boAt proudly announces its exclusive collaboration with one of the most iconic anime franchises in the world: Naruto. This launch marks a milestone in India’s evolving pop culture landscape as boAt brings to life two of its most popular products in limited-edition Naruto-inspired avatars: boAt Rockerz 460 Bluetooth Headphones and boAt Stone 350 Pro Portable Bluetooth Speaker.
Designed to energize, immerse and connect with India's booming anime-loving Gen-Z audience, this launch celebrates Naruto, Kakashi, and Itachi, three beloved heroes from the Naruto universe, across products, events, and community experiences.
boAt Rockerz 460: Believe It. Hear It. Live It.
Whether you're in the thick of battle on your gaming console or zoning out to your anime playlist, the Rockerz 460 Naruto Edition is your ultimate sound ally. Armed with dual 40mm drivers, boAt Signature Sound, and BEAST™ Mode for ultra-low latency, it brings anime battles, epic intros, and real-world music to life with power and precision.
Stay in sync with ENx™ technology for clear calling, Dual Pairing to switch seamlessly between devices, and 30-hour battery life to keep the soundtrack going from your first scroll of the day to your last. Built for comfort with sweat-resistant memory foam ear cushions and adjustable headbands, it’s a companion designed for marathons, be it episodes or everyday hustle.
boAt Stone 350 Pro: Your Leaf Village Party Starter
The Stone 350 Pro Naruto Edition is compact yet mighty, delivering 14W boAt Signature Sound with a bass that packs a punch. Watch it come alive with dynamic RGB lighting that dances to your beats, perfect for anime watch parties, spontaneous raves, or backyard ramen nights.
With Bluetooth v5.3, AUX/TF card support, and hands-free calling, it’s more than a speaker, it’s your everyday vibe machine. It lasts up to 12 hours on a single charge and features IPX5 water and sweat resistance, making it your go-to companion for workouts, runs, or those unexpected monsoon jams.
More Than Audio. It's Culture.
The boAt x Naruto Series isn’t just about gear, it’s about a shared identity between fans and fandom. This campaign is India’s first-ever pairing of an anime icon with an audio lifestyle brand. Through community-first activations like the Ramen Rave at Kuuraku in Mumbai, Naruto Runs with Bombay on Foot, and exclusive Blinkit drop activations, boAt is creating immersive anime-inspired experiences offline and online.
The campaign has also engaged leading anime creators and Gen-Z influencers to further power the cultural conversation around anime in India.
AVAILABILITY:
The boAt Rockerz 460 Headphones & Stone 350 Pro Speaker will be available for INR 1,799 and INR 1,799 on boat-lifestyle.com, and Blinkit.
