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Svitch Opens Exclusive Experience Centre in Namma Bengaluru



Svitch has opened its first exclusive experience centre in Namma Bengaluru. At this experience centre, the consumers will be able to get a complete Svitch experience. The company’s extensive range of e-bikes will be on display, along with all the merchandising and accessories that it has to offer.

The company is set to launch CSR 762, which will pack in a best-in-class battery swapping technology. The EV motorbike will be unveiled in the coming months. However, the patrons of Svitch will also be able to experience CSR 762 at their Namma centre.

In a hustling & bustling world, people across the globe have become serious about their health & well-being. During the pandemic, when people were confined to their homes, cycling was the only outlet to release one’s pent-up energy. Svitch Bike came to the rescue of millions of people as it helped people tackle not only physical but mental health problems.

Svitch Bike, through its best-in-class e-bike, came to the rescue of Indian consumers, who were finding it difficult to cycle long distances. With the launch of Svitch XE+, Svitch XE, Svitch MXE & the non-electric Svitch NXE, Svitch captured the minds of its audiences and catapulted to the favoured e-bike brand for Indians across age groups.

Svitch incubated on the 21st of April, 2019 when the idea of EVs & their practical application was brewing in India. The world had begun accepting electric vehicles as an alternative mode of commute. Over time, the organisation has also mushroomed from a two member team to 200+ employees with HQ in Ahmedabad & the regional branch office in Bengaluru.

Commenting on the showroom opening, Mr Chintan Khatri, CEO of Svitch said, “Svitch Bikes had a first mover advantage in this space. We have had a phenomenal journey since we introduced Svitch XE+ & Svitch XE. These were built keeping in mind the people of India and keeping their average stature & build. We look forward to the next phase of growth and are grateful for the response we have gotten so far”.

Mr. Khatri, CEO of Svitch Bike, envisioned that there will be Svitch Dealership & Distributorship touch points across  pan-India & he made good on that promise. He promised personalising custom Svitch Bikes & he executed that as well meticulously. Now, he has taken up opening Exclusive Svitch Experience Showrooms across India & he has started off on a very high & powerful note.

Mr. Rajkumar Patel, MD of Svitch said, “Our products were meant for all the fitness freaks, adrenaline junkies, automobile enthusiasts & lifestyle connoisseurs. We are happy that we have been able to take the Indian EV market by storm. Within a year of launch, we added 100+ Dealer Distributor touch points in India. Our current dealer, distributor & Exclusive Stores network is over 130.

Our dealership applications continue to be swarmed & oversubscribed, and we have been working on fine-tuning and streamlining the whole process. With the opening of this experience centre, we are charting a whole new path. We look forward to expanding in the country and plan to take our brand to global markets in the coming months.”

Svitch also celebrates its strength in its two manufacturing plants. As per the government mandate, the brand supplies 250W Motor in India & locks the speed of the bike at 25km/h. However, Svitch still supplies 500W & 750W Motor e-bikes overseas to countries like the Netherlands, Australia, Dubai, USA, Europe & many second and third-world countries. Being an original equipment manufacturer, the brand also supplies its loose parts & raw materials to nearby countries and supports small upcoming brands.

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Honda Cars Launches ‘A Honda Goes Beyond’ Campaign to Connect with New Gen Customers



Honda Cars India Ltd. (HCIL) launched its new brand campaign ‘A Honda Goes Beyond’. The new campaign aims to connect with brand enthusiasts and a new generation of customers by showcasing Honda values of offering Innovative and Futuristic Technology products. Every Honda car is designed keeping superior customer experience at the core, to help people make their lives better today and into future.  Honda shows how it is forever determined to meet and exceed the expectations of customers, and therefore the brand promise of ‘A Honda Goes Beyond’. 

Speaking about the brand promise and the new campaign, Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd. said, “Honda’s journey in India has been nothing less than spectacular and credit goes to our customers who have bestowed their trust in Honda’s premium cars for the last 25 years. It has always been our endeavor to keep customers at the centre of our products and services. The current campaign is a celebration of bond that our customers share with us and we promise to go beyond in everything that we do.”

The concept of the campaign is deeply rooted in customer insight. Honda understands that before buying a car, people go through the loop of exploration and evaluation. They are overwhelmed with anticipation, reviews, comparisons, recommendations. The exploration is not about buying alone but also service, ownership and maintenance. They have a lot of expectation from the brands.

That’s where Honda promises to go the extra mile to make sure that every Honda journey is a joy and delight for its customers.  And this goes much beyond just the drive, the engineering and the cars. It is a commitment to every side of the ownership experience.  Honda fulfills all expectations, delighting the customer at every touchpoint throughout their relationship and therefore A Honda Goes Beyond.

The campaign will be featured across a wide range of high reach and high affinity digital and social platforms.

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BLive Opens its First Multi-brand EV Store in Kolkata



BLive, opened its first EV Experience store at CIT Road, Scheme VIM, Near Phoolbagan P.S, Kolkata, West Bengal. The EV Experience store was launched in the presence of Lopa Mudra, ex Miss Kolkata and Public Figure. The store offers a wide range of products for personal mobility and EV solutions for businesses.

With the rising petrol prices and increasing pollution there has been a pressing need in the country to switch to green mobility. But the problem of unawareness and low accessibility has been an obstacle in making the switch for many people. Through the store, BLive aims to offer multibrands EVs to customers. They offer electric two-wheelers, electric bicycles (e-bikes) and electric delivery vehicles all designed and manufactured by Indian brands. Like all other BLive stores, this new store will also have an in-house quick service kiosk, battery swap facilities and EV charging infrastructure.

BLive’s first Kolkata Multibrand EV experience store that launches at the beginning of the festival season showcases more than 20+ brands and brings everything related to E2W under one roof. The store is also looking forward to offering many festive offers to give a push to adoption of EVs in Kolkata. All the BLive stores currently feature key brands like Kinetic Green, Techo Electra, Gemopai, BattRE, Detel, E-Motorad, and others from charging solutions to post Sales service packages. Through the experience stores BLive brings a unique Phygital experience to help consumers experience and understand EVs before making a buying decision.

Speaking of the launch, Sandeep Mukherjee, COO & Co-Founder, BLive, said, “We are excited to launch our first store in Kolkata. Our experience stores are geared to build awareness, drive accessibility and affordability of EVs. Our larger vision is to accelerate EV adoption in India and to help promote sustainable mobility.

While EVs are gaining momentum, there is apprehension due to lack of information amongst the consumers. We aim to bridge this gap by providing the consumers with a holistic ‘touch and try’ experience and allay any apprehensions switching to electric. With every store we open, we are taking a step closer to our mission of – EV in every home in India.”

With this new store in Kolkata, BLive is bringing Clean Tech closer to the people of Kolkata, thus joining the global vision of bringing down the carbon emissions to zero. The store is not only going to give the customers a hands-on EV experience but a variety of brands and designs of vehicles to choose from to suit their needs and budgets. The store will also provide an extensive after-sales EV care experience, including roadside assistance, easy finance options, comprehensive service packages and e-mobility spares parts.

Commenting on the partnership, Vijay Kumar Patodia, SunGreen Power & Renewable Energy Pvt. Ltd said, “We are excited and looking forward to our partnership with BLive as this association gives us an opportunity to be part of the EV wave. Also having a multi-brand EV store allows us to offer more products and unique experiences to our customers.”

BLive launched its first few Multi-brand EV Experience stores initially in South and West India. Now, the brand makes its first foray in the East with the Kolkata store. BLive plans to drive a deeper penetration in tier-2 and tier-3 cities where customers struggle to shift to clean mobility due to lack of options and is looking for more store partners on a franchise model to open more stores across the country.

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BOLT Launches ‘BOLT LITE’ Universal EV Charging Socket



BOLT announced the launch of BOLT LITE, India’s First Safest, Smartest and Most Affordable Universal EV Charging Socket. Made-in-India, the BOLT LITE socket is compatible with all portable chargers that come with any EV and works with the existing AC power supply at home. The BOLT LITE charging sockets are available at an introductory price of INR 2599.

According to the Ministry of Road Transport and Highways, India has more than 1.3 million EVs on the road as of August 2022. The sale of EVs this year has gone up over three times as compared to the sales in FY 2020-21. The GoaI is targeting to achieve EV sales penetration of 30% for private cars, 70% for commercial vehicles and 80% for two and three-wheelers by 2030. To achieve this, India needs safe, smart and affordable EV charging solutions for home. The presence of safe EV chargers at home not only provides users with the convenience of charging their EVs but also boosts confidence among people who are considering purchasing it.

According to reports, more than 80% of EV owners charge their vehicles at home due to the convenience and low cost of residential charging. Most EVs come with an on-board charger which allows users to directly plug their vehicles into a standard 15A charging socket. However, apart from being slow and least energy efficient, these sockets do not offer any direct safety or monitoring features and are not recommended for long term EV charging. Unsafe charging at home using a standard 15A socket can result in sudden power surges which can damage the EV battery. News reports of EV batteries bursting into fire and creating blazes in India have been mostly due to the owner not knowing how to charge a battery safely. Additionally, EV users also face challenges with power theft, access control and unidentified energy consumption in shared parking spaces.

BOLT LITE has been designed to address all the issues arising from ineffective home charging and provides EV consumers with a safe and affordable solution to charge their EVs. BOLT LITE is compatible with two, three and four wheel EVs and requires no additional infrastructure and can be installed in under 30 minutes with little to no maintenance. It offers dual-layer of protection with an in-built MCB that automatically switches off electrical circuits during any abnormal condition in the electrical network such as overload and short circuit conditions. Furthermore, the smart energy meter provides bifurcation for energy consumed by the BOLT LITE charging socket vs. the power supply of the home via the BOLT app. BOLT LITE is IP65 certified and therefore provides complete protection from dust, oil, water and other non-corrosive material and can endure all weather conditions. Not only does BOLT LITE give an efficient power transfer, users also get faster charging to help ensure their EV is fully charged overnight.

BOLT LITE is India’s first smart charging socket that is IoT-enabled and helps connect EV users across the country. It comes with an energy calculator to monitor the power consumption and gives the user access to a lifetime of passive income. Owners can choose to switch the device status between ‘Public’ and ‘Private’, where ‘Public’ charging sockets are open to the public and are available for booking on the BOLT app. The charging sockets marked as ‘Private’ are exclusively for the use of device owners. Furthermore, BOLT LITE can be operated with or without the BOLT app and supports both Bluetooth Low Energy (BLE) and WiFi communication. When set to private mode, BOLT LITE does not require the internet or the BOLT app to be operated.

Consumers can place an order for BOLT LITE via the BOLT website, any of the channel partners or dealers/distributors. BOLT has partnered with more than 25 OEMs globally, including 7 out of the top 10 OEMs in India to build a safe, smart and connected ecosystem for electric vehicles.

Mohit Yadav, Cofounder, BOLT said, “As of today, the number of EVs sold in India has already surpassed the number of EVs overall sold in 2021. A robust and pervasive charging infrastructure, both at home and in public spaces is key for rapid adoption of EVs in India. At BOLT, we first solved the issue of public charging of EVs by installing 15,000+ BOLT charging points in 300+ cities. The current usage of a standard 15A socket to charge EVs at home can damage the vehicle, battery and the charger due to uncontrolled charging, exposure to extreme temperatures or unexpected power surges. Now with BOLT LITE, we are addressing the various challenges faced by a user while charging EV at home and have designed an affordable solution which enables safe and smart charging at home. We envisage BOLT LITE charging sockets in the home of every EV user across India and are committed to making EVs smart, safe, connected and ready for the future.”

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