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Sony Brings New ICD-TX660 Voice Recorder with Lightweight Design

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Sony India announced a new addition to its voice recorder range with ICD-TX660. The TX660 offers high quality and reliable recording with one push and auto voice recording. Its improved features and premium design make it an ideal device to carry in your pocket for on-the-go recording.

16GB built-in memory for extended recording

The ICD-TX660 has 16GB of built-in memory, so you have plenty of storage space for your audio. Record and store up to 5000 separate files.

USB Type-C® for useful connectivity

The ICD-TX660 has a USB Type-C® port for convenient connectivity.

Light Weight and Ultra-thin design to carry in a pocket

With 29 grams lightweight and ultra-thin design, the ICD-TX660 fits easily in your pocket, so it can go wherever you go and be ready at a moment’s notice. Its premium feel and sleek metallic body make the ICD-TX660 as stylish as it is practical.

Built-In Battery Life for 12 Hours

Battery life for 12 hours for all recording your meetings, lectures and classes.

High Quality Recording with improved digital stereo mic

The improved Digital Stereo Mic of the voice recorder now reduces the noise by 50 % without sacrificing the microphone sensitivity. With parabolic form mounting part (Red lined part) and improved High-Quality Digital Stereo Mic (sky blue part), TX660 can record High-Quality stereo recording, despite its compact body size.

Improved Larger OLED screen and brighter REC LED

With 41% large and improved OLED display, it makes the text legible to read.  You can keep track of your recordings and read text more easily than ever. The ICD-TX660 has a brighter REC light which makes it easier to see recording status LED from above when putting in the chest pocket or bag.

Reduce background noise with Auto Voice Recording

The device automatically adjusts mic sensitivity for voice and Optimizes audio capture settings for vocal frequencies and reduces the background noise. The result is a purer recording with less background noise and reduced chance of audio loss caused by unsuitable microphone settings.

Price and Availability

The new ICD-TX660 voice recorder speaker will be available across Sony retail stores (Sony Center and Sony Exclusive), www.ShopatSC.com portal, major electronic stores and on Amazon and Flipkart portal in India from 27th September 2021 onwards.

ModelBest Buy (in INR)Availability
ICD-TX660 voice recorder11,670/-27th Sep 2021 onwards

Devices

Amazfit GTR 2 (New Version) Launched in India

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Amazfit launching GTR 2 (new version) which comes with extensive health and fitness features along with HD AMOLED display and BT calling at Rs. 11,999. The open sale will start on 23rd May in Black and Grey colours exclusively available on Flipkart and Amazfit’s official website. The brand is also announcing a special launch price of Rs. 10,999 which is only valid on 23rd May.

Elegant Design with Impressive Technology

Available with either stainless steel or black aluminium alloy case, the Amazfit GTR 2 (new version) has a classic look, featuring a vivid round 1.39-inch AMOLED display with crafted 3D curved glass that’s clear and easy to read. The watch display is made from 3D Corning Gorilla glass with optical Diamond-like Carbon (oDLC) and anti-fingerprint coatings, which makes the screen exceptionally strong, more resistant to scratches and easy to keep clean. A fully rotatable screen makes the watch equally comfortable whether you are left-handed or right-handed. With a choice of more than 50 watch faces the always-on display is primed for the ultimate personalization. You can customize the Quick Access App too, then simply swipe left or right to access your favourite apps and health and fitness tracking features.

All-round Health and Fitness Management Features

The Amazfit GTR 2 (new version) offers high-precision heart rate monitoring. Equipped with the BioTracker™ 2 PPG optical sensor, which tracks your heart rate 24/7, it monitors your resting heart rate, and heart rate zones and provides you with abnormal heart rate warnings, to better understand your heart health.

The BioTracker™ 2 PPG also supports OxygenBeats™to measure blood-oxygen saturation. When engaged in long-term strenuous mental or physical activity, you can measure your current blood-oxygen level in order to quickly understand your physical state, and keep your health firmly in your hands.

Sleep quality monitoring ensures optimal performance and these Amazfit smartwatches monitor your sleep and make it easier to understand your sleep patterns and improve sleep quality. Once synchronized to the app you can learn more about how long you spend in light and deep sleep stages, including the Rapid Eye Movement (REM) sleep stage, and even daytime naps. The GT 2 series smartwatches also support stress monitoring that helps you monitor and balance your stress levels.

This smartwatch features the innovative PAI™ Health Assessment System that turns your heart rate data, tracked activities and other health data into a simplified PAI score that lets you understand your physical well-being at a glance. PAI stands for Personal Activity Intelligence, and your PAI score is based on your profile, so it’s personalized for you. 

Staying healthy means staying active, so the Amazfit GTR 2 (new version) includes 90+ built-in sports modes that are easy to activate any time you start exercising. The smartwatch is waterproof to 5 ATMs so you can track your achievements when swimming or working out in tough conditions.

Amazfit GTR 2 (new version) has about 3GB of local music storage so you can listen to music without your phone. With the addition of haptic vibration that delivers customizable haptic feedback when you receive calls or get notifications, both watches make life more enjoyable. When you take your watch off a wear detection function will lock the watch to protect your privacy and you can add a password for extra security.

New Generation GT Watches Make Life Smarter, More Efficient and More Fun

With Online voice system built-in you can ask questions, search for information, get translations, create shopping lists, set alarms, timers and reminders, check the weather, control smart home devices and more on Amazfit GTR 2 (new version)

An offline voice control feature on Amazfit GTR 2 (new version) also lets you perform voice operations on your watch even without Internet access, including turning on sports modes, heart rate tracking and more.

Featuring a more sophisticated circuit design, a thinner body, and a high capacity 471 mAh battery, the GTR 2 (new version) boasts a battery life of up to 11 days with typical usage and 6 days of heavy usage. With this extended battery life, you are covered wherever your exercise takes you.

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Devices

AVITA SATUS ULTIMUS Make-in-India Laptop Launched in India

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AVITA is launching the brand new AVITA SATUS ULTIMUS, a completely Make-in-India laptop that starts at an attractive price of MRP 29,990. Known for its versatility, multi-functionality, and mobility, the all-new SATUS ULTIMUS is equipped with impressive features that redefine the ethos of voguish laptops.

AVITA’s impressive range of laptops is already winning hearts with its meticulous design and solid hardware. Now, the new-gen SATUS ULTIMUS comes in more robust than ever. It is available in six unique colours — Matt Black, Space Grey, Cloud Silver, Champagne Gold, Shamrock Green, and Sugar Red. The ultra-thin & light laptop is equipped with all-day battery life,  FHD anti-glare IPS display, Windows 11 OS, seamless connectivity, powered by an Intel Celeron Processor, captivating stereo speakers, and integrated HD cam with dual-mic, and easily upgradable lightning-fast SSD. It is an impeccable machine for handling multitasking and complicated operations.

Ms. Seema Bhatnagar, Regional Business Director —South Asia & MEA, Nexstgo Company Ltd

“We are delighted to build on the policy of local initiatives and self-reliance ‘Make in India’ by introducing the brand new AVITA ULTIMUS, first in its series SATUS along with other sets of products such as smart LED lights, smartwatches, tablets, and smart TVs in India as well as countries like Nepal, Bangladesh, MEA, Sri Lanka, Myanmar. By introducing the finest-quality laptops in India, we intend to position ourselves as innovators in the laptop segment and contribute positively to the industry. We plan on treading ahead with the exclusive range that we expect will create a raging demand amongst the customers,” says Ms. Seema Bhatnagar, Regional Business Director —South Asia & MEA, Nexstgo Company Ltd.

With AVITA ULTIMUS, the brand not only plans to take the Indian market by storm but also looks forward to generating more local employment to manufacture and export world-class products to multiple regions across the world. “We are all set to present AVITA SATUS ULTIMUS to appeal to the mindset of the consumers and make them a part of our ever-growing family of tech-enthusiasts and young business professionals. At AVITA, the collective enthusiasm is focused on bringing out the extraordinary to be the best among its customers and grow exponentially,” adds Ms Bhatnagar.

Speaking of the launch, Nikit Rambhia, Joint Managing Director of Panache Digilife Limited, said, “This order will provide an impetus for Panache’s plans in complying with its commitment to the Make in India initiatives promoted by the Government of India and incentivized under the Production Linked Incentive Scheme for IT Hardware.”

AVITA is establishing itself as a top-tier brand in the laptop industry and is growing exponentially. Launching the much-awaited AVITA SATUS series reflects its future-forward approach while altering the Indian technological landscape to a whole new level.

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Devices

boAt ‘Immortal 1000D’ Gaming Headphone Launched with Dolby Atmos

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boAt is all set to launch their line of gaming headphones, “Immortal”. Their flagship model, called boAt Immortal 1000D, includes Dolby Atmos for a premium gaming and entertainment experience. The headphones also come with 50mm drivers for high fidelity audio, regardless of the content played.


In a recent report released by KPMG, the online gaming segment in India is projected to grow at a CAGR of 21 per cent over FY21-FY25 to reach a size of INR 29,000 crore. Of the total size, online casual gaming accounts for 44 per cent of the total online gaming revenues. Overall growth in digital consumption sophistication has helped online gaming become a mainstream entertainment option.

Asia-Pacific has emerged as one the largest demand drivers for gaming accessories including PCs, consoles, audio and smartphones.

On Foraying into the gaming category, Sameer Mehta, Co-Founder, boAt said “We are very excited to launch our very first gaming headphone – the Immortal 1000D in India. The Indian gaming industry has grown to become one of the world’s largest e-gaming markets due to the fast and affordable connectivity of the internet and smartphones, and we want to provide specialized audio accessories and peripherals to professional as well as casual gamers and enthusiasts. The pandemic further elevated online gaming as an alternative entertainment option for many people, including a large part of our boAthead community. “

Commenting on this collaboration, Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories said, “We are delighted to partner with boAt for their first gaming headphone, Immortal 1000D. Consumers are now seeking higher quality and higher precision sound in gaming. Dolby Atmos will add depth and dimension to headphone audio, making it easier for gamers to detect easy-to-miss sounds and improve the accuracy of their gameplay. It will provide impressive clarity and detail to create a more realistic and thrilling experience. “

Excited about the launch of Immortal 1000D, Akshay Ahuja, Category Leader – Consumer Electronics, Amazon India said “boAt is very special to Amazon as we partnered to grow this business manifold and learnt things together in this really rewarding journey of working together. boAt is a leader today as its passion, quest for perfection and speed of execution have always been top-notch, helping us provide the latest trends in Consumer electronics to our customers. We strive to learn from the 4 years of our association and look forward to the next decade of partnership together”.

With Dolby Atmos available on the boAt Immortal 1000D, players will be able to unlock incredible immersive audio when playing their favourite PC games. Dolby Atmos works by placing the sounds of the game all around a listener with three-dimensional precision so that gamers can react faster and more accurately. It enables the ability to pinpoint the position and movement of teammates and enemies — even from overhead or behind. Gamers will be immersed in a more intense gaming experience that brings crystal clear, hair-raising realism to even the busiest of battlefields, so they can catch the subtle, potentially game-changing sounds they’ve been missing. These headphones also feature a 7.1 Channel Surround Audio created by the brands very own boAt Plugin Labz which processes high-fidelity sound and is optimized by experts in gaming audio immersion. Users can switch between 7.1 Channel Surround Audio or Dolby Atmos while gaming.

boAt Immortal 1000D comes with Dual mics for crystal clear and distortion-free communication between friends and foes. These also sport a remote to control audio, mic and LEDs for seamless voice and video conversations across YouTube, Discord, Twitch, and other streaming platforms. A long sturdy secure braided cable ensures durability and a USB connector ensures easy connectivity across all laptop and desktop gaming setups.   The headphones shut out external noise using special closed earcups that fully cover your ears, aided by plush cushions that form a perfect seal for greater sound isolation. A new breathable weave minimizes sweat and heat build-up generated by skin contact, while the ultra-soft foam’s improved density greatly reduces the headset’s clamping force for unparalleled comfort. The earcups have a built-in automatic breathing RGB LED light effect to complete one’s gaming setup.

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