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Nikon India Launches New NIKKOR Z 14-30mm f/4 S Lens

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Nikon Z series photographers can now enjoy a new ultra-wide-angle zoom lens that packs superior optical performance along with added portability, agility and operability in the new NIKKOR Z 14-30mm f/4 S, announced by Nikon India, 100% subsidiary of Nikon Corporation, leaders in imaging technology today.

Empowered by the new Z-mount system that fully utilises short flange focal distance, the NIKKOR Z 14-30mm f/4 S is part of the S-Linelenses and is a compact and highly practical lens for landscape and cityscape photography. Covering a dynamic ultra-wide angle of 14mm to a wide angle of 30mm with a constant maximum aperture of f/4 throughout the range, the lens is versatile for capturing a variety of scenes without the need for a lens change. Additionally, the use of Nikon’s exclusive coating technologies, including Nano Crystal Coat, effectively suppresses ghost and flare, contributing to extremely clear photos and videos. The lens achieves rendering performance that will change the perception of ultra-wide-angle zoom lenses with a maximum aperture of f/4.

The lens is the world’s first2 FX-format lens to support direct filter attachment despite starting at a 14 mm focal length. This allows users to conveniently enjoy the effects of different filters such as polarising filters and neutral density filters, which cannot be used with conventional ultra-wide-angle lenses. The support for an 82-mm-diameter filter attachment to its small and nearly flat front lens element also allows for shooting in more active situations, in addition to the dust- and drip-resistance considered in the design of the lens.

“With the new NIKKOR Z 14-30mm f/4 S, we bring functionality and versatility packed into a compact ultra-wide-angle lens that complements the technologically-advanced Z mount. The lens boasts superior performance and agility but within a compact and lightweight body thanks to its retractable mechanism. With this new launch, we are confident of offering creative possibilities specially in wedding scenarios for our consumers,” said Mr. Sajjan Kumar, Managing Director, Nikon India.  

With a button-less retractable mechanism to achieve greater mobility while preserving optical performance, the smaller, more portable size also enables quick shooting. Furthermore, superior operability is also key, with the ability to designate three functions to the control ring to facilitate comfortable still and movie shooting.

NIKKOR Z 14-30mm f/4 S Primary Features

  • Uncompromised dynamic image quality in any setting: From shooting the city skyline to capturing natural colours in florals, the NIKKOR Z 14-30mm f/4 S promises uncompromised image quality at any focal length. With four Extra-Low Dispersion (ED) glass elements and four aspherical lens elements, the lens packs a total of 14 elements in 9 groups for superior optical performance. The full potential of high-pixel-count digital cameras such as the Z 7 with its 45.7 effective megapixels is realised, ideal for photographers looking for edge-to-edge resolution even at maximum aperture levels – achieving higher resolution from centre to peripheral than other similar lenses.

For the photographer composing a silhouette image in backlight, Nano Crystal Coat ensures a high tolerance for backlighting, effectively reducing ghost and flare effects to achieve the intended imaging. In addition, the lens allows for the same maximum f/4 aperture throughout the zoom range. The highest creativity can now be expressed through deliberate exposure control.

Equipped with a single lens, photographers can capture a wide variety of scenery and subjects at no added expense. With a focal-length range covering an ultra-wide-angle 14mm (angle of view: 114°), to a wide angle of 30mm, the NIKKOR Z 14-30mm f/4 S expands the wide-angle range by 2mm over the conventional 16mm (angle of view: 107°) for added flexibility and versatility in both photography and videography.

  • Superb operability for daily use: Travel across the country to capture a wide variety of shots with ease; the NIKKOR Z 14-30mm f/4 S is the world’s first2filter-attachable FX-format compatible ultra-wide-angle 14mm lens, made possible with effective distortion compensation within the camera. Despite having ultra-wide angle capabilities, the front lens element is nearly flat, so that it can be protected by attaching an 82-mm-diameter lens hood or filter, allowing users to shoot as if using a standard lens, and allowing for protection against sandy terrains.

Practicality of the lens does not stop there; the ultra-wide angle lens is packed into a compact size through a retractable system that ensures outstanding portability, while maintaining its high-standard optical performance. A simple operation of the zoom ring with a “button-less” structure design unlocks the lens, enabling quicker shooting while on the move than with conventional models. Getting down and dirty for the best shots is also worry-free with the dust- and drip-resistant features and superb antifouling performance, which protects the lens from dirt and allows for easy cleaning.

Shooting with comfort and peace of mind is further made possible with the flexibility of usage and superior operability, enhanced with the control ring. Assignable camera settings from Focus (M/A)3, Aperture and Exposure Compensation allow for smooth operation with the appropriate amount of torque. With these customisations available, users can shoot captivating movies without any distracting noises caused by changing settings using conventional command dials and buttons.

  • Capture quiet moments undisturbed: The peace and serenity that early morning scenery brings can now be captured in smooth video footage with reduced focus breathing. The NIKKOR Z 14-30mm f/4 S lessens shifts in angles of view when adjusting focus, allowing users to record videos smoothly.

A quieter lens drive with outstandingly accurate and fast auto-focus (AF) control is also employed through a quiet and highly responsive stepping motor and diaphragm mechanism, ensuring enhanced usability and stable aperture control (AE) for both stills and movie shooting.

1 The S-Line is a newly designated grade of NIKKOR Z lenses that adhere to a new benchmark in optical performance, creating new definitions of design principles and quality control

2 Among FX-format interchangeable lenses for digital cameras with interchangeable lenses with a focal range beginning at 14 mm or lower, available as of January 8, 2019. Statement based on Nikon research

3 A function that enables immediate switching from autofocus to manual focus using the control ring

Availability

For more information on the new NIKKOR Z 14-30mm f/4 S, and other Nikon products, please visit

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Devices

boAt ‘Immortal 1000D’ Gaming Headphone Launched with Dolby Atmos

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boAt is all set to launch their line of gaming headphones, “Immortal”. Their flagship model, called boAt Immortal 1000D, includes Dolby Atmos for a premium gaming and entertainment experience. The headphones also come with 50mm drivers for high fidelity audio, regardless of the content played.


In a recent report released by KPMG, the online gaming segment in India is projected to grow at a CAGR of 21 per cent over FY21-FY25 to reach a size of INR 29,000 crore. Of the total size, online casual gaming accounts for 44 per cent of the total online gaming revenues. Overall growth in digital consumption sophistication has helped online gaming become a mainstream entertainment option.

Asia-Pacific has emerged as one the largest demand drivers for gaming accessories including PCs, consoles, audio and smartphones.

On Foraying into the gaming category, Sameer Mehta, Co-Founder, boAt said “We are very excited to launch our very first gaming headphone – the Immortal 1000D in India. The Indian gaming industry has grown to become one of the world’s largest e-gaming markets due to the fast and affordable connectivity of the internet and smartphones, and we want to provide specialized audio accessories and peripherals to professional as well as casual gamers and enthusiasts. The pandemic further elevated online gaming as an alternative entertainment option for many people, including a large part of our boAthead community. “

Commenting on this collaboration, Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories said, “We are delighted to partner with boAt for their first gaming headphone, Immortal 1000D. Consumers are now seeking higher quality and higher precision sound in gaming. Dolby Atmos will add depth and dimension to headphone audio, making it easier for gamers to detect easy-to-miss sounds and improve the accuracy of their gameplay. It will provide impressive clarity and detail to create a more realistic and thrilling experience. “

Excited about the launch of Immortal 1000D, Akshay Ahuja, Category Leader – Consumer Electronics, Amazon India said “boAt is very special to Amazon as we partnered to grow this business manifold and learnt things together in this really rewarding journey of working together. boAt is a leader today as its passion, quest for perfection and speed of execution have always been top-notch, helping us provide the latest trends in Consumer electronics to our customers. We strive to learn from the 4 years of our association and look forward to the next decade of partnership together”.

With Dolby Atmos available on the boAt Immortal 1000D, players will be able to unlock incredible immersive audio when playing their favourite PC games. Dolby Atmos works by placing the sounds of the game all around a listener with three-dimensional precision so that gamers can react faster and more accurately. It enables the ability to pinpoint the position and movement of teammates and enemies — even from overhead or behind. Gamers will be immersed in a more intense gaming experience that brings crystal clear, hair-raising realism to even the busiest of battlefields, so they can catch the subtle, potentially game-changing sounds they’ve been missing. These headphones also feature a 7.1 Channel Surround Audio created by the brands very own boAt Plugin Labz which processes high-fidelity sound and is optimized by experts in gaming audio immersion. Users can switch between 7.1 Channel Surround Audio or Dolby Atmos while gaming.

boAt Immortal 1000D comes with Dual mics for crystal clear and distortion-free communication between friends and foes. These also sport a remote to control audio, mic and LEDs for seamless voice and video conversations across YouTube, Discord, Twitch, and other streaming platforms. A long sturdy secure braided cable ensures durability and a USB connector ensures easy connectivity across all laptop and desktop gaming setups.   The headphones shut out external noise using special closed earcups that fully cover your ears, aided by plush cushions that form a perfect seal for greater sound isolation. A new breathable weave minimizes sweat and heat build-up generated by skin contact, while the ultra-soft foam’s improved density greatly reduces the headset’s clamping force for unparalleled comfort. The earcups have a built-in automatic breathing RGB LED light effect to complete one’s gaming setup.

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Here Are The Best Sustainable Commercial PCs

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In line with Dell Technologies’ Progress Made Real social impact plan, Dell has incorporated sustainable solutions, materials and packaging in the industry’s most sustainable commercial PC portfolio.

The new Latitude 7320 detachable isasleek, lightweight and ready to support the “do-from-anywhere” work style. Itfeatures ComfortView Plus low blue light solution that eases eye strain and fatigue delivering the most comfortable viewing experience. The Latitude 7320 detachable comes with a 13-inch display and an advanced 5 MP front-facing camera, with Temporal Noise Reduction (TNR) to bring brighter, sharper visuals to video calls. With all ports and security features in the tablet head, users can enjoy the flexibility of this device and detach without worry. This device also contributes to our 2030 sustainability goals with EPEAT Gold registration; waterborne paint on 100 percent of painted parts; and packaging trays that feature ocean-bound plastic (25%) and HDPE recycled plastic (75%). The Dell Latitude 7320 starts at INR 85,000 and is available on DellTechnologies.com.

Designed for professionals across manufacturing, engineering, education and financial industries, the Precision 3560 Mobile Workstation features 100% sRGB, 400nit display with ComfortView Plus and Dell’s exclusive PremierColor software. This lightweight workstation provides an incredible mobile platform for 2D and entry 3D CAD, as well as reporting and data analysis. The Precision 3560 is the first PC among Dell’s commercial portfolio to use bioplastic from tree waste in their design. Produced using a by-product of the paper making process called ‘tall oil,’ these devices feature lids containing 21% bioplastic content. The Precision 3560 starts at INR 74,500 and is available on DellTechnologies.com.

The Latitude 5320 comes with 11th Generation Intel® CoreTM with Intel® Rapid Storage Technology and offers upto Core i7 Iris® Xe Graphics. A great example of a renewable material, our bioplastics are blended with recycled carbon fiber and other plastics for a total of 71% recycled or renewable materials in the lid of the Latitude 5000 series. By focusing on the second heaviest part of the device – the lid – Dell can make a larger sustainability impact, reducing the product’s carbon, water and energy footprint, while maintaining Dell’s high reliability, durability and performance standards. The Dell Latitude 5320 starts at INR 77,500 and is available on DellTechnologies.com.

Upgraded with the Intel® Evo series, the XPS 13 9310 brings the perfect combination of performance, responsiveness, battery life and stunning visuals. Co-engineered with Intel, the Dell XPS 13 is verified to provide a seamless experience for entertainment or work, anywhere. With up to i7 11th Gen Intel® Core processors coupled with the Intel® Iris® Xe graphics, the XPS 13 is now even faster, smoother and more immersive. On a planet with almost 8 billion people, every action we take makes an impact. We have eliminated foam and single-use plastic bags with the new XPS family. Consumers can toss the entire XPS box in the recycling bin without thinking twice as it contains recycled ocean-bound plastics, locally recycled plastic, sustainable materials and recycled corrugate. The XPS 13 9310 starts at INR Rs. 150,990 including GST and is available for purchase at select Dell Exclusive Stores and on Amazon.

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pTron Unveils Tangent Plus v2 BT Neckband at INR 999/-

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pTron announces the launch of advanced and upgraded Tangent Plus v2. Jam-packed with extended playtime, high-quality audio, and design Tangent Plus v2 is available at a consumer-friendly price of INR 999 only.

The convenience factor coupled with the trendy design makes it a perfect choice for students and working professionals. 

Mr. Ameen Khwaja, Founder & CEO, pTron commented on the launch, “Wireless is clearly the growing craze among the occupied youth. Every detail of pTron Tangent Plus is refined as per consumer feedback to include improvements in battery life, connectivity, seamless fast charging, and ergonomic design to produce the best possible music experience for music enthusiasts.” 

The new Tangent Plus is an affordable, feature-rich, and efficient wireless neckband that fits easily within the everyday life of new-age India. It is an ideal choice for consumers looking to get more out of their listening experience with high-quality audio and convenient controls. The Bluetooth neckband boasts a perfectly secure fit, a built-in HD mic for crystal clear calls, Bluetooth 5.0 Connectivity for the most stable connection, and optimum battery life. On top of the class-leading sound, pTron Tangent Plus is equipped with voice assistant and 10 mm dynamic drivers for an immersive stereo sound, accurate high frequencies, and mega bass. 

The product highlight is inarguably its quick charging and battery life. Only 10 minutes of charging allows 6 hours of playtime, making Tangent Plus the best partner for those on the go. A product engineered with meticulous attention to detail, presented in 3 vogue colors – Ruddy Red, Bleeding Blue, and Titanium Grey, the neckband is THE style statement of 2021.

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