Fitbit announced the launch of Fitbit Versa 2TM, the next generation of its best-selling smartwatch, Fitbit VersaTM. Versa 2 delivers a new precision-crafted swimproof design, includes innovative sleep features like Sleep Score and smart wake, and is packed with even more advanced health, fitness and smart features to elevate every moment.1 For next-level convenience, Versa 2 debuts an on-device microphone, which enables Fitbit's first-ever Amazon Alexa smartwatch experience, along with a Spotify app that allows users to control their music and podcasts. 2 Coupled with even faster performance, thousands of apps and clock faces and a brighter, crisper display with an optional always-on mode, Versa 2 is your 24/7 health and wellness companion – now with 5+ days battery life at the same approachable price as Versa. 3
"At Fitbit, we believe that health belongs to everyone and that people should not be priced out of having access to devices and features that can help them improve their health. That's why we've designed Versa 2 to be a premium, full-featured and easy-to-use smartwatch at an accessible price point," said James Park, co-founder and CEO of Fitbit. "Building on the success of our original best-selling Versa smartwatch, we believe the added value and innovation in Versa 2 with new features like Alexa, a Spotify app and advanced in-app and on-device sleep features, will bring more users into the smartwatch category, allowing them to unlock the benefits of better health."
Better sleep for better, more active days Sleep is critical to maintaining overall health and wellness, and when surveyed by Fitbit, nearly two-thirds (64 percent) of participants list sleep as a very important health and fitness priority, but one-third of American adults do not get enough sleep on a regular basis.4 Fitbit pioneered wearable sleep tracking more than 10 years ago, making information previously only available from a medical professional widely accessible on the wrist. As a leader in tracked sleep, we have applied learnings from more than 10.5 billion nights of sleep tracked to innovate in this critical area of health, and the latest sleep features will not only help you better understand your sleep, but provide the features to help you improve it:
In addition to helping millions around the world better understand and improve their sleep, Fitbit continues to deliver the advanced health and fitness features that our users know and love. On Versa 2, these include: automatic activity tracking, PurePulse® 24/7 heart rate tracking, 15+ goal-based exercise modes, connected GPS and water resistance up to 50 meters.
Alexa, can you help me get healthier? Yes, Alexa can do that on Versa 2! Enabled by Fitbit's first on-device microphone, Versa 2 is the first Fitbit smartwatch with Alexa Built-in, taking Alexa out of your home and onto your wrist to help support your active lifestyle, like starting a Fitbit Exercise on-wrist, finding the nearest gym, even learning the caloric value of an avocado (in case you're wondering, it's 322 calories). 8 Alexa responds to voice commands on Versa 2 with discreet, silent on-screen text responses. With just a press of a button, speak into the microphone to use Alexa skills on Versa 2 for added convenience wherever you are. Alexa can also help with everyday tasks on-the-go, like setting alarms and timers, checking the local weather and news, controlling your smart home devices, and much more through the sound of your voice. 9
Added convenience and smart features to amplify your day
Fitbit is also bringing the Spotify app experience to Versa 2, allowing Spotify Premium subscribers to control music and podcasts so you can find all-day motivation directly from your wrist. 10 The Spotify app lets you control playback on-the-go, change playlists, like songs, and easily switch music output without skipping a beat. The ability to control Spotify adds even more music functionality to Fitbit for you to listen to your music for motivation.11 Additionally, Versa 2 has the ability to store and play 300+ songs from your personal music library, download Pandora stations, and add Deezer playlists.12
To help simplify your life, Versa 2 offers all the essential smart features like smartphone notifications so you can view app, call, calendar and text notifications right from your wrist.13 If you have an Android phone, you can also use the new on-device microphone to reply to texts and notifications from the wrist.14 Plus, you can also choose from nearly 3,000 apps and clock faces to personalize the stats you see and access the apps you need so everything is in one place.
Faster performance, elevated design Now packed with more advanced features, Versa 2 is also powered by a faster processor compared to Versa for better performance and seamless navigation. Plus, a larger AMOLED display delivers a superior experience with boosted viewability and crisper color, and enables an optional always-on display mode, which boasts 2+ days battery life so you can easily check the time and see your stats during a workout without lifting your wrist or pressing a button.15
Versa 2 is Fitbit's most premium, modern smartwatch design yet. It is precision-crafted with subtle material, finish and form updates, giving the smartwatch an elevated yet universal appeal. The watch is durable and water resistant up to 50 meters, yet lightweight and comfortable enough to wear all day and night with rounded edges and a curved case. An anodized aluminum finish in a natural color palette gives a sophisticated, modern aesthetic to complement any style or look – and with the simplified one-button design, Versa 2 has a sleek silhouette reminiscent of a classic timepiece.
Applying design to style, Versa 2 Special Edition features a premium jacquard woven band in navy and pink with a copper rose aluminum case or smoke with a mist grey case, plus a contemporary color- matched classic silicone band in navy and olive, respectively, for two chic styles in one. All special edition devices will also come with a free three-month trial of the Fitbit Premium membership for an elevated holistic health and fitness experience.16
Accessories designed for every occasion To complement its enhanced design, Versa 2 offers a wide variety of new accessories for work, play and working out, all of which are compatible across the entire Versa family. Featuring new colors, materials and styles, the lineup offers an array of options for any lifestyle or activity:
Pricing and availability Versa 2 is available for INR 20,999 in black with a carbon case, petal with a copper rose aluminum case, and stone with a mist grey case. Versa 2 Special Edition is available for INR 22,999 in navy and pink with a copper rose aluminum case and smoke with a mist grey case.
Versa 2 will be available in stores worldwide beginning September 15, 2019 across Reliance Digital, Croma, Helios and other major retailers offline and online on Amazon and Flipkart. Local availability date to be announced. Two exclusive editions –emerald and plum, both with a copper rose case – will also be available this fall, only on Fitbit.com and select retailers.
