customers has been one of the key form of investments for various organizations. 

Respond, Reboot and Reinvent – The New Mindset for Growth

Organizations have taken immediate actions focused on keeping people safe and essential business functions operating. This has been relatively marked with high effort and possibly chaotic activity.

Organizations are adopting to the wholistic approach, recognizing evolving customer demand, channels of information consumption, building continued incremental intelligence including technology that provides agility. Agile decision making and strategy setting by enterprises have outsized performance and established a lead over the competition that sustains long after the initial disruption. By reinventing themselves, organizations have learnt to conduct operational processes and workflows in new, repeatable, and scalable ways.

Key Takeaways

  • Gaining New perspectives, relooking at business models and embracing new models of harnessing technology have become business priorities.  
  • Reinvent on an ongoing basis to build an agile, adaptive & resilient enterprise for a sustainable future. 
  • Uninterrupted connectivity between all stakeholders, internally within employees and externally with customers and vendors across platforms and touch points is of critical importance.

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Networking

Bharti Airtel Announces 5G Ready Network

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In a major landmark, Bharti Airtel (“Airtel”) announced that it has become the country’s first telco to successfully demonstrate & orchestrate LIVE 5G service over a commercial network in Hyderabad city.

Airtel did this over its existing liberalised spectrum in the 1800 MHz band through the NSA (Non Stand Alone) network technology. Using a first of its kind, dynamic spectrum sharing, Airtel seamlessly operated 5G and 4G concurrently within the same spectrum block. This demonstration has emphatically validated the 5G readiness of Airtel’s network across all domains – Radio, Core and Transport. 

Airtel 5G is capable of delivering 10x speeds, 10x latency and 100x concurrency when compared to existing technologies. Specifically, in Hyderabad, users were able to download a full length movie in a matter of seconds on a 5G phone. This demonstration has underlined the company’s technology capabilities. The full impact of the 5G experience, however, will be available to our customers, when adequate spectrum is available and government approvals received.

Gopal Vittal, MD & CEO, Bharti Airtel said: “I am very proud of our engineers who have worked tirelessly to showcase this incredible capability in Tech City, Hyderabad today. Every one of our investments is future proofed as this game changing test in Hyderabad proves. With Airtel being the first operator to demonstrate this capability, we have shown again that we have always been the first in India to pioneer new technologies in our quest for empowering Indians everywhere.” 

“We believe India has the potential to become a global hub for 5G innovation. To make that happen we need the eco system to come together – applications, devices and network innovation. We are more than ready to do our bit.” added Gopal Vittal.                  

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Networking

Airtel Xstream Fiber Rolls Out Gigabit Wi-Fi Experience

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Bharti Airtel (“Airtel”) has kicked off the New Year with some exciting news for customers with the launch of hyper-fast Wi-Fi experience. 

Airtel Xstream Fiber customers can now enjoy 1 Gbps data speeds over Wi-Fi and no longer have to be constrained by a dedicated LAN cable. The Airtel Xstream Fiber Rs 3999 plan now comes with a complimentary 1 Gbps Wi-Fi router to go with unlimited data quota and massive bundled content.  

The highly advanced 4×4 Wi-Fi router, will enable seamless 1 Gbps Wi-Fi coverage across Homes and Small Offices. This will unlock a great experience for online gaming and animation and for work or study from home with large number of concurrently connected devices. Small Offices will be able to deploy multiple high speed connections for applications such as stock trading and online collaboration that requires reliable high speed connectivity with zero downtime.      

Says Vir Inder Nath, CEO – Homes, Bharti Airtel: “Reliable high speed connectivity is a lifeline in today’s digital first world and Airtel is proud to be at the forefront of India’s broadband revolution. A key ask from our customers was liberation from the LAN cable to enjoy the 1Gbps experience and we are delighted to make that happen.”        

Airtel Xstream Fiber’s 1 Gbps broadband plan at Rs 3999 also comes with a complimentary Airtel Xstream Box that offers 550 TV channels and OTT content from the Airtel Xstream app library that includes over 10,000 movies & shows aggregated across 7 OTT apps and 5 studios. It offers subscription to premier video streaming apps such as Amazon Prime Video and ZEE5, all accessible through the Airtel Xstream Box.

Airtel is India’s largest private sector broadband service provider with presence in over 150 cities. 

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