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Canon Rolls Out Do Great with Canon Campaign for This Festive Season

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To target the spirit of the festive season, Canon India has launched its new brand campaign called “DO GREAT WITH CANON”, which promises to empower and enable the ‘photography bug’ of customers and encourage them to take their first step towards the journey of photographic excellence. Through this campaign, Canon encourages its consumers ‘to explore the possibility of taking great images out of ordinary everyday moments’ with Canon DSLRs. The campaign story revolves around a young protagonist on his quest to make great shots from ordinary everyday moments. It shows how being at the right place and at the right time means nothing without the right camera. The campaign went live promoting its video on digital platform across India. It will further feature with a big bang in Print and Outdoor media with lot of impact properties.

Over the years, Canon India has grown steadily to make its presence felt across the nation by delighting customers with its comprehensive ‘Input to Output’ approach that caters to the aspirations of users across genres. Canon’s camera technology is designed to click and capture true-to-life emotions and experiences and likewise, its print technology converts and preserves those memories into beautiful, frame-worthy pictures. In line with the same, the organization has also announced a ‘BE SMART PRINT SMART’ offer through which customers will get a Timex wrist watch free on purchase of the PIXMA G 2010 & PIXMA G 3010, Canon’s highest selling models in the inkjet category. The printers are aimed at making printing hassle free with features such as wireless connectivity and an integrated ink tank. This offer will be valid till 31st October 2019.

Sharing his thoughts, Mr. Kazutada Kobayashi, President and CEO, Canon India said, “As one of the leading imaging brands in the country, we have been playing an instrumental role in enabling our customers to create memories that last a lifetime. Festivals are special occasions which bring about such memorable moments, and through our pan-India initiatives and customized offers we want to give our customers more reasons to rejoice during this season. With customer delight as our core resolve, we hope our customers make the most of this occasion and avail the festive benefits on their favorite Canon products.”

Talking about the new campaign and offers, Mr. C Sukumaran, Director, Consumer System Products and Image Communication Products said “As a brand which has been a part of all the special moments of the consumers, we are all prepped to add more reasons for the customers to celebrate and rejoice. This festive season, we want the consumers to capture all those simple moments, yet make them look special through great photography. Through our campaign ‘Do Great with Canon’, we aim to promote our range of EOS DSLRS and inspire more people to nurture their love for photography. Additionally, our complete input to output solutions aim to foster a culture of printing and encourage users to frame the captured memories. Through our ‘Be Smart Print Smart’ offers, we want to make printing an enjoyable affair for consumers.”

Along with the festive offers, the organization has also announced dedicated nationwide initiatives and activities to engage with customers during this season.

In the North, Canon has lined up professional photography workshops to reach out to professional photographers and videographers in tier 2 and tier 3 cities and make them aware about Canon full frame mirror less cameras and RF lens series. Conducted by Canon’s technical experts and photo mentors, the workshops will provide hands-on experience on topics such as filmmaking, street, video blogging and portraits. The company would also be participating in the renowned Lucknow Photo Fair to be held on 12th & 13th October, where they will be showcasing their range of DSLRs, mirror less cameras, Pro DV cameras and printers, through a unique wedding themed demonstration zone

Alongside, roadshows have also been lined up in the region to reach out to jobbers with live demonstration of the colour and mono copiers specially designed for the segment.

In the West, the organization will be organizing exclusive Advanced and Wedding Photography Workshops for photographers along with live demonstrations of Full Frame DSLR Cameras & Mirrorless Cameras at key multi brand outlets.

With Durga Puja, the biggest festive occasion in the East, Canon India participated in the region’s most renowned photo and video exposition namely Imagecraft and Phototech 2019, with a footfall of more than 10,000 audience. With this level of participation Canon aims to increase brand visibility and consumer brand recall. Further to the appreciation received form the photography fraternity, Canon India also unveiled the new EOS 90D at the Phototech exhibition.

Furthermore, to gain larger visibility during the festive season, Canon India has installed hoarding in strategic locations of Kolkata such as Kolkata Police assistance kiosks and around pathways leading to popular pandals. And to amplify the festive celebrations, special festive decors were deployed to 350 Canon Authorized Reseller outlets across the region and installed arch gates in front of partner outlets to spread the brand awareness.

In the South, with the Mysore Dasara festival around the corner, the company will be doing full-fledged promotions with kiosks and hoardings across the city. Canon has also partnered with radio channels like 93.5 Red FM for promotions and radio jingles. To maximize its visibility, Canon is conducting photo walks and workshops to engage with the photo enthusiasts in Andhra Pradesh, Mysore and Telangana.

Additionally, the company will be using public transport like buses and autos for branding and promotions to tap its key target audience.

Rajeev has witnessed the growth of technology across all verticals since he started his career in journalism. With a vast experience of almost 11 years in the technology market in India, he has worked closely with the industry leaders and has been part of this revolution in IT & communication market in India. He started his career as an entrepreneur in 2009 in the technology world. Currently, he is Director of News Dot Media Pvt. Ltd., Chief Editor for Digital Terminal (Magazine & Online) & Telecomtoday.in  

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Iris Global Successfully Delivered 1700 Lenovo Tablets to RKS Corporation

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The Delhi based IT Computer Distribution Company Iris Global, in its yet another partner encouraging initiative helped RKS Corporation to bag the prestigious UNDP (United Nations Development Program) order for the supply of Tablets to Cambodia, said the Chairman, Iris Global, Mr Sanjiv Krishen.

He said the tender was floated by the UNDP for the supply of 1700 Tablets to Cambodia and the tender was won by a partner of Iris Global. This order was successfully completed; the delivery was done on time and was smoothly executed.

“It was a wonderful experience; the order was executed smoothly with an extremely well-coordinated mutual understanding between both the companies. The delivery was done on time. We are looking forward to completing many more projects like this in near future”, said Mr Raman Sharma MD of RKS. 

Mr. Sanjiv Krishen, further disclosed that all the tablets were from Lenovo and the export commitments were fulfilled flawlessly.

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Amazon Announces ‘Grand Gaming Days’ Sale

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Amazon.inannounced ‘Grand Gaming Days’ for gaming enthusiasts bringing a host of offers and deals on gaming gadgets. Customers can get great offers and deals on gaming laptops, desktops & monitors, advanced headphones, gaming consoles, graphic cards, TVs from popular brands like Lenovo, Acer, ASUS, LG, HP, Sony, Dell, Alienware, GIGABYTE and more. The sale will be live until January 31, 2021. 

Customers can get up to 30% off on Large screen TVs with high resolution, larger RAM and higher refresh rate which enables a better gaming experience. Additionally, they can also avail no-cost EMI and exchange offers with a price drop on select models.

During Grand Gaming Days, customers can enjoy an instant discount of 5% using HSBC Bank Credit Card EMI with up to INR 1,500 off on a minimum EMI transaction of INR 8,000. They can also avail 5% instant discount on Kotak Mahindra Bank Credit and Debit Card EMI with up to INR 1,500 off on a minimum EMI transaction of INR 10,000. 

Here are some popular gaming products on Amazon.in with offers and deals from sellers.

Gaming Laptops, Desktops and Monitors: 

  • Lenovo Legion Y540 9th Gen Core i5 Gaming laptop: The Lenovo Legion Y540 gaming laptop gives a powerful performance with advanced gaming capabilities. It comes with a 9th Gen Intel Core i5 9300HF processor and NVIDIA GeForce GTX 1650 with 4GB GDDR5 graphics that enhances your gaming experience like never before. Get this high-performance gaming laptop at a price for INR 59,990. 
  • Lenovo Legion 5 Ryzen 7 15.6-inch FHD Gaming Laptop: This powerful gaming laptop comes with 4th Gen AMD Ryzen 7 4800H processor and NVIDIA GeForce GTX 1650Ti with 4GB GDDR6 dedicated graphics. Features like switchable thermal modes Coldfront 2.0 with dual channel thermal mechanism helps run even the longest gaming sessions without heating issues. Get it for a deal price at INR 79,990. 
  • Lenovo IdeaCentre G5 Gaming Desktop: The IdeaCentre G5 Gaming desktop unleashes powerful performance via 10th Generation Intel Core Tower Processors for ultimate in-game domination. Push your system to the top of the rankings with 8 Cores, 16 Threads and up to 4.8GHz Turbo Boost. Further game, stream and record at peak performance via optional Intel Wi-Fi 6 for the ultimate, lag-free gaming experience. Get this desktop for INR 89,990.
  • LG 27-inch 4K UHD Gaming Monitor: Enjoy breathtaking 4K UHD resolution that produces vibrant colours and precise details with clarity. The Radeon FreeSync feature eliminates tearing and stuttering by matching graphics card’s frame rate and monitor’s refresh rate. Catch all the action real time with Dynamic Action Sync feature that minimizes input lag. Get this high-performance gaming monitor for INR 28,499.
  • Lenovo G27c-10 27-inch Curved Gaming Monitor: Enjoy immersive viewing experience with 27-inch FHD curved display that produces crystal clear picture. With ergonomically suited tilt and adjustable stand, this monitor provides great flexibility for uninterrupted gaming. 165Hz refresh rate, 1ms MPRT and AMD FreeSync Premium technology provides a smooth visual output with no glitches at all. Get it for just INR 18,990.   

Gaming Consoles and accessories

  • JBL Quantum 300 Hybrid Wired Over-Ear Gaming Headset: Step up your game with superior audio. JBL Quantum 300 wired headset creates a new level of immersion thanks to JBL Quantum SOUND Signature and accurate audio positioning. JBL Quantum SURROUND generates a realistic soundscape that drops you in the middle of the action, gives you an edge, and maximizes your performance. Designed for durability, the lightweight headband and memory-foam ear cushions keep you comfortable. Get it for INR 4,749
  • Logitech G 413 Backlit Gaming Keyboard: Logitech G413 Mechanical Backlit Gaming Keyboard delivers unrivalled performance, technologies and features in a thoughtfully balanced design. Featuring Romer-Gswitches, G413 provides unparalleled speed, responsiveness and durability. It is available for INR 5,995
  • HyperX Cloud Core + 7.1 Gaming Headset: The HyperX Cloud Core with virtual 7.1 surround sound provides clear positional audio for a more immersive gaming experience. It also features signature HyperX memory foam and soft leatherette making it comfortable for long gaming sessions. The detachable noise-cancelling microphone keeps ambient sounds from interrupting your voice chat. Cloud headsets are known for their legendary sound, comfort, and durability — optimized for the way you play. Get your hands on this amazing headset for INR 5,990.

Gaming TVs:

  • TCL (43) 4K Ultra HD Certified Android Smart LED TV: TCL 43-inch P615 4K UHD Certified Android Smart LED TV provides cutting edge intelligent functions and a range of entertainment options with certified Netflix and YouTube. TCL Smart TV can bring an immersive gaming experience for users by presenting a perfect picture quality in every scene. P615 comes with 30W sound output which offers louder and realistic sound to the user. It is available for INR 25,999.
  • Sony Bravia 55″ 4K Ultra HD Smart LED TV: Sony Bravia 4K Ultra HD Smart LED TV gives you an enriching viewing experience with brilliant clarity powered by 4K X-Reality Pro and TRILUMINOS™ Display. Available for INR 57,990, you can discover and enjoy the thrilling entertainment with direct YouTube & Netflix button and USB Tethering. 

New launches in Gaming gadgets:

  • Hisense 55″ 4K UHD Certified Android LED TV: This Hisense 4K UHD Certified Android LED TV is powered by Dolby Vision and Dolby ATMOS which provides you the best viewing experience at the comfort of your home. With its 102W powerful sound and JBL 6 Speaker System, you can have the most immersive sound experience.
  • Mi 4A 40″ Full HD Android LED TV: The Mi TV 4A 40 features a FHD display that provides an incredible level of detail and color fidelity for truly immersive viewing experience. With the built in Wi-Fi, now you can binge-watch exciting content with popular apps like Netflix, Prime Video, Disney+ Hotstar, YouTube, Zee5 and much more. 
  • AOPEN Acer 32-inch Full HD Curve VA Panel Gaming Monitor (Black): AOPEN Acer 32-inch Full HD Curve VA Panel Gaming Monitor feature a cutting-edge gaming technology making your gaming experience smoother. HC1 series features rapid refresh rate and fast response time, allowing you to defeat the enemy at the first moment, while the curve screen with Full HD resolution helps you detect all the details on screen. 
  • AKAI 43″ Fire TV Edition FHD Smart TV: This AKAI Fire TV Edition is powered by Amazon Fire OS which promises you the best viewing experience. Its sleek & stylish design will never make your home look so dull. The audio is crystal clear and impactful with Dolby powered 20W powerful speakers along with DTS True sound
  • HyperX SoloCast – USB Condenser Gaming Microphone: The HyperX SoloCast is made for streamers and gamers looking for a great-sounding USB microphone. Its versatile microphone has a flexible, adjustable stand and is also compatible with most boom arms, so it can either sit on your desk or work mounted. 

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IndiaItChannels Launches ICT News App IIC SNIPS

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IndiaItChannels launches its latest offering IIC SNIPS–“The tech news HUB “an ICT (Information & Communication Technology)news aggregator app focusing of showcasing industry specific news. In current times there is a vast and extensive collection of news available on the various news portals related to information technology, mobile, security and surveillance. IIC SNIPS cuts through the noise and clutter, providing you with latest news aggregates and relevant updates to keep you abreast with the latest developments in the industry. IIC SNIPS brings all this information to you through one app.

You can bookmark relevant news to view later or study and identify news based on different categories according to individual interest. Using IIC snips app you can also share important ICT related news with your family, friends and peers via third party app like whatsapp, twitter, etc.

Information Technology has become an integral part of our day to day lives whether you are a consumer using smart phones to interact, connect/engage or a big organization using complex automated systems.

IIC Snips is not just for techies, the content is relevant even for a non IT related person.

What Unistal Systems MD, Mr. Alok Gupta has to say?

Mr. Alok Gupta said “We noticed that there is a void in providing the inquisitive population with accurate and relevant IT related information. IIC Snips fills that gap and also enlightens people with the latest developments in the field of Information technology”.

Final words: There are massive developments, game-changing innovations and new trends in the industry on a regular basis, so if you stand still too long you will fall behind. Students and professionals alike should keep themselves updated on the latest developments happening in the country. It’s also important to recognize shifts in the market, like the recent rise of mobile applications, so you can add valuable skills to your arsenal. IIC Snips can be your valuable knowledge partner with aggregated information from all sources. .

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